# Brandwatch Consumer Intelligence, Mentionlytics vs Hootsuite Comparison

| | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 726 | 108 | 7,184 | 
| **Largest Market Segment** | Mid-Market (35.1% of reviews) | Small-Business (70.9% of reviews) | Small-Business (59.5% of reviews) | 
| **Entry Level Price** | No pricing available | $69.00 Per Month | $99.00 1 user Per Month | 

---
## Top Pros & Cons

### Brandwatch Consumer Intelligence

Pros:
- Ease of Use (50 reviews)
- Helpful (31 reviews)

Cons:
- Learning Curve (18 reviews)
- Limited Features (18 reviews)

### Mentionlytics

Pros:
- Customer Service (8 reviews)
- Customer Support (7 reviews)

Cons:
- Expensive (4 reviews)
- Learning Curve (3 reviews)

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
  | **Meets Requirements** | 8.4 (590 reviews) | 9.1 (91 reviews) | 8.4 (6293 reviews) | 
  | **Ease of Use** | 8.2 (595 reviews) | 9.2 (91 reviews) | 8.6 (6374 reviews) | 
  | **Ease of Setup** | 8.0 (394 reviews) | 9.1 (59 reviews) | 8.7 (4157 reviews) | 
  | **Ease of Admin** | 8.3 (341 reviews) | 9.2 (44 reviews) | 8.6 (2558 reviews) | 
  | **Quality of Support** | 8.6 (558 reviews) | 9.7 (86 reviews) | 8.2 (4726 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (339 reviews) | 9.5 (44 reviews) | 8.6 (2330 reviews) | 
  | **Product Direction (% positive)** | 9.1 (565 reviews) | 9.7 (80 reviews) | 8.0 (6165 reviews) | 

---
## Pricing

### Brandwatch Consumer Intelligence

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Mentionlytics

#### Entry-Level Pricing

Plan: Basic

Price: $69.00 Per Month

Description: Perfect for Small Brands

Key Features:
- 3 keyword rules
- 5k monthly mentions
- 12 hours update

[Browse all 6 editions](https://www.g2.com/products/mentionlytics/pricing)

#### Free Trial

Yes

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 293 |
| **Mentionlytics** | 8.7/10 | 22 |
| **Hootsuite** | 7.5/10 | 2903 |

#### Social Analytics

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Competitor Analysis** | 8.4 (249 reviews) | 8.6 (17 reviews) | 7.5 (2159 reviews) | 
| **Follower Analysis** | 7.6 (234 reviews) | 8.3 (16 reviews) | 7.9 (2361 reviews) | 
| **Post Performance** | 7.7 (243 reviews) | 9.1 (15 reviews) | 8.6 (2539 reviews) | 
| **Paid Campaign Tracking** | 6.7 (159 reviews) | 8.3 (7 reviews) | 7.4 (1814 reviews) | 
| **Attribution** | 6.8 (175 reviews) | 9.2 (13 reviews) | 7.4 (2045 reviews) | 
| **Hashtag Analytics** | 8.1 (155 reviews) | 8.9 (11 reviews) | 7.6 (1493 reviews) | 
| **Sentiment Analysis** | 7.2 (170 reviews) | 8.6 (13 reviews) | 7.5 (1453 reviews) | 

#### Reports & Dashboards

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Report Customizability** | 8.1 (250 reviews) | 8.8 (16 reviews) | 8.1 (2411 reviews) | 
| **Report Exporting** | 8.0 (251 reviews) | 8.7 (17 reviews) | 8.3 (2373 reviews) | 
| **Scalability** | 8.2 (230 reviews) | 9.1 (16 reviews) | 8.4 (2416 reviews) | 
| **White Label** | 7.1 (114 reviews) | 8.5 (11 reviews) | 7.1 (1391 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.2 (23 reviews) | Not enough data | 6.7 (149 reviews) | 
| **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | 6.8 (161 reviews) | 
| **Adaptive Learning** | 6.2 (23 reviews) | Not enough data | 6.6 (147 reviews) | 
| **Proactive Assistance** | 6.3 (23 reviews) | Not enough data | 6.6 (149 reviews) | 
| **Decision Making** | 6.4 (23 reviews) | Not enough data | 6.7 (151 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Mentionlytics** | 9.2/10 | 10 |
| **Hootsuite** | 7.8/10 | 5439 |

#### Content & Collaboration

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Content Calendar** | Not enough data | 9.0 (7 reviews) | 9.0 (2815 reviews) | 
| **Content Library** | Not enough data | Feature Not Available | 8.0 (2573 reviews) | 
| **Shared Inbox** | Not enough data | Feature Not Available | 8.0 (2542 reviews) | 
| **Approval Workflows** | Not enough data | Feature Not Available | 7.8 (2413 reviews) | 
| **Users and Permissions** | Not enough data | 9.2 (6 reviews) | 8.2 (2535 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 8.1 (2556 reviews) | 

#### Social Management

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Social Analytics** | Not enough data | 9.4 (9 reviews) | 8.1 (4619 reviews) | 
| **Social Publishing** | Not enough data | 9.2 (8 reviews) | 8.9 (5183 reviews) | 
| **Campaign Optimization** | Not enough data | 9.2 (8 reviews) | 8.2 (4512 reviews) | 
| **Social Engagement** | Not enough data | 9.3 (9 reviews) | 8.4 (4899 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 7.1 (3477 reviews) | 
| **Campaign Planning** | Not enough data | Feature Not Available | 8.0 (2541 reviews) | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 7.9 (2164 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (283 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.1 (280 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (309 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.1 (281 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.1 (276 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.0 (277 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.1 (271 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 148 |
| **Mentionlytics** | 8.4/10 | 32 |
| **Hootsuite** | N/A | N/A |

#### Media Channels

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Broadcast Media** | 6.8 (107 reviews) | Feature Not Available | Not enough data | 
| **Print Media** | 6.5 (105 reviews) | Feature Not Available | Not enough data | 
| **Online Media** | 8.5 (135 reviews) | 9.1 (28 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Local Media** | 7.7 (119 reviews) | 8.5 (23 reviews) | Not enough data | 
| **National Media** | 8.1 (124 reviews) | 8.8 (26 reviews) | Not enough data | 
| **International Media** | 8.1 (117 reviews) | 8.8 (25 reviews) | Not enough data | 

#### Reporting

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Keyword Targeting** | 8.6 (135 reviews) | 9.0 (29 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.4 (128 reviews) | 9.0 (26 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (124 reviews) | 8.7 (26 reviews) | Not enough data | 
| **Dashboards** | 8.9 (137 reviews) | 9.1 (29 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (23 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.0 (23 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.0 (23 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.8 (22 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **AI Text Generation** | 7.1 (54 reviews) | 6.2 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (56 reviews) | 6.7 (7 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Mentionlytics** | N/A | N/A |
| **Hootsuite** | 8.0/10 | 703 |

#### Platform Interoperability

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.7 (564 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.5 (60 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.3 (59 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.4 (60 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.4 (61 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.6 (60 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.8 (61 reviews) | 

#### Social Functionality

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 8.4 (668 reviews) | 

#### Campaign Management

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.4 (675 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.1 (666 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.1 (656 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.9 (666 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 8.0 (664 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 8.4 (652 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 8.2 (647 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.8 (632 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 7.7 (635 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 8.1 (629 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 8.0 (621 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 7.5 (620 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.8 (616 reviews) | 

#### Targeting

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.1 (628 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 7.8 (616 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 7.9 (616 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 7.8 (610 reviews) | 

#### Platform

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.8 (601 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 8.3 (618 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (613 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (613 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.3 (602 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.2 (599 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.3 (602 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 8.0 (589 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.2 (594 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.7/10 | 124 |
| **Mentionlytics** | N/A | N/A |
| **Hootsuite** | N/A | N/A |

#### Audiences

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Audience Insights** | 8.3 (115 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | 7.7 (100 reviews) | Not enough data | Not enough data | 
| **Buyer Personas** | 6.8 (82 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 7.7 (97 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Network Analysis** | 7.8 (90 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.9 (118 reviews) | Not enough data | Not enough data | 
| **Visualizations** | 8.7 (112 reviews) | Not enough data | Not enough data | 
| **Advanced Filtering** | 8.7 (113 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Marketing Integrations** | 7.2 (73 reviews) | Not enough data | Not enough data | 
| **Ad Integrations** | 7.0 (69 reviews) | Not enough data | Not enough data | 
| **Data Exporting** | 8.3 (99 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.5 (10 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.3 (10 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.5/10 | 425 |
| **Mentionlytics** | 8.9/10 | 72 |
| **Hootsuite** | 7.7/10 | 2305 |

#### Monitoring & Listening

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Social Measurement** | 8.5 (386 reviews) | 9.2 (57 reviews) | 8.1 (1918 reviews) | 
| **Influencer Identification** | 7.5 (360 reviews) | 8.6 (50 reviews) | 7.2 (1510 reviews) | 
| **Brand Monitoring** | 8.7 (218 reviews) | 9.3 (37 reviews) | 8.2 (720 reviews) | 
| **Keyword Tracking** | 8.7 (212 reviews) | 8.7 (30 reviews) | 8.0 (685 reviews) | 
| **Trend Analysis** | 8.5 (216 reviews) | 8.8 (27 reviews) | 7.9 (678 reviews) | 
| **Competitor Analysis** | 8.3 (205 reviews) | 8.7 (28 reviews) | 7.7 (650 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (52 reviews) | Not enough data | 7.4 (61 reviews) | 
| **Cross-system Integration** | 6.2 (53 reviews) | Not enough data | 7.3 (61 reviews) | 
| **Adaptive Learning** | 5.8 (52 reviews) | Not enough data | 7.4 (60 reviews) | 
| **Proactive Assistance** | 6.0 (52 reviews) | Not enough data | 7.4 (61 reviews) | 
| **Decision Making** | 6.1 (52 reviews) | Not enough data | 7.4 (61 reviews) | 

#### Data Management & Analysis

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Sentiment Analysis** | 7.1 (391 reviews) | 8.9 (58 reviews) | 7.5 (1357 reviews) | 
| **Social Reporting** | 8.2 (377 reviews) | 8.9 (59 reviews) | 8.1 (1868 reviews) | 
| **Alerts and Notifications** | 8.0 (184 reviews) | 8.9 (29 reviews) | 8.2 (732 reviews) | 
| **Advanced Data Filtering** | 8.2 (199 reviews) | 8.6 (27 reviews) | 7.8 (652 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 110 |
| **Mentionlytics** | N/A | N/A |
| **Hootsuite** | N/A | N/A |

#### Brand Signals

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Comparison** | 8.1 (90 reviews) | Not enough data | Not enough data | 
| **AI** | 7.1 (92 reviews) | Not enough data | Not enough data | 
| **Brand Health** | 8.3 (91 reviews) | Not enough data | Not enough data | 

#### Brand Analytics

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Trend Analysis** | 8.3 (102 reviews) | Not enough data | Not enough data | 
| **Tracking** | 8.2 (98 reviews) | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 87 |
| **Mentionlytics** | N/A | N/A |
| **Hootsuite** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.3 (8 reviews) | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Market Insights ** | 8.7 (82 reviews) | Not enough data | Not enough data | 
| **Account-level Insights ** | 8.2 (74 reviews) | Not enough data | Not enough data | 
| **Lead Analysis ** | 8.0 (71 reviews) | Not enough data | Not enough data | 

#### Lead Management

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Segmentation ** | 8.4 (73 reviews) | Not enough data | Not enough data | 
| **Predictive Scoring ** | 7.6 (62 reviews) | Not enough data | Not enough data | 
| **Account Identification ** | 7.8 (63 reviews) | Not enough data | Not enough data | 

#### Marketing Campaigns

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 7.6 (64 reviews) | Not enough data | Not enough data | 
| **Revenue Planning ** | 7.0 (53 reviews) | Not enough data | Not enough data | 
| **Media Attribution ** | 7.5 (60 reviews) | Not enough data | Not enough data | 
| **Opportunity Timeline ** | 7.6 (58 reviews) | Not enough data | Not enough data | 
| **Customization ** | 8.4 (67 reviews) | Not enough data | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Technographic Data Availability** | 8.9 (11 reviews) | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Technographic Data Accuracy** | 9.2 (11 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brandwatch Consumer Intelligence (4):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to Mentionlytics (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Hootsuite (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Consumer Intelligence | Mentionlytics | Hootsuite | 
|---|---|---|---|
| **Small-Business** | 30.1% | 70.9% | 59.5% | 
| **Mid-Market** | 35.1% | 23.3% | 28.8% | 
| **Enterprise** | 34.8% | 5.8% | 11.7% | 

### By Industry

#### Brandwatch Consumer Intelligence

- **Marketing and Advertising:** 29.7%
- **Public Relations and Communications:** 8.5%
- **Market Research:** 7.1%
- **Information Technology and Services:** 5.5%
- **Consulting:** 3.0%
- **Pharmaceuticals:** 2.5%
- **Management Consulting:** 2.3%
- **Internet:** 2.3%
- **Higher Education:** 2.2%
- **Online Media:** 2.0%
- **Other:** 34.9%

#### Mentionlytics

- **Marketing and Advertising:** 20.0%
- **Computer Software:** 7.0%
- **Online Media:** 7.0%
- **Information Technology and Services:** 5.0%
- **Banking:** 3.0%
- **Financial Services:** 3.0%
- **Food & Beverages:** 3.0%
- **Food Production:** 3.0%
- **Management Consulting:** 3.0%
- **Airlines/Aviation:** 2.0%
- **Other:** 44.0%

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.3%
- **Computer Software:** 3.9%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.6%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to Brandwatch Consumer Intelligence

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) — 4.3/5 stars (89 reviews)
- [YouScan](https://www.g2.com/products/youscan/reviews) — 4.7/5 stars (290 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (346 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) — 4.3/5 stars (105 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6421 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)

### Alternatives to Mentionlytics

- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (346 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6421 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2915 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (401 reviews)

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1105 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6421 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (398 reviews)

---
## Top Discussions

### Brandwatch Consumer Intelligence

- Title: [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) — 4 comments, 1 upvote
  > **Top comment:** "Hi, here's a quick description of each, which might help clear things up:

A query is a search for something - be it a brand name (Nokia), a competitor..."
- Title: [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive. 
http://thevloggingtech.com/"
- Title: [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) — 2 comments
  > **Top comment:** "Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords."
- Title: [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) — 1 comment
  > **Top comment:** "Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence..."
- Title: [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) — 1 comment
  > **Top comment:** "No, but there are some good free features to social media monitoring."

### Mentionlytics

- Title: [Does Mentionlytics provide historical data?](https://www.g2.com/discussions/25581-does-mentionlytics-provide-historical-data) — 2 comments, 1 upvote
  > **Top comment:** "Sure. Mentionlytics retrieves posts from date periods even long before you created your account. This service is available upon request and the cost depends..."
- Title: [How does Mentionlytics work?](https://www.g2.com/discussions/how-does-mentionlytics-work) — 1 comment
  > **Top comment:** "Great we love it :)"
- Title: [Is Mentionlytics free?](https://www.g2.com/discussions/is-mentionlytics-free) — 1 comment
  > **Top comment:** "There is a free trial for every subscription tier"

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-mentionlytics-vs-hootsuite)