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Compare Braze and Lytics 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (57.6% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeLytics
Star Rating
(69)3.9 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher score compared to Lytics. Users appreciate its ability to execute highly personalized, real-time customer journeys, highlighting the platform's robust segmentation and event-based triggering capabilities.
- Users say that Lytics has made a positive impact on their marketing effectiveness and customer engagement. Reviewers commend its decision engine and cloud connect features, which they find empower their teams to deliver exceptional customer experiences.
- According to verified reviews, Braze's ease of use is frequently praised, with many users noting that its intuitive interface and quality documentation make it easy to understand and navigate. This contrasts with Lytics, where some users have mentioned challenges in configuration, although they still find the platform user-friendly overall.
- Reviewers mention that Lytics provides a straightforward approach to complex topics like ID graphs, making it easier for teams to implement and understand. However, Braze's technical capabilities and webhook integrations are highlighted as features that enhance efficiency and allow for more complex audience paths.
- Users highlight that Braze's strong market presence is reflected in its extensive user base and the volume of recent reviews, indicating a reliable and well-supported platform. In contrast, Lytics has fewer recent reviews, which may suggest a smaller user community and less frequent updates or feedback.
- G2 reviewers note that while both platforms serve the mid-market segment well, Braze's higher ratings in support quality and product direction suggest a more robust partnership experience for users. Lytics users appreciate the support they receive, but Braze's ratings indicate a stronger alignment with user needs and future development.
Pricing
Entry-Level Pricing
Braze
No pricing availableLytics
Cloud Connect
Contact Us
With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Free Trial
Braze
Free Trial is available
Lytics
Free Trial is available
Ratings
Meets Requirements
8.5
953
7.6
61
Ease of Use
8.3
1,161
7.8
61
Ease of Setup
7.6
645
7.1
29
Ease of Admin
8.5
354
7.6
30
Quality of Support
8.5
906
8.1
60
Has the product been a good partner in doing business?
8.9
362
8.0
30
Product Direction (% positive)
9.2
918
7.8
58
Features by Category
Email Marketing
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Feature Not Available
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.1
15
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
8.2
16
|
Verified
Intelligence
Not enough data
8.2
15
|
Verified
Not enough data
7.7
15
|
Verified
Not enough data
8.6
13
|
Verified
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Lytics are categorized as Personalization Engines
Unique Categories
Lytics is categorized as Identity Resolution, Customer Data Platform (CDP), ETL Tools, and Reverse ETL
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Publishing
31.8%
Marketing and Advertising
10.6%
Financial Services
10.6%
Media Production
7.6%
Computer Software
6.1%
Other
33.3%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 Comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
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