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Compare Brandwatch Consumer Intelligence and Google Analytics 
Featured Products
At a Glance
Market Segments
Enterprise (35.3% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brandwatch Consumer Intelligence
Star Rating
(709)4.4 out of 5
Market Segments
Enterprise (35.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceGoogle Analytics
Star Rating
(6,680)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsBrandwatch Consumer Intelligence vs Google Analytics
When assessing the two solutions, reviewers found Brandwatch Consumer Intelligence easier to use and set up. Reviewers also felt that Brandwatch Consumer Intelligence was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that Google Analytics meets the needs of their business better than Brandwatch Consumer Intelligence.
- When comparing quality of ongoing product support, reviewers felt that Brandwatch Consumer Intelligence is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Brandwatch Consumer Intelligence over Google Analytics.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableGoogle Analytics
No pricing availableFree Trial
Brandwatch Consumer Intelligence
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.4
579
9.0
5,556
Ease of Use
8.2
582
7.8
5,591
Ease of Setup
8.0
382
7.9
2,795
Ease of Admin
8.3
338
8.3
2,620
Quality of Support
8.6
546
7.5
4,625
Has the product been a good partner in doing business?
8.8
337
8.3
2,399
Product Direction (% positive)
9.1
552
8.5
5,434
Features by Category
Metrics
Not enough data
9.0
4045
Not enough data
8.8
4015
Not enough data
8.7
3944
Not enough data
8.6
3622
Not enough data
8.4
3396
Not enough data
8.4
3598
Not enough data
8.5
3646
Not enough data
8.6
3728
Not enough data
8.2
3311
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3551
Not enough data
8.2
3257
Not enough data
8.4
3503
Not enough data
8.5
3437
Not enough data
8.3
3117
Not enough data
8.5
3680
Other
Not enough data
8.5
3697
Not enough data
8.5
3500
Not enough data
8.3
3293
Not enough data
8.7
3449
Not enough data
8.5
2702
Not enough data
8.0
2427
Not enough data
8.2
2803
Agentic AI - Digital Analytics
Not enough data
7.8
86
Not enough data
8.0
87
Not enough data
7.8
87
Not enough data
8.5
93
Administration
Not enough data
8.5
2636
Not enough data
8.2
2335
Not enough data
8.9
3463
Not enough data
8.9
3568
Social Analytics
8.4(won by default)
247
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
242
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
154
Not enough data
7.2(won by default)
168
Not enough data
Reports & Dashboards
8.1(won by default)
248
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
229
Not enough data
7.1(won by default)
114
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
136
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Exchange Functions
Not enough data
9.4
17
Not enough data
9.4
17
Data as a Service
Not enough data
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Management
Not enough data
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
383
Not enough data
7.5
359
Not enough data
8.6
212
Not enough data
8.7
208
Not enough data
8.5
213
Not enough data
8.3
202
Not enough data
Agentic AI - Social Media Listening Tools
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.0
51
Not enough data
Data Management & Analysis
7.1
386
Not enough data
8.2
375
Not enough data
8.0
181
Not enough data
8.2
197
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Tools
Not enough data
8.3
1124
Not enough data
8.9
1496
Not enough data
8.3
1257
Metrics
Not enough data
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Agentic AI - Content Analytics
Not enough data
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Metrics
Not enough data
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Google Analytics share no categories
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.3%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.6%
Consulting
2.8%
Other
46.8%
Marketing and Advertising
21.4%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.4%
Retail
2.8%
Other
56.7%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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