Compare Braze and SAP Engagement Cloud (formerly SAP Emarsys) 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
No pricing available
$
Braze
Star Rating
(1,491)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(584)4.3 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user experience, with many praising its clean and easy-to-use platform. Users appreciate the intuitive design, which makes navigating the software straightforward, enhancing day-to-day usability.
- Users say that SAP Engagement Cloud (formerly SAP Emarsys) offers robust features for campaign management, particularly in personalizing campaigns at scale. Reviewers highlight its ability to automate customer journeys using real-time data and AI insights, making it effective for targeted marketing.
- According to verified reviews, Braze stands out for its continuous updates and strong global client base, which contribute to a sense of reliability and innovation. Users feel confident in the platform's evolution and its ability to meet changing marketing needs.
- Reviewers mention that while SAP Engagement Cloud has a compact and intelligent design, some users find it challenging to configure for specific workflows. This can lead to a steeper learning curve compared to Braze, which is often noted for its ease of setup.
- Users highlight that Braze's integration capabilities, particularly with tools like Snowflake, are seamless, enhancing its functionality. This integration is a significant advantage for teams looking to leverage data across platforms effectively.
- G2 reviewers indicate that SAP Engagement Cloud shines in its automation features, such as abandoned cart and welcome message programs. Users appreciate how these features help solve their challenges in reaching customers effectively, although they may face some hurdles in initial setup.
Pricing
Entry-Level Pricing
Braze
No pricing availableSAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Braze
Free Trial is available
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.5
969
8.3
404
Ease of Use
8.3
1,178
8.2
409
Ease of Setup
7.6
660
7.1
215
Ease of Admin
8.5
358
8.2
172
Quality of Support
8.5
919
8.4
398
Has the product been a good partner in doing business?
8.9
366
8.5
173
Product Direction (% positive)
9.2
933
8.9
377
Features by Category
Email Marketing
8.8
563
8.7
264
|
Verified
8.8
533
8.7
248
|
Verified
8.4
535
8.5
258
|
Verified
8.3
447
8.3
233
|
Verified
Online Marketing
6.9
353
7.0
158
|
Verified
8.4
476
8.0
191
|
Verified
8.7
518
8.1
218
|
Verified
8.4
490
8.0
215
|
Verified
7.2
368
7.8
158
Lead Management
7.5
388
7.9
174
|
Verified
7.5
394
7.8
192
|
Verified
8.6
533
8.5
242
|
Verified
6.8
321
7.8
161
|
Verified
7.4
350
8.0
158
|
Verified
7.5
378
8.2
183
|
Verified
Feature Not Available
7.8
146
|
Verified
7.8
380
8.2
144
|
Verified
Campaign Management
Feature Not Available
8.2
182
|
Verified
Feature Not Available
7.8
122
Feature Not Available
7.6
113
|
Verified
Feature Not Available
7.0
84
Social
Feature Not Available
7.3
93
6.6
323
7.5
103
|
Verified
Feature Not Available
7.4
101
|
Verified
Feature Not Available
7.4
93
|
Verified
6.6
327
7.5
104
|
Verified
Reporting & Analytics
7.7
529
8.0
237
|
Verified
Feature Not Available
7.8
176
|
Verified
Feature Not Available
7.6
165
|
Verified
6.6
396
7.4
173
|
Verified
Feature Not Available
7.4
109
Platform
8.3
446
7.5
153
|
Verified
Feature Not Available
8.1
135
|
Verified
8.5
442
8.5
152
|
Verified
7.7
347
7.9
106
|
Verified
7.7
398
6.8
107
|
Verified
8.5
428
8.5
137
|
Verified
Feature Not Available
7.6
103
|
Verified
Agentic AI - Marketing Automation
6.5
39
6.5
29
6.6
37
6.1
28
6.7
37
6.4
30
6.5
37
6.4
29
6.4
37
6.6
29
6.4
36
6.7
29
Integration
7.8
447
7.8
158
|
Verified
8.1
429
7.6
151
|
Verified
7.9
390
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
8.6
448
7.7
24
9.0
483
8.3
26
8.6
442
7.9
24
8.8
491
8.3
27
8.9
467
8.0
24
Analytics
8.2
489
7.6
24
7.7
451
7.3
24
Optimization
8.7
471
7.6
24
8.8
481
8.2
25
8.3
392
7.0
22
8.1
390
7.4
23
Agentic AI - Push Notification
6.4
40
6.5
13
6.5
38
6.4
13
6.3
37
6.4
13
Segmentation
8.7
211
8.8
20
8.5
199
8.9
19
Targeting
8.6
192
8.7
19
8.5
177
8.3
17
Triggered Content
7.8
117
8.1
15
9.1
200
8.9
21
9.1
196
8.9
19
Personalized Content
7.4
116
8.4
20
7.1
110
9.0
15
7.0
107
8.6
17
Agentic AI - Personalization Engines
7.0
9
8.1
6
7.0
10
8.1
6
7.5
10
8.3
6
6.7
9
7.8
6
6.9
9
7.8
6
6.5
9
8.1
6
Templates
7.8
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
128
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
8.3
23
7.9
67
7.4
18
8.7
68
8.5
24
8.2
65
7.7
17
8.1
64
8.0
20
8.1
65
7.1
18
8.7
67
8.3
23
8.3
66
7.9
19
SMS Platform
7.9
64
7.8
23
8.5
63
8.6
23
Feature Not Available
7.4
17
Feature Not Available
6.9
15
8.4
63
7.1
16
7.9
63
8.2
19
Agentic AI - SMS Marketing
6.3
16
5.4
9
6.5
16
5.4
9
6.5
16
6.1
9
6.8
16
5.6
9
6.6
16
5.2
9
6.4
16
5.6
9
Platform Basics
8.3
110
8.6
50
8.5
107
8.6
48
Platform Data
7.6
109
8.1
45
7.4
103
8.0
47
7.6
110
8.4
51
7.5
107
7.9
44
Platform Additional Functionality
7.7
105
7.8
44
7.6
105
8.1
42
Feature Not Available
7.9
40
Agentic AI - Customer Journey Analytics
6.5
31
8.0
10
6.6
31
8.3
10
6.7
30
8.0
10
6.6
30
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.0
43
7.7
473
|
Verified
8.3
68
|
Verified
7.0
342
|
Verified
7.7
38
6.9
373
|
Verified
8.1
54
Campaigns
7.5
328
|
Verified
7.9
42
|
Verified
9.0
463
|
Verified
8.4
46
|
Verified
7.6
311
8.4
39
|
Verified
6.6
232
7.8
32
8.9
443
|
Verified
9.1
64
8.7
461
|
Verified
8.8
62
Engagement
7.4
266
8.1
52
Platform
8.2
390
8.4
59
8.2
367
|
Verified
8.1
28
|
Verified
7.9
323
8.3
43
Agentic AI - Mobile Marketing
6.5
41
6.3
8
6.7
42
6.0
8
6.7
40
5.4
9
6.6
40
6.0
8
6.5
40
6.4
7
6.5
41
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Braze and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, WhatsApp Marketing, and RCS Business Messaging
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.5%
Marketing and Advertising
7.2%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.2%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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