Compare Brandwatch vs Oktopost

See this
comparison of Brandwatch vs. Oktopost
based on data from user reviews. Brandwatch rates 4.5/5 stars with 162 reviews. Oktopost rates 4.4/5 stars with 56 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Pro
$800
per month
 
Enterprise M
 
Enterprise Q
 
Free Trial
Free Trial Unavailable
Brandwatch
Pro
$800per month
Enterprise M
Enterprise Q
Free Trial
Oktopost
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.3
Ease of Use
Ease of Use
8.5
8.9
Ease of Setup
Ease of Setup
8.1
8.6
Ease of Admin
Ease of Admin
8.5
9.1
Quality of Support
Quality of Support
9.3
9.2
Ease of Doing Business With
Ease of Doing Business With
9.1
9.2
Product Direction (% positive)
Product Direction (% positive)
9.5
9.3
Meets Requirements
Brandwatch
8.7
Oktopost
8.3
Ease of Use
Brandwatch
8.5
Oktopost
8.9
Ease of Setup
Brandwatch
8.1
Oktopost
8.6
Ease of Admin
Brandwatch
8.5
Oktopost
9.1
Quality of Support
Brandwatch
9.3
Oktopost
9.2
Ease of Doing Business With
Brandwatch
9.1
Oktopost
9.2
Product Direction (% positive)
Brandwatch
9.5
Oktopost
9.3

Features

Social Media Monitoring
Social Measurement
Brandwatch
9.0
Oktopost
7.4
Sentiment Scoring
Brandwatch
6.7
Oktopost
7.4
Influencer Identification
Brandwatch
8.3
Oktopost
6.2
Social Reporting
Brandwatch
8.5
Oktopost
7.9
Social Listening
Brandwatch
9.4
Oktopost
7.1
Reports & Dashboards
Competitor Analysis
Brandwatch
8.7
Oktopost
7.2
Follower Analysis
Brandwatch
8.1
Oktopost
7.1
Content Engagement Analysis
Brandwatch
7.8
Oktopost
8.8
Influencer Identification
Brandwatch
8.1
Oktopost
5.0
Paid Campaign Tracking
Brandwatch
6.0
Oktopost
6.1
Attribution
Brandwatch
6.9
Oktopost
6.0
Report Customizability
Brandwatch
8.4
Oktopost
7.0
Report Exporting
Brandwatch
8.1
Oktopost
8.1
Platform
Internationalization
Brandwatch
7.9
Oktopost
7.9
User, Role, and Access Management
Brandwatch
8.7
Oktopost
9.3
Scalability
Brandwatch
8.6
Oktopost
8.3
Performance and Reliability
Brandwatch
8.8
Oktopost
8.9
API / Integrations
Brandwatch
8.4
Oktopost
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
31.8%
36.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
28.4%
50.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
39.9%
12.7%
Brandwatch
Small-Business
31.8%
Mid-Market
28.4%
Enterprise
39.9%
Oktopost
Small-Business
36.4%
Mid-Market
50.9%
Enterprise
12.7%

Reviewers' Industry

 
Marketing and Advertising
34.0%
Computer Software
25.5%
 
Public Relations and Communications
9.3%
Marketing and Advertising
23.6%
 
Information Technology and Services
7.4%
Internet
12.7%
 
Internet
6.2%
Hospital & Health Care
5.5%
 
Market Research
4.3%
Oil & Energy
3.6%
 
Other
38.9%
Other
29.1%
Brandwatch
Marketing and Advertising
34.0%
Public Relations and Communications
9.3%
Information Technology and Services
7.4%
Internet
6.2%
Market Research
4.3%
Other
38.9%
Oktopost
Computer Software
25.5%
Marketing and Advertising
23.6%
Internet
12.7%
Hospital & Health Care
5.5%
Oil & Energy
3.6%
Other
29.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Nick O.
Industry Analyst / Tech Writer in Marketing and Advertising

Setting up queries is very easy and the tool comes a strong suite of operators for accurate taxonomy building. The new dashboard is also very good and easy to use and the ability to quickly and effectively remove unwanted data is great. What I particularly...

Viveka v.
Agency in Marketing and Advertising

The User Interface is SO EASY to use. I have tried numerous scheduling tools: Hootsuite, Buffer and many others. They all function well, but the user-interface that Oktopost uses is exactly what I would have designed myself for myself. It also works...

Most Helpful Critical Review
Most Helpful Critical Review
John C.
Agency in Marketing and Advertising

data quality is often lacking, Blogs especially have ridiculous amounts of spam. Without paying for firehose Twitter data is incomplete on large topics, other tools such as Sysomos have this as standard. exporting large data sets is very difficult and...

User in Internet

The issue we have is the inability to post photos to LinkedIn. This is a huge problem because it's a big resource for B2B marketeers.

 
Brandwatch
Most Helpful Favorable Review
Nick O.
Industry Analyst / Tech Writer in Marketing and Advertising

Setting up queries is very easy and the tool comes a strong suite of operators for accurate taxonomy building. The new dashboard is also very good and easy to use and the ability to quickly and effectively remove unwanted data is great. What I particularly...

Most Helpful Critical Review
John C.
Agency in Marketing and Advertising

data quality is often lacking, Blogs especially have ridiculous amounts of spam. Without paying for firehose Twitter data is incomplete on large topics, other tools such as Sysomos have this as standard. exporting large data sets is very difficult and...

Oktopost
Most Helpful Favorable Review
Viveka v.
Agency in Marketing and Advertising

The User Interface is SO EASY to use. I have tried numerous scheduling tools: Hootsuite, Buffer and many others. They all function well, but the user-interface that Oktopost uses is exactly what I would have designed myself for myself. It also works...

Most Helpful Critical Review
User in Internet

The issue we have is the inability to post photos to LinkedIn. This is a huge problem because it's a big resource for B2B marketeers.

Screenshots

 
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Videos

 

Our Digital Consumer Intelligence products give your teams the real-time consumer and market insights to compete in the digital era. Discover how to harness the voice of the all-powerful consumer to make better decisions for your business.

Learn what Brandwatch can tell you about your customers.

No videos provided
Brandwatch

Our Digital Consumer Intelligence products give your teams the real-time consumer and market insights to compete in the digital era. Discover how to harness the voice of the all-powerful consumer to make better decisions for your business.

Learn what Brandwatch can tell you about your customers.

Oktopost
No videos provided
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