# Brandwatch Social Media Management vs Truescope Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Social Media Management excels in its **content publishing capabilities** , with users highlighting the ease of uploading and scheduling posts across multiple platforms. This feature significantly simplifies their workflow, making it a preferred choice for those managing diverse social media accounts.
- **Users say** Truescope stands out for its **exceptional customer support** , with many praising the quick response times and helpfulness of the support team. Reviewers appreciate the personalized assistance, which is particularly beneficial for smaller organizations navigating media monitoring.
- **According to verified reviews** , Brandwatch Social Media Management has a higher overall satisfaction score, indicating that users generally find it more reliable and effective for their social media management needs compared to Truescope, which has a smaller user base and fewer recent reviews.
- **Reviewers mention** that Truescope's **search functionality** is user-friendly, especially for beginners. The customizable templates allow users to tailor their experience, making it easier for smaller businesses to engage with their audience effectively.
- **Users highlight** that while Brandwatch offers robust features for **reporting and analytics** , some find it challenging to match their specific workflow needs, which can lead to configuration difficulties. This contrasts with Truescope, where users report a smoother navigation experience.
- **G2 reviewers note** that Truescope provides superior **social measurement and trend analysis** capabilities, making it a strong contender for organizations focused on understanding media mentions and public sentiment. This is particularly valuable for nonprofits and small businesses looking to stay relevant in their communities.



| | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 983 | 79 | 
| **Largest Market Segment** | Mid-Market (39.5% of reviews) | Small-Business (48.7% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Brandwatch Social Media Management

Pros:
- Ease of Use (70 reviews)
- Post Scheduling (45 reviews)

Cons:
- Improvement Needed (31 reviews)
- Publishing Limitations (27 reviews)

### Truescope

Pros:
- Customer Support (7 reviews)
- Helpful (6 reviews)

Cons:
- Budget Constraints (2 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Social Media Management | Truescope | 
|---|---|---|
  | **Meets Requirements** | 8.0 (840 reviews) | 9.1 (65 reviews) | 
  | **Ease of Use** | 8.3 (847 reviews) | 8.8 (65 reviews) | 
  | **Ease of Setup** | 8.2 (565 reviews) | 8.8 (46 reviews) | 
  | **Ease of Admin** | 8.4 (500 reviews) | 8.8 (24 reviews) | 
  | **Quality of Support** | 8.6 (795 reviews) | 9.5 (65 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 9.6 (26 reviews) | 
  | **Product Direction (% positive)** | 8.5 (828 reviews) | 9.4 (59 reviews) | 

---
## Pricing

### Brandwatch Social Media Management

#### Entry-Level Pricing

Plan: Full Suite

Price: Contact Us

Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

Key Features:
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

#### Free Trial

No

### Truescope

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | N/A | N/A |
| **Truescope** | N/A | N/A |

#### 

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.4/10 | 529 |
| **Truescope** | N/A | N/A |

#### Social Analytics

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Competitor Analysis** | 7.1 (355 reviews) | Not enough data | 
| **Follower Analysis** | 7.4 (411 reviews) | Not enough data | 
| **Post Performance** | 8.0 (439 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 6.8 (294 reviews) | Not enough data | 
| **Attribution** | 6.7 (296 reviews) | Not enough data | 
| **Hashtag Analytics** | 6.9 (152 reviews) | Not enough data | 
| **Sentiment Analysis** | 6.7 (158 reviews) | Not enough data | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Report Customizability** | 7.4 (434 reviews) | Not enough data | 
| **Report Exporting** | 7.6 (431 reviews) | Not enough data | 
| **Scalability** | 8.1 (428 reviews) | Not enough data | 
| **White Label** | 6.5 (143 reviews) | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | 
| **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | 
| **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | 
| **Decision Making** | 4.9 (44 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### 

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.7/10 | 721 |
| **Truescope** | N/A | N/A |

#### Content & Collaboration

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Content Calendar** | 8.4 (288 reviews) | Not enough data | 
| **Content Library** | 7.4 (266 reviews) | Not enough data | 
| **Shared Inbox** | 7.5 (260 reviews) | Not enough data | 
| **Approval Workflows** | 7.9 (271 reviews) | Not enough data | 
| **Users and Permissions** | 8.1 (277 reviews) | Not enough data | 
| **Content Creation** | 7.6 (210 reviews) | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Social Analytics** | 7.6 (597 reviews) | Not enough data | 
| **Social Publishing** | 8.3 (631 reviews) | Not enough data | 
| **Campaign Optimization** | 7.7 (552 reviews) | Not enough data | 
| **Social Engagement** | 8.2 (626 reviews) | Not enough data | 
| **Social Ads** | 6.6 (409 reviews) | Not enough data | 
| **Campaign Planning** | 7.0 (200 reviews) | Not enough data | 
| **Hashtag Capabilites** | 6.7 (142 reviews) | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | 
| **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | 
| **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | 
| **Decision Making** | 5.1 (57 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### 

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | N/A | N/A |
| **Truescope** | 8.5/10 | 42 |

#### Media Channels

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Broadcast Media** | Not enough data | 8.5 (27 reviews) | 
| **Print Media** | Not enough data | 9.1 (26 reviews) | 
| **Online Media** | Not enough data | 9.1 (29 reviews) | 

#### Geographic Coverage

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Local Media** | Not enough data | 9.1 (25 reviews) | 
| **National Media** | Not enough data | 8.7 (25 reviews) | 
| **International Media** | Not enough data | 7.5 (22 reviews) | 

#### Reporting

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 8.6 (33 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 8.8 (31 reviews) | 
| **Custom Reports** | Not enough data | 7.9 (30 reviews) | 
| **Dashboards** | Not enough data | 8.8 (32 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (12 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (13 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### 

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.6/10 | 514 |
| **Truescope** | 9.3/10 | 15 |

#### Monitoring & Listening

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Social Measurement** | 7.9 (431 reviews) | 9.2 (11 reviews) | 
| **Influencer Identification** | 6.8 (334 reviews) | 9.3 (9 reviews) | 
| **Brand Monitoring** | 8.1 (125 reviews) | 9.0 (12 reviews) | 
| **Keyword Tracking** | 7.9 (116 reviews) | 9.4 (13 reviews) | 
| **Trend Analysis** | 7.6 (110 reviews) | 9.7 (10 reviews) | 
| **Competitor Analysis** | 7.5 (110 reviews) | 9.3 (10 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | 
| **Decision Making** | 4.9 (24 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (388 reviews) | 8.7 (13 reviews) | 
| **Social Reporting** | 7.7 (443 reviews) | 9.6 (13 reviews) | 
| **Alerts and Notifications** | 7.6 (115 reviews) | 9.3 (12 reviews) | 
| **Advanced Data Filtering** | 7.1 (112 reviews) | 9.5 (10 reviews) | 

#### 

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | N/A | N/A |
| **Truescope** | N/A | N/A |

#### Generative AI

| Feature | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brandwatch Social Media Management (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Unique to Truescope (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Social Media Management | Truescope | 
|---|---|---|
| **Small-Business** | 33.1% | 48.7% | 
| **Mid-Market** | 39.5% | 31.6% | 
| **Enterprise** | 27.4% | 19.7% | 

### By Industry

#### Brandwatch Social Media Management

- **Marketing and Advertising:** 21.2%
- **Higher Education:** 5.3%
- **Automotive:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.4%
- **Food & Beverages:** 3.0%
- **Public Relations and Communications:** 2.7%
- **Consumer Goods:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 49.7%

#### Truescope

- **Public Relations and Communications:** 13.5%
- **Higher Education:** 8.1%
- **Marketing and Advertising:** 6.8%
- **Non-Profit Organization Management:** 6.8%
- **Information Technology and Services:** 5.4%
- **Insurance:** 5.4%
- **Government Administration:** 5.4%
- **Hospital & Health Care:** 4.1%
- **Education Management:** 4.1%
- **Media Production:** 4.1%
- **Other:** 36.5%

---
## Alternatives

### Alternatives to Brandwatch Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7400 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6867 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2947 reviews)

### Alternatives to Truescope

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (499 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (408 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (355 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [TVEyes](https://www.g2.com/products/tveyes/reviews) — 4.2/5 stars (1339 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4024 reviews)

---
## Top Discussions

### Brandwatch Social Media Management

- Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote
  > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..."
- Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..."
- Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments
  > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach "
- Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment
  > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..."
- Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment
  > **Top comment:** "Create for one channel, copy content to next channel."

### Truescope

- Title: [What is Truescope used for?](https://www.g2.com/discussions/what-is-truescope-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Truescope is the latest news monitoring and media intelligence platform developed for professional communicators and public relations practitioners. With..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-truescope)