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Compare Brandwatch Consumer Intelligence and Keyhole 
Featured Products
At a Glance
Market Segments
Enterprise (35.2% of reviews)
Small-Business (59.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brandwatch Consumer Intelligence
Star Rating
(710)4.4 out of 5
Market Segments
Enterprise (35.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceKeyhole
Star Rating
(70)4.3 out of 5
Market Segments
Small-Business (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about KeyholeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in providing a comprehensive database and innovative interface, making it easier to surface and analyze online conversations. Users appreciate how the platform pulls relevant content together, enhancing their exploration experience.
- Users say that Keyhole stands out for its user-friendly design, particularly in social media analytics and hashtag tracking. Reviewers highlight the platform's clean interface and ease of training staff, which can be a significant advantage for small businesses looking to quickly onboard their teams.
- According to verified reviews, Brandwatch Consumer Intelligence receives higher overall satisfaction ratings, indicating a stronger performance in quality and support. Users have noted the platform's friendly interface and the ease of navigating through features, which contributes to a smoother user experience.
- Reviewers mention that while Keyhole offers excellent insights, particularly in hashtag analytics, it may not match the depth of analysis provided by Brandwatch. Users have expressed that Brandwatch's tools for refining data and creating queries are particularly robust, catering to more complex analytical needs.
- G2 reviewers highlight that Brandwatch Consumer Intelligence has a more substantial market presence, which can translate to better long-term support and product direction. Users appreciate the platform's commitment to evolving its features, as reflected in positive feedback about its product direction and ongoing improvements.
- Users report that both platforms are relatively easy to set up, but Keyhole edges out slightly in this area. Reviewers have noted that Keyhole's integration process is exceptional, making it a favorable choice for businesses that prioritize quick implementation without sacrificing functionality.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableKeyhole
No pricing availableFree Trial
Brandwatch Consumer Intelligence
No trial information availableKeyhole
No trial information availableRatings
Meets Requirements
8.4
580
8.5
58
Ease of Use
8.2
583
9.0
59
Ease of Setup
8.0
383
8.8
47
Ease of Admin
8.3
338
8.7
46
Quality of Support
8.6
547
8.2
52
Has the product been a good partner in doing business?
8.8
337
8.5
45
Product Direction (% positive)
9.1
553
7.1
57
Features by Category
Social Analytics
8.4(won by 0.4)
247
8.0
17
7.6
234
8.3(won by 0.7)
20
7.7
242
8.8(won by 1.1)
23
6.7
159
7.8(won by 1.1)
9
6.8(won by default)
175
Feature Not Available
8.1
154
9.3(won by 1.2)
7
7.2
168
8.8(won by 1.6)
7
Reports & Dashboards
8.1(won by default)
248
Feature Not Available
8.0
250
8.9(won by 0.9)
21
8.2(tied score)
229
8.2(tied score)
16
7.1
114
8.3(won by 1.2)
5
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
136
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
383
8.3
33
7.5
359
8.3
26
8.6
212
9.3
5
8.7
208
9.7
5
8.5
213
Not enough data
8.3
202
9.3
5
Agentic AI - Social Media Listening Tools
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.1
52
Not enough data
Data Management & Analysis
7.1
386
7.9
25
8.2
375
8.3
32
8.0
182
Not enough data
8.2
197
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Influencer Marketing
Not enough data
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
8
|
Verified
Not enough data
8.8
8
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Keyhole are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, and Brand Intelligence
Keyhole is categorized as Influencer Marketing Platforms
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keyhole
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.2%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.6%
Consulting
2.8%
Other
46.8%
Marketing and Advertising
29.9%
Non-Profit Organization Management
10.4%
Entertainment
10.4%
Public Relations and Communications
7.5%
Media Production
4.5%
Other
37.3%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Speed of hashtag monitoring?
1 Comment
DB
In few second for a refresh. Keyhole is abble to monitore quickly hasthag.
But it's important to know exactly that you want monirore to build the right...Read more
Keyhole has no more discussions with answers
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