# Brandwatch Consumer Intelligence, Qualtrics Strategy & Research vs QuestionPro Comparison

| | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 727 | 3,016 | 1,140 | 
| **Largest Market Segment** | Mid-Market (35.3% of reviews) | Enterprise (44.9% of reviews) | Small-Business (60.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Free | 

---
## Top Pros & Cons

### Brandwatch Consumer Intelligence

Pros:
- Ease of Use (50 reviews)
- Helpful (31 reviews)

Cons:
- Learning Curve (18 reviews)
- Limited Features (18 reviews)

### Qualtrics Strategy & Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

### QuestionPro

Pros:
- Ease of Use (303 reviews)
- Helpful (128 reviews)

Cons:
- Survey Issues (77 reviews)
- Learning Curve (51 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
  | **Meets Requirements** | 8.4 (586 reviews) | 8.9 (2515 reviews) | 9.0 (856 reviews) | 
  | **Ease of Use** | 8.2 (591 reviews) | 8.5 (2520 reviews) | 8.8 (875 reviews) | 
  | **Ease of Setup** | 8.0 (392 reviews) | 8.3 (1069 reviews) | 9.0 (527 reviews) | 
  | **Ease of Admin** | 8.3 (338 reviews) | 8.4 (1036 reviews) | 8.9 (382 reviews) | 
  | **Quality of Support** | 8.6 (554 reviews) | 8.7 (2189 reviews) | 8.9 (753 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (336 reviews) | 8.7 (964 reviews) | 9.1 (362 reviews) | 
  | **Product Direction (% positive)** | 9.1 (560 reviews) | 8.1 (2427 reviews) | 8.4 (810 reviews) | 

---
## Pricing

### Brandwatch Consumer Intelligence

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Qualtrics Strategy & Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### QuestionPro

#### Entry-Level Pricing

Plan: Essentials

Price: Free

Description: Unbeatable features that support businesses long term needs. 

Key Features:
- No credit card required‪
- 25+ question types
- Customize to your brand colors

[Browse all 4 editions](https://www.g2.com/products/questionpro/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 291 |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Social Analytics

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Competitor Analysis** | 8.4 (247 reviews) | Not enough data | Not enough data | 
| **Follower Analysis** | 7.6 (231 reviews) | Not enough data | Not enough data | 
| **Post Performance** | 7.7 (240 reviews) | Not enough data | Not enough data | 
| **Paid Campaign Tracking** | 6.7 (157 reviews) | Not enough data | Not enough data | 
| **Attribution** | 6.8 (173 reviews) | Not enough data | Not enough data | 
| **Hashtag Analytics** | 8.0 (153 reviews) | Not enough data | Not enough data | 
| **Sentiment Analysis** | 7.2 (168 reviews) | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Report Customizability** | 8.1 (247 reviews) | Not enough data | Not enough data | 
| **Report Exporting** | 8.0 (248 reviews) | Not enough data | Not enough data | 
| **Scalability** | 8.2 (227 reviews) | Not enough data | Not enough data | 
| **White Label** | 7.1 (111 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.2 (23 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.2 (23 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.3 (23 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.4 (23 reviews) | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | 7.6/10 | 19 |
| **QuestionPro** | N/A | N/A |

#### User Response Methods

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Survey** | Not enough data | 8.7 (14 reviews) | Not enough data | 
| **Video Snippets** | Not enough data | 6.3 (8 reviews) | Not enough data | 
| **Video Interview** | Not enough data | 5.7 (7 reviews) | Not enough data | 
| **Photo Submission** | Not enough data | 7.3 (8 reviews) | Not enough data | 
| **Text/Notes** | Not enough data | 8.3 (9 reviews) | Not enough data | 

#### Participant Selection

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **In-App** | Not enough data | 6.9 (9 reviews) | Not enough data | 
| **In-Store** | Not enough data | 6.9 (8 reviews) | Not enough data | 
| **On-Site** | Not enough data | 7.5 (8 reviews) | Not enough data | 
| **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | Not enough data | 

#### Insights

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Analytics** | Not enough data | 8.9 (12 reviews) | Not enough data | 
| **Collaboration** | Not enough data | 8.0 (9 reviews) | Not enough data | 
| **Sorting** | Not enough data | 8.8 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | 6.9 (7 reviews) | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.0/10 | 14 |
| **QuestionPro** | N/A | N/A |

#### Administration

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | Not enough data | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | Not enough data | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | Not enough data | 

#### Capabilities

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | Not enough data | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | Not enough data | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | Not enough data | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | Not enough data | 

#### Methodology

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Regression** | Not enough data | 7.0 (10 reviews) | Not enough data | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 148 |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Media Channels

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Broadcast Media** | 6.8 (107 reviews) | Not enough data | Not enough data | 
| **Print Media** | 6.5 (105 reviews) | Not enough data | Not enough data | 
| **Online Media** | 8.5 (135 reviews) | Not enough data | Not enough data | 

#### Geographic Coverage

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Local Media** | 7.7 (119 reviews) | Not enough data | Not enough data | 
| **National Media** | 8.1 (124 reviews) | Not enough data | Not enough data | 
| **International Media** | 8.1 (117 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Keyword Targeting** | 8.6 (135 reviews) | Not enough data | Not enough data | 
| **Custom Feeds and Alerts** | 8.4 (128 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | 7.9 (124 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.9 (137 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (23 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.0 (23 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.0 (23 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.8 (22 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Generation** | 7.1 (54 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.4 (56 reviews) | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | 7.6/10 | 11 |
| **QuestionPro** | 9.0/10 | 8 |

#### Analytics

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.3 (8 reviews) | 9.4 (6 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.7 (9 reviews) | 8.6 (7 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Gamification** | Not enough data | 7.3 (8 reviews) | Not enough data | 

#### Customization

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Stakeholder Management** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **Multilanguage Support** | Not enough data | 7.8 (9 reviews) | Not enough data | 
| **Multiple Branding Support** | Not enough data | 8.1 (7 reviews) | Not enough data | 
| **Vertical-specific Solutions** | Not enough data | 8.6 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (7 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.7/10 | 125 |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Audiences

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Audience Insights** | 8.4 (116 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | 7.7 (100 reviews) | Not enough data | Not enough data | 
| **Buyer Personas** | 6.8 (82 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 7.7 (97 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Network Analysis** | 7.8 (90 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.9 (118 reviews) | Not enough data | Not enough data | 
| **Visualizations** | 8.7 (112 reviews) | Not enough data | Not enough data | 
| **Advanced Filtering** | 8.7 (113 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Marketing Integrations** | 7.2 (73 reviews) | Not enough data | Not enough data | 
| **Ad Integrations** | 7.0 (69 reviews) | Not enough data | Not enough data | 
| **Data Exporting** | 8.3 (99 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.5 (10 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.3 (10 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | 6.9/10 | 11 |
| **QuestionPro** | N/A | N/A |

#### Data collection

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | Not enough data | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | Not enough data | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | Not enough data | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | Not enough data | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | Not enough data | 

#### Segment Trending

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | Not enough data | 
| **Social** | Not enough data | 6.1 (6 reviews) | Not enough data | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | Not enough data | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | Not enough data | 

#### Analysis

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | Not enough data | 
| **Reports** | Not enough data | 7.7 (8 reviews) | Not enough data | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | Not enough data | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | Not enough data | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | Not enough data | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | Not enough data | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | Not enough data | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.5/10 | 510 |
| **QuestionPro** | 8.4/10 | 703 |

#### Survey Management

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Survey Builder** | Not enough data | 9.0 (457 reviews) | 9.1 (662 reviews) | 
| **Question Types** | Not enough data | 9.1 (455 reviews) | 9.1 (669 reviews) | 
| **Templates** | Not enough data | 8.4 (397 reviews) | 8.5 (568 reviews) | 
| **Survey Distribution** | Not enough data | 8.9 (450 reviews) | 8.9 (616 reviews) | 

#### Survey Customization

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.9 (433 reviews) | 8.8 (592 reviews) | 
| **Branding** | Not enough data | 8.5 (395 reviews) | 8.5 (564 reviews) | 
| **Multimedia Support** | Not enough data | 8.5 (359 reviews) | 8.4 (485 reviews) | 
| **Multilingual Surveys** | Not enough data | 8.6 (313 reviews) | 8.2 (431 reviews) | 

#### Survey Insights

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.5 (452 reviews) | 8.7 (639 reviews) | 
| **BI Tools Integration** | Not enough data | 8.4 (290 reviews) | 8.2 (400 reviews) | 
| **Data Exporting** | Not enough data | 8.7 (440 reviews) | 8.9 (604 reviews) | 
| **Permissions** | Not enough data | 8.5 (386 reviews) | 8.6 (521 reviews) | 

#### Agentic AI - Survey

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 7.4 (47 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | 7.4 (53 reviews) | 
| **Decision Making** | Not enough data | 8.3 (14 reviews) | 7.6 (51 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.5/10 | 424 |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Monitoring & Listening

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Social Measurement** | 8.5 (385 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | 7.5 (359 reviews) | Not enough data | Not enough data | 
| **Brand Monitoring** | 8.7 (217 reviews) | Not enough data | Not enough data | 
| **Keyword Tracking** | 8.7 (211 reviews) | Not enough data | Not enough data | 
| **Trend Analysis** | 8.5 (215 reviews) | Not enough data | Not enough data | 
| **Competitor Analysis** | 8.3 (204 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (52 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.2 (53 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.8 (52 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.0 (52 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.1 (52 reviews) | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Sentiment Analysis** | 7.1 (390 reviews) | Not enough data | Not enough data | 
| **Social Reporting** | 8.2 (376 reviews) | Not enough data | Not enough data | 
| **Alerts and Notifications** | 8.0 (183 reviews) | Not enough data | Not enough data | 
| **Advanced Data Filtering** | 8.2 (198 reviews) | Not enough data | Not enough data | 

### 360 Feedback Software

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Performance reviews

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **customizable forms** | Not enough data | Not enough data | Not enough data | 
| **360 reviews** | Not enough data | Not enough data | Not enough data | 

#### Feedback

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **requesting feedback** | Not enough data | Not enough data | Not enough data | 
| **continuous feedback** | Not enough data | Not enough data | Not enough data | 

#### Data

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Dashboard and Reporting** | Not enough data | Not enough data | Not enough data | 
| **Historical Analysis** | Not enough data | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.9/10 | 106 |
| **Qualtrics Strategy & Research** | 8.7/10 | 83 |
| **QuestionPro** | N/A | N/A |

#### Brand Signals

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Comparison** | 8.0 (87 reviews) | 8.8 (66 reviews) | Not enough data | 
| **AI** | 7.0 (89 reviews) | 8.2 (65 reviews) | Not enough data | 
| **Brand Health** | 8.2 (87 reviews) | 9.0 (65 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Trend Analysis** | 8.3 (98 reviews) | 8.8 (68 reviews) | Not enough data | 
| **Tracking** | 8.2 (94 reviews) | 8.7 (69 reviews) | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Employee Experience

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Core Features - Employee Experience Software

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Employee Lifecycle Management** | Not enough data | Not enough data | Not enough data | 
| **Communication** | Not enough data | Not enough data | Not enough data | 

#### People Analytics - Employee Experience Software

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Action Plan** | Not enough data | Not enough data | Not enough data | 
| **Productivity** | Not enough data | Not enough data | Not enough data | 

#### Advanced Features - Employee Experience Software

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Digital Experience Management** | Not enough data | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Employee Listening** | Not enough data | Not enough data | Not enough data | 

#### Employee Improvement - Employee Experience Software

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Performance Management** | Not enough data | Not enough data | Not enough data | 
| **Learning** | Not enough data | Not enough data | Not enough data | 
| **Team Building** | Not enough data | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 84 |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.3 (8 reviews) | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Market Insights ** | 8.7 (79 reviews) | Not enough data | Not enough data | 
| **Account-level Insights ** | 8.2 (71 reviews) | Not enough data | Not enough data | 
| **Lead Analysis ** | 7.9 (68 reviews) | Not enough data | Not enough data | 

#### Lead Management

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Segmentation ** | 8.3 (70 reviews) | Not enough data | Not enough data | 
| **Predictive Scoring ** | 7.5 (59 reviews) | Not enough data | Not enough data | 
| **Account Identification ** | 7.8 (60 reviews) | Not enough data | Not enough data | 

#### Marketing Campaigns

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 7.5 (61 reviews) | Not enough data | Not enough data | 
| **Revenue Planning ** | 6.9 (50 reviews) | Not enough data | Not enough data | 
| **Media Attribution ** | 7.4 (57 reviews) | Not enough data | Not enough data | 
| **Opportunity Timeline ** | 7.5 (55 reviews) | Not enough data | Not enough data | 
| **Customization ** | 8.3 (64 reviews) | Not enough data | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Technographic Data Availability** | 8.9 (11 reviews) | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Technographic Data Accuracy** | 9.2 (11 reviews) | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Brandwatch Consumer Intelligence (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to Qualtrics Strategy & Research (7):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Survey Software](https://www.g2.com/categories/survey), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)

**Unique to QuestionPro (4):** [Survey Software](https://www.g2.com/categories/survey), [360 Feedback Software](https://www.g2.com/categories/360-feedback-software), [Employee Experience Software](https://www.g2.com/categories/employee-experience), [Experience Management Software](https://www.g2.com/categories/experience-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Small-Business** | 30.0% | 21.7% | 60.7% | 
| **Mid-Market** | 35.3% | 33.4% | 22.4% | 
| **Enterprise** | 34.7% | 44.9% | 16.9% | 

### By Industry

#### Brandwatch Consumer Intelligence

- **Marketing and Advertising:** 29.9%
- **Public Relations and Communications:** 8.6%
- **Market Research:** 7.1%
- **Information Technology and Services:** 5.5%
- **Consulting:** 3.0%
- **Management Consulting:** 2.3%
- **Internet:** 2.3%
- **Pharmaceuticals:** 2.3%
- **Higher Education:** 2.2%
- **Online Media:** 2.0%
- **Other:** 34.7%

#### Qualtrics Strategy & Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

#### QuestionPro

- **Non-Profit Organization Management:** 23.9%
- **Higher Education:** 13.6%
- **Education Management:** 6.0%
- **Research:** 4.8%
- **Market Research:** 4.0%
- **Information Technology and Services:** 2.7%
- **Hospital & Health Care:** 2.5%
- **Marketing and Advertising:** 2.3%
- **Civic & Social Organization:** 2.0%
- **Primary/Secondary Education:** 1.9%
- **Other:** 36.2%

---
## Alternatives

### Alternatives to Brandwatch Consumer Intelligence

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) — 4.3/5 stars (89 reviews)
- [YouScan](https://www.g2.com/products/youscan/reviews) — 4.7/5 stars (292 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (347 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) — 4.3/5 stars (105 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7222 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)

### Alternatives to Qualtrics Strategy & Research

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23550 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1036 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (929 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5182 reviews)

### Alternatives to QuestionPro

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23550 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5182 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1036 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48043 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)

---
## Top Discussions

### Brandwatch Consumer Intelligence

- Title: [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) — 4 comments, 1 upvote
  > **Top comment:** "Hi, here's a quick description of each, which might help clear things up:

A query is a search for something - be it a brand name (Nokia), a competitor..."
- Title: [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive. 
http://thevloggingtech.com/"
- Title: [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) — 2 comments
  > **Top comment:** "Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords."
- Title: [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) — 1 comment
  > **Top comment:** "Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence..."
- Title: [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) — 1 comment
  > **Top comment:** "No, but there are some good free features to social media monitoring."

### Qualtrics Strategy & Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

### QuestionPro

- Title: [How to reach out to support team? How do I reset my password?](https://www.g2.com/discussions/how-to-reach-out-to-support-team-how-do-i-reset-my-password) — 3 comments
  > **Top comment:** "You can get in touch with our support team by clicking on the following link: https://www.QuestionPro.com/info/contactUs.html
They will definitely resolve..."
- Title: [How can I get in touch with the community of experts?](https://www.g2.com/discussions/comment-puis-je-entrer-en-contact-avec-la-communaute-d-experts) — 2 comments, 1 upvote
  > **Top comment:** "Hi Benejah,
You can use the chat at www.questionpro.com and somebody will respond to your inquiries!"
- Title: [Is there anyway I can become one of your member in your organization](https://www.g2.com/discussions/50888-is-there-anyway-i-can-become-one-of-your-member-in-your-organization) — 2 comments, 1 upvote
  > **Top comment:** "You should contact their support and see if they reply / are interested. "
- Title: [Could you enlarge the size of media library?](https://www.g2.com/discussions/49514-could-you-enlarge-the-size-of-media-library) — 2 comments, 1 upvote
  > **Top comment:** "Make the media library available to everyone. 
The size of the Media Library seems so small for me when it
only allows me to submit files smaller than..."
- Title: [Why don't you have formulas to calculate values between two fields?](https://www.g2.com/discussions/34453-why-don-t-you-have-formulas-to-calculate-values-between-two-fields) — 2 comments, 1 upvote
  > **Top comment:** "Actually, I have Grammarly for free right now. That's all I can afford. 
Calculating between two fields in so many applications (APPS) would be very..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-qualtrics-strategy-research-vs-questionpro)