# Brandwatch Social Media Management vs Hootsuite Comparison --- ## AI Generated Summary - **G2 reviewers report** that Hootsuite excels in user experience, particularly with its intuitive dashboard and post scheduling features. Users appreciate the ability to draft and schedule posts well in advance, making it easier to manage content across multiple platforms. - **Users say** that Brandwatch Social Media Management offers strong integration capabilities, allowing users to consolidate various social tools into one platform. This feature is particularly praised for saving time and streamlining social media management tasks. - **Reviewers mention** that Hootsuite's performance is a standout, with many highlighting the ease of use and the effectiveness of its content calendar. The ability to plan and visualize content over both short and long terms is a significant advantage for users looking to maintain a consistent posting schedule. - **According to verified reviews** , Brandwatch shines in its organization of feedback, which helps users keep track of interactions across different social media channels. This feature is noted for drastically reducing the time spent on social media monitoring. - **G2 reviewers report** that while Hootsuite has a higher overall satisfaction score, Brandwatch's quality of support is frequently highlighted as a strong point, with users appreciating the assistance they receive when navigating the platform. - **Users say** that Hootsuite's recent updates, including the addition of the Owly AI agent, have enhanced its functionality, making it feel like a comprehensive tool for executing campaigns more efficiently. In contrast, some users of Brandwatch express a desire for more advanced features to match the depth of analytics offered by competitors. | | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | | **Total Reviews** | 983 | 7,388 | | **Largest Market Segment** | Mid-Market (39.5% of reviews) | Small-Business (59.3% of reviews) | | **Entry Level Price** | Contact Us | $99.00 1 user Per Month | --- ## Top Pros & Cons ### Brandwatch Social Media Management Pros: - Ease of Use (70 reviews) - Post Scheduling (45 reviews) Cons: - Improvement Needed (31 reviews) - Publishing Limitations (27 reviews) ### Hootsuite Pros: - Post Scheduling (1585 reviews) - Ease of Use (1454 reviews) Cons: - Limited Features (483 reviews) - Missing Features (459 reviews) --- ## Ratings Comparison | Rating | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Meets Requirements** | 8.0 (840 reviews) | 8.5 (6446 reviews) | | **Ease of Use** | 8.3 (847 reviews) | 8.6 (6530 reviews) | | **Ease of Setup** | 8.2 (565 reviews) | 8.7 (4308 reviews) | | **Ease of Admin** | 8.4 (500 reviews) | 8.6 (2580 reviews) | | **Quality of Support** | 8.6 (795 reviews) | 8.2 (4852 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 8.5 (2352 reviews) | | **Product Direction (% positive)** | 8.5 (828 reviews) | 8.0 (6292 reviews) | --- ## Pricing ### Brandwatch Social Media Management #### Entry-Level Pricing Plan: Full Suite Price: Contact Us Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social. Key Features: - Manage all your social media channels in one place - Collaborate on content creation with one social calendar, including both organic and paid posts - Engage with your community in one centralized social CRM [Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) #### Free Trial No ### Hootsuite #### Entry-Level Pricing Plan: Standard Price: $99.00 1 user Per Month Description: Manage up to 10 social media accounts from one calendar. Key Features: - Up to 10 social accounts - Unlimited post scheduling - Best time to post recommendations [Browse all 4 editions](https://www.g2.com/products/hootsuite/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.4/10 | 529 | | **Hootsuite** | 7.5/10 | 2969 | #### Social Analytics | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Competitor Analysis** | 7.1 (355 reviews) | 7.5 (2171 reviews) | | **Follower Analysis** | 7.4 (411 reviews) | 7.9 (2369 reviews) | | **Post Performance** | 8.0 (439 reviews) | 8.6 (2563 reviews) | | **Paid Campaign Tracking** | 6.8 (294 reviews) | 7.4 (1819 reviews) | | **Attribution** | 6.7 (296 reviews) | 7.4 (2052 reviews) | | **Hashtag Analytics** | 6.9 (152 reviews) | 7.6 (1500 reviews) | | **Sentiment Analysis** | 6.7 (158 reviews) | 7.5 (1459 reviews) | #### Reports & Dashboards | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Report Customizability** | 7.4 (434 reviews) | 8.1 (2426 reviews) | | **Report Exporting** | 7.6 (431 reviews) | 8.3 (2386 reviews) | | **Scalability** | 8.1 (428 reviews) | 8.4 (2463 reviews) | | **White Label** | 6.5 (143 reviews) | 7.1 (1395 reviews) | #### Agentic AI - Social Media Analytics | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Autonomous Task Execution** | 4.8 (45 reviews) | 6.8 (152 reviews) | | **Cross-system Integration** | 4.8 (43 reviews) | 6.9 (166 reviews) | | **Adaptive Learning** | 4.7 (43 reviews) | 6.7 (150 reviews) | | **Proactive Assistance** | 4.7 (44 reviews) | 6.7 (156 reviews) | | **Decision Making** | 4.9 (44 reviews) | 6.8 (154 reviews) | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.7/10 | 721 | | **Hootsuite** | 7.8/10 | 5577 | #### Content & Collaboration | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Content Calendar** | 8.4 (288 reviews) | 9.0 (2856 reviews) | | **Content Library** | 7.4 (266 reviews) | 8.1 (2584 reviews) | | **Shared Inbox** | 7.5 (260 reviews) | 8.0 (2566 reviews) | | **Approval Workflows** | 7.9 (271 reviews) | 7.8 (2436 reviews) | | **Users and Permissions** | 8.1 (277 reviews) | 8.2 (2547 reviews) | | **Content Creation** | 7.6 (210 reviews) | 8.1 (2577 reviews) | #### Social Management | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Social Analytics** | 7.6 (597 reviews) | 8.1 (4699 reviews) | | **Social Publishing** | 8.3 (631 reviews) | 8.9 (5297 reviews) | | **Campaign Optimization** | 7.7 (552 reviews) | 8.2 (4538 reviews) | | **Social Engagement** | 8.2 (626 reviews) | 8.4 (4975 reviews) | | **Social Ads** | 6.6 (409 reviews) | 7.1 (3489 reviews) | | **Campaign Planning** | 7.0 (200 reviews) | 8.0 (2555 reviews) | | **Hashtag Capabilites** | 6.7 (142 reviews) | 7.9 (2177 reviews) | #### Agentic AI - Social Media Management | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Autonomous Task Execution** | 5.0 (58 reviews) | 6.9 (292 reviews) | | **Multi-step Planning** | 5.0 (55 reviews) | 7.1 (284 reviews) | | **Cross-system Integration** | 5.0 (55 reviews) | 7.3 (332 reviews) | | **Adaptive Learning** | 4.9 (56 reviews) | 7.1 (286 reviews) | | **Natural Language Interaction** | 5.0 (56 reviews) | 7.1 (283 reviews) | | **Proactive Assistance** | 5.1 (56 reviews) | 7.0 (283 reviews) | | **Decision Making** | 5.1 (57 reviews) | 7.2 (276 reviews) | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **Hootsuite** | 8.0/10 | 709 | #### Platform Interoperability | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Close Ecosystem API** | Not enough data | 7.7 (565 reviews) | #### Agentic AI - Social Media Advertising | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.5 (61 reviews) | | **Multi-step Planning** | Not enough data | 7.3 (60 reviews) | | **Cross-system Integration** | Not enough data | 7.4 (61 reviews) | | **Adaptive Learning** | Not enough data | 7.4 (62 reviews) | | **Proactive Assistance** | Not enough data | 7.6 (61 reviews) | | **Decision Making** | Not enough data | 7.8 (62 reviews) | #### Social Functionality | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Social Functionality** | Not enough data | 8.4 (671 reviews) | #### Campaign Management | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.4 (677 reviews) | | **Campaign Optimization** | Not enough data | 8.1 (668 reviews) | | **Reach** | Not enough data | 8.1 (658 reviews) | | **Bulk Editing** | Not enough data | 7.9 (669 reviews) | | **Batch Uploading** | Not enough data | 8.1 (668 reviews) | | **Brand Safety** | Not enough data | 8.4 (654 reviews) | | **Fraud Protection** | Not enough data | 8.2 (649 reviews) | | **Frequency Capping** | Not enough data | 7.8 (634 reviews) | | **Budget Pacing** | Not enough data | 7.7 (636 reviews) | | **Creative Optimization** | Not enough data | 8.1 (631 reviews) | | **Rich Media Capabilties** | Not enough data | 8.0 (622 reviews) | | **In-App Ads** | Not enough data | 7.5 (622 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 7.8 (618 reviews) | #### Targeting | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Targeting** | Not enough data | 8.1 (629 reviews) | | **Retargeting** | Not enough data | 7.8 (617 reviews) | | **Geo-Targeting** | Not enough data | 7.9 (618 reviews) | | **Contextual Targeting** | Not enough data | 7.8 (612 reviews) | #### Platform | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **API / Integrations** | Not enough data | 7.8 (604 reviews) | | **Custom Reports** | Not enough data | 8.3 (620 reviews) | | **User, Role, and Access Management** | Not enough data | 8.5 (616 reviews) | | **Performance and Reliability** | Not enough data | 8.6 (615 reviews) | | **Enterprise Scalability** | Not enough data | 8.3 (603 reviews) | | **Customization** | Not enough data | 8.2 (601 reviews) | | **Workflow Capability** | Not enough data | 8.3 (604 reviews) | | **Internationalization** | Not enough data | 8.0 (590 reviews) | | **Notifications** | Not enough data | 8.2 (595 reviews) | ### AI Agents For Business Operations | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **Hootsuite** | N/A | N/A | #### Responses | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Personalization** | Not enough data | Not enough data | | **Route To Human** | Not enough data | Not enough data | | **Natural Language Understanding (NLU)** | Not enough data | Not enough data | #### Automation - AI Agents | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Sales Follow-Up** | Not enough data | Not enough data | | **Customer Interaction Automation** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Document Processing** | Not enough data | Not enough data | | **Feedback Collection** | Not enough data | Not enough data | #### Platform | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Conversation Editor** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | | **Human-In-The-Loop** | Not enough data | Not enough data | #### Autonomy - AI Agents | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Independent Decision Making** | Not enough data | Not enough data | | **Adaptive Responses** | Not enough data | Not enough data | | **Task Execution** | Not enough data | Not enough data | | **Problem Solving** | Not enough data | Not enough data | #### Generative AI | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.6/10 | 514 | | **Hootsuite** | 7.7/10 | 2328 | #### Monitoring & Listening | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Social Measurement** | 7.9 (431 reviews) | 8.1 (1923 reviews) | | **Influencer Identification** | 6.8 (334 reviews) | 7.2 (1513 reviews) | | **Brand Monitoring** | 8.1 (125 reviews) | 8.2 (730 reviews) | | **Keyword Tracking** | 7.9 (116 reviews) | 8.0 (692 reviews) | | **Trend Analysis** | 7.6 (110 reviews) | 7.9 (686 reviews) | | **Competitor Analysis** | 7.5 (110 reviews) | 7.7 (655 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Autonomous Task Execution** | 4.4 (24 reviews) | 7.5 (65 reviews) | | **Cross-system Integration** | 4.9 (24 reviews) | 7.4 (66 reviews) | | **Adaptive Learning** | 5.0 (24 reviews) | 7.5 (63 reviews) | | **Proactive Assistance** | 5.1 (24 reviews) | 7.5 (65 reviews) | | **Decision Making** | 4.9 (24 reviews) | 7.5 (65 reviews) | #### Data Management & Analysis | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Sentiment Analysis** | 7.1 (388 reviews) | 7.5 (1361 reviews) | | **Social Reporting** | 7.7 (443 reviews) | 8.1 (1875 reviews) | | **Alerts and Notifications** | 7.6 (115 reviews) | 8.2 (736 reviews) | | **Advanced Data Filtering** | 7.1 (112 reviews) | 7.8 (656 reviews) | ### AI Agents | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **Hootsuite** | N/A | N/A | #### Agentic AI - AI Agents | Feature | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (4):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Unique to Hootsuite (2):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations) --- ## Reviewer Demographics ### By Company Size | Segment | Brandwatch Social Media Management | Hootsuite | |---|---|---| | **Small-Business** | 33.1% | 59.3% | | **Mid-Market** | 39.5% | 28.8% | | **Enterprise** | 27.4% | 11.9% | ### By Industry #### Brandwatch Social Media Management - **Marketing and Advertising:** 21.2% - **Higher Education:** 5.3% - **Automotive:** 4.1% - **Non-Profit Organization Management:** 3.7% - **Retail:** 3.4% - **Food & Beverages:** 3.0% - **Public Relations and Communications:** 2.7% - **Consumer Goods:** 2.6% - **Hospital & Health Care:** 2.2% - **Health, Wellness and Fitness:** 2.1% - **Other:** 49.7% #### Hootsuite - **Marketing and Advertising:** 15.4% - **Non-Profit Organization Management:** 8.6% - **Higher Education:** 4.2% - **Computer Software:** 3.8% - **Information Technology and Services:** 3.7% - **Education Management:** 2.7% - **Retail:** 2.5% - **Public Relations and Communications:** 2.5% - **Hospital & Health Care:** 2.5% - **Financial Services:** 2.4% - **Other:** 51.6% --- ## Alternatives ### Alternatives to Brandwatch Social Media Management - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6863 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2946 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) ### Alternatives to Hootsuite - [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1121 reviews) - [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4657 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6863 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4024 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews) --- ## Top Discussions ### Brandwatch Social Media Management - Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..." - Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..." - Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach " - Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..." - Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment > **Top comment:** "Create for one channel, copy content to next channel." ### Hootsuite - Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments > **Top comment:** "Nothing. Hootsuite discontinued their free tier " - Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments > **Top comment:** "Set it and forget it." - Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..." - Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found..." - Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-hootsuite)