# Braze vs Close Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Close excels in user-friendliness, with many users highlighting its intuitive interface and ease of use. One user mentioned, "Close is very easy to learn and use as a CRM," which is a significant advantage for teams looking for a quick onboarding process.
- **Users say** that Close offers a smooth setup experience, with feedback indicating that the initial configuration is straightforward. A recent reviewer noted, "The initial setup was very easy, making it a smooth start," which can be crucial for businesses needing to get up and running quickly.
- **Reviewers mention** that while Braze has a clean and easy-to-use platform, it faces challenges in setup compared to Close. Users appreciate the continuous updates and integration capabilities, but some find the initial configuration more complex, as indicated by feedback on its setup process.
- **According to verified reviews** , Close stands out in support quality, with users praising the responsiveness and helpfulness of the support team. One user remarked on the quality of support, stating, "Close has been a good partner in doing business," which can be a deciding factor for companies needing reliable assistance.
- **G2 reviewers highlight** that Close's automation features are particularly strong, with users noting the effectiveness of its two-way text messaging and reporting capabilities. A user mentioned, "I also value its forecasting feature," showcasing how these tools can enhance daily operations.
- **Users say** that while Braze has a solid global client base and offers good integration options, it doesn't quite match the level of automation and task execution that Close provides. Reviewers have pointed out that Close's features like bulk SMS and text scheduling are particularly beneficial for small businesses looking to streamline their communication efforts.



| | Braze | Close | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 1,680 | 2,034 | 
| **Largest Market Segment** | Mid-Market (55.8% of reviews) | Small-Business (79.1% of reviews) | 
| **Entry Level Price** | Contact Us | $9.00 1 Seat Per Month | 

---
## Top Pros & Cons

### Braze

Pros:
- Ease of Use (364 reviews)
- Intuitive (188 reviews)

Cons:
- Missing Features (140 reviews)
- Learning Curve (139 reviews)

### Close

Pros:
- Ease of Use (819 reviews)
- Helpful (482 reviews)

Cons:
- Missing Features (271 reviews)
- Call Issues (194 reviews)

---
## Ratings Comparison
| Rating | Braze | Close | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1001 reviews) | 9.1 (1754 reviews) | 
  | **Ease of Use** | 8.3 (1263 reviews) | 9.2 (1795 reviews) | 
  | **Ease of Setup** | 7.6 (737 reviews) | 9.0 (1132 reviews) | 
  | **Ease of Admin** | 8.5 (363 reviews) | 9.0 (568 reviews) | 
  | **Quality of Support** | 8.5 (948 reviews) | 9.3 (1569 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (371 reviews) | 9.3 (563 reviews) | 
  | **Product Direction (% positive)** | 9.2 (955 reviews) | 9.5 (1764 reviews) | 

---
## Pricing

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

### Close

#### Entry-Level Pricing

Plan: Solo

Price: $9.00 1 Seat Per Month

Description: Built for the individual who wants every lead, pipeline, and conversation in one place.

Key Features:
- 1 user included

[Browse all 4 editions](https://www.g2.com/products/close/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | 8.6/10 | 1521 |

#### Sales Force Automation

| Feature | Braze | Close | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 9.0 (1360 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 9.0 (1363 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 9.0 (1392 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 8.3 (1166 reviews) | 
| **Desktop Integration** | Not enough data | 9.1 (1309 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 8.4 (1124 reviews) | 
| **Quote & Order Management** | Not enough data | 8.3 (1131 reviews) | 
| **Customer Contract Management** | Not enough data | 8.4 (1162 reviews) | 

#### Marketing Automation

| Feature | Braze | Close | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.7 (1264 reviews) | 
| **Campaign Management** | Not enough data | 8.5 (1219 reviews) | 
| **Lead Management** | Not enough data | 9.2 (1342 reviews) | 
| **Marketing ROI Analytics** | Not enough data | 8.2 (1133 reviews) | 

#### Customer Support

| Feature | Braze | Close | 
|---|---|---|
| **Case Management** | Not enough data | 8.7 (1216 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 8.7 (1226 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.7 (1260 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 8.7 (1252 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 8.6 (1199 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Braze | Close | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (1262 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (1283 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.2 (1142 reviews) | 

#### Mobile & Social

| Feature | Braze | Close | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 8.2 (1075 reviews) | 
| **Social Network Integration** | Not enough data | 7.9 (1098 reviews) | 
| **Mobile User Support** | Not enough data | 8.2 (1088 reviews) | 

#### Platform

| Feature | Braze | Close | 
|---|---|---|
| **Customization** | Not enough data | 8.7 (1196 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.8 (1215 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.9 (1197 reviews) | 
| **Internationalization** | Not enough data | 8.5 (1124 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 8.0 (1070 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Not enough data | 8.4 (1097 reviews) | 
| **Performance and Reliability** | Not enough data | 9.1 (1215 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.4 (1114 reviews) | 

#### Integration

| Feature | Braze | Close | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.8 (1123 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.7 (1125 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.5 (1059 reviews) ✓ Verified | 

#### Generative AI

| Feature | Braze | Close | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - CRM

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (82 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (80 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (80 reviews) | 
| **Adaptive Learning** | Not enough data | 8.5 (81 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.7 (81 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (80 reviews) | 
| **Decision Making** | Not enough data | 8.7 (80 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.6/10 | 674 |
| **Close** | N/A | N/A |

#### Email Marketing

| Feature | Braze | Close | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (574 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.8 (541 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.4 (543 reviews) | Not enough data | 
| **Automated Email Responses** | 8.4 (450 reviews) | Not enough data | 

#### Online Marketing

| Feature | Braze | Close | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (356 reviews) | Not enough data | 
| **Dynamic Content** | 8.4 (486 reviews) | Not enough data | 
| **A/B Testing** | 8.7 (525 reviews) | Not enough data | 
| **Mobile Optimized** | 8.4 (492 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 7.2 (371 reviews) | Not enough data | 

#### Lead Management

| Feature | Braze | Close | 
|---|---|---|
| **Marketing Lead Database** | 7.5 (392 reviews) | Not enough data | 
| **Data Quality Management** | 7.5 (397 reviews) | Not enough data | 
| **Segmentation** | 8.6 (542 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 6.8 (324 reviews) | Not enough data | 
| **Lead Nurturing** | 7.4 (353 reviews) | Not enough data | 
| **Online Behavior Tracking** | 7.5 (381 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | Feature Not Available | Not enough data | 
| **CRM Lead Integration** | 7.8 (384 reviews) | Not enough data | 

#### Campaign Management

| Feature | Braze | Close | 
|---|---|---|
| **Program Management** | Feature Not Available | Not enough data | 
| **Event / Webinar Marketing** | Feature Not Available | Not enough data | 
| **Calendaring** | Feature Not Available | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | 

#### Social

| Feature | Braze | Close | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | 6.7 (326 reviews) | Not enough data | 
| **Social Campaigns** | Feature Not Available | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | 
| **Social Media Advertising** | 6.6 (328 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Braze | Close | 
|---|---|---|
| **Basic Reporting** | 7.7 (536 reviews) | Not enough data | 
| **Web Analytics** | Feature Not Available | Not enough data | 
| **ROI Analytics** | Feature Not Available | Not enough data | 
| **Revenue Analytics** | 6.6 (399 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Braze | Close | 
|---|---|---|
| **Customization ** | 8.3 (457 reviews) | Not enough data | 
| **Workflow Capability** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.6 (448 reviews) | Not enough data | 
| **Internationalization** | 7.7 (351 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 7.7 (402 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (439 reviews) | Not enough data | 
| **Output Document Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (39 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (38 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (37 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (37 reviews) | Not enough data | 
| **Decision Making** | 6.4 (36 reviews) | Not enough data | 

#### Integration

| Feature | Braze | Close | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (456 reviews) | Not enough data | 
| **Integration APIs** | 8.1 (439 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (395 reviews) | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | 8.9/10 | 147 |

#### Lead Facilitation

| Feature | Braze | Close | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.9 (133 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (133 reviews) | 
| **Lead Follow-up** | Not enough data | 9.0 (140 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.6 (134 reviews) | 

#### Organization

| Feature | Braze | Close | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 9.2 (136 reviews) | 
| **Data Entry** | Not enough data | 8.9 (133 reviews) | 
| **Integrations / APIs** | Not enough data | 8.9 (133 reviews) | 

#### Performance Analysis

| Feature | Braze | Close | 
|---|---|---|
| **Coaching ** | Not enough data | 8.2 (127 reviews) | 
| **Peformance Tracking** | Not enough data | 8.9 (134 reviews) | 

#### Sales Analysis

| Feature | Braze | Close | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.3 (134 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.6 (134 reviews) | 

#### Generative AI

| Feature | Braze | Close | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.4 (82 reviews) | 
| **AI Text Summarization** | Not enough data | 8.7 (82 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.8 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 9.6 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.8 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (9 reviews) | 
| **Decision Making** | Not enough data | 9.8 (8 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | 8.6/10 | 229 |

#### Integrated Workflows

| Feature | Braze | Close | 
|---|---|---|
| **Task Management** | Not enough data | 9.1 (220 reviews) | 
| **Email Tracking/Automation** | Not enough data | 9.1 (223 reviews) | 
| **Calls and Voice** | Not enough data | 9.0 (215 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.7 (212 reviews) | 
| **CRM Integration** | Not enough data | 9.0 (217 reviews) | 
| **Calendar** | Not enough data | 9.0 (221 reviews) | 
| **Shared Records** | Not enough data | 8.9 (220 reviews) | 

#### Repeatability and Reportability

| Feature | Braze | Close | 
|---|---|---|
| **Content Management** | Not enough data | 8.6 (215 reviews) | 
| **Workflow Management** | Not enough data | 8.9 (215 reviews) | 
| **Workflow Performance** | Not enough data | 8.9 (206 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.3 (204 reviews) | 
| **Gamification** | Not enough data | 7.8 (201 reviews) | 

#### AI and Automation

| Feature | Braze | Close | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.2 (194 reviews) | 
| **Lead Scoring** | Not enough data | 8.1 (197 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.2 (190 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.9 (198 reviews) | 
| **Machine Learning** | Not enough data | 7.8 (196 reviews) | 

#### Generative AI

| Feature | Braze | Close | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.0 (197 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (32 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (32 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (32 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (31 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.8 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (32 reviews) | 
| **Decision Making** | Not enough data | 8.9 (32 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | 9.0/10 | 156 |

#### Dialing Options

| Feature | Braze | Close | 
|---|---|---|
| **Preview Dialing** | Not enough data | 9.1 (150 reviews) | 
| **Progressive Dialing** | Not enough data | 9.2 (151 reviews) | 
| **Predictive Dialing** | Not enough data | 9.4 (17 reviews) | 

#### Agent Tools

| Feature | Braze | Close | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | 8.6 (146 reviews) | 
| **Callback Scheduling ** | Not enough data | 8.8 (142 reviews) | 
| **Call Recording ** | Not enough data | 9.4 (147 reviews) | 

#### Automation

| Feature | Braze | Close | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.9 (141 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | 8.5 (142 reviews) | 
| **Call Scrubbing** | Not enough data | 8.6 (142 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.8 (21 reviews) | 
| **Cross-system Integration** | Not enough data | 8.8 (21 reviews) | 

#### AI Capabilities - Auto Dialer

| Feature | Braze | Close | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | 9.4 (17 reviews) | 
| **Compliance Monitoring** | Not enough data | 9.3 (17 reviews) | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | 9.5 (17 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.1/10 | 569 |
| **Close** | N/A | N/A |

#### Campaigns

| Feature | Braze | Close | 
|---|---|---|
| **Customize** | 8.6 (450 reviews) | Not enough data | 
| **Scheduling** | 9.0 (487 reviews) | Not enough data | 
| **Retarget** | 8.6 (444 reviews) | Not enough data | 
| **Segmentation** | 8.8 (497 reviews) | Not enough data | 
| **Triggered Notifications** | 8.9 (471 reviews) | Not enough data | 

#### Analytics

| Feature | Braze | Close | 
|---|---|---|
| **Campaign Performance** | 8.2 (496 reviews) | Not enough data | 
| **Audience Insights** | 7.7 (454 reviews) | Not enough data | 

#### Optimization

| Feature | Braze | Close | 
|---|---|---|
| **A/B Testing** | 8.7 (476 reviews) | Not enough data | 
| **Personalization** | 8.8 (492 reviews) | Not enough data | 
| **Rich Notifications** | 8.3 (393 reviews) | Not enough data | 
| **Integrations** | 8.1 (399 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (41 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (40 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 228 |
| **Close** | N/A | N/A |

#### Segmentation

| Feature | Braze | Close | 
|---|---|---|
| **A/B Testing** | 8.8 (214 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (200 reviews) | Not enough data | 

#### Targeting

| Feature | Braze | Close | 
|---|---|---|
| **Behavioral Targeting** | 8.6 (195 reviews) | Not enough data | 
| **Contextual Targeting** | 8.5 (178 reviews) | Not enough data | 

#### Triggered Content

| Feature | Braze | Close | 
|---|---|---|
| **Geofencing** | 7.8 (118 reviews) | Not enough data | 
| **Triggered Emails** | 9.1 (203 reviews) | Not enough data | 
| **Triggered Messages** | 9.1 (197 reviews) | Not enough data | 

#### Personalized Content

| Feature | Braze | Close | 
|---|---|---|
| **Recommendation Engine** | 7.4 (117 reviews) | Not enough data | 
| **Personalized Discounts** | 7.1 (111 reviews) | Not enough data | 
| **Website Personalization** | 7.0 (108 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (9 reviews) | Not enough data | 
| **Decision Making** | 6.5 (9 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.2/10 | 151 |
| **Close** | N/A | N/A |

#### Templates

| Feature | Braze | Close | 
|---|---|---|
| **Text and Themes** | 7.8 (128 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 7.5 (125 reviews) | Not enough data | 
| **Mobile Responsive** | 7.9 (130 reviews) | Not enough data | 

#### Edit

| Feature | Braze | Close | 
|---|---|---|
| **Pre-Made** | 7.1 (124 reviews) | Not enough data | 
| **Build** | 8.4 (129 reviews) | Not enough data | 
| **HTML** | 7.9 (128 reviews) | Not enough data | 

#### Logistics

| Feature | Braze | Close | 
|---|---|---|
| **Analytics** | 7.2 (128 reviews) | Not enough data | 
| **Issues** | 7.1 (123 reviews) | Not enough data | 
| **Integrations** | 7.6 (124 reviews) | Not enough data | 
| **Shareable Link** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Braze | Close | 
|---|---|---|
| **AI Text Generation** | 6.8 (87 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 5.6 (31 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 78 |
| **Close** | 8.8/10 | 313 |

#### Text Messaging

| Feature | Braze | Close | 
|---|---|---|
| **Bulk SMS** | 8.6 (68 reviews) | 8.8 (265 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 7.9 (67 reviews) | 9.3 (287 reviews) ✓ Verified | 
| **Text Scheduler** | 8.7 (68 reviews) | 9.3 (282 reviews) ✓ Verified | 
| **Automatic Replies** | 8.2 (65 reviews) | 8.7 (267 reviews) ✓ Verified | 
| **Automatic URL Shortening** | 8.1 (64 reviews) | 8.4 (252 reviews) | 
| **MMS Marketing** | 8.1 (65 reviews) | 8.7 (257 reviews) | 
| **Personalization** | 8.7 (67 reviews) | 8.9 (256 reviews) | 
| **Transactional SMS** | 8.3 (66 reviews) | Feature Not Available | 

#### SMS Platform

| Feature | Braze | Close | 
|---|---|---|
| **Reporting** | 7.9 (64 reviews) | 9.0 (280 reviews) ✓ Verified | 
| **Automation** | 8.5 (63 reviews) | 9.1 (276 reviews) ✓ Verified | 
| **Short Codes** | 8.4 (63 reviews) | Feature Not Available | 
| **API Integration** | 7.9 (63 reviews) | 9.0 (263 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (16 reviews) | 8.6 (15 reviews) | 
| **Multi-step Planning** | 6.5 (16 reviews) | 8.4 (15 reviews) | 
| **Cross-system Integration** | 6.5 (16 reviews) | 9.0 (15 reviews) | 
| **Natural Language Interaction** | 6.8 (16 reviews) | 8.7 (15 reviews) | 
| **Proactive Assistance** | 6.6 (16 reviews) | 8.9 (15 reviews) | 
| **Decision Making** | 6.4 (16 reviews) | 8.6 (15 reviews) | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | 8.6/10 | 117 |

#### Channels

| Feature | Braze | Close | 
|---|---|---|
| **Multi-Channel Coverage** | Not enough data | 8.6 (106 reviews) | 
| **Open Listening** | Not enough data | 8.6 (107 reviews) | 
| **Physical Media** | Not enough data | 8.0 (107 reviews) | 

#### Design

| Feature | Braze | Close | 
|---|---|---|
| **Communications Strategy Development** | Not enough data | 8.5 (109 reviews) | 
| **Create Content** | Not enough data | 7.9 (106 reviews) | 
| **Personalization** | Not enough data | 8.9 (107 reviews) | 
| **Inbound Identification** | Not enough data | 8.9 (106 reviews) | 
| **Regulatory Compliance** | Not enough data | 9.0 (103 reviews) | 

#### Generative AI

| Feature | Braze | Close | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (103 reviews) | 
| **AI Text Summarization** | Not enough data | 8.8 (102 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.4/10 | 120 |
| **Close** | N/A | N/A |

#### Platform Basics

| Feature | Braze | Close | 
|---|---|---|
| **Dynamic Segmentation** | 8.3 (110 reviews) | Not enough data | 
| **Journey Optimization** | 8.5 (108 reviews) | Not enough data | 

#### Platform Data

| Feature | Braze | Close | 
|---|---|---|
| **Journey Reporting** | 7.6 (109 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (103 reviews) | Not enough data | 
| **Dashboards** | 7.6 (110 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.5 (107 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Braze | Close | 
|---|---|---|
| **Journey Mapping** | 7.7 (105 reviews) | Not enough data | 
| **Integrations** | 7.6 (105 reviews) | Not enough data | 
| **Automated Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (30 reviews) | Not enough data | 

### Call Center Infrastructure (CCI)

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | 9.3/10 | 42 |

#### Platform

| Feature | Braze | Close | 
|---|---|---|
| **Omnichannel** | Not enough data | 8.6 (37 reviews) | 
| **Mobile Access** | Not enough data | 9.1 (38 reviews) | 
| **Queue Management** | Not enough data | 9.2 (38 reviews) | 
| **Call Routing** | Not enough data | 9.3 (38 reviews) | 
| **Call Back** | Not enough data | 9.1 (37 reviews) | 
| **IVR** | Not enough data | 8.6 (37 reviews) | 
| **Automatic Call Distribution** | Not enough data | 9.0 (37 reviews) | 

#### Generative AI

| Feature | Braze | Close | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | 9.1 (37 reviews) | 

#### Workforce Management

| Feature | Braze | Close | 
|---|---|---|
| **Call Monitoring** | Not enough data | 9.3 (38 reviews) | 
| **Performance Evaluation** | Not enough data | 9.1 (37 reviews) | 

#### Call Center Infrastructure (CCI)

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.8 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 9.6 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 9.8 (9 reviews) | 

#### Administrative

| Feature | Braze | Close | 
|---|---|---|
| **Call Recording** | Not enough data | 9.7 (40 reviews) | 
| **Reporting & Dashboards** | Not enough data | 9.2 (39 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.5/10 | 15 |
| **Close** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Braze | Close | 
|---|---|---|
| **Transactional Messages** | 8.5 (14 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.0 (13 reviews) | Not enough data | 
| **Conversational Messaging** | 8.5 (13 reviews) | Not enough data | 
| **Personalization** | 8.9 (12 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (12 reviews) | Not enough data | 
| **Automated Replies** | 8.3 (12 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Braze | Close | 
|---|---|---|
| **Segmentation** | 8.5 (12 reviews) | Not enough data | 
| **API Integration** | 8.2 (13 reviews) | Not enough data | 
| **WhatsApp Commerce** | Feature Not Available | Not enough data | 
| **Analytics** | 8.2 (13 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 6.3/10 | 34 |
| **Close** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (33 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (32 reviews) | Not enough data | 
| **Decision Making** | 6.2 (32 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | 8.6/10 | 553 |

#### Agentic AI - Email Tracking

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (21 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (20 reviews) | 
| **Decision Making** | Not enough data | 8.2 (21 reviews) | 

#### Analytics

| Feature | Braze | Close | 
|---|---|---|
| **Open Rates** | Not enough data | 8.6 (488 reviews) | 
| **Link Activity** | Not enough data | Feature Not Available | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | Braze | Close | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 9.0 (496 reviews) | 
| **Email Scheduling** | Not enough data | 9.2 (496 reviews) | 
| **Notifications** | Not enough data | 8.8 (521 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (477 reviews) | 
| **Templates** | Not enough data | 9.2 (519 reviews) | 

#### Generative AI

| Feature | Braze | Close | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | 8.7/10 | 176 |

#### Agentic AI - Sales Analytics

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 8.8 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.0 (17 reviews) | 
| **Proactive Assistance** | Not enough data | 8.4 (17 reviews) | 

#### Data Sourcing

| Feature | Braze | Close | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.5 (163 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.7 (163 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.5 (163 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (167 reviews) | 
| **Data Segmentation** | Not enough data | 8.6 (161 reviews) | 

#### Predictive Analytics

| Feature | Braze | Close | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.6 (160 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.7 (160 reviews) | 
| **Risk Analysis** | Not enough data | 8.3 (156 reviews) | 
| **Live Forecasting** | Not enough data | 8.4 (158 reviews) | 

#### Sales Management

| Feature | Braze | Close | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 9.1 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.3 (157 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.8 (157 reviews) | 
| **Activity Tracking** | Not enough data | 9.2 (161 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | 8.9/10 | 714 |

#### Agentic AI - Outbound Call Tracking

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (24 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.4 (24 reviews) | 

#### Calling

| Feature | Braze | Close | 
|---|---|---|
| **Record Calls** | Not enough data | 9.2 (665 reviews) | 
| **Generate Location** | Not enough data | Feature Not Available | 
| **Call Types** | Not enough data | 9.0 (645 reviews) | 
| **Click-to-Call** | Not enough data | 9.3 (660 reviews) | 
| **Auto Dialer** | Not enough data | 8.8 (31 reviews) | 

#### Contacts

| Feature | Braze | Close | 
|---|---|---|
| **Personalization** | Not enough data | 8.8 (656 reviews) | 
| **Information Locater** | Not enough data | 8.7 (618 reviews) | 
| **Record Prospect Data** | Not enough data | 9.0 (653 reviews) | 

#### Insights

| Feature | Braze | Close | 
|---|---|---|
| **Notes** | Not enough data | 9.3 (676 reviews) | 
| **Daily Summary** | Not enough data | 9.0 (630 reviews) | 
| **Automated Voicemails** | Not enough data | 8.7 (592 reviews) | 
| **Automated Emails** | Not enough data | 9.0 (653 reviews) | 
| **Sorts Prospects** | Not enough data | 8.8 (631 reviews) | 
| **Automated Note Taking** | Not enough data | 9.0 (29 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Braze | Close | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Braze | Close | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Braze | Close | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Braze | Close | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Braze | Close | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Braze | Close | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Braze | Close | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Braze | Close | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Braze | Close | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.5/10 | 551 |
| **Close** | N/A | N/A |

#### Analysis

| Feature | Braze | Close | 
|---|---|---|
| **Application Attribution** | 7.5 (381 reviews) | Not enough data | 
| **Campaign Analysis** | 7.7 (473 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.1 (342 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 6.9 (374 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Braze | Close | 
|---|---|---|
| **Proximity Marketing** | 7.5 (329 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 9.0 (466 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.6 (311 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.6 (232 reviews) | Not enough data | 
| **Email Campaigns** | 8.9 (445 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (468 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Braze | Close | 
|---|---|---|
| **Coupons and Promotions** | 7.5 (268 reviews) | Not enough data | 

#### Platform

| Feature | Braze | Close | 
|---|---|---|
| **Optimization** | 8.3 (390 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (369 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.9 (323 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (44 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (42 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (41 reviews) | Not enough data | 
| **Decision Making** | 6.6 (42 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Close** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Braze | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Braze (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Close (9):** [CRM Software](https://www.g2.com/categories/crm), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci)


---
## Reviewer Demographics

### By Company Size

| Segment | Braze | Close | 
|---|---|---|
| **Small-Business** | 16.7% | 79.1% | 
| **Mid-Market** | 55.8% | 20.2% | 
| **Enterprise** | 27.5% | 0.7% | 

### By Industry

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.3%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

#### Close

- **Marketing and Advertising:** 14.9%
- **Computer Software:** 8.7%
- **Real Estate:** 8.1%
- **Financial Services:** 6.6%
- **Information Technology and Services:** 5.5%
- **Consulting:** 5.3%
- **Professional Training & Coaching:** 4.2%
- **Insurance:** 3.0%
- **Health, Wellness and Fitness:** 2.8%
- **Consumer Services:** 2.5%
- **Other:** 38.3%

---
## Alternatives

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (616 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (566 reviews)

### Alternatives to Close

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25777 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13789 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1230 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9642 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3038 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (635 reviews)

---
## Top Discussions

### Braze

- Title: [What is Braze used for?](https://www.g2.com/discussions/what-is-braze-used-for) — 4 comments
  > **Top comment:** "Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned..."
- Title: [How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?](https://www.g2.com/discussions/how-do-you-deal-with-braze-s-pricing-complexity-and-the-surprise-costs-that-come-with-growth) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring..."
- Title: [Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?](https://www.g2.com/discussions/does-anyone-else-struggle-with-the-lack-of-autosave-and-occasional-glitches-when-building-canvases-and-messages) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser..."
- Title: [What tricks are you using to stay organized amid hundreds of canvases, campaigns, and templates?](https://www.g2.com/discussions/what-tricks-are-you-using-to-stay-organized-amid-hundreds-of-canvases-campaigns-and-templates) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Naming conventions and tag filters have been a game-changer for us. We use region-channel prefixes (like “EU_Email_”)..."
- Title: [How are you handling Braze’s learning curve and onboarding new marketers without losing weeks of productivity?](https://www.g2.com/discussions/how-are-you-handling-braze-s-learning-curve-and-onboarding-new-marketers-without-losing-weeks-of-productivity) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">One thing that sped up onboarding for us was mixing Braze’s own “Getting Started” tutorials with short internal Loom..."

### Close

- Title: [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) — 2 comments
  > **Top comment:** "CRM"
- Title: [How long does it take to generate a new integration?](https://www.g2.com/discussions/how-long-does-it-take-to-generate-a-new-integration) — 2 comments, 1 upvote
  > **Top comment:** "Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website..."
- Title: [how do I integrate WhatsApp?](https://www.g2.com/discussions/how-do-i-integrate-whatsapp) — 2 comments, 1 upvote
  > **Top comment:** "You can use Zapier or use API's to link them manually."
- Title: [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation..."
- Title: [How fast does close read the feedback provided?](https://www.g2.com/discussions/50910-how-fast-does-close-read-the-feedback-provided) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/braze-vs-close)