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Compare Braze and Kochava 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial Per Month
Braze
Star Rating
(1,489)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeKochava
Star Rating
(129)4.1 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user experience, particularly with its segmentation capabilities, allowing users to target their email communications effectively. One user noted, "I like the segmentation element of Braze. It allows me to get really targeted with the email communication we send out, making sure the right messages get to the right people."
- Users say that Kochava provides a clean and intuitive dashboard, making it easy for non-technical users to track campaign performance and user origins. A reviewer mentioned, "What I like most about Kochava is how simple it makes it to see where our users are coming from and how our campaigns are performing."
- According to verified reviews, Braze has a significantly higher overall satisfaction score, reflecting its strong performance in areas like push notifications and email campaigns. Users appreciate features like the RestApi, which they describe as "a lifesaver" for pulling and posting data from various sources.
- Reviewers mention that Kochava's dedicated support team is a standout feature, with many praising their responsiveness and hands-on approach. One user highlighted, "The dedicated support and hands-on nature of the Kochava team... have been instrumental in helping us accurately attribute performance across CTV devices."
- Users report that while Braze has a more complex setup process, it ultimately leads to a more powerful and efficient marketing tool. Recent feedback indicates that users find the implementation process to be quick and intuitive, enhancing their overall experience with the platform.
- G2 reviewers note that Kochava, while strong in application attribution, faces challenges in areas like push notifications and email campaigns compared to Braze. Users have expressed a desire for more robust features in these areas, indicating that Kochava may need to enhance its offerings to compete effectively.
Pricing
Entry-Level Pricing
Braze
No pricing availableKochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
Braze
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.5
968
8.2
105
Ease of Use
8.3
1,176
7.3
104
Ease of Setup
7.6
655
7.2
56
Ease of Admin
8.5
359
7.7
45
Quality of Support
8.5
918
8.6
99
Has the product been a good partner in doing business?
8.9
367
8.4
46
Product Direction (% positive)
9.2
931
7.6
100
Features by Category
Email Marketing
8.8
566
Not enough data
8.8
536
Not enough data
8.4
538
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
355
Not enough data
8.4
478
Not enough data
8.7
520
Not enough data
8.4
492
Not enough data
7.3
370
Not enough data
Lead Management
7.5
390
Not enough data
7.4
396
Not enough data
8.6
535
Not enough data
6.8
323
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
382
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.7
532
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
398
Not enough data
Feature Not Available
Not enough data
Platform
8.3
448
Not enough data
Feature Not Available
Not enough data
8.5
444
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
450
Not enough data
8.1
432
Not enough data
7.9
392
Not enough data
User Identification
Not enough data
7.3
46
Not enough data
7.9
51
Not enough data
8.0
48
Tracking & Reporting
Not enough data
8.4
53
Not enough data
7.9
52
Not enough data
8.2
58
Not enough data
7.7
58
Not enough data
7.4
49
Not enough data
7.6
43
Metrics
Not enough data
8.0
33
Not enough data
7.3
30
Not enough data
7.6
32
Not enough data
7.8
32
Not enough data
8.4
34
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
Not enough data
8.1
53
Not enough data
8.0
42
Not enough data
7.6
46
Not enough data
7.7
51
Not enough data
7.4
45
Not enough data
7.2
45
Platform Data
Not enough data
7.7
44
Not enough data
8.0
48
Not enough data
7.9
52
Not enough data
7.4
43
Not enough data
7.4
46
Not enough data
7.6
44
Agentic AI - Value Selling Tools
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
3.7
5
Not enough data
4.0
5
Not enough data
4.0
5
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.3
53
7.7
474
|
Verified
8.1
53
|
Verified
7.0
342
|
Verified
6.8
46
6.9
370
|
Verified
7.0
47
Campaigns
7.5
329
|
Verified
7.2
38
|
Verified
9.0
464
|
Verified
5.9
35
|
Verified
7.6
311
5.7
34
6.6
232
Feature Not Available
8.9
443
|
Verified
5.8
24
8.7
459
|
Verified
7.2
39
Engagement
7.4
266
5.2
33
Platform
8.3
390
7.4
47
8.2
365
|
Verified
7.6
42
|
Verified
7.9
322
6.2
34
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.0
33
Not enough data
7.3
30
Not enough data
7.6
32
Not enough data
7.8
32
Not enough data
8.4
34
Variation Testing
Not enough data
6.2
24
Not enough data
Feature Not Available
Not enough data
7.0
31
Not enough data
7.6
27
Not enough data
7.9
29
Not enough data
7.2
23
Reporting
Not enough data
7.4
31
Not enough data
7.0
36
Personalization
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.7
29
Administration
Not enough data
7.6
32
Not enough data
6.9
27
Not enough data
7.9
38
Not enough data
7.7
36
Categories
Categories
Shared Categories
Braze and Kochava are categorized as Mobile Marketing
Unique Categories
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.5%
Marketing and Advertising
29.8%
Entertainment
12.9%
Financial Services
8.1%
Food & Beverages
6.5%
Information Technology and Services
4.0%
Other
38.7%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
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