# Brandwatch Social Media Management vs Facelift Cloud Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Social Media Management excels in content publishing, with users highlighting its seamless integration across multiple platforms and a fantastic scheduling feature that simplifies content management.
- **Users say** Facelift Cloud stands out for its strong client service and community management capabilities, making it particularly beneficial for agencies managing multiple social accounts, as it helps keep everything organized.
- **Reviewers mention** that while Brandwatch offers robust reporting templates and ease of posting, some users have noted challenges with specific workflow configurations, indicating a need for more customization options.
- **According to verified reviews** , Facelift Cloud has made significant strides in content planning and reporting, with users expressing satisfaction in how it has streamlined their marketing processes since its implementation.
- **G2 reviewers highlight** that Brandwatch's user interface is generally intuitive, but some users wish for more advanced features like drag-and-drop functionality and image editing capabilities, which are currently lacking.
- **Users report** that Facelift Cloud's ease of use and quality of support are notable, with many praising the platform for its clarity and organization, although some have pointed out that minor UI adjustments could enhance the overall experience.



| | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 983 | 41 | 
| **Largest Market Segment** | Mid-Market (39.5% of reviews) | Mid-Market (52.5% of reviews) | 
| **Entry Level Price** | Contact Us | Starting at €1,199.00 Per Month | 

---
## Top Pros & Cons

### Brandwatch Social Media Management

Pros:
- Ease of Use (55 reviews)
- Post Scheduling (37 reviews)

Cons:
- Improvement Needed (23 reviews)
- Publishing Limitations (20 reviews)

### Facelift Cloud

**Not enough data**

---
## Ratings Comparison
| Rating | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
  | **Meets Requirements** | 8.0 (840 reviews) | 8.7 (35 reviews) | 
  | **Ease of Use** | 8.3 (847 reviews) | 8.7 (35 reviews) | 
  | **Ease of Setup** | 8.2 (565 reviews) | 8.4 (21 reviews) | 
  | **Ease of Admin** | 8.4 (500 reviews) | 8.5 (18 reviews) | 
  | **Quality of Support** | 8.6 (795 reviews) | 9.1 (35 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 9.3 (18 reviews) | 
  | **Product Direction (% positive)** | 8.5 (828 reviews) | 9.7 (35 reviews) | 

---
## Pricing

### Brandwatch Social Media Management

#### Entry-Level Pricing

Plan: Full Suite

Price: Contact Us

Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

Key Features:
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

#### Free Trial

No

### Facelift Cloud

#### Entry-Level Pricing

Plan: Professional

Price: Starting at €1,199.00 Per Month

Description: For teams who want to approach and improve their social media management professionally.

Key Features:
-  Schedule posts
-  Reply to comments
-  Analyze results

[Browse all 3 editions](https://www.g2.com/products/facelift-cloud/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.4/10 | 529 |
| **Facelift Cloud** | 8.4/10 | 17 |

#### Social Analytics

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Competitor Analysis** | 7.1 (355 reviews) | 8.4 (15 reviews) | 
| **Follower Analysis** | 7.4 (411 reviews) | 8.6 (15 reviews) | 
| **Post Performance** | 8.0 (439 reviews) | 8.8 (16 reviews) | 
| **Paid Campaign Tracking** | 6.8 (294 reviews) | 7.9 (13 reviews) | 
| **Attribution** | 6.7 (296 reviews) | Feature Not Available | 
| **Hashtag Analytics** | 6.9 (152 reviews) | 8.3 (7 reviews) | 
| **Sentiment Analysis** | 6.7 (158 reviews) | 8.3 (7 reviews) | 

#### Reports & Dashboards

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Report Customizability** | 7.4 (434 reviews) | 8.4 (16 reviews) | 
| **Report Exporting** | 7.6 (431 reviews) | 7.9 (15 reviews) | 
| **Scalability** | 8.1 (428 reviews) | 8.6 (15 reviews) | 
| **White Label** | 6.5 (143 reviews) | 8.1 (7 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | 
| **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | 
| **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | 
| **Decision Making** | 4.9 (44 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.7/10 | 721 |
| **Facelift Cloud** | 8.7/10 | 26 |

#### Content & Collaboration

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Content Calendar** | 8.4 (288 reviews) | 9.6 (12 reviews) | 
| **Content Library** | 7.4 (266 reviews) | 9.1 (11 reviews) | 
| **Shared Inbox** | 7.5 (260 reviews) | 9.4 (11 reviews) | 
| **Approval Workflows** | 7.9 (271 reviews) | 9.1 (11 reviews) | 
| **Users and Permissions** | 8.1 (277 reviews) | 9.4 (11 reviews) | 
| **Content Creation** | 7.6 (210 reviews) | 8.5 (10 reviews) | 

#### Social Management

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Social Analytics** | 7.6 (597 reviews) | 8.1 (26 reviews) | 
| **Social Publishing** | 8.3 (631 reviews) | 9.2 (23 reviews) | 
| **Campaign Optimization** | 7.7 (552 reviews) | 8.3 (21 reviews) | 
| **Social Engagement** | 8.2 (626 reviews) | 8.8 (23 reviews) | 
| **Social Ads** | 6.6 (409 reviews) | 7.7 (17 reviews) | 
| **Campaign Planning** | 7.0 (200 reviews) | 8.5 (11 reviews) | 
| **Hashtag Capabilites** | 6.7 (142 reviews) | 7.6 (9 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | 
| **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | 
| **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | 
| **Decision Making** | 5.1 (57 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | N/A | N/A |
| **Facelift Cloud** | 8.2/10 | 10 |

#### Platform Interoperability

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.5 (10 reviews) | 

#### Campaign Management

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.8 (9 reviews) | 
| **Campaign Optimization** | Not enough data | Feature Not Available | 
| **Reach** | Not enough data | 7.8 (10 reviews) | 
| **Bulk Editing** | Not enough data | 8.0 (9 reviews) | 
| **Batch Uploading** | Not enough data | 8.0 (9 reviews) | 
| **Brand Safety** | Not enough data | 8.3 (7 reviews) | 
| **Fraud Protection** | Not enough data | 8.6 (7 reviews) | 
| **Frequency Capping** | Not enough data | Feature Not Available | 
| **Budget Pacing** | Not enough data | 8.3 (7 reviews) | 
| **Creative Optimization** | Not enough data | 8.3 (8 reviews) | 
| **Rich Media Capabilties** | Not enough data | 7.7 (8 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Targeting** | Not enough data | 8.9 (9 reviews) | 
| **Retargeting** | Not enough data | 9.2 (8 reviews) | 
| **Geo-Targeting** | Not enough data | 8.1 (8 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (6 reviews) | 

#### Platform

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.6 (7 reviews) | 
| **Custom Reports** | Not enough data | 7.8 (9 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (8 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (9 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (7 reviews) | 
| **Customization** | Not enough data | 7.5 (8 reviews) | 
| **Workflow Capability** | Not enough data | 8.3 (8 reviews) | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Feature Not Available | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.6/10 | 514 |
| **Facelift Cloud** | 8.3/10 | 16 |

#### Monitoring & Listening

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Social Measurement** | 7.9 (431 reviews) | 8.0 (14 reviews) | 
| **Influencer Identification** | 6.8 (334 reviews) | 7.9 (12 reviews) | 
| **Brand Monitoring** | 8.1 (125 reviews) | 9.0 (5 reviews) | 
| **Keyword Tracking** | 7.9 (116 reviews) | 8.3 (5 reviews) | 
| **Trend Analysis** | 7.6 (110 reviews) | 9.0 (5 reviews) | 
| **Competitor Analysis** | 7.5 (110 reviews) | 8.3 (5 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | 
| **Decision Making** | 4.9 (24 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (388 reviews) | 7.2 (13 reviews) | 
| **Social Reporting** | 7.7 (443 reviews) | 7.4 (15 reviews) | 
| **Alerts and Notifications** | 7.6 (115 reviews) | 9.0 (5 reviews) | 
| **Advanced Data Filtering** | 7.1 (112 reviews) | 9.3 (5 reviews) | 

---
## Categories
**Shared Categories (4):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


**Unique to Facelift Cloud (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Social Media Management | Facelift Cloud | 
|---|---|---|
| **Small-Business** | 33.1% | 20.0% | 
| **Mid-Market** | 39.5% | 52.5% | 
| **Enterprise** | 27.4% | 27.5% | 

### By Industry

#### Brandwatch Social Media Management

- **Marketing and Advertising:** 21.2%
- **Higher Education:** 5.3%
- **Automotive:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.4%
- **Food & Beverages:** 3.0%
- **Public Relations and Communications:** 2.7%
- **Consumer Goods:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 49.7%

#### Facelift Cloud

- **Marketing and Advertising:** 15.0%
- **Consumer Services:** 7.5%
- **Telecommunications:** 5.0%
- **Retail:** 5.0%
- **Medical Practice:** 5.0%
- **Automotive:** 5.0%
- **Machinery:** 5.0%
- **Business Supplies and Equipment:** 5.0%
- **Entertainment:** 5.0%
- **Information Technology and Services:** 5.0%
- **Other:** 37.5%

---
## Alternatives

### Alternatives to Brandwatch Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7336 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6574 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (201 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2939 reviews)

### Alternatives to Facelift Cloud

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7336 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6574 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14858 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2939 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)

---
## Top Discussions

### Brandwatch Social Media Management

- Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote
  > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..."
- Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..."
- Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments
  > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach "
- Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment
  > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..."
- Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment
  > **Top comment:** "Create for one channel, copy content to next channel."

### Facelift Cloud

- Title: [Is Facelift Cloud GDPR compliant?](https://www.g2.com/discussions/gdpr-acc75fa1-f08a-4c72-98a9-2760cc6fcaa7) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Thanks to our Germany-based servers and our banking security standards, Facelift and Facelift Cloud have always been and always will be GDPR and data..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-facelift-cloud)