Compare Brandwatch, Talkwalker, and Crimson Hexagon

Pricing

 
Pro
$800
per month
Enterprise
On request
 
Enterprise M
Basic
$9,600
/ year
 
Enterprise Q
Corporate
On request
 
Free Trial
Free Trial
Free Trial Unavailable
Brandwatch
Pro
$800per month
Enterprise M
Enterprise Q
Free Trial
Talkwalker
Enterprise
On request
Basic
$9,600/ year
Corporate
On request
Free Trial
Crimson Hexagon
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.5
8.0
Ease of Use
Ease of Use
8.5
8.8
7.7
Ease of Setup
Ease of Setup
8.1
8.5
7.1
Ease of Admin
Ease of Admin
8.5
8.6
7.9
Quality of Support
Quality of Support
9.3
9.5
8.1
Ease of Doing Business With
Ease of Doing Business With
9.1
8.9
8.4
Product Direction (% positive)
Product Direction (% positive)
9.5
9.3
8.6
Meets Requirements
Brandwatch
8.7
Talkwalker
8.5
Crimson Hexagon
8.0
Ease of Use
Brandwatch
8.5
Talkwalker
8.8
Crimson Hexagon
7.7
Ease of Setup
Brandwatch
8.1
Talkwalker
8.5
Crimson Hexagon
7.1
Ease of Admin
Brandwatch
8.5
Talkwalker
8.6
Crimson Hexagon
7.9
Quality of Support
Brandwatch
9.3
Talkwalker
9.5
Crimson Hexagon
8.1
Ease of Doing Business With
Brandwatch
9.1
Talkwalker
8.9
Crimson Hexagon
8.4
Product Direction (% positive)
Brandwatch
9.5
Talkwalker
9.3
Crimson Hexagon
8.6

Features

Social Media Monitoring
Social Measurement
Brandwatch
9.0
Talkwalker
8.5
Crimson Hexagon
8.1
Sentiment Scoring
Brandwatch
6.6
Talkwalker
6.4
Crimson Hexagon
7.6
Influencer Identification
Brandwatch
8.2
Talkwalker
7.8
Crimson Hexagon
6.7
Social Reporting
Brandwatch
8.5
Talkwalker
8.4
Crimson Hexagon
7.7
Social Listening
Brandwatch
9.4
Talkwalker
9.0
Crimson Hexagon
8.9
Reports & Dashboards
Competitor Analysis
Brandwatch
8.7
Talkwalker
8.9
Crimson Hexagon
7.8
Follower Analysis
Brandwatch
8.1
Talkwalker
8.3
Crimson Hexagon
6.7
Content Engagement Analysis
Brandwatch
7.7
Talkwalker
8.3
Crimson Hexagon
6.5
Influencer Identification
Brandwatch
8.1
Talkwalker
8.2
Crimson Hexagon
6.3
Paid Campaign Tracking
Brandwatch
5.8
Talkwalker
7.2
Crimson Hexagon
5.2
Attribution
Brandwatch
6.8
Talkwalker
7.7
Crimson Hexagon
5.6
Report Customizability
Brandwatch
8.4
Talkwalker
8.1
Crimson Hexagon
7.1
Report Exporting
Brandwatch
8.1
Talkwalker
8.6
Crimson Hexagon
7.4
Platform
Internationalization
Brandwatch
7.9
Talkwalker
8.7
Crimson Hexagon
6.7
User, Role, and Access Management
Brandwatch
8.8
Talkwalker
8.8
Crimson Hexagon
8.3
Scalability
Brandwatch
8.6
Talkwalker
8.7
Crimson Hexagon
7.8
Performance and Reliability
Brandwatch
8.9
Talkwalker
8.5
Crimson Hexagon
7.8
API / Integrations
Brandwatch
8.4
Talkwalker
7.5
Crimson Hexagon
6.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
30.8%
41.1%
21.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
29.5%
33.3%
38.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
39.7%
25.6%
40.5%
Brandwatch
Small-Business
30.8%
Mid-Market
29.5%
Enterprise
39.7%
Talkwalker
Small-Business
41.1%
Mid-Market
33.3%
Enterprise
25.6%
Crimson Hexagon
Small-Business
21.5%
Mid-Market
38.0%
Enterprise
40.5%

Reviewers' Industry

 
Marketing and Advertising
30.8%
Public Relations and Communications
25.0%
Marketing and Advertising
45.2%
 
Public Relations and Communications
10.4%
Marketing and Advertising
13.9%
Public Relations and Communications
7.5%
 
Information Technology and Services
9.3%
Market Research
7.4%
Market Research
6.5%
 
Internet
7.1%
Information Technology and Services
7.4%
Information Technology and Services
3.2%
 
Market Research
4.4%
Internet
4.6%
Higher Education
3.2%
 
Other
37.9%
Other
41.7%
Other
34.4%
Brandwatch
Marketing and Advertising
30.8%
Public Relations and Communications
10.4%
Information Technology and Services
9.3%
Internet
7.1%
Market Research
4.4%
Other
37.9%
Talkwalker
Public Relations and Communications
25.0%
Marketing and Advertising
13.9%
Market Research
7.4%
Information Technology and Services
7.4%
Internet
4.6%
Other
41.7%
Crimson Hexagon
Marketing and Advertising
45.2%
Public Relations and Communications
7.5%
Market Research
6.5%
Information Technology and Services
3.2%
Higher Education
3.2%
Other
34.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Logan L.
Executive Sponsor in Information Technology and Services

Honestly, there is really nothing that I don't like. I am a Practice Leader for my company's social media services practice and have evaluated almost ever tool out there. I was a long time fan boy and user of R6. Sadly, when R6 became Salesforce R6 their...

Roxane P.
Industry Analyst / Tech Writer in Public Relations and Communications

The gem in this product is the agility with which one can manipulate social data by switching themes, drilling down, sharing, exporting etc. The speed at which results were returned from created searches makes it easy to research topics. The...

Benjamin D.
Agency in Marketing and Advertising

As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...

Most Helpful Critical Review
Most Helpful Critical Review
Yulia Y.
Administrator

Customer service, billing and Facebook connection. Customer service: we would like to have a better approach to our requests. When the platform lost its connection with Facebook (and it happened a lot) the only answer we got was: sorry, we are working on...

James R.
Agency in Public Relations and Communications

It is a bit slow. Not as user friendly as I would like. Navigation is not as easy as I would like. The fact that the site claims (via their contract), as well as on their invoices claim to allow payment for services via credit card. This is not...

G2 User in Marketing and Advertising

The limited number of monitors you could have within your account. This hurt us as we liked being able to go back into them throughout the year to see if feelings toward brands or industries changed.

 
Brandwatch
Most Helpful Favorable Review
Logan L.
Executive Sponsor in Information Technology and Services

Honestly, there is really nothing that I don't like. I am a Practice Leader for my company's social media services practice and have evaluated almost ever tool out there. I was a long time fan boy and user of R6. Sadly, when R6 became Salesforce R6 their...

Most Helpful Critical Review
Yulia Y.
Administrator

Customer service, billing and Facebook connection. Customer service: we would like to have a better approach to our requests. When the platform lost its connection with Facebook (and it happened a lot) the only answer we got was: sorry, we are working on...

Talkwalker
Most Helpful Favorable Review
Roxane P.
Industry Analyst / Tech Writer in Public Relations and Communications

The gem in this product is the agility with which one can manipulate social data by switching themes, drilling down, sharing, exporting etc. The speed at which results were returned from created searches makes it easy to research topics. The...

Most Helpful Critical Review
James R.
Agency in Public Relations and Communications

It is a bit slow. Not as user friendly as I would like. Navigation is not as easy as I would like. The fact that the site claims (via their contract), as well as on their invoices claim to allow payment for services via credit card. This is not...

Crimson Hexagon
Most Helpful Favorable Review
Benjamin D.
Agency in Marketing and Advertising

As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...

Most Helpful Critical Review
G2 User in Marketing and Advertising

The limited number of monitors you could have within your account. This hurt us as we liked being able to go back into them throughout the year to see if feelings toward brands or industries changed.

Screenshots

 
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Videos

 

Introducing Iris™ your personal AI analyst, for faster and smarter social insights.

With Iris, you’ll never miss a breaking news story, trending Reddit article, or important Facebook thread again. Iris discovers the insight in your data in seconds, giving you more time to focus on the important stuff. With our AI technology, Brandwatch beginners can uncover valuable insights without needing in-depth technical know-how.

See Iris™ in action.

No videos providedNo videos provided
Brandwatch

Introducing Iris™ your personal AI analyst, for faster and smarter social insights.

With Iris, you’ll never miss a breaking news story, trending Reddit article, or important Facebook thread again. Iris discovers the insight in your data in seconds, giving you more time to focus on the important stuff. With our AI technology, Brandwatch beginners can uncover valuable insights without needing in-depth technical know-how.

See Iris™ in action.

Talkwalker
No videos provided
Crimson Hexagon
No videos provided

Downloads

 No downloads providedNo downloads provided
Talkwalker
No downloads provided
Crimson Hexagon
No downloads provided
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