# Brandwatch Social Media Management vs Cloud Campaign Comparison | | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.9 out of 5 | | **Total Reviews** | 983 | 166 | | **Largest Market Segment** | Mid-Market (39.5% of reviews) | Small-Business (88.4% of reviews) | | **Entry Level Price** | Contact Us | Starting at $49.00 Per Month | --- ## Top Pros & Cons ### Brandwatch Social Media Management Pros: - Ease of Use (70 reviews) - Post Scheduling (45 reviews) Cons: - Improvement Needed (31 reviews) - Publishing Limitations (27 reviews) ### Cloud Campaign Pros: - Ease of Use (23 reviews) - Centralized Management (14 reviews) Cons: - Posting Issues (5 reviews) - Linking Issues (4 reviews) --- ## Ratings Comparison | Rating | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Meets Requirements** | 8.0 (840 reviews) | 9.4 (144 reviews) | | **Ease of Use** | 8.3 (847 reviews) | 9.5 (145 reviews) | | **Ease of Setup** | 8.2 (565 reviews) | 9.5 (115 reviews) | | **Ease of Admin** | 8.4 (500 reviews) | 9.6 (99 reviews) | | **Quality of Support** | 8.6 (795 reviews) | 9.8 (134 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 9.9 (100 reviews) | | **Product Direction (% positive)** | 8.5 (828 reviews) | 9.7 (141 reviews) | --- ## Pricing ### Brandwatch Social Media Management #### Entry-Level Pricing Plan: Full Suite Price: Contact Us Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social. Key Features: - Manage all your social media channels in one place - Collaborate on content creation with one social calendar, including both organic and paid posts - Engage with your community in one centralized social CRM [Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) #### Free Trial No ### Cloud Campaign #### Entry-Level Pricing Plan: Freelancer Package Price: Starting at $49.00 Per Month Description: For Consultants and Freelancers: Grow your consultancy by automating tedious tasks and freeing up time to onboard more clients. Key Features: - 1+ Brand Workspace - Unlimited Users - 7 Social Accounts per Client [Browse all 3 editions](https://www.g2.com/products/cloud-campaign/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.4/10 | 529 | | **Cloud Campaign** | 8.6/10 | 80 | #### Social Analytics | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Competitor Analysis** | 7.1 (355 reviews) | Feature Not Available | | **Follower Analysis** | 7.4 (411 reviews) | 9.0 (70 reviews) | | **Post Performance** | 8.0 (439 reviews) | 9.1 (78 reviews) | | **Paid Campaign Tracking** | 6.8 (294 reviews) | 8.0 (52 reviews) | | **Attribution** | 6.7 (296 reviews) | 8.7 (53 reviews) | | **Hashtag Analytics** | 6.9 (152 reviews) | 8.9 (72 reviews) | | **Sentiment Analysis** | 6.7 (158 reviews) | Feature Not Available | #### Reports & Dashboards | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Report Customizability** | 7.4 (434 reviews) | 8.8 (71 reviews) | | **Report Exporting** | 7.6 (431 reviews) | 9.4 (74 reviews) | | **Scalability** | 8.1 (428 reviews) | 9.6 (71 reviews) | | **White Label** | 6.5 (143 reviews) | 9.6 (68 reviews) | #### Agentic AI - Social Media Analytics | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Autonomous Task Execution** | 4.8 (45 reviews) | 7.9 (11 reviews) | | **Cross-system Integration** | 4.8 (43 reviews) | 7.9 (11 reviews) | | **Adaptive Learning** | 4.7 (43 reviews) | 7.9 (11 reviews) | | **Proactive Assistance** | 4.7 (44 reviews) | 7.9 (11 reviews) | | **Decision Making** | 4.9 (44 reviews) | 7.9 (11 reviews) | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.7/10 | 721 | | **Cloud Campaign** | 8.7/10 | 118 | #### Content & Collaboration | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Content Calendar** | 8.4 (288 reviews) | 9.7 (114 reviews) | | **Content Library** | 7.4 (266 reviews) | 9.5 (112 reviews) | | **Shared Inbox** | 7.5 (260 reviews) | 8.7 (94 reviews) | | **Approval Workflows** | 7.9 (271 reviews) | 9.4 (107 reviews) | | **Users and Permissions** | 8.1 (277 reviews) | 9.3 (106 reviews) | | **Content Creation** | 7.6 (210 reviews) | 9.4 (109 reviews) | #### Social Management | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Social Analytics** | 7.6 (597 reviews) | 9.0 (112 reviews) | | **Social Publishing** | 8.3 (631 reviews) | 9.5 (118 reviews) | | **Campaign Optimization** | 7.7 (552 reviews) | 9.0 (103 reviews) | | **Social Engagement** | 8.2 (626 reviews) | 9.0 (106 reviews) | | **Social Ads** | 6.6 (409 reviews) | 8.2 (78 reviews) | | **Campaign Planning** | 7.0 (200 reviews) | 9.1 (102 reviews) | | **Hashtag Capabilites** | 6.7 (142 reviews) | 9.1 (49 reviews) | #### Agentic AI - Social Media Management | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Autonomous Task Execution** | 5.0 (58 reviews) | 8.1 (18 reviews) | | **Multi-step Planning** | 5.0 (55 reviews) | 7.9 (18 reviews) | | **Cross-system Integration** | 5.0 (55 reviews) | 7.9 (18 reviews) | | **Adaptive Learning** | 4.9 (56 reviews) | 8.0 (18 reviews) | | **Natural Language Interaction** | 5.0 (56 reviews) | 8.0 (17 reviews) | | **Proactive Assistance** | 5.1 (56 reviews) | 7.9 (17 reviews) | | **Decision Making** | 5.1 (57 reviews) | 8.2 (17 reviews) | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | N/A | N/A | | **Cloud Campaign** | 8.7/10 | 63 | #### Platform Interoperability | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Close Ecosystem API** | Not enough data | Feature Not Available | #### Agentic AI - Social Media Advertising | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.6 (11 reviews) | | **Multi-step Planning** | Not enough data | 7.9 (11 reviews) | | **Cross-system Integration** | Not enough data | 8.3 (12 reviews) | | **Adaptive Learning** | Not enough data | 8.2 (11 reviews) | | **Proactive Assistance** | Not enough data | 8.2 (10 reviews) | | **Decision Making** | Not enough data | 8.0 (10 reviews) | #### Social Functionality | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Social Functionality** | Not enough data | 9.1 (52 reviews) | #### Campaign Management | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Campaign Dashboard** | Not enough data | 9.1 (51 reviews) | | **Campaign Optimization** | Not enough data | Feature Not Available | | **Reach** | Not enough data | Feature Not Available | | **Bulk Editing** | Not enough data | Feature Not Available | | **Batch Uploading** | Not enough data | Feature Not Available | | **Brand Safety** | Not enough data | Feature Not Available | | **Fraud Protection** | Not enough data | Feature Not Available | | **Frequency Capping** | Not enough data | Feature Not Available | | **Budget Pacing** | Not enough data | Feature Not Available | | **Creative Optimization** | Not enough data | Feature Not Available | | **Rich Media Capabilties** | Not enough data | Feature Not Available | | **In-App Ads** | Not enough data | Feature Not Available | | **Mobile Rich Media Capabilities** | Not enough data | Feature Not Available | #### Targeting | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Targeting** | Not enough data | Feature Not Available | | **Retargeting** | Not enough data | Feature Not Available | | **Geo-Targeting** | Not enough data | Feature Not Available | | **Contextual Targeting** | Not enough data | Feature Not Available | #### Platform | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **API / Integrations** | Not enough data | 8.5 (47 reviews) | | **Custom Reports** | Not enough data | 8.8 (54 reviews) | | **User, Role, and Access Management** | Not enough data | 9.2 (53 reviews) | | **Performance and Reliability** | Not enough data | 9.3 (57 reviews) | | **Enterprise Scalability** | Not enough data | 9.4 (50 reviews) | | **Customization** | Not enough data | 8.7 (52 reviews) | | **Workflow Capability** | Not enough data | 9.3 (53 reviews) | | **Internationalization** | Not enough data | 8.9 (41 reviews) | | **Notifications** | Not enough data | 9.0 (52 reviews) | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brandwatch Social Media Management** | 6.6/10 | 514 | | **Cloud Campaign** | N/A | N/A | #### Monitoring & Listening | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Social Measurement** | 7.9 (431 reviews) | Not enough data | | **Influencer Identification** | 6.8 (334 reviews) | Not enough data | | **Brand Monitoring** | 8.1 (125 reviews) | Not enough data | | **Keyword Tracking** | 7.9 (116 reviews) | Not enough data | | **Trend Analysis** | 7.6 (110 reviews) | Not enough data | | **Competitor Analysis** | 7.5 (110 reviews) | Not enough data | #### Agentic AI - Social Media Listening Tools | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | | **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | | **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | | **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | | **Decision Making** | 4.9 (24 reviews) | Not enough data | #### Data Management & Analysis | Feature | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Sentiment Analysis** | 7.1 (388 reviews) | Not enough data | | **Social Reporting** | 7.7 (443 reviews) | Not enough data | | **Alerts and Notifications** | 7.6 (115 reviews) | Not enough data | | **Advanced Data Filtering** | 7.1 (112 reviews) | Not enough data | --- ## Categories **Shared Categories (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Unique to Brandwatch Social Media Management (1):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Cloud Campaign (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) --- ## Reviewer Demographics ### By Company Size | Segment | Brandwatch Social Media Management | Cloud Campaign | |---|---|---| | **Small-Business** | 33.1% | 88.4% | | **Mid-Market** | 39.5% | 10.4% | | **Enterprise** | 27.4% | 1.2% | ### By Industry #### Brandwatch Social Media Management - **Marketing and Advertising:** 21.2% - **Higher Education:** 5.3% - **Automotive:** 4.1% - **Non-Profit Organization Management:** 3.7% - **Retail:** 3.4% - **Food & Beverages:** 3.0% - **Public Relations and Communications:** 2.7% - **Consumer Goods:** 2.6% - **Hospital & Health Care:** 2.2% - **Health, Wellness and Fitness:** 2.1% - **Other:** 49.7% #### Cloud Campaign - **Marketing and Advertising:** 56.1% - **Real Estate:** 4.9% - **Consulting:** 3.0% - **Financial Services:** 2.4% - **Entertainment:** 2.4% - **Construction:** 2.4% - **Consumer Services:** 1.8% - **Online Media:** 1.8% - **Education Management:** 1.8% - **Design:** 1.8% - **Other:** 21.3% --- ## Alternatives ### Alternatives to Brandwatch Social Media Management - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7357 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6622 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2660 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1216 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2944 reviews) ### Alternatives to Cloud Campaign - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7357 reviews) - [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6622 reviews) - [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2944 reviews) - [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1116 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews) - [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews) - [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) --- ## Top Discussions ### Brandwatch Social Media Management - Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..." - Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..." - Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach " - Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..." - Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment > **Top comment:** "Create for one channel, copy content to next channel." ### Cloud Campaign - Title: [What is Cloud Campaign used for?](https://www.g2.com/discussions/what-is-cloud-campaign-used-for) — 1 comment > **Top comment:** "<p>A tool for marketing agencies to manage social media for multiple clients.</p>" - Title: [How do I post multiple images to instagram from CC?](https://www.g2.com/discussions/how-do-i-post-multiple-images-to-instagram-from-cc) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Assuming you are asking about creating a Carousel post - Under "Post Now" or "Calendar" you can upload multiple images by clicking the camera icon. From..." - Title: [Will you guys ever make a mobile app?](https://www.g2.com/discussions/will-you-guys-ever-make-a-mobile-app) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-cloud-campaign)