# BrandMentions vs Brandwatch Social Media Management Comparison - What are their main differences? 

At a Glance

Star Rating

**BrandMentions** [

4.9/5(242)

](https://www.g2.com/products/brandmentions/reviews#reviews)

**Brandwatch Social Media Management** [

4/5(983)

](https://www.g2.com/products/brandwatch-social-media-management/reviews#reviews)

Market Segments

**BrandMentions**
Mid-Market (43.6% of reviews)

**Brandwatch Social Media Management**
Mid-Market (39.5% of reviews)

Pros & Cons

**BrandMentions**
[
Ease of Use (97)
](https://www.g2.com/products/brandmentions/reviews?filters%5Bsentiment_snippet%5D=1946313&qs=pros-and-cons#reviews)[
Sentiment Analysis (92)
](https://www.g2.com/products/brandmentions/reviews?filters%5Bsentiment_snippet%5D=2237038&qs=pros-and-cons#reviews)[
Filtering Problems (26)
](https://www.g2.com/products/brandmentions/reviews?filters%5Bsentiment_snippet%5D=2237229&qs=pros-and-cons#reviews)[
Limited Customization (24)
](https://www.g2.com/products/brandmentions/reviews?filters%5Bsentiment_snippet%5D=2237253&qs=pros-and-cons#reviews)

**Brandwatch Social Media Management**
[
Ease of Use (70)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847090&qs=pros-and-cons#reviews)[
Post Scheduling (45)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847035&qs=pros-and-cons#reviews)[
Improvement Needed (31)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1845208&qs=pros-and-cons#reviews)[
Publishing Limitations (27)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847325&qs=pros-and-cons#reviews)

Entry-Level Pricing

**BrandMentions**
 **$99.00** Per Month

**Brandwatch Social Media Management**
 **Contact Us**

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that BrandMentions excels in **ease of use** , with users highlighting its intuitive interface and straightforward report building. This makes it a favorite for those looking to quickly analyze social media data without a steep learning curve.
- **Users say** Brandwatch Social Media Management offers a unique advantage with its ability to **post to multiple accounts simultaneously** , which many find to be a significant time-saver. This feature allows users to focus more on content quality rather than the logistics of posting.
- **According to verified reviews** , BrandMentions stands out for its **Automated AI Digests** , which provide clients with a comprehensive overview of brand health and influencer mentions. This feature has been praised as a game-changer for client reporting, making it easier to keep stakeholders informed.
- **Reviewers mention** that Brandwatch Social Media Management provides a centralized platform for managing various assets, allowing users to monitor engagement across multiple channels seamlessly. This capability is particularly beneficial for businesses with a diverse online presence.
- **G2 reviewers highlight** BrandMentions' superior **influencer identification** tools, which help users discover key creators and trends in their industry. This feature has proven invaluable for users looking to leverage influencer marketing effectively.
- **Users express concern** about Brandwatch Social Media Management's **support quality** , noting that while it has useful features, the support experience can sometimes fall short compared to the more responsive service offered by BrandMentions.

Pricing

Entry-Level Pricing

**BrandMentions**

BrandMentions

STARTER

$99.00

Per Month

For small businesses looking to establish their brand presence.

- 5 keywords
- 5k mentions / mo
- 3 projects

[Browse all 4 pricing plans](/products/brandmentions/pricing)

**Brandwatch Social Media Management**

Brandwatch Social Media Management

Full Suite

Contact Us

All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](/products/brandwatch-social-media-management/reviews)

Free Trial

**BrandMentions**

BrandMentions

Free Trial is available

**Brandwatch Social Media Management**

Brandwatch Social Media Management
No trial information available

Ratings

Meets Requirements

9.0

234

8.0

840

Ease of Use

9.3

234

8.3

847

Ease of Setup

9.3

218

8.2

565

Ease of Admin

9.0

68

8.4

500

Quality of Support

9.1

232

8.6

795

Has the product been a good partner in doing business?

8.9

69

8.5

489

Product Direction (% positive)

9.7

232

8.5

828

Features by Category

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Social Media Analytics[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

Not enough data

6.4

529

Social Analytics

Competitor Analysis

Not enough data

7.1(won by default)

355

Follower Analysis

Not enough data

7.4(won by default)

411

Post Performance

Not enough data

8.0(won by default)

439

Paid Campaign Tracking

Not enough data

6.8(won by default)

294

Attribution

Not enough data

6.7(won by default)

296

Hashtag Analytics

Not enough data

6.9(won by default)

152

Sentiment Analysis

Not enough data

6.7(won by default)

158

Lead Attribution

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Reports & Dashboards

Report Customizability

Not enough data

7.4(won by default)

434

Report Exporting

Not enough data

7.6(won by default)

431

Scalability

Not enough data

8.1(won by default)

428

White Label

Not enough data

6.5(won by default)

143

Customizable Reports

Not enough data

Not enough data

Agentic AI - Social Media Analytics

Autonomous Task Execution

Not enough data

4.8(won by default)

45

Cross-system Integration

Not enough data

4.8(won by default)

43

Adaptive Learning

Not enough data

4.7(won by default)

43

Proactive Assistance

Not enough data

4.7(won by default)

44

Decision Making

Not enough data

4.9(won by default)

44

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

Not enough data

6.7

721

Content & Collaboration

Content Calendar

Not enough data

8.4(won by default)

288

Content Library

Not enough data

7.4(won by default)

266

Shared Inbox

Not enough data

7.5(won by default)

260

Approval Workflows

Not enough data

7.9(won by default)

271

Users and Permissions

Not enough data

8.1(won by default)

277

Content Creation

Not enough data

7.6(won by default)

210

Image Library

Not enough data

Not enough data

Social Management

Social Analytics

Not enough data

7.6(won by default)

597

Social Publishing

Not enough data

8.3(won by default)

631

Campaign Optimization

Not enough data

7.7(won by default)

552

Multi-Account Management

Not enough data

8.2(won by default)

626

Social Ads

Not enough data

6.6(won by default)

409

Campaign Planning

Not enough data

7.0(won by default)

200

Hashtag Capabilites

Not enough data

6.7(won by default)

142

Multi-Campaign

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Agentic AI - Social Media Management

Autonomous Task Execution

Not enough data

5.0(won by default)

58

Multi-step Planning

Not enough data

5.0(won by default)

55

Cross-system Integration

Not enough data

5.0(won by default)

55

Adaptive Learning

Not enough data

4.9(won by default)

56

Natural Language Interaction

Not enough data

5.0(won by default)

56

Proactive Assistance

Not enough data

5.1(won by default)

56

Decision Making

Not enough data

5.1(won by default)

57

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social Media Listening Tools[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

9.0

269

6.6

514

Monitoring & Listening

Social Measurement

8.9(won by 1.0)

211

7.9

431

Influencer Identification

9.2(won by 2.4)

208

6.8

334

Brand Monitoring

9.0(won by 0.9)

190

8.1

125

Keyword Tracking

9.1(won by 1.2)

186

7.9

116

Trend Analysis

8.7(won by 1.1)

181

7.6

110

Competitor Analysis

9.2(won by 1.7)

181

7.5

110

Social Media Monitoring

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Impact Measurement

Not enough data

Not enough data

Agentic AI - Social Media Listening Tools

Autonomous Task Execution

8.9(won by 4.5)

168

4.4

24

Cross-system Integration

8.8(won by 3.9)

173

4.9

24

Adaptive Learning

9.0(won by 4.0)

173

5.0

24

Proactive Assistance

8.9(won by 3.8)

174

5.1

24

Decision Making

9.1(won by 4.2)

173

4.9

24

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Management & Analysis

Sentiment Analysis

8.6(won by 1.5)

211

7.1

388

Social Reporting

9.1(won by 1.4)

211

7.7

443

Alerts and Notifications

8.9(won by 1.3)

186

7.6

115

Advanced Data Filtering

9.1(won by 2.0)

183

7.1

112

Additional Functionality

Negative Feedback Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Audience Analytics

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Content Discovery

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Boolean Search

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Social Listening

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Brand Intelligence[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

8.9

195

Not enough data

Brand Signals

Comparison

8.7(won by default)

168

Not enough data

AI

8.9(won by default)

159

Not enough data

Brand Health

8.9(won by default)

166

Not enough data

Brand Analytics

Trend Analysis

9.0(won by default)

168

Not enough data

Tracking

8.8(won by default)

166

Not enough data

Reviews

Reviewers' Company Size

[![BrandMentions](https://images.g2crowd.com/uploads/product/hd_favicon/3bfa912fe3e984a502995b8686f951df/brandmentions.svg "BrandMentions")](https://www.g2.com/products/brandmentions/reviews)

BrandMentions

Small-Business(50 or fewer emp.)

38.1%

Mid-Market(51-1000 emp.)

43.6%

Enterprise(\> 1000 emp.)

18.2%

[![Brandwatch Social Media Management](https://images.g2crowd.com/uploads/product/hd_favicon/9be5a032e078f75f4ad0faa19cfbcd12/brandwatch-social-media-management.svg "Brandwatch Social Media Management")](https://www.g2.com/products/brandwatch-social-media-management/reviews)

Brandwatch Social Media Management

Small-Business(50 or fewer emp.)

33.1%

Mid-Market(51-1000 emp.)

39.5%

Enterprise(\> 1000 emp.)

27.4%

Small-Business

(50 or fewer emp.)

38.1%

33.1%

Mid-Market

(51-1000 emp.)

43.6%

39.5%

Enterprise

(\> 1000 emp.)

18.2%

27.4%

Reviewers' Industry

[![BrandMentions](https://images.g2crowd.com/uploads/product/hd_favicon/3bfa912fe3e984a502995b8686f951df/brandmentions.svg "BrandMentions")](https://www.g2.com/products/brandmentions/reviews)
BrandMentions

Marketing and Advertising

19.9%

Computer Software

6.8%

Information Technology and Services

5.9%

Financial Services

5.5%

Real Estate

3.4%

Other

58.5%

[![Brandwatch Social Media Management](https://images.g2crowd.com/uploads/product/hd_favicon/9be5a032e078f75f4ad0faa19cfbcd12/brandwatch-social-media-management.svg "Brandwatch Social Media Management")](https://www.g2.com/products/brandwatch-social-media-management/reviews)
Brandwatch Social Media Management

Marketing and Advertising

21.2%

Higher Education

5.3%

Automotive

4.1%

Non-Profit Organization Management

3.7%

Retail

3.4%

Other

62.4%

Alternatives

**BrandMentions Alternatives**

 ![Brandwatch Consumer Intelligence](https://images.g2crowd.com/uploads/product/hd_favicon/5117a24ef41c579d55a92924d8e09fed/brandwatch-consumer-intelligence.svg "Brandwatch Consumer Intelligence")

[
Brandwatch Consumer...
](/products/brandwatch-consumer-intelligence/reviews)

 ![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24")

[
Brand24
](/products/brand24/reviews)

 ![Mention](https://images.g2crowd.com/uploads/product/hd_favicon/1502380450/mention.svg "Mention")

[
Mention
](/products/mention/reviews)

 ![Awario](https://images.g2crowd.com/uploads/product/hd_favicon/10139ea254c70959de5cd1ca49ab8ff2/awario.svg "Awario")

[
Awario
](/products/awario/reviews)

**Brandwatch Social Media Management Alternatives**

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")

[
Meltwater
](/products/meltwater/reviews)

 ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social")

[
Sprinklr Social
](/products/sprinklr-social/reviews)

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