Introducing G2.ai, the future of software buying.Try now
Compare Braze and Knock 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (77.6% of reviews)
Entry-Level Pricing
No pricing available
Free
Braze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeKnock
Star Rating
(139)4.6 out of 5
Market Segments
Small-Business (77.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Knock. Users appreciate its powerful capabilities for executing personalized customer journeys, highlighting features like robust segmentation and event-based triggering.
- Users say that Knock shines in its simplicity and ease of use, particularly for scheduling notifications. Reviewers find it invaluable for centralizing product notifications across multiple applications, which streamlines their processes and reduces complexity.
- According to verified reviews, Braze's implementation process is often praised for its intuitive onboarding, although some users mention that it can be challenging to configure for specific workflows. In contrast, Knock's setup is noted for being straightforward, with users appreciating the ease of calling endpoints for future notifications.
- Reviewers mention that while Braze offers a wealth of features, including webhook integrations that enhance audience targeting, Knock's focus on notification management allows users to eliminate slow, error-prone processes, making it a strong contender for teams prioritizing efficiency.
- Users highlight that Braze's documentation is of high quality and easy to understand, which aids in maximizing its technical capabilities. However, Knock's support quality is frequently praised, with users noting its responsiveness and helpfulness in resolving issues quickly.
- G2 reviewers indicate that while Braze has a larger market presence and a wealth of user feedback, Knock's appeal lies in its free entry-level pricing and strong performance in small business environments, making it an attractive option for startups and smaller teams looking for effective notification solutions.
Pricing
Entry-Level Pricing
Braze
No pricing availableKnock
Developer
Free
For testing and evaluation, or small-scale deployments.
- Includes 10k notifications a month
- Unlimited channels
- Unlimited notification workflows
Free Trial
Braze
Free Trial is available
Knock
Free Trial is available
Ratings
Meets Requirements
8.5
952
9.0
129
Ease of Use
8.3
1,160
8.7
134
Ease of Setup
7.6
644
8.8
97
Ease of Admin
8.5
354
9.0
58
Quality of Support
8.5
905
9.7
107
Has the product been a good partner in doing business?
8.9
362
9.5
54
Product Direction (% positive)
9.2
917
9.6
133
Features by Category
Email Marketing
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Administration
Not enough data
8.2
79
Not enough data
7.0
67
Not enough data
7.5
53
Not enough data
8.2
54
Not enough data
8.4
74
Not enough data
9.2
76
Integrations
Not enough data
8.8
64
Not enough data
8.3
59
Not enough data
9.0
68
Not enough data
7.5
43
Platform
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
7.6
41
Not enough data
8.8
74
Not enough data
7.8
41
Not enough data
8.4
60
Not enough data
8.6
54
Not enough data
9.4
72
Campaigns
8.6
447
8.7
58
9.0
483
9.1
53
8.6
442
7.7
35
8.8
491
7.4
37
8.9
467
9.0
59
Analytics
8.2
489
7.1
33
7.7
451
6.9
37
Optimization
8.7
470
6.9
32
8.8
480
8.7
53
8.3
391
8.8
46
8.1
389
8.7
52
Agentic AI - Push Notification
6.4
39
7.2
6
6.5
38
6.9
6
6.3
37
7.5
6
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Communication Platform as a Service (CPaaS)Hide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
8.5
28
Not enough data
9.3
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
8.8
36
Not enough data
9.5
43
Not enough data
7.8
21
Not enough data
9.3
36
Consolidation - Notification Infrastructure
Not enough data
8.7
76
Not enough data
9.2
77
Not enough data
8.5
76
Customization - Notification Infrastructure
Not enough data
8.8
78
Not enough data
7.8
75
Not enough data
7.7
75
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
383
Not enough data
7.7
472
|
Verified
Not enough data
7.1
341
|
Verified
Not enough data
6.9
369
|
Verified
Not enough data
Campaigns
7.6
328
|
Verified
Not enough data
9.0
461
|
Verified
Not enough data
7.6
310
Not enough data
6.6
231
Not enough data
8.9
440
|
Verified
Not enough data
8.7
453
|
Verified
Not enough data
Engagement
7.5
266
Not enough data
Platform
8.3
390
Not enough data
8.2
362
|
Verified
Not enough data
7.9
319
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Knock are categorized as Push Notification
Unique Categories
Knock is categorized as Notification Infrastructure, Transactional Email, Proactive Notification, and Communication Platform as a Service (CPaaS)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Knock
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Computer Software
33.6%
Information Technology and Services
9.0%
Financial Services
7.5%
Marketing and Advertising
3.7%
Accounting
3.7%
Other
42.5%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Knock has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
