# Brandwatch Social Media Management vs Lumen by Talkwalker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Social Media Management excels in user satisfaction, with a significantly higher overall score compared to Talkwalker by Hootsuite. Users appreciate the platform's **seamless content publishing** across multiple channels, highlighting the **fantastic scheduling feature** that simplifies their workflow.
- **According to verified reviews** , Talkwalker by Hootsuite stands out for its **extensive feature set** and **customizability**. Users have noted that it provides valuable insights that go beyond basic metrics, making it a powerful tool for tracking **conversation volume and trends**.
- **Reviewers mention** that Brandwatch offers a more robust experience in terms of **reporting templates** and ease of posting content. Users find it easy to upload and schedule posts, which enhances their overall productivity.
- **Users say** that Talkwalker shines in customer support, with many praising the **fantastic support reps** who assist with any issues. This level of support can be a crucial factor for teams that require quick resolutions to their queries.
- **G2 reviewers highlight** that while Brandwatch has a higher overall satisfaction score, Talkwalker has received slightly better ratings for **ease of use** and **setup**. Users appreciate the intuitive interface of Talkwalker, which can make onboarding smoother for new users.
- **According to recent feedback** , Brandwatch users have expressed a desire for improved **competitor analysis** features, as they feel it lags behind Talkwalker in this area. Users have noted that Talkwalker provides more comprehensive insights into competitor performance, which can be vital for strategic planning.



---
## Frequently Asked Questions

### What is the difference between Brandwatch Social Media... vs Lumen by Talkwalker?

Lumen by Talkwalker stands out for higher reviewer satisfaction on support and setup, while Brandwatch Social Media... is more widely reviewed and favored for centralized management.

| [Brandwatch Social Media...](https://www.g2.com/products/brandwatch-social-media-management/reviews) | [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) |
| --- | --- |
| 4.0/5 (983 reviews) | 4.3/5 (137 reviews) |
| Mid-Market | Small-Business |
| 8.2 | 8.4 |
| 8.6 | 9.3 |
| Centralized Management | Customer Support |



### How do the pricing models of Brandwatch Social Media... and Lumen by Talkwalker compare?

Lumen by Talkwalker is rated higher for value, with a stronger Price/Cost satisfaction score than Brandwatch Social Media....

- **Brandwatch Social Media...:** In recent reviews, many cite the platform as expensive, especially for smaller enterprises, and note that additional features often require extra payment.
- **Lumen by Talkwalker:** Reviewers describe it as a premium-priced solution but express higher satisfaction with the value received, citing extensive features and strong support.
- **Switching reasons:** Several reviewers mention switching to Brandwatch Social Media... for improved reporting and centralized management, but cost remains a recurring concern.



### What are the best alternatives to Brandwatch Social Media... and Lumen by Talkwalker?

The top 3 alternatives to Brandwatch Social Media... and Lumen by Talkwalker are Sprout Social, Hootsuite, and Meltwater.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Brandwatch Social Media...](https://www.g2.com/products/brandwatch-social-media-management/reviews) | 4.0/5 (983 reviews) | Mid-Market | Many reviewers cite high cost, especially for smaller teams | Centralized Management |
| [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) | 4.3/5 (137 reviews) | Small-Business | Premium-priced but higher satisfaction with value | Customer Support |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6873 reviews) | Small-Business | — | Ease of Use |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7413 reviews) | Small-Business | — | Multi-platform Management |
| [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669 reviews) | Mid-Market | — | Media Monitoring |



### Which Social Media Suites features should I prioritize when comparing Brandwatch Social Media... and Lumen by Talkwalker?

Buyers should prioritize Sentiment Analysis, Ease of Setup, Quality of Support, Centralized Management, and Analytics when comparing Brandwatch Social Media... and Lumen by Talkwalker.

- **Sentiment Analysis:** Brandwatch Social Media... (26 all-time mentions), Lumen by Talkwalker (frequent positive sentiment in recent reviews for accuracy and depth).
- **Ease of Setup:** Brandwatch Social Media... (8.2), Lumen by Talkwalker (8.4).
- **Quality of Support:** Brandwatch Social Media... (8.6), Lumen by Talkwalker (9.3).
- **Centralized Management:** Brandwatch Social Media... (43 all-time mentions), Lumen by Talkwalker (recent reviews highlight multi-platform and dashboard strengths).
- **Analytics:** Brandwatch Social Media... (26 all-time mentions), Lumen by Talkwalker (analytics and visualization praised in recent reviews).



### What are the pros and cons of Brandwatch Social Media... vs Lumen by Talkwalker?

Lumen by Talkwalker is strongest in customer support, while Brandwatch Social Media... excels in centralized management and multi-platform scheduling.

- **Brandwatch Social Media... strengths:** Centralized management (43 all-time mentions), ease of use (70), post scheduling (45), multi-platform support (36), and helpful customer service (30).
- **Brandwatch Social Media... trade-offs:** High cost for smaller teams, publishing limitations (27), limited features (24), and some complexity in usage (17).
- **Lumen by Talkwalker strengths:** Customer support (2 all-time mentions), analytics, customization, and strong filtering options highlighted in recent reviews.
- **Lumen by Talkwalker trade-offs:** Platform complexity, learning curve, and some platform limitations noted in recent reviews.



### Is Brandwatch Social Media... or Lumen by Talkwalker better for small businesses?

Lumen by Talkwalker is the better fit for small businesses, with a higher share of small-business reviewers and positive sentiment on value and support.

- **Brandwatch Social Media...:** Largest segment is Mid-Market; reviewers from smaller organizations frequently cite high cost and complexity as barriers.
- **Lumen by Talkwalker:** Largest segment is Small-Business; reviewers highlight strong support and value for smaller teams despite premium pricing.



### Which Social Media Suites platform has better integrations?

Brandwatch Social Media... and Lumen by Talkwalker are at parity for integrations, with no recent reviewer-cited third-party integration themes above the publish floor for either product.

- **Brandwatch Social Media...:** Recent reviews mention integration with most social tools, but no specific third-party integrations are cited above the publish floor.
- **Lumen by Talkwalker:** Recent reviews highlight multi-platform coverage and dashboard integration, but do not cite specific third-party integrations above the publish floor.



### How do Brandwatch Social Media... and Lumen by Talkwalker compare on customer support?

Lumen by Talkwalker leads on Quality of Support by a material margin, with a 0.7-point advantage over Brandwatch Social Media....

- **Brandwatch Social Media...:** Reviewers describe support as generally responsive, with 30 all-time mentions for customer service, but note occasional delays and a desire for more proactive outreach.
- **Lumen by Talkwalker:** Reviewers consistently praise customer support, citing engaged onboarding, responsive account managers, and a 9.3 Quality of Support score.



### Which is easier to implement, Brandwatch Social Media... or Lumen by Talkwalker?

Lumen by Talkwalker has a slight edge in Ease of Setup, scoring 8.4 versus Brandwatch Social Media...'s 8.2, which is below the materiality threshold for a clear winner.

- **Brandwatch Social Media...:** Reviewers report setup as generally straightforward, with some citing a learning curve and occasional complexity for new users.
- **Lumen by Talkwalker:** Reviewers note that setup can be easy for basic use but mention a steeper learning curve for advanced features and initial configuration.



### Which product has better Sentiment Analysis?

Lumen by Talkwalker is favored for Sentiment Analysis, with reviewers highlighting its accuracy and depth, while Brandwatch Social Media... receives mixed feedback on sentiment tagging.

- **Brandwatch Social Media...:** Sentiment Analysis is mentioned in 26 all-time reviews, with several recent reviewers noting that sentiment tagging could be improved and sometimes misclassifies negative sentiment as neutral.
- **Lumen by Talkwalker:** Recent reviews praise the accuracy and comprehensiveness of Sentiment Analysis, with positive feedback on its ability to analyze sentiment across multiple channels and languages.



| | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 983 | 137 | 

---
## Top Pros & Cons

### Brandwatch Social Media Management

Pros:
- Ease of Use (55 reviews)
- Post Scheduling (37 reviews)

Cons:
- Improvement Needed (23 reviews)
- Publishing Limitations (20 reviews)

### Lumen by Talkwalker

Pros:
- Customer Support (2 reviews)
- Analytics (1 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
  | **Meets Requirements** | 8.0 (840 reviews) | 8.4 (114 reviews) | 
  | **Ease of Use** | 8.3 (847 reviews) | 8.6 (115 reviews) | 
  | **Ease of Setup** | 8.2 (565 reviews) | 8.4 (81 reviews) | 
  | **Ease of Admin** | 8.4 (500 reviews) | 8.5 (77 reviews) | 
  | **Quality of Support** | 8.6 (795 reviews) | 9.3 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 8.8 (75 reviews) | 
  | **Product Direction (% positive)** | 8.5 (828 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Brandwatch Social Media Management

#### Entry-Level Pricing

Plan: Full Suite

Price: Contact Us

Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

Key Features:
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

#### Free Trial

No

### Lumen by Talkwalker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | N/A | N/A |
| **Lumen by Talkwalker** | N/A | N/A |

#### Additional Functionality

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.4/10 | 529 |
| **Lumen by Talkwalker** | 8.0/10 | 84 |

#### Social Analytics

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Competitor Analysis** | 7.1 (355 reviews) | 8.8 (65 reviews) | 
| **Follower Analysis** | 7.4 (411 reviews) | 8.1 (65 reviews) | 
| **Post Performance** | 8.0 (439 reviews) | 8.2 (68 reviews) | 
| **Paid Campaign Tracking** | 6.8 (294 reviews) | 6.7 (25 reviews) | 
| **Attribution** | 6.7 (296 reviews) | 7.3 (32 reviews) | 
| **Hashtag Analytics** | 6.9 (152 reviews) | Not enough data | 
| **Sentiment Analysis** | 6.7 (158 reviews) | Not enough data | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Report Customizability** | 7.4 (434 reviews) | 8.2 (69 reviews) | 
| **Report Exporting** | 7.6 (431 reviews) | 8.6 (69 reviews) | 
| **Scalability** | 8.1 (428 reviews) | 8.6 (60 reviews) | 
| **White Label** | 6.5 (143 reviews) | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | 
| **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | 
| **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | 
| **Decision Making** | 4.9 (44 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.7/10 | 721 |
| **Lumen by Talkwalker** | N/A | N/A |

#### Content & Collaboration

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Content Calendar** | 8.4 (288 reviews) | Not enough data | 
| **Content Library** | 7.4 (266 reviews) | Not enough data | 
| **Shared Inbox** | 7.5 (260 reviews) | Not enough data | 
| **Approval Workflows** | 7.9 (271 reviews) | Not enough data | 
| **Users and Permissions** | 8.1 (277 reviews) | Not enough data | 
| **Content Creation** | 7.6 (210 reviews) | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Social Analytics** | 7.6 (597 reviews) | Not enough data | 
| **Social Publishing** | 8.3 (631 reviews) | Not enough data | 
| **Campaign Optimization** | 7.7 (552 reviews) | Not enough data | 
| **Multi-Account Management** | 8.2 (626 reviews) | Not enough data | 
| **Social Ads** | 6.6 (409 reviews) | Not enough data | 
| **Campaign Planning** | 7.0 (200 reviews) | Not enough data | 
| **Hashtag Capabilites** | 6.7 (142 reviews) | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | 
| **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | 
| **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | 
| **Decision Making** | 5.1 (57 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.6/10 | 514 |
| **Lumen by Talkwalker** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Social Measurement** | 7.9 (431 reviews) | 8.4 (85 reviews) | 
| **Influencer Identification** | 6.8 (334 reviews) | 7.5 (84 reviews) | 
| **Brand Monitoring** | 8.1 (125 reviews) | 7.8 (9 reviews) | 
| **Keyword Tracking** | 7.9 (116 reviews) | 9.4 (9 reviews) | 
| **Trend Analysis** | 7.6 (110 reviews) | 7.6 (9 reviews) | 
| **Competitor Analysis** | 7.5 (110 reviews) | 7.7 (8 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | 
| **Decision Making** | 4.9 (24 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (388 reviews) | 6.5 (87 reviews) | 
| **Social Reporting** | 7.7 (443 reviews) | 8.3 (85 reviews) | 
| **Alerts and Notifications** | 7.6 (115 reviews) | 7.1 (8 reviews) | 
| **Advanced Data Filtering** | 7.1 (112 reviews) | 7.8 (9 reviews) | 

#### Additional Functionality

| Feature | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brandwatch Social Media Management (2):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Suites](https://www.g2.com/categories/social-media-suites)



---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Social Media Management | Lumen by Talkwalker | 
|---|---|---|
| **Small-Business** | 33.1% | 37.1% | 
| **Mid-Market** | 39.5% | 36.3% | 
| **Enterprise** | 27.4% | 26.6% | 

### By Industry

#### Brandwatch Social Media Management

- **Marketing and Advertising:** 21.2%
- **Higher Education:** 5.3%
- **Automotive:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.4%
- **Food & Beverages:** 3.0%
- **Public Relations and Communications:** 2.7%
- **Consumer Goods:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 49.7%

#### Lumen by Talkwalker

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to Brandwatch Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7477 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2674 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (205 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2969 reviews)

### Alternatives to Lumen by Talkwalker

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2674 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (366 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (217 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Brandwatch Social Media Management

- Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote
  > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..."
- Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..."
- Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments
  > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach "
- Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment
  > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..."
- Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment
  > **Top comment:** "Create for one channel, copy content to next channel."

### Lumen by Talkwalker

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-lumen-by-talkwalker)