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Compare Braze and HCL Unica 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Enterprise (48.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,455)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeHCL Unica
Star Rating
(128)4.2 out of 5
Market Segments
Enterprise (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user satisfaction, boasting a significantly higher overall score compared to HCL Unica. Users appreciate Braze's powerful segmentation and event-based triggering, which allow for highly personalized customer journeys at scale.
- According to verified reviews, HCL Unica is recognized for its robust marketing automation capabilities. Users highlight how its features streamline operations, enabling teams to focus more on strategic initiatives rather than routine tasks.
- Users say that Braze's ease of use is a standout feature, with many praising its intuitive interface and quality documentation. This makes it easier for teams to implement complex audience paths and integrate external tools effectively.
- Reviewers mention that while HCL Unica offers strong capabilities for personalized campaigns, it may not be as user-friendly as Braze. Some users have noted challenges in configuration, which can hinder the overall experience.
- G2 reviewers highlight that both platforms have similar scores for ease of setup, but Braze's recent user feedback suggests a more seamless onboarding experience, allowing teams to get up and running quickly with less friction.
- According to recent feedback, HCL Unica's analytics features are praised for their depth, providing valuable insights that enhance marketing effectiveness. However, Braze's multi-channel orchestration capabilities are noted as a key strength, enabling teams to engage customers across various platforms efficiently.
Pricing
Entry-Level Pricing
Braze
No pricing availableHCL Unica
No pricing availableFree Trial
Braze
Free Trial is available
HCL Unica
No trial information availableRatings
Meets Requirements
8.5
956
8.5
90
Ease of Use
8.3
1,164
8.5
93
Ease of Setup
7.6
648
7.6
39
Ease of Admin
8.5
356
7.8
33
Quality of Support
8.5
909
7.8
87
Has the product been a good partner in doing business?
8.9
364
8.2
33
Product Direction (% positive)
9.2
921
8.2
89
Features by Category
Email Marketing
8.8
565
8.6
67
|
Verified
8.8
536
8.7
57
|
Verified
8.4
539
8.3
59
|
Verified
8.3
450
8.3
65
|
Verified
Online Marketing
6.9
356
8.0
57
|
Verified
8.4
478
8.2
59
|
Verified
8.7
520
8.3
62
|
Verified
8.4
493
8.0
56
|
Verified
7.3
371
7.8
50
Lead Management
7.5
391
8.5
61
|
Verified
7.5
397
8.6
59
|
Verified
8.6
535
8.7
60
|
Verified
6.8
324
8.4
55
|
Verified
7.4
352
8.6
53
|
Verified
7.5
380
8.6
51
|
Verified
Feature Not Available
8.7
54
|
Verified
7.8
381
8.6
55
|
Verified
Campaign Management
Feature Not Available
8.8
63
|
Verified
Feature Not Available
8.5
50
Feature Not Available
8.5
54
|
Verified
Feature Not Available
8.1
53
Social
Feature Not Available
8.1
48
6.7
325
8.2
48
|
Verified
Feature Not Available
8.1
49
|
Verified
Feature Not Available
7.9
48
6.6
329
8.2
55
Reporting & Analytics
7.7
532
8.3
63
|
Verified
Feature Not Available
8.2
56
|
Verified
Feature Not Available
8.3
53
|
Verified
6.7
399
8.5
52
|
Verified
Feature Not Available
8.3
45
|
Verified
Platform
8.3
447
8.3
46
|
Verified
Feature Not Available
8.7
47
|
Verified
8.5
443
8.9
47
|
Verified
7.7
349
8.5
43
|
Verified
7.7
400
8.1
47
|
Verified
8.5
430
8.8
47
|
Verified
Feature Not Available
8.4
46
|
Verified
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
449
8.4
47
|
Verified
8.1
432
8.4
44
|
Verified
7.9
391
8.3
43
|
Verified
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
108
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and HCL Unica are categorized as Marketing Automation
Unique Categories
HCL Unica has no unique categories
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.4%
Marketing and Advertising
18.3%
Information Technology and Services
11.3%
Financial Services
7.8%
Banking
7.8%
Telecommunications
7.0%
Other
47.8%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 Comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 Comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 Comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
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