Compare Brandwatch Consumer Intelligence and Hootsuite 
At a Glance
Market Segments
Mid-Market (34.9% of reviews)
Small-Business (59.5% of reviews)
Entry-Level Pricing
No pricing available
$199.00 1 user Per Month
Brandwatch Consumer Intelligence
Star Rating
(721)4.4 out of 5
Market Segments
Mid-Market (34.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceHootsuite
Star Rating
(7,011)4.3 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user experience, particularly for managing multiple social media accounts. Users appreciate the ability to schedule posts across various platforms, which is especially beneficial for those juggling multiple clients.
- Users say Brandwatch Consumer Intelligence stands out for its robust social listening capabilities. Reviewers highlight its effectiveness in tracking brand mentions and sentiment across platforms, making it a valuable tool for real-time audience engagement.
- According to verified reviews, Hootsuite's customer support is frequently praised, with users noting positive experiences with representatives and the helpfulness of resources like Owly GPT for performance reporting.
- Reviewers mention that while Brandwatch offers powerful analytics features, some users find it less intuitive compared to Hootsuite, which is often described as easier to navigate, especially for those new to social media management tools.
- G2 reviewers highlight that Hootsuite has a significantly larger user base, which contributes to a wealth of recent feedback and insights, making it a more reliable choice for small businesses looking for community support and shared experiences.
- Users report that Brandwatch's advanced data coverage and competitor analysis features are impressive, but some feel that the learning curve can be steep, contrasting with Hootsuite's more straightforward setup process that many find user-friendly.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableHootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Brandwatch Consumer Intelligence
No trial information availableHootsuite
Free Trial is available
Ratings
Meets Requirements
8.4
587
8.4
6,189
Ease of Use
8.2
590
8.6
6,268
Ease of Setup
8.0
389
8.7
4,052
Ease of Admin
8.3
341
8.6
2,554
Quality of Support
8.6
554
8.2
4,646
Has the product been a good partner in doing business?
8.8
339
8.6
2,326
Product Direction (% positive)
9.1
560
8.0
6,077
Features by Category
Social Analytics
8.4(won by 0.9)
247
7.5
2157
7.6
234
7.9(won by 0.3)
2353
7.7
242
8.6(won by 0.9)
2514
6.7
159
7.4(won by 0.7)
1813
6.8
175
7.4(won by 0.6)
2042
8.1(won by 0.5)
155
7.6
1491
7.2
169
7.4(won by 0.2)
1449
Reports & Dashboards
8.1(tied score)
249
8.1(tied score)
2403
8.0
250
8.3(won by 0.3)
2366
8.2
229
8.4(won by 0.2)
2386
7.1(tied score)
114
7.1(tied score)
1391
Agentic AI - Social Media Analytics
6.2
23
6.7(won by 0.5)
147
6.2
23
6.7(won by 0.5)
154
6.2
23
6.6(won by 0.4)
146
6.3
23
6.6(won by 0.3)
148
6.4
23
6.7(won by 0.3)
148
Content & Collaboration
Not enough data
9.0
2789
Not enough data
8.0
2568
Not enough data
8.0
2524
Not enough data
7.8
2402
Not enough data
8.2
2527
Not enough data
8.1
2538
Social Management
Not enough data
8.1
4564
Not enough data
8.9
5102
Not enough data
8.2
4497
Not enough data
8.4
4848
Not enough data
7.1
3468
Not enough data
8.0
2529
Not enough data
7.9
2152
Agentic AI - Social Media Management
Not enough data
6.7
279
Not enough data
7.0
278
Not enough data
7.1
296
Not enough data
7.1
278
Not enough data
7.0
272
Not enough data
7.0
273
Not enough data
7.1
269
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
136
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Platform Interoperability
Not enough data
7.7
562
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
666
Campaign Management
Not enough data
8.4
671
Not enough data
8.1
664
Not enough data
8.1
655
Not enough data
7.9
665
Not enough data
8.1
661
Not enough data
8.4
652
Not enough data
8.2
646
Not enough data
7.8
632
Not enough data
7.7
634
Not enough data
8.1
628
Not enough data
8.0
620
Not enough data
7.5
620
Not enough data
7.7
615
Targeting
Not enough data
8.1
627
Not enough data
7.8
615
Not enough data
7.9
615
Not enough data
7.8
608
Platform
Not enough data
7.7
599
Not enough data
8.3
616
Not enough data
8.5
611
Not enough data
8.6
610
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
600
Not enough data
8.0
587
Not enough data
8.2
592
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
117
Not enough data
8.7
112
Not enough data
8.7
113
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
385
8.1
1912
7.5
360
7.2
1507
8.7
215
8.1
709
8.7
211
8.0
680
8.5
214
7.9
672
8.3
204
7.7
648
Agentic AI - Social Media Listening Tools
6.3
52
7.3
59
6.2
53
7.2
59
5.8
52
7.4
58
6.0
52
7.3
59
6.1
52
7.4
59
Data Management & Analysis
7.1
390
7.5
1355
8.2
377
8.1
1862
8.0
183
8.2
726
8.2
199
7.8
646
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Hootsuite are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, and Brand Intelligence
Hootsuite is categorized as Social Media Suites, Social Media Management, and Social Media Advertising
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.4%
Public Relations and Communications
8.6%
Market Research
7.1%
Information Technology and Services
5.5%
Consulting
3.1%
Other
46.4%
Marketing and Advertising
15.4%
Non-Profit Organization Management
8.7%
Higher Education
4.3%
Computer Software
3.8%
Information Technology and Services
3.6%
Other
64.2%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
JW
Hi, here's a quick description of each, which might help clear things up:
A query is a search for something - be it a brand name (Nokia), a competitor...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ES
Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive.
http://thevloggingtech.com/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
BH
You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article...Read more
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