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Compare Brandwatch Consumer Intelligence and Hootsuite 
Featured Products
At a Glance
Market Segments
Enterprise (35.2% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
No pricing available
$199.00 1 user Per Month
Brandwatch Consumer Intelligence
Star Rating
(710)4.4 out of 5
Market Segments
Enterprise (35.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceHootsuite
Star Rating
(6,694)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user experience, particularly for managing multiple social media accounts. Users appreciate the ability to schedule posts across various platforms, which is especially beneficial for those juggling multiple clients.
- Users say Brandwatch Consumer Intelligence stands out for its robust social listening capabilities. Reviewers highlight its effectiveness in tracking brand mentions and sentiment across platforms, making it a valuable tool for real-time audience engagement.
- According to verified reviews, Hootsuite's customer support is frequently praised, with users noting positive experiences with representatives and the helpfulness of resources like Owly GPT for performance reporting.
- Reviewers mention that while Brandwatch offers powerful analytics features, some users find it less intuitive compared to Hootsuite, which is often described as easier to navigate, especially for those new to social media management tools.
- G2 reviewers highlight that Hootsuite has a significantly larger user base, which contributes to a wealth of recent feedback and insights, making it a more reliable choice for small businesses looking for community support and shared experiences.
- Users report that Brandwatch's advanced data coverage and competitor analysis features are impressive, but some feel that the learning curve can be steep, contrasting with Hootsuite's more straightforward setup process that many find user-friendly.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableHootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Brandwatch Consumer Intelligence
No trial information availableHootsuite
Free Trial is available
Ratings
Meets Requirements
8.4
580
8.4
6,033
Ease of Use
8.2
583
8.6
6,109
Ease of Setup
8.0
383
8.7
3,896
Ease of Admin
8.3
338
8.6
2,548
Quality of Support
8.6
547
8.2
4,522
Has the product been a good partner in doing business?
8.8
337
8.6
2,320
Product Direction (% positive)
9.1
553
8.0
5,947
Features by Category
Social Analytics
8.4(won by 0.9)
247
7.5
2146
7.6
234
7.9(won by 0.3)
2352
7.7
242
8.6(won by 0.9)
2481
6.7
159
7.4(won by 0.7)
1812
6.8
175
7.4(won by 0.6)
2037
8.1(won by 0.5)
154
7.6
1486
7.2
168
7.5(won by 0.3)
1447
Reports & Dashboards
8.1(tied score)
248
8.1(tied score)
2388
8.0
250
8.3(won by 0.3)
2362
8.2
229
8.4(won by 0.2)
2326
7.1(tied score)
114
7.1(tied score)
1388
Agentic AI - Social Media Analytics
6.2
23
6.7(won by 0.5)
146
6.2
23
6.6(won by 0.4)
145
6.2
23
6.7(won by 0.5)
145
6.3
23
6.6(won by 0.3)
146
6.4
23
6.7(won by 0.3)
146
Content & Collaboration
Not enough data
9.0
2751
Not enough data
8.0
2571
Not enough data
8.0
2515
Not enough data
7.8
2397
Not enough data
8.2
2527
Not enough data
8.1
2521
Social Management
Not enough data
8.1
4482
Not enough data
8.9
4968
Not enough data
8.2
4479
Not enough data
8.4
4798
Not enough data
7.1
3471
Not enough data
8.0
2530
Not enough data
7.9
2149
Agentic AI - Social Media Management
Not enough data
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
136
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Platform Interoperability
Not enough data
7.7
562
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
667
Campaign Management
Not enough data
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Targeting
Not enough data
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Platform
Not enough data
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
383
8.1
1910
7.5
359
7.2
1508
8.6
212
8.2
701
8.7
208
8.0
676
8.5
213
7.9
669
8.3
202
7.7
648
Agentic AI - Social Media Listening Tools
6.3
51
7.3
59
6.0
50
7.2
59
5.8
51
7.4
58
5.9
51
7.3
59
6.1
52
7.4
59
Data Management & Analysis
7.1
386
7.5
1356
8.2
375
8.1
1860
8.0
182
8.2
718
8.2
197
7.8
646
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Hootsuite are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, and Brand Intelligence
Hootsuite is categorized as Social Media Suites, Social Media Management, and Social Media Advertising
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.2%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.6%
Consulting
2.8%
Other
46.8%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
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