# Brandwatch Social Media Management vs CrowdTangle Comparison --- ## AI Generated Summary - **G2 reviewers report** that Brandwatch Social Media Management excels in user experience, particularly with its **seamless content publishing** across multiple platforms. Users appreciate the **scheduling feature** , which simplifies managing when and where content is posted, making it a favorite for those who value efficiency. - **Users say** that CrowdTangle shines in its ability to present backend data from platforms like Facebook and Instagram in a **visually appealing** manner. This feature allows users to easily search through data, which is particularly beneficial for organizations looking to analyze their social media performance. - **According to verified reviews** , Brandwatch Social Media Management has a significantly higher overall satisfaction score compared to CrowdTangle. Reviewers highlight the **ease of uploading and scheduling** content, with minimal issues reported during posting, indicating a more reliable user experience. - **Reviewers mention** that while CrowdTangle provides valuable insights into post performance and competitive analysis, it has a smaller user base, which may limit the breadth of community support and shared experiences compared to Brandwatch, which has a larger number of reviews. - **Users report** that Brandwatch's reporting templates and content posting features are particularly well-received, enhancing the overall usability of the platform. In contrast, while CrowdTangle offers strong analytical tools, some users feel it lacks the same level of intuitive design and ease of use. - **G2 reviewers highlight** that Brandwatch Social Media Management's support quality is rated highly, with users appreciating the responsive assistance they receive. Meanwhile, CrowdTangle, although praised for its intelligence features, has fewer recent reviews, which may indicate less active user engagement and support availability. | | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | | **Total Reviews** | 983 | 36 | | **Largest Market Segment** | Mid-Market (39.5% of reviews) | Mid-Market (46.9% of reviews) | | **Entry Level Price** | Contact Us | No pricing available | --- ## Top Pros & Cons ### Brandwatch Social Media Management Pros: - Ease of Use (55 reviews) - Post Scheduling (37 reviews) Cons: - Improvement Needed (23 reviews) - Publishing Limitations (20 reviews) ### CrowdTangle **Not enough data** --- ## Ratings Comparison | Rating | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Meets Requirements** | 8.0 (840 reviews) | 8.3 (20 reviews) | | **Ease of Use** | 8.3 (847 reviews) | 8.5 (20 reviews) | | **Ease of Setup** | 8.2 (565 reviews) | 7.8 (6 reviews) | | **Ease of Admin** | 8.4 (500 reviews) | 8.1 (6 reviews) | | **Quality of Support** | 8.6 (795 reviews) | 8.5 (18 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 8.3 (6 reviews) | | **Product Direction (% positive)** | 8.5 (828 reviews) | 7.3 (17 reviews) | --- ## Pricing ### Brandwatch Social Media Management #### Entry-Level Pricing Plan: Full Suite Price: Contact Us Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social. Key Features: - Manage all your social media channels in one place - Collaborate on content creation with one social calendar, including both organic and paid posts - Engage with your community in one centralized social CRM [Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) #### Free Trial No ### CrowdTangle #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.4/10 | 529 | | **CrowdTangle** | 7.8/10 | 9 | #### Social Analytics | Feature | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Competitor Analysis** | 7.1 (355 reviews) | 7.7 (5 reviews) | | **Follower Analysis** | 7.4 (411 reviews) | 7.0 (5 reviews) | | **Post Performance** | 8.0 (439 reviews) | 8.0 (5 reviews) | | **Paid Campaign Tracking** | 6.8 (294 reviews) | Not enough data | | **Attribution** | 6.7 (296 reviews) | Not enough data | | **Hashtag Analytics** | 6.9 (152 reviews) | Not enough data | | **Sentiment Analysis** | 6.7 (158 reviews) | Not enough data | #### Reports & Dashboards | Feature | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Report Customizability** | 7.4 (434 reviews) | 7.7 (5 reviews) | | **Report Exporting** | 7.6 (431 reviews) | 8.0 (5 reviews) | | **Scalability** | 8.1 (428 reviews) | 8.3 (5 reviews) | | **White Label** | 6.5 (143 reviews) | Not enough data | #### Agentic AI - Social Media Analytics | Feature | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | | **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | | **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | | **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | | **Decision Making** | 4.9 (44 reviews) | Not enough data | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.7/10 | 721 | | **CrowdTangle** | N/A | N/A | #### Content & Collaboration | Feature | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Content Calendar** | 8.4 (288 reviews) | Not enough data | | **Content Library** | 7.4 (266 reviews) | Not enough data | | **Shared Inbox** | 7.5 (260 reviews) | Not enough data | | **Approval Workflows** | 7.9 (271 reviews) | Not enough data | | **Users and Permissions** | 8.1 (277 reviews) | Not enough data | | **Content Creation** | 7.6 (210 reviews) | Not enough data | #### Social Management | Feature | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Social Analytics** | 7.6 (597 reviews) | Not enough data | | **Social Publishing** | 8.3 (631 reviews) | Not enough data | | **Campaign Optimization** | 7.7 (552 reviews) | Not enough data | | **Social Engagement** | 8.2 (626 reviews) | Not enough data | | **Social Ads** | 6.6 (409 reviews) | Not enough data | | **Campaign Planning** | 7.0 (200 reviews) | Not enough data | | **Hashtag Capabilites** | 6.7 (142 reviews) | Not enough data | #### Agentic AI - Social Media Management | Feature | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | | **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | | **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | | **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | | **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | | **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | | **Decision Making** | 5.1 (57 reviews) | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.6/10 | 514 | | **CrowdTangle** | N/A | N/A | #### Monitoring & Listening | Feature | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Social Measurement** | 7.9 (431 reviews) | Not enough data | | **Influencer Identification** | 6.8 (334 reviews) | Not enough data | | **Brand Monitoring** | 8.1 (125 reviews) | Not enough data | | **Keyword Tracking** | 7.9 (116 reviews) | Not enough data | | **Trend Analysis** | 7.6 (110 reviews) | Not enough data | | **Competitor Analysis** | 7.5 (110 reviews) | Not enough data | #### Agentic AI - Social Media Listening Tools | Feature | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | | **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | | **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | | **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | | **Decision Making** | 4.9 (24 reviews) | Not enough data | #### Data Management & Analysis | Feature | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Sentiment Analysis** | 7.1 (388 reviews) | Not enough data | | **Social Reporting** | 7.7 (443 reviews) | Not enough data | | **Alerts and Notifications** | 7.6 (115 reviews) | Not enough data | | **Advanced Data Filtering** | 7.1 (112 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Unique to Brandwatch Social Media Management (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites) --- ## Reviewer Demographics ### By Company Size | Segment | Brandwatch Social Media Management | CrowdTangle | |---|---|---| | **Small-Business** | 33.1% | 28.1% | | **Mid-Market** | 39.5% | 46.9% | | **Enterprise** | 27.4% | 25.0% | ### By Industry #### Brandwatch Social Media Management - **Marketing and Advertising:** 21.2% - **Higher Education:** 5.3% - **Automotive:** 4.1% - **Non-Profit Organization Management:** 3.7% - **Retail:** 3.4% - **Food & Beverages:** 3.0% - **Public Relations and Communications:** 2.7% - **Consumer Goods:** 2.6% - **Hospital & Health Care:** 2.2% - **Health, Wellness and Fitness:** 2.1% - **Other:** 49.7% #### CrowdTangle - **Online Media:** 28.1% - **Publishing:** 15.6% - **Sports:** 9.4% - **Broadcast Media:** 9.4% - **Newspapers:** 6.3% - **Media Production:** 6.3% - **Marketing and Advertising:** 6.3% - **Entertainment:** 6.3% - **Public Relations and Communications:** 3.1% - **Leisure, Travel & Tourism:** 3.1% - **Other:** 6.3% --- ## Alternatives ### Alternatives to Brandwatch Social Media Management - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7321 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6442 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (200 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2932 reviews) ### Alternatives to CrowdTangle - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7321 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6442 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2932 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) --- ## Top Discussions ### Brandwatch Social Media Management - Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..." - Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..." - Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach " - Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..." - Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment > **Top comment:** "Create for one channel, copy content to next channel." ### CrowdTangle - Title: [Does CrowdTangle cost money?](https://www.g2.com/discussions/does-crowdtangle-cost-money) — 1 comment > **Top comment:** "No" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-crowdtangle)