# Brandwatch Social Media Management vs YouScan Comparison --- ## AI Generated Summary - **G2 reviewers report** that YouScan excels in user support, with many users praising the assistance they received during account setup and dashboard configuration. This level of support is highlighted as a significant advantage over Brandwatch, which, while functional, does not receive the same level of acclaim for its onboarding process. - **Users say** that YouScan offers a more comprehensive range of data sources, including unique access to platforms like TikTok and Google Maps reviews. This feature is particularly appealing to those looking for a broader social media analytics toolkit compared to Brandwatch, which is noted for its integration capabilities but lacks some of the diverse data sources. - **Reviewers mention** that Brandwatch provides a robust organizational structure for managing feedback, which helps streamline social media monitoring. Users appreciate features like the Engage section that significantly reduce the time spent on monitoring, a point where YouScan is seen as less efficient. - **According to verified reviews** , YouScan's user interface is frequently described as intuitive and user-friendly, making it easier for users to navigate and utilize its features effectively. In contrast, some Brandwatch users have reported challenges with configuration, indicating a steeper learning curve. - **G2 reviewers highlight** that YouScan scores higher in various analytical capabilities, such as sentiment analysis and post performance tracking. Users have noted that these features provide deeper insights into their social media strategies compared to Brandwatch, which, while competent, does not match the same level of detail. - **Users report** that Brandwatch's ability to integrate multiple social tools into one platform is a strong point, especially for those managing various accounts. However, YouScan's recent feedback suggests that its analytics tools and data access are more advanced, making it a more appealing choice for users focused on comprehensive analytics. | | Brandwatch Social Media Management | YouScan | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.7 out of 5 | | **Total Reviews** | 983 | 299 | | **Largest Market Segment** | Mid-Market (39.5% of reviews) | Small-Business (48.0% of reviews) | | **Entry Level Price** | Contact Us | Contact Us | --- ## Top Pros & Cons ### Brandwatch Social Media Management Pros: - Ease of Use (70 reviews) - Post Scheduling (45 reviews) Cons: - Improvement Needed (31 reviews) - Publishing Limitations (27 reviews) ### YouScan Pros: - Customer Support (47 reviews) - Helpful (45 reviews) Cons: - Learning Curve (19 reviews) - Difficult Learning (13 reviews) --- ## Ratings Comparison | Rating | Brandwatch Social Media Management | YouScan | |---|---|---| | **Meets Requirements** | 8.0 (840 reviews) | 9.1 (268 reviews) | | **Ease of Use** | 8.3 (847 reviews) | 8.8 (272 reviews) | | **Ease of Setup** | 8.2 (565 reviews) | 8.7 (204 reviews) | | **Ease of Admin** | 8.4 (500 reviews) | 9.0 (114 reviews) | | **Quality of Support** | 8.6 (795 reviews) | 9.8 (271 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 9.4 (112 reviews) | | **Product Direction (% positive)** | 8.5 (828 reviews) | 9.6 (263 reviews) | --- ## Pricing ### Brandwatch Social Media Management #### Entry-Level Pricing Plan: Full Suite Price: Contact Us Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social. Key Features: - Manage all your social media channels in one place - Collaborate on content creation with one social calendar, including both organic and paid posts - Engage with your community in one centralized social CRM [Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) #### Free Trial No ### YouScan #### Entry-Level Pricing Plan: UNLIMITED PLANS Price: Contact Us Description: Best for Brands and Agencies Key Features: - As many topics as you need - Unlimited sampled mentions - Data collection based on text queries, image contents (like brand logos), and attributes of social audiences [Browse all 2 editions](https://www.g2.com/products/youscan/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.4/10 | 529 | | **YouScan** | 8.7/10 | 162 | #### Social Analytics | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Competitor Analysis** | 7.1 (355 reviews) | 9.3 (147 reviews) | | **Follower Analysis** | 7.4 (411 reviews) | 8.7 (135 reviews) | | **Post Performance** | 8.0 (439 reviews) | 9.1 (135 reviews) | | **Paid Campaign Tracking** | 6.8 (294 reviews) | 8.0 (114 reviews) | | **Attribution** | 6.7 (296 reviews) | Feature Not Available | | **Hashtag Analytics** | 6.9 (152 reviews) | 9.0 (107 reviews) | | **Sentiment Analysis** | 6.7 (158 reviews) | 9.2 (120 reviews) | #### Reports & Dashboards | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Report Customizability** | 7.4 (434 reviews) | 9.0 (145 reviews) | | **Report Exporting** | 7.6 (431 reviews) | 9.4 (149 reviews) | | **Scalability** | 8.1 (428 reviews) | 9.2 (138 reviews) | | **White Label** | 6.5 (143 reviews) | 8.2 (98 reviews) | #### Agentic AI - Social Media Analytics | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Autonomous Task Execution** | 4.8 (45 reviews) | 8.6 (19 reviews) | | **Cross-system Integration** | 4.8 (43 reviews) | 8.3 (20 reviews) | | **Adaptive Learning** | 4.7 (43 reviews) | 8.4 (19 reviews) | | **Proactive Assistance** | 4.7 (44 reviews) | 8.3 (18 reviews) | | **Decision Making** | 4.9 (44 reviews) | 8.4 (18 reviews) | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.7/10 | 721 | | **YouScan** | N/A | N/A | #### Content & Collaboration | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Content Calendar** | 8.4 (288 reviews) | Not enough data | | **Content Library** | 7.4 (266 reviews) | Not enough data | | **Shared Inbox** | 7.5 (260 reviews) | Not enough data | | **Approval Workflows** | 7.9 (271 reviews) | Not enough data | | **Users and Permissions** | 8.1 (277 reviews) | Not enough data | | **Content Creation** | 7.6 (210 reviews) | Not enough data | #### Social Management | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Social Analytics** | 7.6 (597 reviews) | Not enough data | | **Social Publishing** | 8.3 (631 reviews) | Not enough data | | **Campaign Optimization** | 7.7 (552 reviews) | Not enough data | | **Social Engagement** | 8.2 (626 reviews) | Not enough data | | **Social Ads** | 6.6 (409 reviews) | Not enough data | | **Campaign Planning** | 7.0 (200 reviews) | Not enough data | | **Hashtag Capabilites** | 6.7 (142 reviews) | Not enough data | #### Agentic AI - Social Media Management | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | | **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | | **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | | **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | | **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | | **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | | **Decision Making** | 5.1 (57 reviews) | Not enough data | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **YouScan** | 8.4/10 | 85 | #### Media Channels | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Broadcast Media** | Not enough data | 7.2 (76 reviews) | | **Print Media** | Not enough data | 6.3 (73 reviews) | | **Online Media** | Not enough data | 9.6 (82 reviews) | #### Geographic Coverage | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Local Media** | Not enough data | 9.1 (79 reviews) | | **National Media** | Not enough data | 9.2 (79 reviews) | | **International Media** | Not enough data | 9.1 (80 reviews) | #### Reporting | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Keyword Targeting** | Not enough data | 9.5 (83 reviews) | | **Custom Feeds and Alerts** | Not enough data | 9.2 (80 reviews) | | **Custom Reports** | Not enough data | 9.1 (81 reviews) | | **Dashboards** | Not enough data | 9.2 (82 reviews) | #### Agentic AI - Media Monitoring | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.7 (14 reviews) | | **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | | **Adaptive Learning** | Not enough data | 7.6 (15 reviews) | | **Natural Language Interaction** | Not enough data | 7.3 (15 reviews) | | **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | #### Generative AI | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | | **AI Text Summarization** | Not enough data | Feature Not Available | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **YouScan** | 8.9/10 | 34 | #### Audiences | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Audience Insights** | Not enough data | 9.0 (32 reviews) | | **Influencer Identification** | Not enough data | 8.9 (31 reviews) | | **Buyer Personas** | Not enough data | 8.3 (30 reviews) | | **Segmentation** | Not enough data | 8.8 (30 reviews) | #### Data Analysis | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Network Analysis** | Not enough data | 9.3 (30 reviews) | | **Dashboards** | Not enough data | 9.1 (32 reviews) | | **Visualizations** | Not enough data | 9.4 (33 reviews) | | **Advanced Filtering** | Not enough data | 9.4 (34 reviews) | #### Administration | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Marketing Integrations** | Not enough data | 8.7 (29 reviews) | | **Ad Integrations** | Not enough data | 7.9 (29 reviews) | | **Data Exporting** | Not enough data | 9.6 (31 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Autonomous Task Execution** | Not enough data | 9.0 (7 reviews) | | **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | | **Proactive Assistance** | Not enough data | 8.8 (7 reviews) | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.6/10 | 514 | | **YouScan** | 8.7/10 | 185 | #### Monitoring & Listening | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Social Measurement** | 7.9 (431 reviews) | 9.2 (155 reviews) | | **Influencer Identification** | 6.8 (334 reviews) | 8.9 (153 reviews) | | **Brand Monitoring** | 8.1 (125 reviews) | 9.5 (152 reviews) | | **Keyword Tracking** | 7.9 (116 reviews) | 9.4 (145 reviews) | | **Trend Analysis** | 7.6 (110 reviews) | 9.1 (146 reviews) | | **Competitor Analysis** | 7.5 (110 reviews) | 9.0 (140 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Autonomous Task Execution** | 4.4 (24 reviews) | 8.0 (23 reviews) | | **Cross-system Integration** | 4.9 (24 reviews) | 8.0 (24 reviews) | | **Adaptive Learning** | 5.0 (24 reviews) | 8.0 (23 reviews) | | **Proactive Assistance** | 5.1 (24 reviews) | 7.9 (22 reviews) | | **Decision Making** | 4.9 (24 reviews) | 7.9 (22 reviews) | #### Data Management & Analysis | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Sentiment Analysis** | 7.1 (388 reviews) | 8.8 (156 reviews) | | **Social Reporting** | 7.7 (443 reviews) | 9.0 (155 reviews) | | **Alerts and Notifications** | 7.6 (115 reviews) | 8.9 (134 reviews) | | **Advanced Data Filtering** | 7.1 (112 reviews) | 9.1 (138 reviews) | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **YouScan** | 9.1/10 | 59 | #### Brand Signals | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Comparison** | Not enough data | 9.2 (57 reviews) | | **AI** | Not enough data | 8.9 (57 reviews) | | **Brand Health** | Not enough data | 9.1 (57 reviews) | #### Brand Analytics | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Trend Analysis** | Not enough data | 9.1 (56 reviews) | | **Tracking** | Not enough data | 9.3 (57 reviews) | ### Online Reputation Management | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **YouScan** | 8.4/10 | 78 | #### Consumer Intelligence | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Customer Feedback** | Not enough data | 9.2 (71 reviews) | | **Competitive Intelligence** | Not enough data | 9.3 (71 reviews) | | **Sentiment Analysis** | Not enough data | 8.9 (74 reviews) | #### Reporting | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Revenue Reporting** | Not enough data | 7.5 (68 reviews) | | **Corporate Reporting** | Not enough data | 8.9 (72 reviews) | | **Dashboard** | Not enough data | 9.2 (76 reviews) | #### Media Monitoring | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Social Networks Monitoring** | Not enough data | 9.5 (77 reviews) | | **Social Media Management** | Not enough data | 8.2 (71 reviews) | | **Digital Media Monitoring** | Not enough data | 8.7 (73 reviews) | #### In-House Management | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Employee Performance** | Not enough data | 7.7 (69 reviews) | | **Team Workflow** | Not enough data | 8.3 (68 reviews) | #### Generative AI | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | #### Agentic AI - Online Reputation Management | Feature | Brandwatch Social Media Management | YouScan | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.7 (15 reviews) | | **Multi-step Planning** | Not enough data | 7.6 (15 reviews) | | **Cross-system Integration** | Not enough data | 7.9 (15 reviews) | | **Adaptive Learning** | Not enough data | 8.1 (15 reviews) | | **Proactive Assistance** | Not enough data | 8.3 (15 reviews) | | **Decision Making** | Not enough data | 8.4 (15 reviews) | --- ## Categories **Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Brandwatch Social Media Management (2):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Unique to YouScan (4):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) --- ## Reviewer Demographics ### By Company Size | Segment | Brandwatch Social Media Management | YouScan | |---|---|---| | **Small-Business** | 33.1% | 48.0% | | **Mid-Market** | 39.5% | 35.4% | | **Enterprise** | 27.4% | 16.7% | ### By Industry #### Brandwatch Social Media Management - **Marketing and Advertising:** 21.2% - **Higher Education:** 5.3% - **Automotive:** 4.1% - **Non-Profit Organization Management:** 3.7% - **Retail:** 3.4% - **Food & Beverages:** 3.0% - **Public Relations and Communications:** 2.7% - **Consumer Goods:** 2.6% - **Hospital & Health Care:** 2.2% - **Health, Wellness and Fitness:** 2.1% - **Other:** 49.7% #### YouScan - **Marketing and Advertising:** 25.3% - **Market Research:** 7.6% - **Public Relations and Communications:** 7.3% - **Information Technology and Services:** 4.9% - **Computer Software:** 3.5% - **Consumer Goods:** 3.1% - **Consulting:** 3.1% - **Banking:** 2.8% - **Food & Beverages:** 2.8% - **Telecommunications:** 2.8% - **Other:** 36.8% --- ## Alternatives ### Alternatives to Brandwatch Social Media Management - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7389 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2946 reviews) ### Alternatives to YouScan - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (355 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7389 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) --- ## Top Discussions ### Brandwatch Social Media Management - Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..." - Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..." - Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach " - Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..." - Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment > **Top comment:** "Create for one channel, copy content to next channel." ### YouScan - Title: [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) — 1 comment, 1 upvote > **Top comment:** "YouScan is mostly used for social media listening, brand monitoring on social media, consumer insights and influencer discovery." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-youscan)