Link copied to clipboard # Brandwatch Social Media Management vs Paladin Comparison - What are their main differences? Share [ Export ](/compare/brandwatch-social-media-management/paladin/export.csv) Brandwatch Social Media...Paladin[+ Add Product](#) Reviews **Brandwatch Social Media Management** [ 4.1/5(987) ](https://www.g2.com/products/brandwatch-social-media-management/reviews#reviews) **Paladin** [ 4.5/5(10) ](https://www.g2.com/products/paladin/reviews#reviews) Pricing **Brandwatch Social Media Management** **Contact Us** ยท Full Suite **Paladin** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Brandwatch Social Media Management** 1 month Based on 137 responses **Paladin** Not enough reviews yet Return on Investment **Brandwatch Social Media Management** 14 months Based on 100 responses **Paladin** Not enough reviews yet Perceived Cost **Brandwatch Social Media Management** $$$$$ **Paladin** Not enough reviews yet Average Discount **Brandwatch Social Media Management** 15% **Paladin** Not enough reviews yet ![Brandwatch Social Media Management](https://images.g2crowd.com/uploads/product/hd_favicon/9be5a032e078f75f4ad0faa19cfbcd12/brandwatch-social-media-management.svg "Brandwatch Social Media Management") ![Paladin](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f5ef23641583c35543bb92d12dc54799/paladin.png "Paladin") G2 offers free advice on this comparison. 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Pros & Cons **Brandwatch Social Media Management** [ Ease of Use (55) ](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847090&qs=pros-and-cons#reviews)[ Post Scheduling (37) ](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847035&qs=pros-and-cons#reviews)[ Improvement Needed (23) ](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1845208&qs=pros-and-cons#reviews)[ Publishing Limitations (20) ](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847325&qs=pros-and-cons#reviews) **Paladin** Not enough data Integrations **Brandwatch Social Media Management** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9406855d6b5e0a7393eaa753f8950f6f/brandwatch-consumer-intelligence.jpg "Product Avatar Image") Brandwatch Consumer... ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/meta-audience-network.png "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ View all ](https://www.g2.com/products/brandwatch-social-media-management/integrations) **Paladin** Not enough data Screenshots **Brandwatch Social Media Management** ![Brandwatch Social Media Management screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1232337/content-calendar.png) **Paladin** ![Paladin screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/76870/expirable-direct-uploads_2Fd33d8f65-4fa3-4622-9326-9ef505688fc1_2Fonboard_the_best_in_social_influence_png.png) Ratings Meets Requirements **Brandwatch Social Media Management** 8.0 8.0844 **Paladin** 8.5 8.59 Ease of Use **Brandwatch Social Media Management** 8.3 8.3851 **Paladin** 8.5 8.59 Ease of Setup **Brandwatch Social Media Management** 8.2 8.2569 **Paladin** 9.7 9.75 Ease of Admin **Brandwatch Social Media Management** 8.4 8.4503 **Paladin** 9.7 9.75 Quality of Support **Brandwatch Social Media Management** 8.6 8.6799 **Paladin** 8.7 8.79 Has the product been a good partner in doing business? **Brandwatch Social Media Management** 8.5 8.5492 **Paladin** 10.0 10.05 Product Direction (% positive) **Brandwatch Social Media Management** 8.5 8.5831 **Paladin** 8.5 8.58 Features Social Media Analytics[Hide 67 FeaturesShow 67 Features](javascript:void(0);) 6.4 530 Not enough data Social Analytics Competitor Analysis 7.1(won by default) 355 Not enough data Follower Analysis 7.4(won by default) 411 Not enough data Post Performance 8.0(won by default) 439 Not enough data Paid Campaign Tracking 6.8(won by default) 294 Not enough data Attribution 6.7(won by default) 296 Not enough data Hashtag Analytics 6.9(won by default) 153 Not enough data Sentiment Analysis 6.8(won by default) 159 Not enough data Lead Attribution Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Keyword Tracking Not enough data Not enough data Influencer Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Reports & Dashboards Report Customizability 7.4(won by default) 434 Not enough data Report Exporting 7.6(won by default) 432 Not enough data Scalability 8.1(won by default) 428 Not enough data White Label 6.5(won by default) 143 Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Social Media Analytics Autonomous Task Execution 4.8(won by default) 45 Not enough data Cross-system Integration 4.8(won by default) 43 Not enough data Adaptive Learning 4.7(won by default) 43 Not enough data Proactive Assistance 4.7(won by default) 44 Not enough data Decision Making 4.9(won by default) 44 Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Generative AI Not enough data Not enough data Benchmarking Not enough data Not enough data Content Library Not enough data Not enough data Charting Not enough data Not enough data Dashboard Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Dashboard Creation Not enough data Not enough data AI Copilot Not enough data Not enough data Automated Scheduling Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data Activity Dashboard Not enough data Not enough data Performance Metrics Not enough data Not enough data Calendar Management Not enough data Not enough data Commenting/Notes Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Workflow Management Not enough data Not enough data Post Scheduling Not enough data Not enough data @mentions Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Tagging Not enough data Not enough data Data Import/Export Not enough data Not enough data Data Visualization Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Search/Filter Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Data Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Social Promotion Not enough data Not enough data Social Advertising Not enough data Not enough data Content Management Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Social Performance Management Not enough data Not enough data Campaign Management Not enough data Not enough data API Not enough data Not enough data Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 6.7 723 Not enough data Content & Collaboration Content Calendar 8.4(won by default) 288 Not enough data Content Library 7.4(won by default) 266 Not enough data Shared Inbox 7.5(won by default) 260 Not enough data Approval Workflows 7.9(won by default) 271 Not enough data Users and Permissions 8.1(won by default) 277 Not enough data Content Creation 7.6(won by default) 210 Not enough data Image Library Not enough data Not enough data Social Management Social Analytics 7.6(won by default) 599 Not enough data Social Publishing 8.3(won by default) 632 Not enough data Campaign Optimization 7.7(won by default) 552 Not enough data Multi-Account Management 8.2(won by default) 627 Not enough data Social Ads 6.6(won by default) 409 Not enough data Campaign Planning 7.0(won by default) 200 Not enough data Hashtag Capabilites 6.7(won by default) 143 Not enough data Multi-Campaign Not enough data Not enough data Customer Engagement Not enough data Not enough data Automated Publishing Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Agentic AI - Social Media Management Autonomous Task Execution 5.0(won by default) 58 Not enough data Multi-step Planning 5.0(won by default) 55 Not enough data Cross-system Integration 5.0(won by default) 55 Not enough data Adaptive Learning 4.9(won by default) 56 Not enough data Natural Language Interaction 5.0(won by default) 56 Not enough data Proactive Assistance 5.1(won by default) 56 Not enough data Decision Making 5.1(won by default) 57 Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Customizable Reports Not enough data Not enough data Campaign Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Social Advertising Not enough data Not enough data Filtering Not enough data Not enough data Approval Process Control Not enough data Not enough data Keyword Tracking Not enough data Not enough data Tagging Not enough data Not enough data Activity Dashboard Not enough data Not enough data Calendar Management Not enough data Not enough data Workflow Management Not enough data Not enough data Post Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Trend Analysis Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Sentiment Analysis Not enough data Not enough data AI Copilot Not enough data Not enough data Social Promotion Not enough data Not enough data @mentions Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Engagement Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brand Tracking Not enough data Not enough data Drag & Drop Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Management Not enough data Not enough data Template Management Not enough data Not enough data Social Media Listening Tools[Hide 66 FeaturesShow 66 Features](javascript:void(0);) 6.7 517 Not enough data Monitoring & Listening Social Measurement 7.9(won by default) 431 Not enough data Influencer Identification 6.8(won by default) 334 Not enough data Brand Monitoring 8.1(won by default) 125 Not enough data Keyword Tracking 7.9(won by default) 117 Not enough data Trend Analysis 7.6(won by default) 110 Not enough data Competitor Analysis 7.5(won by default) 110 Not enough data Social Media Monitoring Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Hashtag Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Influencer Tracking Not enough data Not enough data Impact Measurement Not enough data Not enough data Agentic AI - Social Media Listening Tools Autonomous Task Execution 4.4(won by default) 24 Not enough data Cross-system Integration 5.1(won by default) 25 Not enough data Adaptive Learning 5.0(won by default) 24 Not enough data Proactive Assistance 5.1(won by default) 24 Not enough data Decision Making 4.9(won by default) 24 Not enough data AI/Machine Learning Not enough data Not enough data Third-Party Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Management & Analysis Sentiment Analysis 7.1(won by default) 389 Not enough data Social Reporting 7.7(won by default) 443 Not enough data Alerts and Notifications 7.6(won by default) 115 Not enough data Advanced Data Filtering 7.1(won by default) 112 Not enough data Additional Functionality Negative Feedback Management Not enough data Not enough data Dashboard Not enough data Not enough data Audience Analytics Not enough data Not enough data Multi-Account Management Not enough data Not enough data API Not enough data Not enough data Collaboration Tools Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Data Visualization Not enough data Not enough data Audience Engagement Not enough data Not enough data Content Publishing Options Not enough data Not enough data Content Discovery Not enough data Not enough data Generative AI Not enough data Not enough data Performance Metrics Not enough data Not enough data Natural Language Processing Not enough data Not enough data Optical Character Recognition Not enough data Not enough data Campaign Analytics Not enough data Not enough data Multi-Language Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Audience Targeting Not enough data Not enough data Commenting/Notes Not enough data Not enough data Approval Process Control Not enough data Not enough data Content Library Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Social Promotion Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customer Engagement Not enough data Not enough data Automated Publishing Not enough data Not enough data Benchmarking Not enough data Not enough data Boolean Search Not enough data Not enough data Tagging Not enough data Not enough data Visual Analytics Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Reputation Management Not enough data Not enough data Social Listening Not enough data Not enough data Social Advertising Not enough data Not enough data Customizable Reports Not enough data Not enough data Campaign Management Not enough data Not enough data Content Management Not enough data Not enough data Workflow Management Not enough data Not enough data Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);) Not enough data 7.6 8 Influencer Marketing Influencer Recruitment Not enough data 7.6(won by default) 7 Audience Analysis Not enough data 6.9(won by default) 7 Influencer Segmentation Not enough data 7.4(won by default) 7 Influencer Collaboration Not enough data 7.1(won by default) 7 User-Generated Content (UGC) Management Not enough data 7.9(won by default) 7 Content Approval Not enough data 8.1(won by default) 7 Campaign Analytics Not enough data 7.6(won by default) 7 Reporting and Dashboards Not enough data 8.1(won by default) 7 Data Importing and Exporting Tools Not enough data 8.1(won by default) 7 Influencer Scoring Not enough data Not enough data Influencer Whitelisting Not enough data Not enough data Influencer Compensation Not enough data Not enough data Social Commerce Not enough data Not enough data E-Commerce Integration Not enough data Not enough data Trend Analysis Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Demographic Data Not enough data Not enough data Social Media Integration Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Communication Management Not enough data Not enough data Influencer Relationship Management Not enough data Not enough data Social Performance Management Not enough data Not enough data Campaign Management Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Rewards Management Not enough data Not enough data Workflow Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Agentic AI - Influencer Marketing Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Campaign Planning Not enough data Not enough data Additional Functionality Data Visualization Not enough data Not enough data Keyword Tracking Not enough data Not enough data Search/Filter Not enough data Not enough data Social Advertising Not enough data Not enough data Influencer Tracking Not enough data Not enough data Social Promotion Not enough data Not enough data Conversion Tracking Not enough data Not enough data Payment Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data Email Marketing Not enough data Not enough data Approval Process Control Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Engagement Tracking Not enough data Not enough data Monitoring Not enough data Not enough data Contact Database Not enough data Not enough data Influencer Discovery Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data ROI Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Reporting & Statistics Not enough data Not enough data CRM Not enough data Not enough data Faceted Search/Filter Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Filtering Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data Show 2 feature categories with incomplete data Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Customer Segmentation Not enough data Not enough data Conversion Tracking Not enough data Not enough data Post Scheduling Not enough data Not enough data Automated Scheduling Not enough data Not enough data Content Management Not enough data Not enough data Campaign Planning Not enough data Not enough data Content Library Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Campaign Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Reports Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Data Import/Export Not enough data Not enough data Contact Management Not enough data Not enough data Social Media Monitoring Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Customizable Branding Not enough data Not enough data Email Marketing Not enough data Not enough data Automated Publishing Not enough data Not enough data Image Library Not enough data Not enough data AI Copilot Not enough data Not enough data Tagging Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Filtering Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data Workflow Management Not enough data Not enough data Calendar Management Not enough data Not enough data Data Visualization Not enough data Not enough data Multi-Campaign Not enough data Not enough data Social Media Integration Not enough data Not enough data Multi-Account Management Not enough data Not enough data Commenting/Notes Not enough data Not enough data Engagement Tracking Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Performance Metrics Not enough data Not enough data Click Tracking Not enough data Not enough data Media and Influencer Targeting[Hide 16 FeaturesShow 16 Features](javascript:void(0);) Not enough data Not enough data Database Media Database Not enough data Not enough data Contact/Campaign Management Not enough data Not enough data Newsroom Not enough data Not enough data Outreach Media Distribution Not enough data Not enough data PR Planner Not enough data Not enough data Social Media Services Not enough data Not enough data Reporting Monitoring Not enough data Not enough data Response Desk Not enough data Feature Not Available Impact Measurement Not enough data Not enough data Agentic AI - Media and Influencer Targeting Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data User Rights/Roles Version Control Not enough data Not enough data Team Collaboration Not enough data Not enough data User Insights Reviewers' Company Size [![Brandwatch Social Media Management](https://images.g2crowd.com/uploads/product/hd_favicon/9be5a032e078f75f4ad0faa19cfbcd12/brandwatch-social-media-management.svg "Brandwatch Social Media Management")](https://www.g2.com/products/brandwatch-social-media-management/reviews) Brandwatch Social Media Management Small-Business(50 or fewer emp.) 33.2% Mid-Market(51-1000 emp.) 39.4% Enterprise(\> 1000 emp.) 27.5% [![Paladin](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f5ef23641583c35543bb92d12dc54799/paladin.png "Paladin")](https://www.g2.com/products/paladin/reviews) Paladin Small-Business(50 or fewer emp.) 90.0% Mid-Market(51-1000 emp.) 0% Enterprise(\> 1000 emp.) 10.0% Small-Business (50 or fewer emp.) 33.2% 90.0% Mid-Market (51-1000 emp.) 39.4% 0% Enterprise (\> 1000 emp.) 27.5% 10.0% Reviewers' Industry [![Brandwatch Social Media Management](https://images.g2crowd.com/uploads/product/hd_favicon/9be5a032e078f75f4ad0faa19cfbcd12/brandwatch-social-media-management.svg "Brandwatch Social Media Management")](https://www.g2.com/products/brandwatch-social-media-management/reviews) Brandwatch Social Media Management Marketing and Advertising 21.2% Higher Education 5.2% Automotive 4.1% Non-Profit Organization Management 3.7% Retail 3.4% Other 62.4% [![Paladin](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f5ef23641583c35543bb92d12dc54799/paladin.png "Paladin")](https://www.g2.com/products/paladin/reviews) Paladin Marketing and Advertising 50.0% Wholesale 10.0% Medical Practice 10.0% Information Technology and Services 10.0% Government Administration 10.0% Other 10.0% Alternatives **Brandwatch Social Media Management Alternatives** ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") [ Hootsuite ](/products/hootsuite/reviews) ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") [ Sprout Social ](/products/sprout-social/reviews) ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") [ Meltwater ](/products/meltwater/reviews) ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social") [ Sprinklr Social ](/products/sprinklr-social/reviews) **Paladin Alternatives** ![Sprout Social Influencer Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/9c7644dda45ba15962b5e6b08e47dc9f/sprout-social-influencer-marketing.svg "Sprout Social Influencer Marketing") [ Sprout Social Influencer... ](/products/sprout-social-influencer-marketing/reviews) ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ") [ CreatorIQ ](/products/creatoriq/reviews) ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") [ Meltwater ](/products/meltwater/reviews) ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN") [ GRIN ](/products/grin/reviews) ## Brandwatch Social Media Management vs Paladin When assessing the two solutions, reviewers found Paladin easier to use, set up, and administer. Reviewers also preferred doing business with Paladin overall. - Reviewers felt that Paladin meets the needs of their business better than Brandwatch Social Media Management. - When comparing quality of ongoing product support, reviewers felt that Paladin is the preferred option. - When assessing product direction, Brandwatch Social Media Management and Paladin received similar ratings from our reviewers.