# Brandwatch Social Media Management vs Gain Comparison --- ## AI Generated Summary - **G2 reviewers report** that Brandwatch Social Media Management excels in content publishing, with users highlighting its seamless integration across multiple platforms. The scheduling feature is particularly praised for simplifying the management of content timing and placement. - **Users say** Gain stands out for its user-friendly interface and effective client approval workflows. Reviewers appreciate the calendar view for posts and the ability to easily duplicate content across platforms, making it a strong choice for teams needing collaborative features. - **According to verified reviews** , Brandwatch Social Media Management has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform compared to Gain. This is reflected in the feedback about its robust reporting templates and ease of posting content. - **Reviewers mention** that Gain offers exceptional customer support, which is frequently highlighted as a key benefit. Users feel that the support team is responsive and helpful, contributing to a smoother onboarding experience and ongoing usage. - **G2 reviewers note** that while Brandwatch Social Media Management has a larger market presence, Gain's focus on small businesses allows it to cater specifically to their needs, providing tailored features that resonate well with smaller teams. - **Users report** that Gain's pricing structure is more transparent and accessible, starting at $99, which appeals to budget-conscious users. In contrast, Brandwatch's entry-level pricing requires potential customers to contact them for details, which can be a barrier for some. | | Brandwatch Social Media Management | Gain | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.7 out of 5 | | **Total Reviews** | 983 | 84 | | **Largest Market Segment** | Mid-Market (39.5% of reviews) | Small-Business (80.5% of reviews) | | **Entry Level Price** | Contact Us | Starting at $99.00 Per Month | --- ## Top Pros & Cons ### Brandwatch Social Media Management Pros: - Ease of Use (70 reviews) - Post Scheduling (45 reviews) Cons: - Improvement Needed (31 reviews) - Publishing Limitations (27 reviews) ### Gain Pros: - Ease of Use (18 reviews) - Approval Process (14 reviews) Cons: - Missing Features (8 reviews) - Instagram Limitations (5 reviews) --- ## Ratings Comparison | Rating | Brandwatch Social Media Management | Gain | |---|---|---| | **Meets Requirements** | 8.0 (840 reviews) | 8.4 (75 reviews) | | **Ease of Use** | 8.3 (847 reviews) | 9.4 (77 reviews) | | **Ease of Setup** | 8.2 (565 reviews) | 9.3 (64 reviews) | | **Ease of Admin** | 8.4 (500 reviews) | 9.3 (54 reviews) | | **Quality of Support** | 8.6 (795 reviews) | 9.5 (71 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 9.4 (54 reviews) | | **Product Direction (% positive)** | 8.5 (828 reviews) | 9.7 (76 reviews) | --- ## Pricing ### Brandwatch Social Media Management #### Entry-Level Pricing Plan: Full Suite Price: Contact Us Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social. Key Features: - Manage all your social media channels in one place - Collaborate on content creation with one social calendar, including both organic and paid posts - Engage with your community in one centralized social CRM [Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) #### Free Trial No ### Gain #### Entry-Level Pricing Plan: Starter Price: Starting at $99.00 Per Month Description: Ideal for small teams managing up to 6 clients. Key Features: - Up to 3 team members - Up to 6 workspaces with their own calendars - Send content to unlimited reviewers for approval [Browse all 4 editions](https://www.g2.com/products/gain/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.4/10 | 529 | | **Gain** | N/A | N/A | #### Social Analytics | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Competitor Analysis** | 7.1 (355 reviews) | Not enough data | | **Follower Analysis** | 7.4 (411 reviews) | Not enough data | | **Post Performance** | 8.0 (439 reviews) | Not enough data | | **Paid Campaign Tracking** | 6.8 (294 reviews) | Not enough data | | **Attribution** | 6.7 (296 reviews) | Not enough data | | **Hashtag Analytics** | 6.9 (152 reviews) | Not enough data | | **Sentiment Analysis** | 6.7 (158 reviews) | Not enough data | #### Reports & Dashboards | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Report Customizability** | 7.4 (434 reviews) | Not enough data | | **Report Exporting** | 7.6 (431 reviews) | Not enough data | | **Scalability** | 8.1 (428 reviews) | Not enough data | | **White Label** | 6.5 (143 reviews) | Not enough data | #### Agentic AI - Social Media Analytics | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | | **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | | **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | | **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | | **Decision Making** | 4.9 (44 reviews) | Not enough data | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **Gain** | N/A | N/A | #### Content Creation | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Marketing Calendar | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **Gain** | 7.7/10 | 41 | #### Platform Basics | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Drag & Drop Scheduling** | Not enough data | 9.1 (39 reviews) | | **Project and Task Lists Organization** | Not enough data | 7.1 (36 reviews) | | **Project Templates** | Not enough data | 7.0 (36 reviews) | | **Budgeting and Cost Estimation** | Not enough data | 5.4 (35 reviews) | | **Team Member Roles** | Not enough data | 9.1 (37 reviews) | | **Automated Alerts and Notficiations** | Not enough data | 8.4 (36 reviews) | #### Content Planning | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Content Organization** | Not enough data | 9.2 (37 reviews) | | **Task Assignment** | Not enough data | 8.3 (36 reviews) | | **Content Scheduling** | Not enough data | 9.1 (39 reviews) | #### Marketing Campaign Performance | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Performance and ROI Tracking** | Not enough data | 5.9 (36 reviews) | | **Activity Tracking** | Not enough data | 7.1 (37 reviews) | #### Agentic AI - Marketing Calendar | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Other Features | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Integrations** | Not enough data | 7.3 (34 reviews) | | **Reporting** | Not enough data | 6.9 (36 reviews) | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.7/10 | 721 | | **Gain** | 7.5/10 | 64 | #### Content & Collaboration | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Content Calendar** | 8.4 (288 reviews) | 9.5 (59 reviews) | | **Content Library** | 7.4 (266 reviews) | 8.5 (57 reviews) | | **Shared Inbox** | 7.5 (260 reviews) | 6.3 (55 reviews) | | **Approval Workflows** | 7.9 (271 reviews) | 9.7 (61 reviews) | | **Users and Permissions** | 8.1 (277 reviews) | 9.3 (56 reviews) | | **Content Creation** | 7.6 (210 reviews) | 8.1 (58 reviews) | #### Social Management | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Social Analytics** | 7.6 (597 reviews) | 6.6 (57 reviews) | | **Social Publishing** | 8.3 (631 reviews) | 9.3 (60 reviews) | | **Campaign Optimization** | 7.7 (552 reviews) | Feature Not Available | | **Social Engagement** | 8.2 (626 reviews) | 6.3 (61 reviews) | | **Social Ads** | 6.6 (409 reviews) | Feature Not Available | | **Campaign Planning** | 7.0 (200 reviews) | 7.6 (56 reviews) | | **Hashtag Capabilites** | 6.7 (142 reviews) | 6.7 (52 reviews) | #### Agentic AI - Social Media Management | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Autonomous Task Execution** | 5.0 (58 reviews) | 5.6 (6 reviews) | | **Multi-step Planning** | 5.0 (55 reviews) | 6.7 (6 reviews) | | **Cross-system Integration** | 5.0 (55 reviews) | 6.7 (8 reviews) | | **Adaptive Learning** | 4.9 (56 reviews) | 5.6 (6 reviews) | | **Natural Language Interaction** | 5.0 (56 reviews) | 7.5 (6 reviews) | | **Proactive Assistance** | 5.1 (56 reviews) | 7.7 (5 reviews) | | **Decision Making** | 5.1 (57 reviews) | 6.7 (5 reviews) | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.6/10 | 514 | | **Gain** | N/A | N/A | #### Monitoring & Listening | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Social Measurement** | 7.9 (431 reviews) | Not enough data | | **Influencer Identification** | 6.8 (334 reviews) | Not enough data | | **Brand Monitoring** | 8.1 (125 reviews) | Not enough data | | **Keyword Tracking** | 7.9 (116 reviews) | Not enough data | | **Trend Analysis** | 7.6 (110 reviews) | Not enough data | | **Competitor Analysis** | 7.5 (110 reviews) | Not enough data | #### Agentic AI - Social Media Listening Tools | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | | **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | | **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | | **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | | **Decision Making** | 4.9 (24 reviews) | Not enough data | #### Data Management & Analysis | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Sentiment Analysis** | 7.1 (388 reviews) | Not enough data | | **Social Reporting** | 7.7 (443 reviews) | Not enough data | | **Alerts and Notifications** | 7.6 (115 reviews) | Not enough data | | **Advanced Data Filtering** | 7.1 (112 reviews) | Not enough data | ### Markup Software | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **Gain** | N/A | N/A | #### Annotation Tools - Markup Software | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Text Annotations** | Not enough data | Not enough data | | **Video Annotations** | Not enough data | Not enough data | | **Text Editing** | Not enough data | Not enough data | | **Image Annotations** | Not enough data | Not enough data | #### Collaboration - Markup Software | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Real-Time Editing** | Not enough data | Not enough data | | **Permissions** | Not enough data | Not enough data | | **Commenting** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | #### Security - Markup Software | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Password Protection** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | ### Online Proofing | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **Gain** | N/A | N/A | #### Proofing Features - Online Proofing | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Smart Compare** | Not enough data | Not enough data | | **Image Recognition and Tagging** | Not enough data | Not enough data | | **Gridlines and Rulers** | Not enough data | Not enough data | #### Platform - Online Proofing | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Dashboard** | Not enough data | Not enough data | | **Integrations with Creative Tools** | Not enough data | Not enough data | | **Integrations with Project Management Tools** | Not enough data | Not enough data | | **Version Management** | Not enough data | Not enough data | | **Brand Compliance** | Not enough data | Not enough data | #### Workflow and Collaboration - Online Proofing | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Workflow Templates** | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | ### Content Distribution | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **Gain** | 8.8/10 | 35 | #### Agentic AI - Content Distribution | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Planning | Feature | Brandwatch Social Media Management | Gain | |---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 8.8 (33 reviews) | --- ## Categories **Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Unique to Brandwatch Social Media Management (3):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Unique to Gain (4):** [Markup Software](https://www.g2.com/categories/markup-software), [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Marketing Calendar Software](https://www.g2.com/categories/marketing-calendar), [Online Proofing Software](https://www.g2.com/categories/online-proofing) --- ## Reviewer Demographics ### By Company Size | Segment | Brandwatch Social Media Management | Gain | |---|---|---| | **Small-Business** | 33.1% | 80.5% | | **Mid-Market** | 39.5% | 18.3% | | **Enterprise** | 27.4% | 1.2% | ### By Industry #### Brandwatch Social Media Management - **Marketing and Advertising:** 21.2% - **Higher Education:** 5.3% - **Automotive:** 4.1% - **Non-Profit Organization Management:** 3.7% - **Retail:** 3.4% - **Food & Beverages:** 3.0% - **Public Relations and Communications:** 2.7% - **Consumer Goods:** 2.6% - **Hospital & Health Care:** 2.2% - **Health, Wellness and Fitness:** 2.1% - **Other:** 49.7% #### Gain - **Marketing and Advertising:** 62.2% - **Real Estate:** 3.7% - **Public Relations and Communications:** 3.7% - **Online Media:** 3.7% - **Automotive:** 2.4% - **Financial Services:** 2.4% - **Food & Beverages:** 2.4% - **Health, Wellness and Fitness:** 2.4% - **Medical Devices:** 2.4% - **Wholesale:** 2.4% - **Other:** 12.2% --- ## Alternatives ### Alternatives to Brandwatch Social Media Management - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7383 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2946 reviews) ### Alternatives to Gain - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7383 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4200 reviews) - [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1079 reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (13549 reviews) - [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2946 reviews) - [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews) - [PageProof](https://www.g2.com/products/pageproof/reviews) — 4.8/5 stars (388 reviews) - [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews) --- ## Top Discussions ### Brandwatch Social Media Management - Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..." - Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..." - Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach " - Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..." - Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment > **Top comment:** "Create for one channel, copy content to next channel." ### Gain No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-gain)