Compare Brandwatch Consumer Intelligence and Factiva 
Featured Products
At a Glance
Market Segments
Mid-Market (35.0% of reviews)
Enterprise (52.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brandwatch Consumer Intelligence
Star Rating
(720)4.4 out of 5
Market Segments
Mid-Market (35.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceFactiva
Star Rating
(71)4.1 out of 5
Market Segments
Enterprise (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FactivaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in user satisfaction, boasting a significantly higher overall score compared to Factiva. Users appreciate its ability to surface and analyze online conversations effectively, making it a preferred choice for those seeking comprehensive insights.
- Users say that Brandwatch's user interface is notably friendly and easy to navigate, which enhances day-to-day usability. Reviewers highlight the ease of using Boolean operators for creating queries, a feature that simplifies data refinement and exploration.
- According to verified reviews, Factiva shines in its extensive coverage of global news, making research faster and more comprehensive. Users commend its ability to aggregate high-quality news sources, which is particularly beneficial for those focused on niche industries.
- Reviewers mention that while Brandwatch offers a robust database and innovative interface, Factiva's platform is recognized for its intuitive research tools that cater to users looking for reliable sources across various sectors.
- G2 reviewers highlight that Brandwatch's support quality is superior, with users noting a strong partnership in business operations. This contrasts with Factiva, where some users feel that support could be improved, impacting their overall experience.
- Users report that both platforms are relatively easy to use, but Brandwatch's setup process is slightly less favorable compared to Factiva. However, Brandwatch compensates with its custom reporting features that users find beneficial for tailored insights.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableFactiva
No pricing availableFree Trial
Brandwatch Consumer Intelligence
No trial information availableFactiva
Free Trial is available
Ratings
Meets Requirements
8.4
586
8.3
54
Ease of Use
8.2
589
8.4
55
Ease of Setup
8.0
388
8.1
23
Ease of Admin
8.3
340
7.9
19
Quality of Support
8.6
553
7.9
50
Has the product been a good partner in doing business?
8.8
338
7.8
21
Product Direction (% positive)
9.1
559
7.6
49
Features by Category
Data Availability
Not enough data
7.4
9
Not enough data
8.7
10
Not enough data
8.5
10
|
Verified
Not enough data
Not enough data
Data Accuracy
Not enough data
8.0
10
Not enough data
8.7
10
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.3
12
Not enough data
8.2
12
|
Verified
Not enough data
8.5
11
Not enough data
8.2
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.5
10
Features
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
8.3
8
|
Verified
Not enough data
8.3
9
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
9.2
10
|
Verified
Not enough data
7.7
8
|
Verified
Not enough data
8.3
9
|
Verified
Not enough data
8.6
7
|
Verified
Social Analytics
8.4(won by default)
247
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
242
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
155
Not enough data
7.2(won by default)
169
Not enough data
Reports & Dashboards
8.1(won by default)
249
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
229
Not enough data
7.1(won by default)
114
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Risk
Not enough data
7.2
17
Not enough data
7.8
17
Not enough data
7.7
17
Recovery
Not enough data
6.8
10
Not enough data
7.1
15
Not enough data
7.3
15
Agentic AI - Business Activity Monitoring
Not enough data
Not enough data
Media Channels
6.8
107
9.0
8
6.5
105
8.3
9
8.5
134
9.3
10
Geographic Coverage
7.7
119
8.3
10
8.1
124
8.9
11
8.1
117
8.7
10
Reporting
8.6
135
8.9
11
8.4
128
9.1
11
7.9
124
8.5
10
8.9
136
8.5
10
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
6.7
5
7.4
56
7.3
5
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
117
Not enough data
8.7
112
Not enough data
8.7
113
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Data collection
Not enough data
6.9
8
|
Verified
Not enough data
8.2
12
|
Verified
Not enough data
7.9
12
Not enough data
6.8
10
|
Verified
Not enough data
7.7
10
|
Verified
Segment Trending
Not enough data
8.0
11
Not enough data
6.7
10
Not enough data
7.3
11
|
Verified
Not enough data
7.7
11
Analysis
Not enough data
7.2
10
|
Verified
Not enough data
7.9
12
|
Verified
Not enough data
7.0
9
|
Verified
Platform
Not enough data
7.8
12
|
Verified
Not enough data
7.3
11
|
Verified
Not enough data
6.9
9
|
Verified
Not enough data
7.4
12
|
Verified
Not enough data
7.3
11
|
Verified
Not enough data
7.0
10
|
Verified
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.5
384
Not enough data
7.5
359
Not enough data
8.7
214
Not enough data
8.7
210
Not enough data
8.5
213
Not enough data
8.3
203
Not enough data
Agentic AI - Social Media Listening Tools
6.3
51
Not enough data
6.1
51
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.1
52
Not enough data
Data Management & Analysis
7.1
389
Not enough data
8.2
375
Not enough data
8.0
183
Not enough data
8.2
198
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Factiva are categorized as Media Monitoring
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Factiva
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.4%
Public Relations and Communications
8.6%
Market Research
7.1%
Information Technology and Services
5.5%
Consulting
2.8%
Other
46.6%
Public Relations and Communications
13.2%
Market Research
10.3%
Research
5.9%
Financial Services
5.9%
Investment Banking
5.9%
Other
58.8%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Factiva has no discussions with answers
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