# Brandwatch Consumer Intelligence vs Qualtrics Strategy & Research Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in creating a seamless research experience, with users appreciating its intuitive interface that allows for smooth question building and logic adjustments. This continuous workflow is highlighted as a significant advantage over more traditional survey tools.
- **Users say** Brandwatch Consumer Intelligence stands out for its robust social listening capabilities, enabling teams to track brand mentions and audience sentiment across various platforms. This feature is particularly valuable for those looking to stay updated on real-time conversations about their brand.
- **Reviewers mention** that while both products have similar star ratings, Qualtrics Strategy & Research benefits from a larger volume of reviews, suggesting a more established user base and potentially more reliable feedback on its features and performance.
- **According to verified reviews** , Qualtrics Strategy & Research is praised for its ExpertReview engine, which acts as a built-in research consultant. This feature helps users identify potential survey fatigue before publishing, showcasing its commitment to enhancing the quality of research outputs.
- **Users highlight** that Brandwatch Consumer Intelligence is particularly effective for competitive analysis, allowing brands to audit their competitors and gain insights into public perception. This capability is noted as a key differentiator for businesses focused on market positioning.
- **G2 reviewers note** that while both platforms offer strong support, Qualtrics Strategy & Research receives slightly higher marks for its quality of support, indicating that users may find more responsive assistance when navigating challenges or seeking guidance.



| | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 726 | 3,016 | 
| **Largest Market Segment** | Mid-Market (35.2% of reviews) | Enterprise (44.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Brandwatch Consumer Intelligence

Pros:
- Ease of Use (50 reviews)
- Helpful (31 reviews)

Cons:
- Learning Curve (18 reviews)
- Limited Features (18 reviews)

### Qualtrics Strategy & Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
  | **Meets Requirements** | 8.4 (590 reviews) | 8.9 (2515 reviews) | 
  | **Ease of Use** | 8.2 (595 reviews) | 8.5 (2520 reviews) | 
  | **Ease of Setup** | 8.0 (396 reviews) | 8.3 (1069 reviews) | 
  | **Ease of Admin** | 8.3 (341 reviews) | 8.4 (1036 reviews) | 
  | **Quality of Support** | 8.6 (558 reviews) | 8.7 (2189 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (339 reviews) | 8.7 (964 reviews) | 
  | **Product Direction (% positive)** | 9.1 (564 reviews) | 8.1 (2427 reviews) | 

---
## Pricing

### Brandwatch Consumer Intelligence

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Qualtrics Strategy & Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 293 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Social Analytics

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Competitor Analysis** | 8.4 (249 reviews) | Not enough data | 
| **Follower Analysis** | 7.6 (234 reviews) | Not enough data | 
| **Post Performance** | 7.8 (242 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 6.7 (159 reviews) | Not enough data | 
| **Attribution** | 6.8 (175 reviews) | Not enough data | 
| **Hashtag Analytics** | 8.1 (154 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.2 (170 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Report Customizability** | 8.1 (249 reviews) | Not enough data | 
| **Report Exporting** | 8.0 (251 reviews) | Not enough data | 
| **Scalability** | 8.2 (229 reviews) | Not enough data | 
| **White Label** | 7.1 (114 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (23 reviews) | Not enough data | 
| **Decision Making** | 6.4 (23 reviews) | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | 7.6/10 | 19 |

#### User Response Methods

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Survey** | Not enough data | 8.7 (14 reviews) | 
| **Video Snippets** | Not enough data | 6.3 (8 reviews) | 
| **Video Interview** | Not enough data | 5.7 (7 reviews) | 
| **Photo Submission** | Not enough data | 7.3 (8 reviews) | 
| **Text/Notes** | Not enough data | 8.3 (9 reviews) | 

#### Participant Selection

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **In-App** | Not enough data | 6.9 (9 reviews) | 
| **In-Store** | Not enough data | 6.9 (8 reviews) | 
| **On-Site** | Not enough data | 7.5 (8 reviews) | 
| **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | 

#### Insights

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Analytics** | Not enough data | 8.9 (12 reviews) | 
| **Collaboration** | Not enough data | 8.0 (9 reviews) | 
| **Sorting** | Not enough data | 8.8 (10 reviews) | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.9 (7 reviews) | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.0/10 | 14 |

#### Administration

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | 

#### Capabilities

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | 

#### Methodology

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | 
| **Regression** | Not enough data | 7.0 (10 reviews) | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 147 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Media Channels

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Broadcast Media** | 6.8 (107 reviews) | Not enough data | 
| **Print Media** | 6.5 (105 reviews) | Not enough data | 
| **Online Media** | 8.5 (134 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Local Media** | 7.7 (118 reviews) | Not enough data | 
| **National Media** | 8.1 (123 reviews) | Not enough data | 
| **International Media** | 8.1 (117 reviews) | Not enough data | 

#### Reporting

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Keyword Targeting** | 8.6 (134 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.4 (127 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (124 reviews) | Not enough data | 
| **Dashboards** | 8.9 (136 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.0 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (22 reviews) | Not enough data | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | 7.1 (54 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (56 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | 7.6/10 | 11 |

#### Analytics

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.3 (8 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.7 (9 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 8.3 (8 reviews) | 
| **Gamification** | Not enough data | 7.3 (8 reviews) | 

#### Customization

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 7.9 (8 reviews) | 
| **Multilanguage Support** | Not enough data | 7.8 (9 reviews) | 
| **Multiple Branding Support** | Not enough data | 8.1 (7 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 8.6 (7 reviews) | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | 

#### Agentic AI - Experience Management

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.7/10 | 125 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Audiences

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Audience Insights** | 8.4 (116 reviews) | Not enough data | 
| **Influencer Identification** | 7.7 (100 reviews) | Not enough data | 
| **Buyer Personas** | 6.8 (82 reviews) | Not enough data | 
| **Segmentation** | 7.7 (97 reviews) | Not enough data | 

#### Data Analysis

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Network Analysis** | 7.8 (90 reviews) | Not enough data | 
| **Dashboards** | 8.9 (118 reviews) | Not enough data | 
| **Visualizations** | 8.7 (112 reviews) | Not enough data | 
| **Advanced Filtering** | 8.7 (113 reviews) | Not enough data | 

#### Administration

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Marketing Integrations** | 7.2 (73 reviews) | Not enough data | 
| **Ad Integrations** | 7.0 (69 reviews) | Not enough data | 
| **Data Exporting** | 8.3 (99 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | 6.9/10 | 11 |

#### Data collection

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | 

#### Segment Trending

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | 
| **Social** | Not enough data | 6.1 (6 reviews) | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | 

#### Analysis

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | 
| **Reports** | Not enough data | 7.7 (8 reviews) | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | 

#### Platform

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.5/10 | 510 |

#### Survey Management

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.0 (457 reviews) | 
| **Question Types** | Not enough data | 9.1 (455 reviews) | 
| **Templates** | Not enough data | 8.4 (397 reviews) | 
| **Survey Distribution** | Not enough data | 8.9 (450 reviews) | 

#### Survey Customization

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.9 (433 reviews) | 
| **Branding** | Not enough data | 8.5 (395 reviews) | 
| **Multimedia Support** | Not enough data | 8.5 (359 reviews) | 
| **Multilingual Surveys** | Not enough data | 8.6 (313 reviews) | 

#### Survey Insights

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.5 (452 reviews) | 
| **BI Tools Integration** | Not enough data | 8.4 (290 reviews) | 
| **Data Exporting** | Not enough data | 8.7 (440 reviews) | 
| **Permissions** | Not enough data | 8.5 (386 reviews) | 

#### Agentic AI - Survey

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | 
| **Decision Making** | Not enough data | 8.3 (14 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.5/10 | 424 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Monitoring & Listening

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Social Measurement** | 8.5 (385 reviews) | Not enough data | 
| **Influencer Identification** | 7.5 (359 reviews) | Not enough data | 
| **Brand Monitoring** | 8.7 (217 reviews) | Not enough data | 
| **Keyword Tracking** | 8.7 (211 reviews) | Not enough data | 
| **Trend Analysis** | 8.5 (215 reviews) | Not enough data | 
| **Competitor Analysis** | 8.3 (204 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (52 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (53 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (52 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (52 reviews) | Not enough data | 
| **Decision Making** | 6.1 (52 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (390 reviews) | Not enough data | 
| **Social Reporting** | 8.2 (376 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.0 (183 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (198 reviews) | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 109 |
| **Qualtrics Strategy & Research** | 8.7/10 | 83 |

#### Brand Signals

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Comparison** | 8.1 (89 reviews) | 8.8 (66 reviews) | 
| **AI** | 7.1 (91 reviews) | 8.2 (65 reviews) | 
| **Brand Health** | 8.3 (90 reviews) | 9.0 (65 reviews) | 

#### Brand Analytics

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Trend Analysis** | 8.3 (101 reviews) | 8.8 (68 reviews) | 
| **Tracking** | 8.2 (97 reviews) | 8.7 (69 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 87 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (8 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Market Insights ** | 8.7 (82 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (74 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (71 reviews) | Not enough data | 

#### Lead Management

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Segmentation ** | 8.4 (73 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (62 reviews) | Not enough data | 
| **Account Identification ** | 7.8 (63 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.6 (64 reviews) | Not enough data | 
| **Revenue Planning ** | 7.0 (53 reviews) | Not enough data | 
| **Media Attribution ** | 7.5 (60 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.6 (58 reviews) | Not enough data | 
| **Customization ** | 8.4 (67 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Technographic Data Availability** | 8.9 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Technographic Data Accuracy** | 9.2 (11 reviews) | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to Brandwatch Consumer Intelligence (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Qualtrics Strategy & Research (6):** [Survey Software](https://www.g2.com/categories/survey), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Consumer Intelligence | Qualtrics Strategy & Research | 
|---|---|---|
| **Small-Business** | 30.1% | 21.7% | 
| **Mid-Market** | 35.2% | 33.4% | 
| **Enterprise** | 34.7% | 44.9% | 

### By Industry

#### Brandwatch Consumer Intelligence

- **Marketing and Advertising:** 29.9%
- **Public Relations and Communications:** 8.5%
- **Market Research:** 7.1%
- **Information Technology and Services:** 5.5%
- **Consulting:** 3.0%
- **Pharmaceuticals:** 2.5%
- **Management Consulting:** 2.3%
- **Internet:** 2.3%
- **Higher Education:** 2.2%
- **Online Media:** 2.0%
- **Other:** 34.8%

#### Qualtrics Strategy & Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

---
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- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (929 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)

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## Top Discussions

### Brandwatch Consumer Intelligence

- Title: [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) — 4 comments, 1 upvote
  > **Top comment:** "Hi, here's a quick description of each, which might help clear things up:

A query is a search for something - be it a brand name (Nokia), a competitor..."
- Title: [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive. 
http://thevloggingtech.com/"
- Title: [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) — 2 comments
  > **Top comment:** "Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords."
- Title: [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) — 1 comment
  > **Top comment:** "Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence..."
- Title: [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) — 1 comment
  > **Top comment:** "No, but there are some good free features to social media monitoring."

### Qualtrics Strategy & Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-qualtrics-strategy-research)