# Brandwatch Social Media Management vs Eclincher Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Social Media Management excels in content publishing, with users highlighting its seamless integration across multiple platforms. The scheduling feature is particularly praised for simplifying the management of content timing and placement.
- **Users say** Eclincher stands out for its user-friendly interface and responsive customer support. Many reviewers appreciate the quick assistance from the support team, often resolving issues in under a minute, which enhances the overall user experience.
- **Reviewers mention** that Brandwatch Social Media Management has a robust reporting system, with features like customizable reporting templates that help users effectively analyze their social media performance. This capability is a significant advantage for those focused on detailed analytics.
- **According to verified reviews** , Eclincher is noted for its frequent updates and new features, which keep the platform relevant and useful. Users feel that these enhancements allow them to optimize their social media strategies continuously.
- **G2 reviewers highlight** that while Brandwatch Social Media Management has a higher overall satisfaction score, Eclincher's ratings in areas like ease of use and quality of support are notably higher, indicating that users find Eclincher more intuitive and supportive in their day-to-day operations.
- **Users report** that Brandwatch Social Media Management is particularly effective for mid-market companies, while Eclincher is favored by small businesses. This distinction suggests that each tool may cater better to different market segments, impacting user satisfaction based on company size and needs.



| | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 983 | 442 | 
| **Largest Market Segment** | Mid-Market (39.5% of reviews) | Small-Business (78.4% of reviews) | 
| **Entry Level Price** | Contact Us | $149.00 Per Month | 

---
## Top Pros & Cons

### Brandwatch Social Media Management

Pros:
- Ease of Use (55 reviews)
- Post Scheduling (37 reviews)

Cons:
- Improvement Needed (23 reviews)
- Publishing Limitations (20 reviews)

### Eclincher


Cons:
- Cost (1 reviews)
- Expensive (1 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
  | **Meets Requirements** | 8.0 (840 reviews) | 9.2 (378 reviews) | 
  | **Ease of Use** | 8.3 (847 reviews) | 9.0 (382 reviews) | 
  | **Ease of Setup** | 8.2 (565 reviews) | 8.9 (214 reviews) | 
  | **Ease of Admin** | 8.4 (500 reviews) | 9.1 (209 reviews) | 
  | **Quality of Support** | 8.6 (795 reviews) | 9.4 (361 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 9.4 (207 reviews) | 
  | **Product Direction (% positive)** | 8.5 (828 reviews) | 9.4 (350 reviews) | 

---
## Pricing

### Brandwatch Social Media Management

#### Entry-Level Pricing

Plan: Full Suite

Price: Contact Us

Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

Key Features:
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

#### Free Trial

No

### Eclincher

#### Entry-Level Pricing

Plan: Standard (Free Trial)

Price: $149.00 Per Month

Description: 
Add-ons: 1 User, 10 Profiles

Key Features:
- 1 Brand
- 1 User (max 2)
- 10 Profiles (max 20)

[Browse all 3 editions](https://www.g2.com/products/eclincher/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.4/10 | 529 |
| **Eclincher** | 8.7/10 | 229 |

#### Social Analytics

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Competitor Analysis** | 7.1 (355 reviews) | 8.8 (160 reviews) | 
| **Follower Analysis** | 7.4 (411 reviews) | 8.9 (173 reviews) | 
| **Post Performance** | 8.0 (439 reviews) | 9.0 (188 reviews) | 
| **Paid Campaign Tracking** | 6.8 (294 reviews) | 8.9 (137 reviews) | 
| **Attribution** | 6.7 (296 reviews) | 8.8 (143 reviews) | 
| **Hashtag Analytics** | 6.9 (152 reviews) | 8.3 (40 reviews) | 
| **Sentiment Analysis** | 6.7 (158 reviews) | 7.9 (37 reviews) | 

#### Reports & Dashboards

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Report Customizability** | 7.4 (434 reviews) | 8.7 (188 reviews) | 
| **Report Exporting** | 7.6 (431 reviews) | 9.0 (193 reviews) | 
| **Scalability** | 8.1 (428 reviews) | 9.3 (186 reviews) | 
| **White Label** | 6.5 (143 reviews) | 7.9 (32 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | 
| **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | 
| **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | 
| **Decision Making** | 4.9 (44 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.7/10 | 721 |
| **Eclincher** | 8.8/10 | 315 |

#### Content & Collaboration

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Content Calendar** | 8.4 (288 reviews) | 9.0 (98 reviews) | 
| **Content Library** | 7.4 (266 reviews) | 8.2 (83 reviews) | 
| **Shared Inbox** | 7.5 (260 reviews) | 8.4 (87 reviews) | 
| **Approval Workflows** | 7.9 (271 reviews) | 8.4 (77 reviews) | 
| **Users and Permissions** | 8.1 (277 reviews) | 8.7 (88 reviews) | 
| **Content Creation** | 7.6 (210 reviews) | 8.3 (76 reviews) | 

#### Social Management

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Social Analytics** | 7.6 (597 reviews) | 8.8 (276 reviews) | 
| **Social Publishing** | 8.3 (631 reviews) | 9.4 (286 reviews) | 
| **Campaign Optimization** | 7.7 (552 reviews) | 9.2 (254 reviews) | 
| **Social Engagement** | 8.2 (626 reviews) | 9.3 (282 reviews) | 
| **Social Ads** | 6.6 (409 reviews) | 8.6 (188 reviews) | 
| **Campaign Planning** | 7.0 (200 reviews) | 8.7 (69 reviews) | 
| **Hashtag Capabilites** | 6.7 (142 reviews) | 9.2 (8 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | 
| **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | 
| **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | 
| **Decision Making** | 5.1 (57 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.6/10 | 514 |
| **Eclincher** | 8.5/10 | 227 |

#### Monitoring & Listening

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Social Measurement** | 7.9 (431 reviews) | 9.0 (199 reviews) | 
| **Influencer Identification** | 6.8 (334 reviews) | 8.8 (152 reviews) | 
| **Brand Monitoring** | 8.1 (125 reviews) | 8.6 (30 reviews) | 
| **Keyword Tracking** | 7.9 (116 reviews) | 7.8 (31 reviews) | 
| **Trend Analysis** | 7.6 (110 reviews) | 7.9 (29 reviews) | 
| **Competitor Analysis** | 7.5 (110 reviews) | 7.8 (30 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | 
| **Decision Making** | 4.9 (24 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (388 reviews) | 8.5 (156 reviews) | 
| **Social Reporting** | 7.7 (443 reviews) | 9.0 (198 reviews) | 
| **Alerts and Notifications** | 7.6 (115 reviews) | 8.2 (34 reviews) | 
| **Advanced Data Filtering** | 7.1 (112 reviews) | 8.7 (32 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | N/A | N/A |
| **Eclincher** | 8.5/10 | 46 |

#### Generative AI

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 

#### Process

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Mentions** | Not enough data | 8.8 (36 reviews) | 
| **Tickets** | Not enough data | 8.5 (31 reviews) | 
| **Macros** | Not enough data | 8.9 (25 reviews) | 

#### Channels

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Email** | Not enough data | 8.8 (7 reviews) | 
| **Social** | Not enough data | 9.1 (41 reviews) | 
| **Live Chat** | Not enough data | 9.3 (7 reviews) | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | 7.4 (7 reviews) | 

#### Insight

| Feature | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Surveys** | Not enough data | 8.3 (27 reviews) | 
| **Reporting** | Not enough data | 8.8 (37 reviews) | 
| **Visitor Activity** | Not enough data | 8.6 (35 reviews) | 
| **Help Desk** | Not enough data | 9.0 (39 reviews) | 

---
## Categories
**Shared Categories (4):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


**Unique to Eclincher (1):** [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Social Media Management | Eclincher | 
|---|---|---|
| **Small-Business** | 33.1% | 78.4% | 
| **Mid-Market** | 39.5% | 16.6% | 
| **Enterprise** | 27.4% | 5.1% | 

### By Industry

#### Brandwatch Social Media Management

- **Marketing and Advertising:** 21.2%
- **Higher Education:** 5.3%
- **Automotive:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.4%
- **Food & Beverages:** 3.0%
- **Public Relations and Communications:** 2.7%
- **Consumer Goods:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 49.7%

#### Eclincher

- **Marketing and Advertising:** 41.4%
- **Information Technology and Services:** 3.4%
- **Health, Wellness and Fitness:** 3.2%
- **Food & Beverages:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Internet:** 2.1%
- **Online Media:** 2.1%
- **Public Relations and Communications:** 2.1%
- **Leisure, Travel & Tourism:** 1.8%
- **Non-Profit Organization Management:** 1.8%
- **Other:** 37.2%

---
## Alternatives

### Alternatives to Brandwatch Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7337 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6579 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2939 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)

### Alternatives to Eclincher

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6579 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7337 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Fanbooster](https://www.g2.com/products/fanbooster/reviews) — 4.4/5 stars (312 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2939 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews)

---
## Top Discussions

### Brandwatch Social Media Management

- Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote
  > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..."
- Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..."
- Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments
  > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach "
- Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment
  > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..."
- Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment
  > **Top comment:** "Create for one channel, copy content to next channel."

### Eclincher

- Title: [when will you integrate with zoho crm](https://www.g2.com/discussions/32045-when-will-you-integrate-with-zoho-crm) — 1 comment, 2 upvotes
  > **Top comment:** "Thank you for your question. We currently don't have any plans to integrate with Zoho. We are continuously enhancing our platform with new features and..."
- Title: [How do you track and evaluate the output of your competitors on eclincher?](https://www.g2.com/discussions/31991-how-do-you-track-and-evaluate-the-output-of-your-competitors-on-eclincher) — 1 comment, 1 upvote
  > **Top comment:** "Hi there, we allow our users to create a feed of competitor analysis of your competitors social feeds by channel. For example, for Instagram taking into..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-eclincher)