# Brandwatch Consumer Intelligence vs ListenFirst Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Consumer Intelligence excels in its ability to surface and analyze online conversations, with users appreciating how it pulls relevant content together and presents it in an easily navigable format. This makes exploration feel intuitive and efficient.
- **Users say** that ListenFirst shines in its responsiveness and communication, particularly when it comes to social reporting requests. Reviewers highlight the detailed reports and extensive capabilities, which contribute to a positive user experience.
- **According to verified reviews** , Brandwatch Consumer Intelligence has a user-friendly interface that allows for easy navigation through features. Users specifically mention the ease of using Boolean operators for creating queries, which enhances their data refinement process.
- **Reviewers mention** that ListenFirst has made significant improvements, such as the ability to bulk tag posts for easier campaign measurement against benchmarks. This feature has been particularly praised for enhancing usability and meeting user needs.
- **G2 reviewers highlight** that while Brandwatch Consumer Intelligence has a solid overall satisfaction score, it faces challenges in specific areas like paid campaign tracking and sentiment analysis, where users feel there is room for improvement compared to ListenFirst's higher ratings in these categories.
- **Users report** that ListenFirst's quality of support is notably high, with a perfect score in being a good business partner. This level of support is a significant advantage for users who prioritize responsive assistance and effective communication in their social media analytics tools.



| | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 727 | 32 | 
| **Largest Market Segment** | Mid-Market (35.2% of reviews) | Enterprise (68.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Brandwatch Consumer Intelligence

Pros:
- Ease of Use (60 reviews)
- Helpful (34 reviews)

Cons:
- Learning Curve (20 reviews)
- Limited Features (20 reviews)

### ListenFirst

**Not enough data**

---
## Ratings Comparison
| Rating | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
  | **Meets Requirements** | 8.4 (591 reviews) | 8.9 (28 reviews) | 
  | **Ease of Use** | 8.2 (596 reviews) | 8.3 (27 reviews) | 
  | **Ease of Setup** | 8.0 (397 reviews) | Not enough data | 
  | **Ease of Admin** | 8.3 (341 reviews) | Not enough data | 
  | **Quality of Support** | 8.6 (559 reviews) | 9.7 (27 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (339 reviews) | 10.0 (5 reviews) | 
  | **Product Direction (% positive)** | 9.1 (565 reviews) | 10.0 (29 reviews) | 

---
## Pricing

### Brandwatch Consumer Intelligence

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### ListenFirst

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 294 |
| **ListenFirst** | 8.7/10 | 27 |

#### Social Analytics

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Competitor Analysis** | 8.4 (250 reviews) | 9.0 (24 reviews) | 
| **Follower Analysis** | 7.6 (234 reviews) | 8.8 (23 reviews) | 
| **Post Performance** | 7.7 (243 reviews) | 9.2 (27 reviews) | 
| **Paid Campaign Tracking** | 6.7 (159 reviews) | 8.2 (17 reviews) | 
| **Attribution** | 6.8 (175 reviews) | 8.3 (10 reviews) | 
| **Hashtag Analytics** | 8.1 (155 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.2 (171 reviews) | 8.1 (6 reviews) | 

#### Reports & Dashboards

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Report Customizability** | 8.1 (250 reviews) | 8.8 (23 reviews) | 
| **Report Exporting** | 8.0 (251 reviews) | 8.5 (25 reviews) | 
| **Scalability** | 8.2 (230 reviews) | 9.6 (19 reviews) | 
| **White Label** | 7.1 (114 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (23 reviews) | Not enough data | 
| **Decision Making** | 6.4 (23 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 148 |
| **ListenFirst** | N/A | N/A |

#### Media Channels

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Broadcast Media** | 6.8 (107 reviews) | Not enough data | 
| **Print Media** | 6.5 (105 reviews) | Not enough data | 
| **Online Media** | 8.5 (135 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Local Media** | 7.7 (119 reviews) | Not enough data | 
| **National Media** | 8.1 (124 reviews) | Not enough data | 
| **International Media** | 8.1 (117 reviews) | Not enough data | 

#### Reporting

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Keyword Targeting** | 8.6 (135 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.4 (128 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (124 reviews) | Not enough data | 
| **Dashboards** | 8.9 (137 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.0 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (22 reviews) | Not enough data | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **AI Text Generation** | 7.1 (54 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (56 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.7/10 | 125 |
| **ListenFirst** | N/A | N/A |

#### Audiences

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Audience Insights** | 8.4 (116 reviews) | Not enough data | 
| **Influencer Identification** | 7.7 (100 reviews) | Not enough data | 
| **Buyer Personas** | 6.8 (82 reviews) | Not enough data | 
| **Segmentation** | 7.7 (97 reviews) | Not enough data | 

#### Data Analysis

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Network Analysis** | 7.8 (90 reviews) | Not enough data | 
| **Dashboards** | 8.9 (118 reviews) | Not enough data | 
| **Visualizations** | 8.7 (112 reviews) | Not enough data | 
| **Advanced Filtering** | 8.7 (113 reviews) | Not enough data | 

#### Administration

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Marketing Integrations** | 7.2 (73 reviews) | Not enough data | 
| **Ad Integrations** | 7.0 (69 reviews) | Not enough data | 
| **Data Exporting** | 8.3 (99 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.5/10 | 425 |
| **ListenFirst** | N/A | N/A |

#### Monitoring & Listening

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Social Measurement** | 8.5 (386 reviews) | Not enough data | 
| **Influencer Identification** | 7.5 (360 reviews) | Not enough data | 
| **Brand Monitoring** | 8.7 (218 reviews) | Not enough data | 
| **Keyword Tracking** | 8.7 (212 reviews) | Not enough data | 
| **Trend Analysis** | 8.5 (216 reviews) | Not enough data | 
| **Competitor Analysis** | 8.3 (205 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (52 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (53 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (52 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (52 reviews) | Not enough data | 
| **Decision Making** | 6.1 (52 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (391 reviews) | Not enough data | 
| **Social Reporting** | 8.2 (377 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.0 (184 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (199 reviews) | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 110 |
| **ListenFirst** | N/A | N/A |

#### Brand Signals

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Comparison** | 8.1 (90 reviews) | Not enough data | 
| **AI** | 7.1 (92 reviews) | Not enough data | 
| **Brand Health** | 8.3 (91 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Trend Analysis** | 8.3 (102 reviews) | Not enough data | 
| **Tracking** | 8.2 (98 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 87 |
| **ListenFirst** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (8 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Market Insights ** | 8.7 (82 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (74 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (71 reviews) | Not enough data | 

#### Lead Management

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Segmentation ** | 8.4 (73 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (62 reviews) | Not enough data | 
| **Account Identification ** | 7.8 (63 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.6 (64 reviews) | Not enough data | 
| **Revenue Planning ** | 7.0 (53 reviews) | Not enough data | 
| **Media Attribution ** | 7.5 (60 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.6 (58 reviews) | Not enough data | 
| **Customization ** | 8.4 (67 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Technographic Data Availability** | 8.9 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Technographic Data Accuracy** | 9.2 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Brandwatch Consumer Intelligence (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)



---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Consumer Intelligence | ListenFirst | 
|---|---|---|
| **Small-Business** | 30.1% | 12.5% | 
| **Mid-Market** | 35.2% | 18.8% | 
| **Enterprise** | 34.8% | 68.8% | 

### By Industry

#### Brandwatch Consumer Intelligence

- **Marketing and Advertising:** 29.8%
- **Public Relations and Communications:** 8.5%
- **Market Research:** 7.1%
- **Information Technology and Services:** 5.5%
- **Consulting:** 3.0%
- **Pharmaceuticals:** 2.4%
- **Management Consulting:** 2.3%
- **Internet:** 2.3%
- **Higher Education:** 2.2%
- **Online Media:** 2.0%
- **Other:** 34.9%

#### ListenFirst

- **Entertainment:** 40.6%
- **Marketing and Advertising:** 18.8%
- **Media Production:** 12.5%
- **Broadcast Media:** 9.4%
- **Retail:** 6.3%
- **Publishing:** 3.1%
- **Motion Pictures and Film:** 3.1%
- **Food & Beverages:** 3.1%
- **Apparel & Fashion:** 3.1%

---
## Alternatives

### Alternatives to Brandwatch Consumer Intelligence

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [YouScan](https://www.g2.com/products/youscan/reviews) — 4.7/5 stars (295 reviews)
- [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) — 4.3/5 stars (92 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1318 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) — 4.3/5 stars (105 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7288 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6432 reviews)

### Alternatives to ListenFirst

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6432 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7288 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1205 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)
- [Simplified](https://www.g2.com/products/simplified/reviews) — 4.6/5 stars (5007 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4368 reviews)

---
## Top Discussions

### Brandwatch Consumer Intelligence

- Title: [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) — 4 comments, 1 upvote
  > **Top comment:** "Hi, here's a quick description of each, which might help clear things up:

A query is a search for something - be it a brand name (Nokia), a competitor..."
- Title: [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive. 
http://thevloggingtech.com/"
- Title: [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) — 2 comments
  > **Top comment:** "Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords."
- Title: [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) — 1 comment
  > **Top comment:** "Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence..."
- Title: [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) — 1 comment
  > **Top comment:** "No, but there are some good free features to social media monitoring."

### ListenFirst

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-listenfirst)