# Brandwatch Social Media Management vs ListenFirst Comparison --- ## AI Generated Summary - **G2 reviewers report** that Brandwatch Social Media Management excels in user satisfaction, boasting a higher overall score compared to ListenFirst. Users appreciate its seamless content publishing across multiple platforms, highlighting features like the scheduling tool that simplifies managing posts. - **Users say** that ListenFirst stands out for its exceptional customer support, with many praising the platform's responsiveness and communication. Reviewers noted that the detailed reports and extensive capabilities make it a valuable tool for social reporting, enhancing their overall experience. - **According to verified reviews** , Brandwatch Social Media Management has a significant edge in the number of user reviews, indicating a broader user base and more reliable feedback. This volume of reviews reflects a consistent performance, with users frequently mentioning the ease of uploading and scheduling content. - **Reviewers mention** that while ListenFirst offers strong features for campaign measurement, such as bulk tagging for easy benchmarking, it has fewer recent reviews, which may limit insights into its current performance and user satisfaction. - **G2 reviewers highlight** that both platforms have similar ease of use ratings, but Brandwatch Social Media Management's intuitive interface is frequently praised for its user-friendly design, making it easier for teams to navigate and utilize effectively. - **Users report** that while ListenFirst has a higher score in quality of support, Brandwatch Social Media Management is noted for its robust reporting templates and the ability to leave comments on posts, which enhances collaboration and feedback within teams. | | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | | **Total Reviews** | 983 | 32 | | **Largest Market Segment** | Mid-Market (39.5% of reviews) | Enterprise (68.8% of reviews) | | **Entry Level Price** | Contact Us | No pricing available | --- ## Top Pros & Cons ### Brandwatch Social Media Management Pros: - Ease of Use (70 reviews) - Post Scheduling (45 reviews) Cons: - Improvement Needed (31 reviews) - Publishing Limitations (27 reviews) ### ListenFirst **Not enough data** --- ## Ratings Comparison | Rating | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Meets Requirements** | 8.0 (840 reviews) | 8.9 (28 reviews) | | **Ease of Use** | 8.3 (847 reviews) | 8.3 (27 reviews) | | **Ease of Setup** | 8.2 (565 reviews) | Not enough data | | **Ease of Admin** | 8.4 (500 reviews) | Not enough data | | **Quality of Support** | 8.6 (795 reviews) | 9.7 (27 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 10.0 (5 reviews) | | **Product Direction (% positive)** | 8.5 (828 reviews) | 10.0 (29 reviews) | --- ## Pricing ### Brandwatch Social Media Management #### Entry-Level Pricing Plan: Full Suite Price: Contact Us Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social. Key Features: - Manage all your social media channels in one place - Collaborate on content creation with one social calendar, including both organic and paid posts - Engage with your community in one centralized social CRM [Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) #### Free Trial No ### ListenFirst #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.4/10 | 529 | | **ListenFirst** | 8.7/10 | 27 | #### Social Analytics | Feature | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Competitor Analysis** | 7.1 (355 reviews) | 9.0 (24 reviews) | | **Follower Analysis** | 7.4 (411 reviews) | 8.8 (23 reviews) | | **Post Performance** | 8.0 (439 reviews) | 9.2 (27 reviews) | | **Paid Campaign Tracking** | 6.8 (294 reviews) | 8.2 (17 reviews) | | **Attribution** | 6.7 (296 reviews) | 8.3 (10 reviews) | | **Hashtag Analytics** | 6.9 (152 reviews) | Not enough data | | **Sentiment Analysis** | 6.7 (158 reviews) | 8.1 (6 reviews) | #### Reports & Dashboards | Feature | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Report Customizability** | 7.4 (434 reviews) | 8.8 (23 reviews) | | **Report Exporting** | 7.6 (431 reviews) | 8.5 (25 reviews) | | **Scalability** | 8.1 (428 reviews) | 9.6 (19 reviews) | | **White Label** | 6.5 (143 reviews) | Not enough data | #### Agentic AI - Social Media Analytics | Feature | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | | **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | | **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | | **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | | **Decision Making** | 4.9 (44 reviews) | Not enough data | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.7/10 | 721 | | **ListenFirst** | N/A | N/A | #### Content & Collaboration | Feature | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Content Calendar** | 8.4 (288 reviews) | Not enough data | | **Content Library** | 7.4 (266 reviews) | Not enough data | | **Shared Inbox** | 7.5 (260 reviews) | Not enough data | | **Approval Workflows** | 7.9 (271 reviews) | Not enough data | | **Users and Permissions** | 8.1 (277 reviews) | Not enough data | | **Content Creation** | 7.6 (210 reviews) | Not enough data | #### Social Management | Feature | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Social Analytics** | 7.6 (597 reviews) | Not enough data | | **Social Publishing** | 8.3 (631 reviews) | Not enough data | | **Campaign Optimization** | 7.7 (552 reviews) | Not enough data | | **Social Engagement** | 8.2 (626 reviews) | Not enough data | | **Social Ads** | 6.6 (409 reviews) | Not enough data | | **Campaign Planning** | 7.0 (200 reviews) | Not enough data | | **Hashtag Capabilites** | 6.7 (142 reviews) | Not enough data | #### Agentic AI - Social Media Management | Feature | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | | **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | | **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | | **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | | **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | | **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | | **Decision Making** | 5.1 (57 reviews) | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.6/10 | 514 | | **ListenFirst** | N/A | N/A | #### Monitoring & Listening | Feature | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Social Measurement** | 7.9 (431 reviews) | Not enough data | | **Influencer Identification** | 6.8 (334 reviews) | Not enough data | | **Brand Monitoring** | 8.1 (125 reviews) | Not enough data | | **Keyword Tracking** | 7.9 (116 reviews) | Not enough data | | **Trend Analysis** | 7.6 (110 reviews) | Not enough data | | **Competitor Analysis** | 7.5 (110 reviews) | Not enough data | #### Agentic AI - Social Media Listening Tools | Feature | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | | **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | | **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | | **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | | **Decision Making** | 4.9 (24 reviews) | Not enough data | #### Data Management & Analysis | Feature | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Sentiment Analysis** | 7.1 (388 reviews) | Not enough data | | **Social Reporting** | 7.7 (443 reviews) | Not enough data | | **Alerts and Notifications** | 7.6 (115 reviews) | Not enough data | | **Advanced Data Filtering** | 7.1 (112 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Unique to Brandwatch Social Media Management (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites) --- ## Reviewer Demographics ### By Company Size | Segment | Brandwatch Social Media Management | ListenFirst | |---|---|---| | **Small-Business** | 33.1% | 12.5% | | **Mid-Market** | 39.5% | 18.8% | | **Enterprise** | 27.4% | 68.8% | ### By Industry #### Brandwatch Social Media Management - **Marketing and Advertising:** 21.2% - **Higher Education:** 5.3% - **Automotive:** 4.1% - **Non-Profit Organization Management:** 3.7% - **Retail:** 3.4% - **Food & Beverages:** 3.0% - **Public Relations and Communications:** 2.7% - **Consumer Goods:** 2.6% - **Hospital & Health Care:** 2.2% - **Health, Wellness and Fitness:** 2.1% - **Other:** 49.7% #### ListenFirst - **Entertainment:** 40.6% - **Marketing and Advertising:** 18.8% - **Media Production:** 12.5% - **Broadcast Media:** 9.4% - **Retail:** 6.3% - **Publishing:** 3.1% - **Motion Pictures and Film:** 3.1% - **Food & Beverages:** 3.1% - **Apparel & Fashion:** 3.1% --- ## Alternatives ### Alternatives to Brandwatch Social Media Management - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7355 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6621 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2659 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1216 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2944 reviews) ### Alternatives to ListenFirst - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6621 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7355 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1216 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2659 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (352 reviews) - [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2944 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) --- ## Top Discussions ### Brandwatch Social Media Management - Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..." - Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..." - Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach " - Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..." - Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment > **Top comment:** "Create for one channel, copy content to next channel." ### ListenFirst No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-listenfirst)