Compare Braze and Close 
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Small-Business (79.3% of reviews)
Entry-Level Pricing
No pricing available
$9.00 1 Seat Per Month
Braze
Star Rating
(1,485)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeClose
Star Rating
(2,016)4.7 out of 5
Market Segments
Small-Business (79.3% of reviews)
Pros & Cons
Entry-Level Pricing
$9.00 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Close excels in user-friendliness, with many users highlighting its intuitive interface and ease of use. One user mentioned, "Close is very easy to learn and use as a CRM," which is a significant advantage for teams looking for a quick onboarding process.
- Users say that Close offers a smooth setup experience, with feedback indicating that the initial configuration is straightforward. A recent reviewer noted, "The initial setup was very easy, making it a smooth start," which can be crucial for businesses needing to get up and running quickly.
- Reviewers mention that while Braze has a clean and easy-to-use platform, it faces challenges in setup compared to Close. Users appreciate the continuous updates and integration capabilities, but some find the initial configuration more complex, as indicated by feedback on its setup process.
- According to verified reviews, Close stands out in support quality, with users praising the responsiveness and helpfulness of the support team. One user remarked on the quality of support, stating, "Close has been a good partner in doing business," which can be a deciding factor for companies needing reliable assistance.
- G2 reviewers highlight that Close's automation features are particularly strong, with users noting the effectiveness of its two-way text messaging and reporting capabilities. A user mentioned, "I also value its forecasting feature," showcasing how these tools can enhance daily operations.
- Users say that while Braze has a solid global client base and offers good integration options, it doesn't quite match the level of automation and task execution that Close provides. Reviewers have pointed out that Close's features like bulk SMS and text scheduling are particularly beneficial for small businesses looking to streamline their communication efforts.
Pricing
Entry-Level Pricing
Braze
No pricing availableClose
Solo
$9.00
1 Seat Per Month
Built for the individual who wants every lead, pipeline, and conversation in one place.
- 1 user included
Free Trial
Braze
Free Trial is available
Close
Free Trial is available
Ratings
Meets Requirements
8.5
966
9.1
1,742
Ease of Use
8.3
1,175
9.2
1,783
Ease of Setup
7.6
658
9.0
1,120
Ease of Admin
8.5
357
9.0
566
Quality of Support
8.5
916
9.3
1,557
Has the product been a good partner in doing business?
8.9
365
9.3
561
Product Direction (% positive)
9.2
930
9.5
1,754
Features by Category
Sales Force Automation
Not enough data
9.0
1354
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
1359
|
Verified
Not enough data
9.0
1387
|
Verified
Not enough data
8.3
1166
Not enough data
9.1
1307
|
Verified
Not enough data
8.4
1123
Not enough data
8.3
1131
Not enough data
8.4
1162
Marketing Automation
Not enough data
8.7
1262
Not enough data
8.5
1218
Not enough data
9.2
1340
Not enough data
8.2
1133
Customer Support
Not enough data
8.7
1216
|
Verified
Not enough data
8.7
1226
|
Verified
Not enough data
8.7
1260
|
Verified
Not enough data
8.7
1250
|
Verified
Not enough data
8.6
1198
|
Verified
Reporting & Analytics
Not enough data
8.7
1259
|
Verified
Not enough data
8.8
1281
|
Verified
Not enough data
8.2
1141
Mobile & Social
Not enough data
8.2
1074
Not enough data
7.9
1097
Not enough data
8.2
1087
Platform
Not enough data
8.7
1196
|
Verified
Not enough data
8.8
1215
|
Verified
Not enough data
8.9
1198
Not enough data
8.5
1124
Not enough data
8.0
1070
|
Verified
Not enough data
8.4
1098
Not enough data
9.1
1213
|
Verified
Not enough data
8.4
1115
Integration
Not enough data
8.8
1124
|
Verified
Not enough data
8.7
1126
|
Verified
Not enough data
8.5
1060
|
Verified
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
8.5
82
Not enough data
8.5
80
Not enough data
8.6
80
Not enough data
8.5
81
Not enough data
8.7
81
Not enough data
8.8
80
Not enough data
8.7
80
Email Marketing
8.8
561
Not enough data
8.8
531
Not enough data
8.4
533
Not enough data
8.3
445
Not enough data
Online Marketing
6.9
351
Not enough data
8.4
474
Not enough data
8.7
516
Not enough data
8.4
488
Not enough data
7.2
365
Not enough data
Lead Management
7.5
386
Not enough data
7.5
393
Not enough data
8.6
531
Not enough data
6.8
319
Not enough data
7.4
349
Not enough data
7.5
376
Not enough data
Feature Not Available
Not enough data
7.7
377
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
322
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
326
Not enough data
Reporting & Analytics
7.7
528
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
395
Not enough data
Feature Not Available
Not enough data
Platform
8.3
444
Not enough data
Feature Not Available
Not enough data
8.5
440
Not enough data
7.7
346
Not enough data
7.7
396
Not enough data
8.5
427
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
446
Not enough data
8.1
428
Not enough data
7.9
389
Not enough data
Lead Facilitation
Not enough data
7.9
133
Not enough data
8.6
133
Not enough data
9.0
140
Not enough data
8.6
134
Organization
Not enough data
9.2
136
Not enough data
8.9
133
Not enough data
8.9
133
Performance Analysis
Not enough data
8.2
127
Not enough data
8.9
134
Sales Analysis
Not enough data
8.3
134
Not enough data
8.6
134
Generative AI
Not enough data
8.4
82
Not enough data
8.7
82
Agentic AI - AI Sales Assistant
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.8
8
Not enough data
8.9
9
Not enough data
9.8
8
Integrated Workflows
Not enough data
9.1
220
Not enough data
9.1
223
Not enough data
9.0
215
Not enough data
8.7
212
Not enough data
9.0
217
Not enough data
9.0
221
Not enough data
8.9
220
Repeatability and Reportability
Not enough data
8.6
215
Not enough data
8.9
215
Not enough data
8.9
205
Not enough data
8.3
203
Not enough data
7.8
201
AI and Automation
Not enough data
8.2
194
Not enough data
8.1
197
Not enough data
8.2
190
Not enough data
7.9
198
Not enough data
7.8
196
Generative AI
Not enough data
8.0
197
Agentic AI - Sales Engagement
Not enough data
8.5
32
Not enough data
8.5
32
Not enough data
8.6
32
Not enough data
8.3
31
Not enough data
8.8
31
Not enough data
8.8
32
Not enough data
8.9
32
Dialing Options
Not enough data
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Agent Tools
Not enough data
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Automation
Not enough data
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Agentic AI - Auto Dialer
Not enough data
8.8
21
Not enough data
8.8
21
AI Capabilities - Auto Dialer
Not enough data
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Campaigns
8.6
447
Not enough data
9.0
481
Not enough data
8.6
439
Not enough data
8.8
489
Not enough data
8.9
466
Not enough data
Analytics
8.2
487
Not enough data
7.7
449
Not enough data
Optimization
8.7
469
Not enough data
8.8
478
Not enough data
8.3
390
Not enough data
8.1
389
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.7
211
Not enough data
8.5
199
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.8
117
Not enough data
9.1
200
Not enough data
9.1
196
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
129
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
128
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
8.8
265
|
Verified
7.9
67
9.3
287
|
Verified
8.7
67
9.3
282
|
Verified
8.2
65
8.7
267
|
Verified
8.1
64
8.4
252
8.1
64
8.7
257
8.7
67
8.9
256
8.3
65
Feature Not Available
SMS Platform
7.9
64
9.0
280
|
Verified
8.5
63
9.1
276
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
Feature Not Available
7.9
63
9.0
263
|
Verified
Agentic AI - SMS Marketing
6.3
16
8.6
15
6.5
16
8.4
15
6.5
16
9.0
15
6.8
16
8.7
15
6.6
16
8.9
15
6.4
16
8.6
15
Channels
Not enough data
8.6
105
Not enough data
8.6
107
Not enough data
8.0
107
Design
Not enough data
8.5
109
Not enough data
7.9
106
Not enough data
8.9
107
Not enough data
8.9
106
Not enough data
9.0
103
Generative AI
Not enough data
8.3
103
Not enough data
8.8
102
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Platform
Not enough data
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Generative AI
Not enough data
9.1
37
Workforce Management
Not enough data
9.3
38
Not enough data
9.1
37
Call Center Infrastructure (CCI)
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Administrative
Not enough data
9.7
40
Not enough data
9.2
39
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Agentic AI - Email Tracking
Not enough data
8.7
22
Not enough data
8.3
22
Not enough data
8.1
20
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
8.1
20
Not enough data
8.2
21
Analytics
Not enough data
8.6
488
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customizations
Not enough data
9.0
496
Not enough data
9.2
496
Not enough data
8.8
521
Not enough data
8.6
477
Not enough data
9.2
519
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
9.0
17
Not enough data
8.9
17
Not enough data
8.8
16
Not enough data
9.0
17
Not enough data
8.4
17
Data Sourcing
Not enough data
8.5
163
Not enough data
8.7
163
Not enough data
8.5
163
Not enough data
8.8
166
Not enough data
8.6
160
Predictive Analytics
Not enough data
8.6
160
Not enough data
8.7
160
Not enough data
8.3
155
Not enough data
8.4
158
Sales Management
Not enough data
9.1
161
Not enough data
8.3
157
Not enough data
8.8
156
Not enough data
9.2
161
Agentic AI - Outbound Call Tracking
Not enough data
8.5
24
Not enough data
8.4
24
Calling
Not enough data
9.2
664
Not enough data
Feature Not Available
Not enough data
9.0
645
Not enough data
9.3
659
Not enough data
8.9
30
Contacts
Not enough data
8.8
655
Not enough data
8.7
618
Not enough data
9.0
653
Insights
Not enough data
9.3
676
Not enough data
9.0
630
Not enough data
8.7
592
Not enough data
9.0
652
Not enough data
8.8
631
Not enough data
9.0
28
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
383
Not enough data
7.7
472
|
Verified
Not enough data
7.0
341
|
Verified
Not enough data
6.9
373
|
Verified
Not enough data
Campaigns
7.6
327
|
Verified
Not enough data
9.0
463
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
461
|
Verified
Not enough data
Engagement
7.4
266
Not enough data
Platform
8.2
390
Not enough data
8.2
367
|
Verified
Not enough data
7.9
323
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Close are categorized as SMS Marketing
Unique Categories
Close is categorized as Customer Communications Management, Sales Engagement, AI Sales Assistant, Outbound Call Tracking, Sales Analytics, Email Tracking, CRM, Call Center Infrastructure (CCI), and Auto Dialer
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Close
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.5%
Marketing and Advertising
7.2%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.1%
Marketing and Advertising
15.0%
Computer Software
8.8%
Real Estate
8.1%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.0%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
How long does it take to generate a new integration?
2 Comments
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
how do I integrate WhatsApp?
2 Comments
KS
You can use Zapier or use API's to link them manually.Read more
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