# Brandwatch Social Media Management vs Post Planner Comparison
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## AI Generated Summary
- **G2 reviewers report** that Brandwatch Social Media Management excels in **content publishing** , with users praising its seamless integration across multiple platforms. One user highlighted the **fantastic scheduling feature** that simplifies managing content timing and placement.
- **Users say** Post Planner stands out for its **user-friendly interface** , making it easy for newcomers to jump right in without needing extensive support. Reviewers appreciate how intuitive the platform is, describing navigation as a **"walk in the park."**
- **According to verified reviews** , Brandwatch Social Media Management offers superior **quality of support** , with a score of 8.6. Users have noted that the support team is responsive and helpful, enhancing their overall experience with the software.
- **Reviewers mention** that Post Planner shines in **content calendar management** , receiving high praise for its ability to organize and schedule posts effectively. Users have found this feature particularly beneficial for maintaining a consistent social media presence.
- **G2 reviewers highlight** that while Brandwatch Social Media Management has a higher overall satisfaction score, it faces challenges with **ease of setup** , scoring lower than Post Planner. Users have noted that the onboarding process could be more streamlined.
- **Users report** that Post Planner's **affordability** is a significant advantage, with a starting price of just $5 per month, making it an attractive option for small businesses. In contrast, Brandwatch requires potential users to contact them for pricing, which may deter some budget-conscious buyers.



| | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 983 | 51 | 
| **Largest Market Segment** | Mid-Market (39.5% of reviews) | Small-Business (93.9% of reviews) | 
| **Entry Level Price** | Contact Us | $5 per month (billed annually) | 

---
## Top Pros & Cons

### Brandwatch Social Media Management

Pros:
- Ease of Use (70 reviews)
- Post Scheduling (45 reviews)

Cons:
- Improvement Needed (31 reviews)
- Publishing Limitations (27 reviews)

### Post Planner

Pros:
- Customer Service (2 reviews)
- Time Saving (2 reviews)

Cons:
- AI Limitations (1 reviews)
- Image Resizing (1 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
  | **Meets Requirements** | 8.0 (840 reviews) | 8.0 (42 reviews) | 
  | **Ease of Use** | 8.3 (847 reviews) | 8.4 (40 reviews) | 
  | **Ease of Setup** | 8.2 (565 reviews) | 9.0 (20 reviews) | 
  | **Ease of Admin** | 8.4 (500 reviews) | 8.4 (18 reviews) | 
  | **Quality of Support** | 8.6 (795 reviews) | 7.6 (38 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 8.2 (18 reviews) | 
  | **Product Direction (% positive)** | 8.5 (828 reviews) | 6.7 (39 reviews) | 

---
## Pricing

### Brandwatch Social Media Management

#### Entry-Level Pricing

Plan: Full Suite

Price: Contact Us

Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

Key Features:
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

#### Free Trial

No

### Post Planner

#### Entry-Level Pricing

Price: $5 per month (billed annually)

Key Features:
- Discover amazing content and stop the guess work
- Get Started with Love

[Learn more about Post Planner](https://www.g2.com/products/post-planner/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.4/10 | 529 |
| **Post Planner** | N/A | N/A |

#### Social Analytics

| Feature | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Competitor Analysis** | 7.1 (355 reviews) | Not enough data | 
| **Follower Analysis** | 7.4 (411 reviews) | Not enough data | 
| **Post Performance** | 8.0 (439 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 6.8 (294 reviews) | Not enough data | 
| **Attribution** | 6.7 (296 reviews) | Not enough data | 
| **Hashtag Analytics** | 6.9 (152 reviews) | Not enough data | 
| **Sentiment Analysis** | 6.7 (158 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Report Customizability** | 7.4 (434 reviews) | Not enough data | 
| **Report Exporting** | 7.6 (431 reviews) | Not enough data | 
| **Scalability** | 8.1 (428 reviews) | Not enough data | 
| **White Label** | 6.5 (143 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | 
| **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | 
| **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | 
| **Decision Making** | 4.9 (44 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.7/10 | 721 |
| **Post Planner** | 8.5/10 | 35 |

#### Content & Collaboration

| Feature | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Content Calendar** | 8.4 (288 reviews) | 9.3 (15 reviews) | 
| **Content Library** | 7.4 (266 reviews) | 8.9 (14 reviews) | 
| **Shared Inbox** | 7.5 (260 reviews) | 7.9 (13 reviews) | 
| **Approval Workflows** | 7.9 (271 reviews) | 9.2 (11 reviews) | 
| **Users and Permissions** | 8.1 (277 reviews) | 8.5 (13 reviews) | 
| **Content Creation** | 7.6 (210 reviews) | 8.3 (13 reviews) | 

#### Social Management

| Feature | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Social Analytics** | 7.6 (597 reviews) | 7.8 (26 reviews) | 
| **Social Publishing** | 8.3 (631 reviews) | 8.5 (33 reviews) | 
| **Campaign Optimization** | 7.7 (552 reviews) | 8.1 (27 reviews) | 
| **Social Engagement** | 8.2 (626 reviews) | 8.0 (32 reviews) | 
| **Social Ads** | 6.6 (409 reviews) | 6.9 (21 reviews) | 
| **Campaign Planning** | 7.0 (200 reviews) | 8.8 (13 reviews) | 
| **Hashtag Capabilites** | 6.7 (142 reviews) | 9.8 (7 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | 
| **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | 
| **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | 
| **Decision Making** | 5.1 (57 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.6/10 | 514 |
| **Post Planner** | N/A | N/A |

#### Monitoring & Listening

| Feature | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Social Measurement** | 7.9 (431 reviews) | Not enough data | 
| **Influencer Identification** | 6.8 (334 reviews) | Not enough data | 
| **Brand Monitoring** | 8.1 (125 reviews) | Not enough data | 
| **Keyword Tracking** | 7.9 (116 reviews) | Not enough data | 
| **Trend Analysis** | 7.6 (110 reviews) | Not enough data | 
| **Competitor Analysis** | 7.5 (110 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | 
| **Decision Making** | 4.9 (24 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (388 reviews) | Not enough data | 
| **Social Reporting** | 7.7 (443 reviews) | Not enough data | 
| **Alerts and Notifications** | 7.6 (115 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.1 (112 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Brandwatch Social Media Management (3):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)



---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Social Media Management | Post Planner | 
|---|---|---|
| **Small-Business** | 33.1% | 93.9% | 
| **Mid-Market** | 39.5% | 6.1% | 
| **Enterprise** | 27.4% | 0% | 

### By Industry

#### Brandwatch Social Media Management

- **Marketing and Advertising:** 21.2%
- **Higher Education:** 5.3%
- **Automotive:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.4%
- **Food & Beverages:** 3.0%
- **Public Relations and Communications:** 2.7%
- **Consumer Goods:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 49.7%

#### Post Planner

- **Marketing and Advertising:** 26.5%
- **Health, Wellness and Fitness:** 6.1%
- **Online Media:** 6.1%
- **Writing and Editing:** 4.1%
- **Broadcast Media:** 4.1%
- **Computer Software:** 4.1%
- **Professional Training & Coaching:** 4.1%
- **Media Production:** 4.1%
- **Information Technology and Services:** 2.0%
- **Human Resources:** 2.0%
- **Other:** 36.7%

---
## Alternatives

### Alternatives to Brandwatch Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7340 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6590 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2658 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2939 reviews)

### Alternatives to Post Planner

- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7340 reviews)
- [MeetEdgar](https://www.g2.com/products/meetedgar/reviews) — 4.3/5 stars (57 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6590 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2939 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (478 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)

---
## Top Discussions

### Brandwatch Social Media Management

- Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote
  > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..."
- Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..."
- Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments
  > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach "
- Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment
  > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..."
- Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment
  > **Top comment:** "Create for one channel, copy content to next channel."

### Post Planner

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-post-planner)