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Compare Brandwatch, Talkwalker, Synthesio, and Crimson Hexagon

Pricing

 
Pro
$800
per month
Enterprise
On request
 
Enterprise M
Basic
$9,600
/ year
 
Enterprise Q
Corporate
On request
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Brandwatch
Pro
$800per month
Enterprise M
Enterprise Q
Free Trial
Talkwalker
Enterprise
On request
Basic
$9,600/ year
Corporate
On request
Free Trial
Synthesio
Free Trial Unavailable
Crimson Hexagon
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.5
8.5
8.0
Ease of Use
Ease of Use
8.5
8.8
8.6
7.7
Ease of Setup
Ease of Setup
8.1
8.5
8.3
7.1
Ease of Admin
Ease of Admin
8.5
8.6
8.5
7.8
Quality of Support
Quality of Support
9.3
9.5
9.3
8.1
Ease of Doing Business With
Ease of Doing Business With
9.1
8.9
9.4
8.4
Product Direction (% positive)
Product Direction (% positive)
9.5
9.3
8.8
8.5
Meets Requirements
Brandwatch
8.7
Talkwalker
8.5
Synthesio
8.5
Crimson Hexagon
8.0
Ease of Use
Brandwatch
8.5
Talkwalker
8.8
Synthesio
8.6
Crimson Hexagon
7.7
Ease of Setup
Brandwatch
8.1
Talkwalker
8.5
Synthesio
8.3
Crimson Hexagon
7.1
Ease of Admin
Brandwatch
8.5
Talkwalker
8.6
Synthesio
8.5
Crimson Hexagon
7.8
Quality of Support
Brandwatch
9.3
Talkwalker
9.5
Synthesio
9.3
Crimson Hexagon
8.1
Ease of Doing Business With
Brandwatch
9.1
Talkwalker
8.9
Synthesio
9.4
Crimson Hexagon
8.4
Product Direction (% positive)
Brandwatch
9.5
Talkwalker
9.3
Synthesio
8.8
Crimson Hexagon
8.5

Features

Social Media Monitoring
Social Measurement
Brandwatch
9.0
Talkwalker
8.5
Synthesio
8.6
Crimson Hexagon
8.1
Sentiment Scoring
Brandwatch
6.6
Talkwalker
6.4
Synthesio
7.9
Crimson Hexagon
7.6
Influencer Identification
Brandwatch
8.2
Talkwalker
7.8
Synthesio
8.2
Crimson Hexagon
6.7
Social Reporting
Brandwatch
8.5
Talkwalker
8.4
Synthesio
8.1
Crimson Hexagon
7.7
Social Listening
Brandwatch
9.4
Talkwalker
9.0
Synthesio
8.9
Crimson Hexagon
8.9
Reports & Dashboards
Competitor Analysis
Brandwatch
8.7
Talkwalker
8.9
Synthesio
8.7
Crimson Hexagon
7.8
Follower Analysis
Brandwatch
8.1
Talkwalker
8.3
Synthesio
8.4
Crimson Hexagon
6.7
Content Engagement Analysis
Brandwatch
7.7
Talkwalker
8.3
Synthesio
8.2
Crimson Hexagon
6.5
Influencer Identification
Brandwatch
8.1
Talkwalker
8.2
Synthesio
8.6
Crimson Hexagon
6.3
Paid Campaign Tracking
Brandwatch
5.8
Talkwalker
7.2
Synthesio
7.9
Crimson Hexagon
5.2
Attribution
Brandwatch
6.8
Talkwalker
7.7
Synthesio
8.8
Crimson Hexagon
5.6
Report Customizability
Brandwatch
8.4
Talkwalker
8.1
Synthesio
8.4
Crimson Hexagon
7.1
Report Exporting
Brandwatch
8.1
Talkwalker
8.6
Synthesio
8.6
Crimson Hexagon
7.4
Platform
Internationalization
Brandwatch
7.9
Talkwalker
8.7
Synthesio
8.9
Crimson Hexagon
6.7
User, Role, and Access Management
Brandwatch
8.8
Talkwalker
8.8
Synthesio
8.6
Crimson Hexagon
8.3
Scalability
Brandwatch
8.6
Talkwalker
8.7
Synthesio
8.9
Crimson Hexagon
7.8
Performance and Reliability
Brandwatch
8.9
Talkwalker
8.5
Synthesio
8.3
Crimson Hexagon
7.8
API / Integrations
Brandwatch
8.4
Talkwalker
7.5
Synthesio
9.3
Crimson Hexagon
6.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
30.8%
41.6%
27.0%
21.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
29.5%
32.6%
27.0%
38.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
39.7%
25.8%
45.9%
39.7%
Brandwatch
Small-Business
30.8%
Mid-Market
29.5%
Enterprise
39.7%
Talkwalker
Small-Business
41.6%
Mid-Market
32.6%
Enterprise
25.8%
Synthesio
Small-Business
27.0%
Mid-Market
27.0%
Enterprise
45.9%
Crimson Hexagon
Small-Business
21.8%
Mid-Market
38.5%
Enterprise
39.7%

Reviewers' Industry

 
Marketing and Advertising
30.8%
Public Relations and Communications
25.2%
Marketing and Advertising
26.3%
Marketing and Advertising
44.6%
 
Public Relations and Communications
10.4%
Marketing and Advertising
14.0%
Public Relations and Communications
8.5%
Public Relations and Communications
7.6%
 
Information Technology and Services
9.3%
Market Research
7.5%
Information Technology and Services
7.6%
Market Research
6.5%
 
Internet
7.1%
Information Technology and Services
7.5%
Internet
5.9%
Information Technology and Services
3.3%
 
Market Research
4.4%
Internet
4.7%
Automotive
5.1%
Higher Education
3.3%
 
Other
37.9%
Other
41.1%
Other
46.6%
Other
34.8%
Brandwatch
Marketing and Advertising
30.8%
Public Relations and Communications
10.4%
Information Technology and Services
9.3%
Internet
7.1%
Market Research
4.4%
Other
37.9%
Talkwalker
Public Relations and Communications
25.2%
Marketing and Advertising
14.0%
Market Research
7.5%
Information Technology and Services
7.5%
Internet
4.7%
Other
41.1%
Synthesio
Marketing and Advertising
26.3%
Public Relations and Communications
8.5%
Information Technology and Services
7.6%
Internet
5.9%
Automotive
5.1%
Other
46.6%
Crimson Hexagon
Marketing and Advertising
44.6%
Public Relations and Communications
7.6%
Market Research
6.5%
Information Technology and Services
3.3%
Higher Education
3.3%
Other
34.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Nick O.
Industry Analyst / Tech Writer in Marketing and Advertising

Setting up queries is very easy and the tool comes a strong suite of operators for accurate taxonomy building. The new dashboard is also very good and easy to use and the ability to quickly and effectively remove unwanted data is great. What I particularly...

Robert S.
Industry Analyst / Tech Writer in Telecommunications

Talkwalker is one of the best listening and monitoring tools on the marked. Workflow, widget integreation can compete to every other top-tool like brandwatch oder crimson hexagon. Groundbreaking is the best alerting funktion on the market.

Oliver O.
User in Marketing and Advertising

The tool brings in data that is relevant to your search and it can categorised effectively so that you can compare different parts of your business and/or competitors in the market. The sentiment seems to be accurate when done automatically, but can also be...

Benjamin D.
Agency in Marketing and Advertising

As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...

Most Helpful Critical Review
Most Helpful Critical Review
Stephen J.
Administrator in Information Technology and Services

Poor Facebook coverage. Lack of communication on key issues (Facebook crawling issue). Lack of coverage for major platforms like Instagram. Rigid automated reporting, data exports. Comments are not covered in data volumes. Poor automated sentiment.

James R.
Agency in Public Relations and Communications

It is a bit slow. Not as user friendly as I would like. Navigation is not as easy as I would like. The fact that the site claims (via their contract), as well as on their invoices claim to allow payment for services via credit card. This is not...

G2 User in Market Research

Limitations in the export of data to 5000 posts Less boolean Operators & Filters in queries than other platforms Do not have the possibility to create categories based on rules like other platforms Not so rich backdata as other platforms

G2 User in Entertainment

Do with the interface when creating the monitors was easier to maneuver. The contract is based on the number of monitors versus the number of licenses. Therefore it is easy to run out of monitors on which to build the reports.

 
Brandwatch
Most Helpful Favorable Review
Nick O.
Industry Analyst / Tech Writer in Marketing and Advertising

Setting up queries is very easy and the tool comes a strong suite of operators for accurate taxonomy building. The new dashboard is also very good and easy to use and the ability to quickly and effectively remove unwanted data is great. What I particularly...

Most Helpful Critical Review
Stephen J.
Administrator in Information Technology and Services

Poor Facebook coverage. Lack of communication on key issues (Facebook crawling issue). Lack of coverage for major platforms like Instagram. Rigid automated reporting, data exports. Comments are not covered in data volumes. Poor automated sentiment.

Talkwalker
Most Helpful Favorable Review
Robert S.
Industry Analyst / Tech Writer in Telecommunications

Talkwalker is one of the best listening and monitoring tools on the marked. Workflow, widget integreation can compete to every other top-tool like brandwatch oder crimson hexagon. Groundbreaking is the best alerting funktion on the market.

Most Helpful Critical Review
James R.
Agency in Public Relations and Communications

It is a bit slow. Not as user friendly as I would like. Navigation is not as easy as I would like. The fact that the site claims (via their contract), as well as on their invoices claim to allow payment for services via credit card. This is not...

Synthesio
Most Helpful Favorable Review
Oliver O.
User in Marketing and Advertising

The tool brings in data that is relevant to your search and it can categorised effectively so that you can compare different parts of your business and/or competitors in the market. The sentiment seems to be accurate when done automatically, but can also be...

Most Helpful Critical Review
G2 User in Market Research

Limitations in the export of data to 5000 posts Less boolean Operators & Filters in queries than other platforms Do not have the possibility to create categories based on rules like other platforms Not so rich backdata as other platforms

Crimson Hexagon
Most Helpful Favorable Review
Benjamin D.
Agency in Marketing and Advertising

As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...

Most Helpful Critical Review
G2 User in Entertainment

Do with the interface when creating the monitors was easier to maneuver. The contract is based on the number of monitors versus the number of licenses. Therefore it is easy to run out of monitors on which to build the reports.

Screenshots

 
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Videos

 

Introducing Iris™ your personal AI analyst, for faster and smarter social insights.

With Iris, you’ll never miss a breaking news story, trending Reddit article, or important Facebook thread again. Iris discovers the insight in your data in seconds, giving you more time to focus on the important stuff. With our AI technology, Brandwatch beginners can uncover valuable insights without needing in-depth technical know-how.

See Iris™ in action.

No videos providedNo videos providedNo videos provided
Brandwatch

Introducing Iris™ your personal AI analyst, for faster and smarter social insights.

With Iris, you’ll never miss a breaking news story, trending Reddit article, or important Facebook thread again. Iris discovers the insight in your data in seconds, giving you more time to focus on the important stuff. With our AI technology, Brandwatch beginners can uncover valuable insights without needing in-depth technical know-how.

See Iris™ in action.

Talkwalker
No videos provided
Synthesio
No videos provided
Crimson Hexagon
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Talkwalker
No downloads provided
Synthesio
No downloads provided
Crimson Hexagon
No downloads provided
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