Compare Brandwatch Consumer Intelligence and Sprout Social 
At a Glance
Market Segments
Mid-Market (35.0% of reviews)
Small-Business (44.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $79.00 1 user/per month (billed annually)
Brandwatch Consumer Intelligence
Star Rating
(723)4.4 out of 5
Market Segments
Mid-Market (35.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSprout Social
Star Rating
(6,412)4.4 out of 5
Market Segments
Small-Business (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in user experience, with many users highlighting its intuitive setup and ease of use. One user mentioned, "From setup to scheduling, it’s such a cool breeze," indicating a smooth onboarding process that allows users to quickly adapt to the platform.
- Users say that Brandwatch Consumer Intelligence offers robust social listening capabilities, which are particularly valuable for tracking brand mentions and sentiment across various platforms. A reviewer noted its ability to "track brand mentions, sentiment, trends, and audience conversations in real time," showcasing its strength in data coverage.
- Reviewers mention that Sprout Social provides excellent reporting features, with many finding the reports and graphs helpful for presentations. One user stated, "The reports and graphs are very helpful when presenting," which highlights the platform's effectiveness in delivering actionable insights.
- According to verified reviews, Brandwatch Consumer Intelligence is praised for its competitor analysis tools, allowing users to audit their brand and competitors effectively. A user remarked that it is "the best tool to audit your brand's competitors," emphasizing its utility in competitive benchmarking.
- G2 reviewers report that while both platforms offer quality support, Sprout Social's customer service is frequently highlighted as being particularly helpful. Users appreciate the assistance they receive, with one stating, "The customer service is also very helpful," which can be crucial for users needing timely support.
- Users say that Sprout Social's overall performance is significantly higher, reflected in its G2 Score of 97.96 compared to Brandwatch's 71.83. This difference is underscored by the volume of recent reviews, with Sprout Social receiving 462 reviews in the last 90 days, indicating a more active user base and satisfaction level.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableSprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
Brandwatch Consumer Intelligence
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.4
588
8.5
5,429
Ease of Use
8.2
592
8.8
5,489
Ease of Setup
8.0
391
8.7
3,844
Ease of Admin
8.3
341
8.8
2,245
Quality of Support
8.6
556
8.6
4,845
Has the product been a good partner in doing business?
8.8
339
8.7
2,211
Product Direction (% positive)
9.1
562
8.9
5,313
Features by Category
Social Analytics
8.4(won by 0.7)
249
7.7
2977
7.6
234
7.8(won by 0.2)
3155
7.7
243
8.8(won by 1.1)
3377
6.7
159
7.2(won by 0.5)
2600
6.8
175
7.0(won by 0.2)
2606
8.1(won by 0.8)
155
7.3
2369
7.2(won by 0.1)
170
7.1
2307
Reports & Dashboards
8.1(tied score)
250
8.1(tied score)
3227
8.0
251
8.5(won by 0.5)
3270
8.2
230
8.5(won by 0.3)
3126
7.1(won by default)
114
Feature Not Available
Agentic AI - Social Media Analytics
6.2(tied score)
23
6.2(tied score)
893
6.2
23
6.3(won by 0.1)
890
6.2(tied score)
23
6.2(tied score)
879
6.3(tied score)
23
6.3(tied score)
887
6.4(won by 0.1)
23
6.3
892
Content & Collaboration
Not enough data
8.9
3215
Not enough data
7.9
2925
Not enough data
8.2
3024
Not enough data
8.0
2909
Not enough data
8.3
3011
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4376
Not enough data
8.9
4412
Not enough data
8.1
3824
Not enough data
8.5
4238
Not enough data
Feature Not Available
Not enough data
7.9
2911
Not enough data
7.5
2493
Agentic AI - Social Media Management
Not enough data
6.2
1064
Not enough data
6.4
1054
Not enough data
6.6
1070
Not enough data
6.5
1046
Not enough data
6.4
1037
Not enough data
6.4
1038
Not enough data
6.5
1038
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
137
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
117
Not enough data
8.7
112
Not enough data
8.7
113
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
385
8.5
1907
7.5
360
7.0
1432
8.7
216
8.1
1230
8.7
211
7.9
1196
8.5
214
7.7
1168
8.3
204
7.8
1192
Agentic AI - Social Media Listening Tools
6.3
52
6.4
386
6.2
53
6.5
396
5.8
52
6.4
386
6.0
52
6.4
387
6.1
52
6.5
387
Data Management & Analysis
7.1
390
7.5
1212
8.2
377
8.6
1995
8.0
183
8.1
1230
8.2
199
7.8
1128
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Generative AI
Not enough data
7.1
865
Not enough data
7.0
850
Process
Not enough data
8.4
1468
Not enough data
7.9
1247
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1522
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1125
Not enough data
8.4
1433
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, and Brand Intelligence
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.4%
Public Relations and Communications
8.6%
Market Research
7.1%
Information Technology and Services
5.5%
Consulting
3.0%
Other
46.4%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.9%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
JW
Hi, here's a quick description of each, which might help clear things up:
A query is a search for something - be it a brand name (Nokia), a competitor...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ES
Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive.
http://thevloggingtech.com/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Is there a place of education for users?
7 Comments
BR
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
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