# Brandwatch Consumer Intelligence vs Keyhole Comparison --- ## AI Generated Summary - **G2 reviewers report** that Brandwatch Consumer Intelligence excels in providing a comprehensive database and innovative interface, making it easier to surface and analyze online conversations. Users appreciate how the platform pulls relevant content together, enhancing their exploration experience. - **Users say** that Keyhole stands out for its user-friendly design, particularly in social media analytics and hashtag tracking. Reviewers highlight the platform's clean interface and ease of training staff, which can be a significant advantage for small businesses looking to quickly onboard their teams. - **According to verified reviews** , Brandwatch Consumer Intelligence receives higher overall satisfaction ratings, indicating a stronger performance in quality and support. Users have noted the platform's friendly interface and the ease of navigating through features, which contributes to a smoother user experience. - **Reviewers mention** that while Keyhole offers excellent insights, particularly in hashtag analytics, it may not match the depth of analysis provided by Brandwatch. Users have expressed that Brandwatch's tools for refining data and creating queries are particularly robust, catering to more complex analytical needs. - **G2 reviewers highlight** that Brandwatch Consumer Intelligence has a more substantial market presence, which can translate to better long-term support and product direction. Users appreciate the platform's commitment to evolving its features, as reflected in positive feedback about its product direction and ongoing improvements. - **Users report** that both platforms are relatively easy to set up, but Keyhole edges out slightly in this area. Reviewers have noted that Keyhole's integration process is exceptional, making it a favorable choice for businesses that prioritize quick implementation without sacrificing functionality. | | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | | **Total Reviews** | 724 | 70 | | **Largest Market Segment** | Mid-Market (35.1% of reviews) | Small-Business (59.7% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Brandwatch Consumer Intelligence Pros: - Ease of Use (60 reviews) - Helpful (34 reviews) Cons: - Learning Curve (20 reviews) - Limited Features (20 reviews) ### Keyhole Pros: - Analytics (1 reviews) - Detailed Information (1 reviews) Cons: - Manual Labor (1 reviews) - Poor Customer Support (1 reviews) --- ## Ratings Comparison | Rating | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Meets Requirements** | 8.4 (589 reviews) | 8.5 (58 reviews) | | **Ease of Use** | 8.2 (593 reviews) | 9.0 (59 reviews) | | **Ease of Setup** | 8.0 (392 reviews) | 8.8 (47 reviews) | | **Ease of Admin** | 8.3 (341 reviews) | 8.7 (46 reviews) | | **Quality of Support** | 8.6 (557 reviews) | 8.2 (52 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (339 reviews) | 8.5 (45 reviews) | | **Product Direction (% positive)** | 9.1 (563 reviews) | 7.1 (57 reviews) | --- ## Pricing ### Brandwatch Consumer Intelligence #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Keyhole #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brandwatch Consumer Intelligence** | 7.2/10 | 293 | | **Keyhole** | 8.4/10 | 31 | #### Social Analytics | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Competitor Analysis** | 8.4 (249 reviews) | 8.0 (17 reviews) | | **Follower Analysis** | 7.6 (234 reviews) | 8.3 (20 reviews) | | **Post Performance** | 7.7 (243 reviews) | 8.8 (23 reviews) | | **Paid Campaign Tracking** | 6.7 (159 reviews) | 7.8 (9 reviews) | | **Attribution** | 6.8 (175 reviews) | Feature Not Available | | **Hashtag Analytics** | 8.1 (155 reviews) | 9.3 (7 reviews) | | **Sentiment Analysis** | 7.2 (170 reviews) | 8.8 (7 reviews) | #### Reports & Dashboards | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Report Customizability** | 8.1 (250 reviews) | Feature Not Available | | **Report Exporting** | 8.0 (251 reviews) | 8.9 (21 reviews) | | **Scalability** | 8.2 (230 reviews) | 8.2 (16 reviews) | | **White Label** | 7.1 (114 reviews) | 8.3 (5 reviews) | #### Agentic AI - Social Media Analytics | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Autonomous Task Execution** | 6.2 (23 reviews) | Not enough data | | **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | | **Adaptive Learning** | 6.2 (23 reviews) | Not enough data | | **Proactive Assistance** | 6.3 (23 reviews) | Not enough data | | **Decision Making** | 6.4 (23 reviews) | Not enough data | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Brandwatch Consumer Intelligence** | 7.2/10 | 147 | | **Keyhole** | N/A | N/A | #### Media Channels | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Broadcast Media** | 6.8 (107 reviews) | Not enough data | | **Print Media** | 6.5 (105 reviews) | Not enough data | | **Online Media** | 8.5 (134 reviews) | Not enough data | #### Geographic Coverage | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Local Media** | 7.7 (119 reviews) | Not enough data | | **National Media** | 8.1 (124 reviews) | Not enough data | | **International Media** | 8.1 (117 reviews) | Not enough data | #### Reporting | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Keyword Targeting** | 8.6 (135 reviews) | Not enough data | | **Custom Feeds and Alerts** | 8.4 (128 reviews) | Not enough data | | **Custom Reports** | 7.9 (124 reviews) | Not enough data | | **Dashboards** | 8.9 (137 reviews) | Not enough data | #### Agentic AI - Media Monitoring | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Autonomous Task Execution** | 6.3 (23 reviews) | Not enough data | | **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | | **Adaptive Learning** | 6.0 (23 reviews) | Not enough data | | **Natural Language Interaction** | 6.0 (23 reviews) | Not enough data | | **Proactive Assistance** | 5.8 (22 reviews) | Not enough data | #### Generative AI | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **AI Text Generation** | 7.1 (54 reviews) | Not enough data | | **AI Text Summarization** | 7.4 (56 reviews) | Not enough data | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Brandwatch Consumer Intelligence** | 7.7/10 | 123 | | **Keyhole** | N/A | N/A | #### Audiences | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Audience Insights** | 8.3 (114 reviews) | Not enough data | | **Influencer Identification** | 7.7 (100 reviews) | Not enough data | | **Buyer Personas** | 6.8 (82 reviews) | Not enough data | | **Segmentation** | 7.7 (97 reviews) | Not enough data | #### Data Analysis | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Network Analysis** | 7.8 (90 reviews) | Not enough data | | **Dashboards** | 8.9 (118 reviews) | Not enough data | | **Visualizations** | 8.7 (112 reviews) | Not enough data | | **Advanced Filtering** | 8.7 (113 reviews) | Not enough data | #### Administration | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Marketing Integrations** | 7.2 (73 reviews) | Not enough data | | **Ad Integrations** | 7.0 (69 reviews) | Not enough data | | **Data Exporting** | 8.3 (99 reviews) | Not enough data | #### Agentic AI - Audience Intelligence Platforms | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | | **Cross-system Integration** | 7.5 (10 reviews) | Not enough data | | **Adaptive Learning** | 7.3 (10 reviews) | Not enough data | | **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brandwatch Consumer Intelligence** | 7.5/10 | 424 | | **Keyhole** | 8.7/10 | 37 | #### Monitoring & Listening | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Social Measurement** | 8.5 (385 reviews) | 8.3 (33 reviews) | | **Influencer Identification** | 7.5 (360 reviews) | 8.3 (26 reviews) | | **Brand Monitoring** | 8.7 (217 reviews) | 9.3 (5 reviews) | | **Keyword Tracking** | 8.7 (212 reviews) | 9.7 (5 reviews) | | **Trend Analysis** | 8.5 (215 reviews) | Not enough data | | **Competitor Analysis** | 8.3 (204 reviews) | 9.3 (5 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Autonomous Task Execution** | 6.3 (52 reviews) | Not enough data | | **Cross-system Integration** | 6.2 (53 reviews) | Not enough data | | **Adaptive Learning** | 5.8 (52 reviews) | Not enough data | | **Proactive Assistance** | 6.0 (52 reviews) | Not enough data | | **Decision Making** | 6.1 (52 reviews) | Not enough data | #### Data Management & Analysis | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Sentiment Analysis** | 7.1 (390 reviews) | 7.9 (25 reviews) | | **Social Reporting** | 8.2 (377 reviews) | 8.3 (32 reviews) | | **Alerts and Notifications** | 8.0 (183 reviews) | Not enough data | | **Advanced Data Filtering** | 8.2 (199 reviews) | Not enough data | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Brandwatch Consumer Intelligence** | 8.0/10 | 110 | | **Keyhole** | N/A | N/A | #### Brand Signals | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Comparison** | 8.1 (90 reviews) | Not enough data | | **AI** | 7.1 (92 reviews) | Not enough data | | **Brand Health** | 8.3 (91 reviews) | Not enough data | #### Brand Analytics | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Trend Analysis** | 8.3 (102 reviews) | Not enough data | | **Tracking** | 8.2 (98 reviews) | Not enough data | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Brandwatch Consumer Intelligence** | N/A | N/A | | **Keyhole** | 8.3/10 | 14 | #### Influencer Marketing | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Influencer Recruitment** | Not enough data | Not enough data | | **Influencer Scoring** | Not enough data | 8.3 (6 reviews) ✓ Verified | | **Audience Analysis** | Not enough data | 8.3 (8 reviews) ✓ Verified | | **Influencer Segmentation** | Not enough data | Not enough data | | **Influencer Collaboration** | Not enough data | Not enough data | | **User-Generated Content (UGC) Management** | Not enough data | Not enough data | | **Content Approval** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | 7.7 (8 reviews) ✓ Verified | | **Reporting and Dashboards** | Not enough data | 8.8 (8 reviews) ✓ Verified | | **Data Importing and Exporting Tools** | Not enough data | 8.6 (7 reviews) ✓ Verified | | **Influencer Whitelisting** | Not enough data | Not enough data | | **Influencer Compensation** | Not enough data | Feature Not Available | | **Social Commerce** | Not enough data | Feature Not Available | | **E-Commerce Integration** | Not enough data | Feature Not Available | #### Agentic AI - Influencer Marketing Platforms | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **Brandwatch Consumer Intelligence** | 8.0/10 | 87 | | **Keyhole** | N/A | N/A | #### Agentic AI - Marketing Account Intelligence | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | | **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | | **Adaptive Learning** | 7.7 (8 reviews) | Not enough data | | **Natural Language Interaction** | 8.3 (8 reviews) | Not enough data | #### Lead Intelligence | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Market Insights ** | 8.7 (82 reviews) | Not enough data | | **Account-level Insights ** | 8.2 (74 reviews) | Not enough data | | **Lead Analysis ** | 8.0 (71 reviews) | Not enough data | #### Lead Management | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Segmentation ** | 8.4 (73 reviews) | Not enough data | | **Predictive Scoring ** | 7.6 (62 reviews) | Not enough data | | **Account Identification ** | 7.8 (63 reviews) | Not enough data | #### Marketing Campaigns | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Omni-Channel Tracking ** | 7.6 (64 reviews) | Not enough data | | **Revenue Planning ** | 7.0 (53 reviews) | Not enough data | | **Media Attribution ** | 7.5 (60 reviews) | Not enough data | | **Opportunity Timeline ** | 7.6 (58 reviews) | Not enough data | | **Customization ** | 8.4 (67 reviews) | Not enough data | #### Data Availability - Marketing Account Intelligence | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Technographic Data Availability** | 8.9 (11 reviews) | Not enough data | #### Data Accuracy - Marketing Account Intelligence | Feature | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Technographic Data Accuracy** | 9.2 (11 reviews) | Not enough data | --- ## Categories **Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Brandwatch Consumer Intelligence (4):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence) **Unique to Keyhole (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Brandwatch Consumer Intelligence | Keyhole | |---|---|---| | **Small-Business** | 30.2% | 59.7% | | **Mid-Market** | 35.1% | 20.9% | | **Enterprise** | 34.8% | 19.4% | ### By Industry #### Brandwatch Consumer Intelligence - **Marketing and Advertising:** 29.5% - **Public Relations and Communications:** 8.5% - **Market Research:** 7.1% - **Information Technology and Services:** 5.5% - **Consulting:** 3.0% - **Pharmaceuticals:** 2.5% - **Management Consulting:** 2.3% - **Internet:** 2.3% - **Higher Education:** 2.2% - **Online Media:** 2.0% - **Other:** 35.0% #### Keyhole - **Marketing and Advertising:** 29.9% - **Entertainment:** 10.4% - **Non-Profit Organization Management:** 10.4% - **Public Relations and Communications:** 7.5% - **Media Production:** 4.5% - **Food & Beverages:** 4.5% - **Internet:** 3.0% - **Higher Education:** 3.0% - **Health, Wellness and Fitness:** 3.0% - **Government Administration:** 3.0% - **Other:** 20.9% --- ## Alternatives ### Alternatives to Brandwatch Consumer Intelligence - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) — 4.3/5 stars (89 reviews) - [YouScan](https://www.g2.com/products/youscan/reviews) — 4.7/5 stars (288 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (345 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) — 4.3/5 stars (105 reviews) - [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7158 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6415 reviews) ### Alternatives to Keyhole - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7158 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6415 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (345 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2912 reviews) --- ## Top Discussions ### Brandwatch Consumer Intelligence - Title: [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) — 4 comments, 1 upvote > **Top comment:** "Hi, here's a quick description of each, which might help clear things up: A query is a search for something - be it a brand name (Nokia), a competitor..." - Title: [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) — 3 comments, 1 upvote > **Top comment:** "Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive. http://thevloggingtech.com/" - Title: [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) — 2 comments > **Top comment:** "Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords." - Title: [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) — 1 comment > **Top comment:** "Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence..." - Title: [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) — 1 comment > **Top comment:** "No, but there are some good free features to social media monitoring." ### Keyhole - Title: [Speed of hashtag monitoring?](https://www.g2.com/discussions/speed-of-hashtag-monitoring) — 1 comment, 1 upvote > **Top comment:** "In few second for a refresh. Keyhole is abble to monitore quickly hasthag. But it's important to know exactly that you want monirore to build the right..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-keyhole)