# BrandMentions vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in centralizing social media management, with users appreciating its ability to consolidate messages into one inbox, which enhances reporting accuracy and overall quality. This feature is particularly beneficial for teams looking to streamline their social media operations.
- **Users say** BrandMentions stands out for its reporting capabilities, especially for those managing multiple client accounts. Reviewers highlight the ease of generating clean, professional PDF reports, which are crucial for maintaining clarity and professionalism in client communications.
- **Reviewers mention** that Sprout Social is praised for its user-friendly interface and quick setup process. New users have found the onboarding experience intuitive, making it easier to start leveraging the platform's features right away, which is a significant advantage for small businesses.
- **According to verified reviews** , BrandMentions offers robust keyword tracking and brand monitoring features, allowing users to keep track of lifestyle keywords and relevant discussions. This capability enables businesses to adapt their marketing strategies in real-time based on community conversations.
- **G2 reviewers highlight** that while Sprout Social has a higher overall satisfaction score, BrandMentions receives higher ratings for specific functionalities like influencer identification and autonomous task execution, indicating that it may be better suited for users focused on detailed analytics and proactive engagement.
- **Users report** that both platforms have their strengths, but BrandMentions tends to provide a more comprehensive experience in terms of support and feature depth, particularly for mid-market users who require advanced data filtering and proactive assistance in their social media strategies.



| | BrandMentions | Sprout Social | 
|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 240 | 6,448 | 
| **Largest Market Segment** | Mid-Market (44.0% of reviews) | Small-Business (44.7% of reviews) | 
| **Entry Level Price** | $99.00 Per Month | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### BrandMentions

Pros:
- Ease of Use (97 reviews)
- Sentiment Analysis (92 reviews)

Cons:
- Filtering Problems (26 reviews)
- Limited Customization (24 reviews)

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

---
## Ratings Comparison
| Rating | BrandMentions | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 9.0 (232 reviews) | 8.5 (5455 reviews) | 
  | **Ease of Use** | 9.3 (232 reviews) | 8.8 (5518 reviews) | 
  | **Ease of Setup** | 9.3 (216 reviews) | 8.7 (3873 reviews) | 
  | **Ease of Admin** | 9.0 (67 reviews) | 8.8 (2251 reviews) | 
  | **Quality of Support** | 9.1 (230 reviews) | 8.6 (4869 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (68 reviews) | 8.7 (2217 reviews) | 
  | **Product Direction (% positive)** | 9.7 (230 reviews) | 8.9 (5339 reviews) | 

---
## Pricing

### BrandMentions

#### Entry-Level Pricing

Plan: STARTER

Price: $99.00 Per Month

Description: For small businesses looking to establish their brand presence.

Key Features:
- 15 keywords
- 5k mentions / mo
- 3 projects

[Browse all 3 editions](https://www.g2.com/products/brandmentions/pricing)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **BrandMentions** | N/A | N/A |
| **Sprout Social** | 7.3/10 | 3644 |

#### Social Analytics

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.7 (2979 reviews) | 
| **Follower Analysis** | Not enough data | 7.8 (3154 reviews) | 
| **Post Performance** | Not enough data | 8.8 (3380 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.2 (2601 reviews) | 
| **Attribution** | Not enough data | 7.0 (2606 reviews) | 
| **Hashtag Analytics** | Not enough data | 7.3 (2369 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.1 (2307 reviews) | 

#### Reports & Dashboards

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.1 (3231 reviews) | 
| **Report Exporting** | Not enough data | 8.5 (3274 reviews) | 
| **Scalability** | Not enough data | 8.5 (3125 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (891 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (890 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (878 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (886 reviews) | 
| **Decision Making** | Not enough data | 6.3 (890 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **BrandMentions** | N/A | N/A |
| **Sprout Social** | 7.5/10 | 4677 |

#### Content & Collaboration

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (3226 reviews) | 
| **Content Library** | Not enough data | 7.9 (2930 reviews) | 
| **Shared Inbox** | Not enough data | 8.2 (3029 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (2912 reviews) | 
| **Users and Permissions** | Not enough data | 8.3 (3013 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 

#### Social Management

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.6 (4388 reviews) | 
| **Social Publishing** | Not enough data | 8.9 (4428 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (3830 reviews) | 
| **Social Engagement** | Not enough data | 8.5 (4246 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 7.9 (2917 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.5 (2498 reviews) | 

#### Agentic AI - Social Media Management

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (1063 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (1053 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (1069 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (1046 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (1035 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (1036 reviews) | 
| **Decision Making** | Not enough data | 6.5 (1036 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **BrandMentions** | 9.0/10 | 269 |
| **Sprout Social** | 7.4/10 | 2221 |

#### Monitoring & Listening

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Social Measurement** | 8.9 (211 reviews) | 8.5 (1911 reviews) | 
| **Influencer Identification** | 9.2 (208 reviews) | 7.0 (1433 reviews) | 
| **Brand Monitoring** | 9.0 (189 reviews) | 8.1 (1238 reviews) | 
| **Keyword Tracking** | 9.1 (186 reviews) | 7.9 (1197 reviews) | 
| **Trend Analysis** | 8.7 (181 reviews) | 7.7 (1171 reviews) | 
| **Competitor Analysis** | 9.2 (181 reviews) | 7.8 (1195 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (168 reviews) | 6.4 (385 reviews) | 
| **Cross-system Integration** | 8.8 (173 reviews) | 6.5 (400 reviews) | 
| **Adaptive Learning** | 9.0 (173 reviews) | 6.4 (385 reviews) | 
| **Proactive Assistance** | 8.9 (174 reviews) | 6.4 (388 reviews) | 
| **Decision Making** | 9.1 (173 reviews) | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | 8.6 (211 reviews) | 7.5 (1215 reviews) | 
| **Social Reporting** | 9.1 (211 reviews) | 8.6 (2012 reviews) | 
| **Alerts and Notifications** | 8.9 (185 reviews) | 8.1 (1234 reviews) | 
| **Advanced Data Filtering** | 9.1 (183 reviews) | 7.8 (1132 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **BrandMentions** | 8.9/10 | 196 |
| **Sprout Social** | N/A | N/A |

#### Brand Signals

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Comparison** | 8.7 (168 reviews) | Not enough data | 
| **AI** | 8.9 (159 reviews) | Not enough data | 
| **Brand Health** | 8.9 (166 reviews) | Not enough data | 

#### Brand Analytics

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Trend Analysis** | 9.0 (168 reviews) | Not enough data | 
| **Tracking** | 8.8 (166 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **BrandMentions** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1636 |

#### Generative AI

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (866 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (851 reviews) | 

#### Process

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1472 reviews) | 
| **Tickets** | Not enough data | 7.9 (1249 reviews) | 
| **Macros** | Not enough data | 7.7 (1010 reviews) | 

#### Channels

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.9 (1525 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | BrandMentions | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1128 reviews) | 
| **Reporting** | Not enough data | 8.4 (1436 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (1):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to BrandMentions (1):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to Sprout Social (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | BrandMentions | Sprout Social | 
|---|---|---|
| **Small-Business** | 37.6% | 44.7% | 
| **Mid-Market** | 44.0% | 37.7% | 
| **Enterprise** | 18.4% | 17.6% | 

### By Industry

#### BrandMentions

- **Marketing and Advertising:** 20.1%
- **Computer Software:** 6.8%
- **Information Technology and Services:** 6.0%
- **Financial Services:** 5.6%
- **Real Estate:** 3.4%
- **Public Relations and Communications:** 2.1%
- **Food & Beverages:** 1.7%
- **Entertainment:** 1.7%
- **Electrical/Electronic Manufacturing:** 1.7%
- **Retail:** 1.7%
- **Other:** 49.1%

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to BrandMentions

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Awario](https://www.g2.com/products/awario/reviews) — 3.9/5 stars (48 reviews)
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- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7326 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)

### Alternatives to Sprout Social

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- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7326 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1110 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)

---
## Top Discussions

### BrandMentions

No discussions available for this product.

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandmentions-vs-sprout-social)