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Compare Brandwatch vs Synthesio
See this
comparison of Brandwatch vs. Synthesio
based on data from user reviews. Brandwatch rates 4.5/5 stars with 160 reviews. Synthesio rates 4.4/5 stars with 115 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Pro
$800
per month
 
Enterprise M
 
Enterprise Q
 
Free Trial
Free Trial Unavailable
Brandwatch
Pro
$800per month
Enterprise M
Enterprise Q
Free Trial
Synthesio
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.5
Ease of Use
Ease of Use
8.5
8.6
Ease of Setup
Ease of Setup
8.1
8.3
Ease of Admin
Ease of Admin
8.5
8.5
Quality of Support
Quality of Support
9.3
9.3
Ease of Doing Business With
Ease of Doing Business With
9.1
9.4
Product Direction (% positive)
Product Direction (% positive)
9.5
8.8
Meets Requirements
Brandwatch
8.7
Synthesio
8.5
Ease of Use
Brandwatch
8.5
Synthesio
8.6
Ease of Setup
Brandwatch
8.1
Synthesio
8.3
Ease of Admin
Brandwatch
8.5
Synthesio
8.5
Quality of Support
Brandwatch
9.3
Synthesio
9.3
Ease of Doing Business With
Brandwatch
9.1
Synthesio
9.4
Product Direction (% positive)
Brandwatch
9.5
Synthesio
8.8

Features

Social Media Monitoring
Social Measurement
Brandwatch
9.0
Synthesio
8.6
Sentiment Scoring
Brandwatch
6.6
Synthesio
7.9
Influencer Identification
Brandwatch
8.2
Synthesio
8.2
Social Reporting
Brandwatch
8.5
Synthesio
8.1
Social Listening
Brandwatch
9.4
Synthesio
8.9
Reports & Dashboards
Competitor Analysis
Brandwatch
8.7
Synthesio
8.7
Follower Analysis
Brandwatch
8.1
Synthesio
8.4
Content Engagement Analysis
Brandwatch
7.7
Synthesio
8.2
Influencer Identification
Brandwatch
8.1
Synthesio
8.6
Paid Campaign Tracking
Brandwatch
5.8
Synthesio
7.9
Attribution
Brandwatch
6.8
Synthesio
8.8
Report Customizability
Brandwatch
8.4
Synthesio
8.4
Report Exporting
Brandwatch
8.1
Synthesio
8.6
Platform
Internationalization
Brandwatch
7.9
Synthesio
8.9
User, Role, and Access Management
Brandwatch
8.8
Synthesio
8.6
Scalability
Brandwatch
8.6
Synthesio
8.9
Performance and Reliability
Brandwatch
8.9
Synthesio
8.3
API / Integrations
Brandwatch
8.4
Synthesio
9.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
30.8%
27.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
29.5%
27.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
39.7%
45.9%
Brandwatch
Small-Business
30.8%
Mid-Market
29.5%
Enterprise
39.7%
Synthesio
Small-Business
27.0%
Mid-Market
27.0%
Enterprise
45.9%

Reviewers' Industry

 
Marketing and Advertising
30.8%
Marketing and Advertising
26.3%
 
Public Relations and Communications
10.4%
Public Relations and Communications
8.5%
 
Information Technology and Services
9.3%
Information Technology and Services
7.6%
 
Internet
7.1%
Internet
5.9%
 
Market Research
4.4%
Automotive
5.1%
 
Other
37.9%
Other
46.6%
Brandwatch
Marketing and Advertising
30.8%
Public Relations and Communications
10.4%
Information Technology and Services
9.3%
Internet
7.1%
Market Research
4.4%
Other
37.9%
Synthesio
Marketing and Advertising
26.3%
Public Relations and Communications
8.5%
Information Technology and Services
7.6%
Internet
5.9%
Automotive
5.1%
Other
46.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Nick O.
Industry Analyst / Tech Writer in Marketing and Advertising

Setting up queries is very easy and the tool comes a strong suite of operators for accurate taxonomy building. The new dashboard is also very good and easy to use and the ability to quickly and effectively remove unwanted data is great. What I particularly...

Bernardo D.
Industry Analyst / Tech Writer in Computer Software

The ability to get daily reports sent to my email is a life-saver, as it helps me to keep track of what's going on without having to log on. Synthesio is not a stagnant tool but it constantly evolves - in the right direction. Whether it's refinements or...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

-When filtering by country, seems to routinely include mentions from other countries -The basic package offers little to no built-in audience segmentation -Can sometimes stall when loading dashboards -It is not clear how much data you can actually...

G2 User in Outsourcing/Offshoring

Too complex to set up relevant dashboard avoinding noise Need another tool to manage engagement

 
Brandwatch
Most Helpful Favorable Review
Nick O.
Industry Analyst / Tech Writer in Marketing and Advertising

Setting up queries is very easy and the tool comes a strong suite of operators for accurate taxonomy building. The new dashboard is also very good and easy to use and the ability to quickly and effectively remove unwanted data is great. What I particularly...

Most Helpful Critical Review
G2 User in Marketing and Advertising

-When filtering by country, seems to routinely include mentions from other countries -The basic package offers little to no built-in audience segmentation -Can sometimes stall when loading dashboards -It is not clear how much data you can actually...

Synthesio
Most Helpful Favorable Review
Bernardo D.
Industry Analyst / Tech Writer in Computer Software

The ability to get daily reports sent to my email is a life-saver, as it helps me to keep track of what's going on without having to log on. Synthesio is not a stagnant tool but it constantly evolves - in the right direction. Whether it's refinements or...

Most Helpful Critical Review
G2 User in Outsourcing/Offshoring

Too complex to set up relevant dashboard avoinding noise Need another tool to manage engagement

Screenshots

 
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Videos

 

Introducing Iris™ your personal AI analyst, for faster and smarter social insights.

With Iris, you’ll never miss a breaking news story, trending Reddit article, or important Facebook thread again. Iris discovers the insight in your data in seconds, giving you more time to focus on the important stuff. With our AI technology, Brandwatch beginners can uncover valuable insights without needing in-depth technical know-how.

See Iris™ in action.

No videos provided
Brandwatch

Introducing Iris™ your personal AI analyst, for faster and smarter social insights.

With Iris, you’ll never miss a breaking news story, trending Reddit article, or important Facebook thread again. Iris discovers the insight in your data in seconds, giving you more time to focus on the important stuff. With our AI technology, Brandwatch beginners can uncover valuable insights without needing in-depth technical know-how.

See Iris™ in action.

Synthesio
No videos provided

Downloads

Synthesio
No downloads provided
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