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Compare Brandwatch Consumer Intelligence and Prowly 
Featured Products
At a Glance
Market Segments
Enterprise (35.2% of reviews)
Small-Business (74.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $258.00 2 Users Per Year
Brandwatch Consumer Intelligence
Star Rating
(711)4.4 out of 5
Market Segments
Enterprise (35.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceProwly
Star Rating
(114)4.2 out of 5
Market Segments
Small-Business (74.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $258.00 2 Users Per Year
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in overall user satisfaction, reflected in its higher G2 Score compared to Prowly. Users appreciate its ability to surface and analyze online conversations effectively, making it a powerful tool for social media listening.
- Users say that Prowly shines in its all-in-one public relations management capabilities. Reviewers highlight how it simplifies PR tasks by integrating features like contact organization and press release management into a single, intuitive platform.
- According to verified reviews, Brandwatch Consumer Intelligence offers a more comprehensive database and innovative interface, which users find helpful for refining data and findings. This makes it particularly valuable for those needing in-depth social media insights.
- Reviewers mention that Prowly's user interface is visually clean and easy to navigate, which enhances the overall experience for PR professionals. Users appreciate how it allows them to manage outreach without the hassle of switching between multiple tools.
- G2 reviewers highlight that while Brandwatch Consumer Intelligence has a robust feature set for social measurement and brand monitoring, it may not cater as effectively to smaller businesses compared to Prowly, which is tailored for small-business needs.
- Users report that both platforms provide quality support, but Brandwatch Consumer Intelligence has a slight edge in terms of product direction and ongoing improvements, with users noting its commitment to evolving features based on user feedback.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableProwly
Basic Annual
Starting at $258.00
2 Users Per Year
For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month
Free Trial
Brandwatch Consumer Intelligence
No trial information availableProwly
Free Trial is available
Ratings
Meets Requirements
8.4
581
8.6
97
Ease of Use
8.2
584
8.8
97
Ease of Setup
8.0
384
8.2
63
Ease of Admin
8.3
339
8.4
54
Quality of Support
8.6
548
8.5
93
Has the product been a good partner in doing business?
8.8
338
8.3
54
Product Direction (% positive)
9.1
554
7.9
89
Features by Category
Social Analytics
8.4(won by default)
247
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
242
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
154
Not enough data
7.2(won by default)
168
Not enough data
Reports & Dashboards
8.1(won by default)
248
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
229
Not enough data
7.1(won by default)
114
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Content Creation
Not enough data
8.1
16
Not enough data
7.7
15
Not enough data
7.5
14
Not enough data
6.3
13
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
7.1
11
Not enough data
7.9
15
Contact Management
Not enough data
8.5
14
Not enough data
7.7
14
Not enough data
7.9
14
Not enough data
8.1
14
PR Management
Not enough data
8.6
13
Not enough data
8.0
14
Not enough data
8.3
13
Not enough data
9.1
13
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Not enough data
7.2
9
Not enough data
7.8
13
Not enough data
8.7
13
Not enough data
7.8
13
Media Channels
6.8
107
9.3
5
6.5
105
9.0
5
8.5
134
9.3
5
Geographic Coverage
7.7
119
9.0
5
8.1
124
9.7
5
8.1
117
9.0
5
Reporting
8.6
135
9.0
5
8.4
128
9.0
5
7.9
124
9.3
5
8.9
136
9.3
5
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
9.0
5
7.4
56
9.3
5
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
383
9.2
6
7.5
359
7.8
6
8.7
213
10.0
5
8.7
208
8.3
6
8.5
213
Feature Not Available
8.3
202
8.6
6
Agentic AI - Social Media Listening Tools
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.1
52
Not enough data
Data Management & Analysis
7.1
387
7.8
6
8.2
375
8.6
6
8.0
182
6.9
6
8.2
197
7.5
6
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.8
7
Not enough data
8.1
7
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Database
Not enough data
8.8
55
Not enough data
8.3
55
Not enough data
8.4
51
Outreach
Not enough data
8.8
54
Not enough data
8.3
11
Not enough data
8.6
46
Reporting
Not enough data
9.0
7
Not enough data
8.4
48
Not enough data
8.2
50
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Not enough data
8.3
41
Not enough data
8.3
49
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Prowly are categorized as Media Monitoring and Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Social Media Analytics, and Brand Intelligence
Prowly is categorized as Online Newsroom, PR CRM, Media and Influencer Targeting, PR Analytics, and Press Release Distribution
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prowly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.3%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.6%
Consulting
2.8%
Other
46.8%
Public Relations and Communications
16.4%
Media Production
6.4%
Internet
6.4%
Information Technology and Services
6.4%
Computer Software
6.4%
Other
58.2%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Prowly has no discussions with answers
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