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Compare BrandMentions and Hootsuite 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
$99.00 Per Month
$199.00 1 user Per Month
BrandMentions
Star Rating
(257)4.9 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 Per Month
Browse all 3 pricing plansHootsuite
Star Rating
(6,694)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say BrandMentions stands out for its comprehensive monitoring capabilities, particularly with its "one clean dashboard" that consolidates various sources like Reddit threads and news articles. This feature makes community management feel more streamlined, as one user noted, "It makes community management feel less like 'whack-a-mole.'"
- Reviewers mention that Hootsuite's customer support is a significant advantage, with users expressing satisfaction with the assistance they receive. One user shared, "The customer support is also great," indicating that help is readily available when needed.
- According to verified reviews, BrandMentions shines in its AI-driven sentiment analysis, which allows users to track their brand and competitors effectively. A user remarked, "The AI sentiment analysis makes me look like I have a full PR team behind me," showcasing its value for those focused on brand reputation.
- G2 reviewers report that while Hootsuite has a robust feature set, some users find it challenging to customize to their specific workflows. This feedback suggests that while it offers many tools, there may be a learning curve for new users trying to optimize their experience.
- Users say BrandMentions provides excellent flexibility in web crawling, allowing it to find mentions in niche areas that other tools might overlook. One user praised, "The sheer flexibility in how it crawls the web," highlighting its effectiveness in uncovering valuable insights that can inform marketing strategies.
Pricing
Entry-Level Pricing
BrandMentions
STARTER
$99.00
Per Month
For small businesses looking to establish their brand presence.
- 15 keywords
- 5k mentions / mo
- 3 projects
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
BrandMentions
Free Trial is available
Hootsuite
Free Trial is available
Ratings
Meets Requirements
9.0
239
8.4
6,033
Ease of Use
9.3
239
8.6
6,109
Ease of Setup
9.3
223
8.7
3,896
Ease of Admin
9.0
72
8.6
2,548
Quality of Support
9.1
236
8.2
4,522
Has the product been a good partner in doing business?
8.9
73
8.6
2,320
Product Direction (% positive)
9.8
237
8.0
5,947
Features by Category
Social Analytics
Not enough data
7.5(won by default)
2146
Not enough data
7.9(won by default)
2352
Not enough data
8.6(won by default)
2481
Not enough data
7.4(won by default)
1812
Not enough data
7.4(won by default)
2037
Not enough data
7.6(won by default)
1486
Not enough data
7.5(won by default)
1447
Reports & Dashboards
Not enough data
8.1(won by default)
2388
Not enough data
8.3(won by default)
2362
Not enough data
8.4(won by default)
2326
Not enough data
7.1(won by default)
1388
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Content & Collaboration
Not enough data
9.0
2751
Not enough data
8.0
2571
Not enough data
8.0
2515
Not enough data
7.8
2397
Not enough data
8.2
2527
Not enough data
8.1
2521
Social Management
Not enough data
8.1
4482
Not enough data
8.9
4968
Not enough data
8.2
4479
Not enough data
8.4
4798
Not enough data
7.1
3471
Not enough data
8.0
2530
Not enough data
7.9
2149
Agentic AI - Social Media Management
Not enough data
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Platform Interoperability
Not enough data
7.7
562
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
667
Campaign Management
Not enough data
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Targeting
Not enough data
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Platform
Not enough data
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Monitoring & Listening
8.9
220
8.1
1910
9.1
218
7.2
1508
9.0
194
8.2
701
9.1
193
8.0
676
8.8
192
7.9
669
9.2
190
7.7
648
Agentic AI - Social Media Listening Tools
9.0
177
7.3
59
8.8
182
7.2
59
9.1
183
7.4
58
8.9
184
7.3
59
9.1
184
7.4
59
Data Management & Analysis
8.7
218
7.5
1356
9.2
218
8.1
1860
8.9
193
8.2
718
9.1
191
7.8
646
Brand Signals
8.8
177
Not enough data
8.9
170
Not enough data
8.9
175
Not enough data
Brand Analytics
9.0
177
Not enough data
8.8
175
Not enough data
Categories
Categories
Shared Categories
BrandMentions and Hootsuite are categorized as Social Media Listening Tools
Unique Categories
BrandMentions is categorized as Brand Intelligence
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Media Advertising
Reviews
Reviewers' Company Size
BrandMentions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.5%
Computer Software
9.1%
Information Technology and Services
7.5%
Financial Services
5.0%
Real Estate
3.3%
Other
55.6%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
BrandMentions has no discussions with answers
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
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