# Brandfolder vs OpenAsset Comparison

| | Brandfolder | OpenAsset | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 1,427 | 201 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Mid-Market (61.7% of reviews) | 
| **Entry Level Price** | Get a Free Quote https://brandfolder.com/quote | No pricing available | 

---
## Top Pros & Cons

### Brandfolder

Pros:
- Ease of Use (56 reviews)
- Asset Management (44 reviews)

Cons:
- Limited Customization (18 reviews)
- Expensive (17 reviews)

### OpenAsset

Pros:
- Ease of Use (16 reviews)
- Organization Efficiency (12 reviews)

Cons:
- Search Issues (5 reviews)
- Filter Issues (4 reviews)

---
## Ratings Comparison
| Rating | Brandfolder | OpenAsset | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1180 reviews) | 9.2 (185 reviews) | 
  | **Ease of Use** | 8.9 (1191 reviews) | 8.9 (188 reviews) | 
  | **Ease of Setup** | 8.2 (531 reviews) | 8.4 (133 reviews) | 
  | **Ease of Admin** | 8.5 (496 reviews) | 8.7 (115 reviews) | 
  | **Quality of Support** | 8.8 (853 reviews) | 9.4 (167 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (487 reviews) | 9.5 (114 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1154 reviews) | 9.4 (188 reviews) | 

---
## Pricing

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

### OpenAsset

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 8.4/10 | 1063 |
| **OpenAsset** | 8.7/10 | 178 |

#### Interface and Performance

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Import/Export** | 8.8 (855 reviews) ✓ Verified | 9.0 (172 reviews) ✓ Verified | 
| **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | 8.7 (167 reviews) ✓ Verified | 
| **Search** | 8.2 (931 reviews) ✓ Verified | 8.7 (173 reviews) ✓ Verified | 
| **File Preview** | 8.7 (946 reviews) ✓ Verified | 9.1 (172 reviews) ✓ Verified | 
| **Analytics** | 7.4 (298 reviews) | Feature Not Available | 

#### Asset Management

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **File Types** | 9.1 (898 reviews) ✓ Verified | 9.0 (167 reviews) ✓ Verified | 
| **Metadata** | 8.6 (691 reviews) ✓ Verified | 9.0 (160 reviews) ✓ Verified | 
| **File Transformation** | 8.5 (659 reviews) ✓ Verified | 8.9 (151 reviews) ✓ Verified | 
| **Versioning** | 8.5 (611 reviews) ✓ Verified | 8.4 (105 reviews) | 
| **Expiration** | 8.6 (573 reviews) ✓ Verified | 8.4 (96 reviews) | 
| **Watermark** | 8.1 (418 reviews) ✓ Verified | 8.0 (90 reviews) | 
| **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | 8.5 (136 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.4 (364 reviews) | 8.7 (106 reviews) | 

#### Media Types

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Video** | 8.6 (697 reviews) ✓ Verified | 8.2 (127 reviews) ✓ Verified | 
| **Audio** | 8.5 (530 reviews) ✓ Verified | 8.1 (99 reviews) ✓ Verified | 
| **Images** | 9.4 (952 reviews) ✓ Verified | 9.6 (167 reviews) ✓ Verified | 

#### Administration

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Workflow Management** | 8.4 (647 reviews) ✓ Verified | 8.7 (148 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | 8.8 (164 reviews) ✓ Verified | 
| **Brand Portal** | 8.8 (788 reviews) ✓ Verified | 8.7 (137 reviews) ✓ Verified | 
| **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | 8.7 (160 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | 8.6 (132 reviews) ✓ Verified | 

#### Agentic AI - Digital Asset Management

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Cross-system Integration** | 5.9 (45 reviews) | 9.7 (5 reviews) | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **OpenAsset** | 8.5/10 | 6 |

#### Content Protection

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Watermarking** | Not enough data | Not enough data | 
| **Location Control** | Not enough data | Not enough data | 
| **Expiration Management** | Not enough data | Not enough data | 
| **License Management** | Not enough data | 8.1 (6 reviews) | 
| **Subscription Managenent** | Not enough data | 8.3 (5 reviews) | 
| **Access Management** | Not enough data | 8.3 (6 reviews) | 
| **Usage Tracking** | Not enough data | 7.2 (6 reviews) | 
| **Password Protection** | Not enough data | 9.3 (5 reviews) | 

#### Content Type

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Document Protection** | Not enough data | 9.0 (5 reviews) | 
| **Media Protection** | Not enough data | 9.0 (5 reviews) | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 6.5/10 | 142 |
| **OpenAsset** | N/A | N/A |

#### Editing

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Photo editing** | 5.7 (131 reviews) | Not enough data | 
| **Resizing** | 7.1 (133 reviews) | Not enough data | 
| **Video editing** | 5.4 (128 reviews) | Not enough data | 
| **Integration with editing tools** | 5.7 (125 reviews) | Not enough data | 

#### Search

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Filtering** | 7.5 (134 reviews) | Not enough data | 
| **Pinned search** | 7.9 (133 reviews) | Not enough data | 
| **Auto tagging** | 6.6 (136 reviews) | Not enough data | 
| **Suggested search** | 6.7 (128 reviews) | Not enough data | 

#### Permissions

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Content expiration** | 7.7 (131 reviews) | Not enough data | 
| **Asset permissions** | 8.1 (132 reviews) | Not enough data | 
| **Access requests** | 7.9 (129 reviews) | Not enough data | 

#### Platform

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (130 reviews) | Not enough data | 
| **Collaboration** | 7.9 (131 reviews) | Not enough data | 
| **Templates** | 6.7 (126 reviews) | Not enough data | 

#### Agentic AI - Brand Asset Management

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (18 reviews) | Not enough data | 
| **Decision Making** | 5.6 (18 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Brandfolder (1):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)

**Unique to OpenAsset (1):** [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandfolder | OpenAsset | 
|---|---|---|
| **Small-Business** | 28.7% | 13.9% | 
| **Mid-Market** | 48.5% | 61.7% | 
| **Enterprise** | 22.8% | 24.4% | 

### By Industry

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 52.9%

#### OpenAsset

- **Architecture & Planning:** 55.2%
- **Construction:** 19.4%
- **Civil Engineering:** 13.4%
- **Mechanical or Industrial Engineering:** 3.0%
- **Marketing and Advertising:** 2.0%
- **Design:** 1.5%
- **Consulting:** 1.0%
- **Environmental Services:** 1.0%
- **Manufacturing:** 0.5%
- **Real Estate:** 0.5%
- **Other:** 2.5%

---
## Alternatives

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1767 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)

### Alternatives to OpenAsset

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1767 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Adobe Bridge](https://www.g2.com/products/adobe-bridge/reviews) — 4.3/5 stars (348 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (423 reviews)

---
## Top Discussions

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

### OpenAsset

- Title: [What is cloud based dam?](https://www.g2.com/discussions/what-is-cloud-based-dam) — 1 comment
  > **Top comment:** "Cloud Based Digital Asset Management"
- Title: [How much does OpenAsset cost?](https://www.g2.com/discussions/how-much-does-openasset-cost) — 1 comment
  > **Top comment:** "Depending on the option you want and integration with other software but it can be close to $8-10k per year. It's not cheap but if saves you from hiring..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-openasset)