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Compare Brandwatch Consumer Intelligence and Sprout Social 
Featured Products
At a Glance
Market Segments
Enterprise (35.2% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
Brandwatch Consumer Intelligence
Star Rating
(711)4.4 out of 5
Market Segments
Enterprise (35.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSprout Social
Star Rating
(6,199)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in user experience, with many users highlighting its intuitive setup and ease of use. One user mentioned, "From setup to scheduling, it’s such a cool breeze," indicating a smooth onboarding process that allows users to quickly adapt to the platform.
- Users say that Brandwatch Consumer Intelligence offers robust social listening capabilities, which are particularly valuable for tracking brand mentions and sentiment across various platforms. A reviewer noted its ability to "track brand mentions, sentiment, trends, and audience conversations in real time," showcasing its strength in data coverage.
- Reviewers mention that Sprout Social provides excellent reporting features, with many finding the reports and graphs helpful for presentations. One user stated, "The reports and graphs are very helpful when presenting," which highlights the platform's effectiveness in delivering actionable insights.
- According to verified reviews, Brandwatch Consumer Intelligence is praised for its competitor analysis tools, allowing users to audit their brand and competitors effectively. A user remarked that it is "the best tool to audit your brand's competitors," emphasizing its utility in competitive benchmarking.
- G2 reviewers report that while both platforms offer quality support, Sprout Social's customer service is frequently highlighted as being particularly helpful. Users appreciate the assistance they receive, with one stating, "The customer service is also very helpful," which can be crucial for users needing timely support.
- Users say that Sprout Social's overall performance is significantly higher, reflected in its G2 Score of 97.96 compared to Brandwatch's 71.83. This difference is underscored by the volume of recent reviews, with Sprout Social receiving 462 reviews in the last 90 days, indicating a more active user base and satisfaction level.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Brandwatch Consumer Intelligence
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.4
581
8.5
5,279
Ease of Use
8.2
584
8.8
5,339
Ease of Setup
8.0
384
8.7
3,704
Ease of Admin
8.3
339
8.8
2,229
Quality of Support
8.6
548
8.6
4,716
Has the product been a good partner in doing business?
8.8
338
8.7
2,195
Product Direction (% positive)
9.1
554
8.9
5,195
Features by Category
Social Analytics
8.4(won by 0.7)
247
7.7
2975
7.6
234
7.8(won by 0.2)
3156
7.7
242
8.8(won by 1.1)
3365
6.7
159
7.2(won by 0.5)
2603
6.8
175
7.0(won by 0.2)
2609
8.1(won by 0.8)
154
7.3
2369
7.2(won by 0.1)
168
7.1
2307
Reports & Dashboards
8.1(tied score)
248
8.1(tied score)
3215
8.0
250
8.5(won by 0.5)
3265
8.2
229
8.5(won by 0.3)
3125
7.1(won by default)
114
Feature Not Available
Agentic AI - Social Media Analytics
6.2(tied score)
23
6.2(tied score)
893
6.2(tied score)
23
6.2(tied score)
889
6.2(tied score)
23
6.2(tied score)
879
6.3(won by 0.1)
23
6.2
887
6.4(won by 0.1)
23
6.3
889
Content & Collaboration
Not enough data
8.9
3184
Not enough data
7.9
2924
Not enough data
8.2
3008
Not enough data
8.0
2891
Not enough data
8.3
3000
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4293
Not enough data
8.9
4315
Not enough data
8.1
3812
Not enough data
8.5
4181
Not enough data
Feature Not Available
Not enough data
7.9
2898
Not enough data
7.5
2489
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1053
Not enough data
6.5
1059
Not enough data
6.5
1045
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.5
1036
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
136
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
383
8.5
1902
7.5
359
7.0
1435
8.7
213
8.0
1217
8.7
208
7.9
1195
8.5
213
7.7
1162
8.3
202
7.8
1190
Agentic AI - Social Media Listening Tools
6.3
51
6.4
387
6.0
50
6.4
386
5.8
51
6.4
387
5.9
51
6.4
387
6.1
52
6.4
387
Data Management & Analysis
7.1
387
7.5
1208
8.2
375
8.6
1964
8.0
182
8.1
1224
8.2
197
7.8
1125
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Generative AI
Not enough data
7.1
863
Not enough data
6.9
849
Process
Not enough data
8.4
1465
Not enough data
7.9
1247
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1521
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1429
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, and Brand Intelligence
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.3%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.6%
Consulting
2.8%
Other
46.8%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.9%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Is there a place of education for users?
7 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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