Compare Braze and Freshsales 
Featured Products
At a Glance
Market Segments
Mid-Market (55.8% of reviews)
Small-Business (67.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $9.00 1 User Per Month
Braze
Star Rating
(1,680)4.5 out of 5
Market Segments
Mid-Market (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeFreshsales
Star Rating
(1,228)4.5 out of 5
Market Segments
Small-Business (67.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Freshsales excels in ease of use, with many users highlighting its intuitive interface and customizable features. One user mentioned, "I like Freshsales because it's easy to use and organize, and I can customize it to the way I like to work."
- Users say that Braze shines in segmentation capabilities, allowing for highly targeted email communications. A reviewer noted, "I like the segmentation element of Braze. It allows me to get really targeted with the email communication we send out, making sure the right messages get to the right people."
- According to verified reviews, Freshsales offers a quick implementation process, with users appreciating its straightforward onboarding. One user stated, "It is best CRM as it creates proper sales funnel for my sales team," indicating that the setup process is user-friendly.
- Reviewers mention that while Braze has a strong feature set, it can be less intuitive to set up compared to Freshsales, with some users expressing challenges in the initial configuration. This contrasts with Freshsales, where users find the setup to be more seamless.
- G2 reviewers highlight that Freshsales provides robust lead management features, such as lead scoring and automation, which help improve sales productivity. A user remarked, "I use Freshsales to manage leads and improve sales productivity," showcasing its effectiveness in this area.
- Users report that while both platforms offer good support, Freshsales has received slightly higher ratings for quality of support, with users appreciating the responsiveness and helpfulness of the support team, as reflected in their feedback.
Pricing
Entry-Level Pricing
Braze
No pricing availableFreshsales
Growth
Starting at $9.00
1 User Per Month
Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels
- Web Forms
- SMS & WhatsApp
- Basic Workflows
Free Trial
Braze
Free Trial is available
Freshsales
Free Trial is available
Ratings
Meets Requirements
8.5
1,001
8.7
1,043
Ease of Use
8.3
1,260
9.0
1,057
Ease of Setup
7.6
731
8.7
562
Ease of Admin
8.5
363
8.9
535
Quality of Support
8.4
947
8.8
1,012
Has the product been a good partner in doing business?
8.9
371
9.0
529
Product Direction (% positive)
9.2
955
9.3
1,037
Features by Category
Sales Force Automation
Not enough data
8.9
718
|
Verified
Not enough data
8.3
417
Not enough data
8.8
708
|
Verified
Not enough data
8.5
706
|
Verified
Not enough data
8.3
507
|
Verified
Not enough data
8.6
337
|
Verified
Not enough data
8.2
482
|
Verified
Not enough data
8.1
468
Not enough data
8.4
510
|
Verified
Marketing Automation
Not enough data
8.5
549
Not enough data
8.5
522
Not enough data
8.9
629
Not enough data
7.9
114
Customer Support
Not enough data
8.5
534
Not enough data
8.6
542
Not enough data
8.6
548
Not enough data
8.2
458
Not enough data
8.4
478
Reporting & Analytics
Not enough data
8.4
630
|
Verified
Not enough data
8.6
665
|
Verified
Not enough data
8.3
508
|
Verified
Mobile & Social
Not enough data
Feature Not Available
Not enough data
8.1
208
|
Verified
Not enough data
8.3
331
|
Verified
Platform
Not enough data
8.4
404
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
8.7
414
|
Verified
Not enough data
8.3
314
|
Verified
Not enough data
7.7
258
Not enough data
8.0
301
|
Verified
Not enough data
8.8
410
|
Verified
Not enough data
8.0
285
|
Verified
Integration
Not enough data
8.4
375
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
7.9
297
|
Verified
Generative AI
Not enough data
7.6
84
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.8
573
9.3
12
8.8
541
9.2
11
8.4
542
8.1
9
8.4
452
8.8
11
Online Marketing
6.9
356
9.0
8
8.4
485
8.5
8
8.7
525
8.1
12
8.4
493
9.4
9
7.2
371
Not enough data
Lead Management
7.5
392
8.9
9
7.5
397
8.5
8
8.6
541
8.7
10
6.8
324
8.5
9
7.4
353
8.9
9
7.5
381
8.9
11
Feature Not Available
9.2
10
7.8
384
8.7
9
Campaign Management
Feature Not Available
9.2
6
Feature Not Available
8.8
7
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
9.3
5
6.6
330
Not enough data
Reporting & Analytics
7.7
536
8.7
10
Feature Not Available
8.5
11
Feature Not Available
8.6
7
6.6
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
457
9.0
5
Feature Not Available
8.6
6
8.5
447
8.3
6
7.7
351
9.3
5
7.7
401
Not enough data
8.5
438
8.1
6
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.8
38
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
456
8.6
7
8.1
439
8.3
6
7.9
395
9.0
5
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.1
19
Not enough data
8.3
19
Not enough data
8.6
20
Not enough data
8.7
18
Organization
Not enough data
8.6
20
Not enough data
8.9
19
Not enough data
7.9
19
Performance Analysis
Not enough data
7.9
17
Not enough data
8.3
23
Sales Analysis
Not enough data
7.8
20
Not enough data
8.8
21
Generative AI
Not enough data
8.3
12
Not enough data
7.9
13
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
9.0
236
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.4
182
|
Verified
Not enough data
8.7
182
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.7
69
Not enough data
8.8
64
Repeatability and Reportability
Not enough data
8.9
206
|
Verified
Not enough data
8.9
222
|
Verified
Not enough data
8.9
220
|
Verified
Not enough data
8.7
186
|
Verified
Not enough data
7.6
57
AI and Automation
Not enough data
8.4
66
Not enough data
8.2
69
Not enough data
8.3
62
Not enough data
7.9
63
Not enough data
7.7
59
Generative AI
Not enough data
8.2
28
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
450
Not enough data
9.0
486
Not enough data
8.6
444
Not enough data
8.8
497
Not enough data
8.9
471
Not enough data
Analytics
8.2
495
Not enough data
7.7
454
Not enough data
Optimization
8.7
476
Not enough data
8.8
491
Not enough data
8.3
393
Not enough data
8.1
398
Not enough data
Agentic AI - Push Notification
6.3
41
Not enough data
6.6
41
Not enough data
6.4
40
Not enough data
Segmentation
8.8
214
Not enough data
8.5
200
Not enough data
Targeting
8.6
195
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
203
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
126
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
130
Not enough data
7.9
129
Not enough data
Logistics
7.2
129
Not enough data
7.1
124
Not enough data
7.6
125
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
88
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.6
31
Not enough data
5.6
31
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
108
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Customization
Not enough data
9.1
17
Not enough data
8.3
16
Not enough data
8.2
14
Not enough data
8.3
15
Additional Functionality
Not enough data
8.4
15
Not enough data
8.2
12
Not enough data
8.4
15
Not enough data
8.5
11
Not enough data
8.3
13
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.8
50
Not enough data
9.0
51
Not enough data
8.6
50
Discovery
Not enough data
8.9
51
Not enough data
8.5
53
Not enough data
8.7
50
Management
Not enough data
8.7
49
Not enough data
9.0
51
Platform
Not enough data
8.5
49
Not enough data
8.7
51
Agentic AI - Personalization
6.5
33
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.3
33
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.5
28
Not enough data
8.6
29
Not enough data
7.9
28
Not enough data
8.3
30
Personalization
Not enough data
8.8
32
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.4
31
Administrative
Not enough data
8.5
32
Not enough data
8.4
29
Not enough data
8.4
28
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.8
224
Not enough data
8.8
217
Not enough data
8.2
50
Customizations
Not enough data
9.0
234
Not enough data
9.2
239
Not enough data
8.9
246
Not enough data
8.6
220
Not enough data
8.9
241
Generative AI
Not enough data
7.7
32
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.1
84
Not enough data
8.4
84
Not enough data
8.2
78
Not enough data
8.4
89
Not enough data
8.3
84
Predictive Analytics
Not enough data
8.1
85
Not enough data
8.2
83
Not enough data
8.0
78
Not enough data
7.6
80
Sales Management
Not enough data
8.4
89
Not enough data
7.8
79
Not enough data
8.3
84
Not enough data
8.7
89
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.8
137
Not enough data
8.8
120
Not enough data
8.7
130
Not enough data
9.1
146
Not enough data
Not enough data
Contacts
Not enough data
9.0
151
Not enough data
9.0
137
Not enough data
9.0
143
Insights
Not enough data
9.1
165
Not enough data
9.1
142
Not enough data
8.9
123
Not enough data
9.0
145
Not enough data
9.0
141
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
476
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
375
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
467
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
445
|
Verified
Not enough data
8.7
467
|
Verified
Not enough data
Engagement
7.5
268
Not enough data
Platform
8.2
391
Not enough data
8.2
370
|
Verified
Not enough data
7.9
324
Not enough data
Agentic AI - Mobile Marketing
6.8
44
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.6
41
Not enough data
6.6
42
Not enough data
Categories
Categories
Shared Categories
Braze and Freshsales are categorized as Marketing Automation
Unique Categories
Freshsales is categorized as Sales Engagement, AI Sales Assistant, Online Form Builder, Outbound Call Tracking, Sales Analytics, Lead Scoring, Email Tracking, Sales Performance Management, CRM, and Visitor Identification
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Freshsales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.5%
Marketing and Advertising
7.2%
Information Technology and Services
6.1%
Health, Wellness and Fitness
6.0%
Food & Beverages
5.4%
Other
62.7%
Information Technology and Services
16.7%
Computer Software
13.7%
Marketing and Advertising
7.9%
Financial Services
4.1%
Internet
3.6%
Other
54.0%
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
What is Freshsales used for?
2 Comments
BP
It's used for a number of things from lead generation to managing client accounts. It's a great tool to keep everything under 1 umbrella that is accessible...Read more
What are the three benefits of CRM?
2 Comments
BP
1. Creating sequences/pipelines to contact leads quicker and stay in communication with them easier
2. Allowing the sales team to easily access the...Read more
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