# Brandfolder vs OpenAsset Comparison

---
## Frequently Asked Questions

### What is the difference between Brandfolder vs OpenAsset?

OpenAsset stands out from Brandfolder with a higher G2 rating, stronger support scores, and a top-cited strength in workflow efficiency, while Brandfolder is recognized for its asset management capabilities.

| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | [OpenAsset](https://www.g2.com/products/openasset/reviews) |
| --- | --- |
| 4.4/5 (1,428 reviews) | 4.7/5 (204 reviews) |
| Mid-Market | Mid-Market |
| 8.1 | 8.4 |
| 8.8 | 9.4 |
| Asset Management (44 all-time mentions) | Workflow Efficiency (7 all-time mentions) |



### How do the pricing models of Brandfolder and OpenAsset compare?

OpenAsset is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Brandfolder.

- **Brandfolder:** In recent reviews, many cite Brandfolder as expensive, with 17 all-time mentions of high cost and frustration over price increases and unclear plan differences.
- **OpenAsset:** Reviewers describe OpenAsset as competitively priced for its feature set, with positive sentiment around value and cost-effectiveness.
- **Switching reasons:** Recent Brandfolder reviewers mention exploring alternatives due to high renewal costs and dissatisfaction with pricing transparency.



### What are the best alternatives to Brandfolder and OpenAsset?

The top three alternatives to Brandfolder and OpenAsset are Bynder, Canto, and Acquia DAM (Widen).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1,428 reviews) | Mid-Market | Expensive, with 17 all-time mentions of high cost | Asset Management (44 all-time mentions) |
| [OpenAsset](https://www.g2.com/products/openasset/reviews) | 4.7/5 (204 reviews) | Mid-Market | Positive value sentiment in recent reviews | Workflow Efficiency (7 all-time mentions) |
| [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1,168 reviews) | Mid-Market | — | — |
| [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1,774 reviews) | Mid-Market | — | — |
| [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631 reviews) | Enterprise | — | — |



### Which Digital Asset Management features should I prioritize when comparing Brandfolder and OpenAsset?

Buyers comparing Brandfolder and OpenAsset should prioritize Search, Asset Organization, Integration Capabilities, Customer Support, and Pricing.

- **Search:** Brandfolder has 18 all-time mentions for easy search and 16 for search issues; OpenAsset has 12 all-time mentions for search functionality and 5 for search issues.
- **Asset Organization:** Brandfolder is cited for asset organization in 26 all-time mentions; OpenAsset for organization efficiency in 12 all-time mentions.
- **Integration Capabilities:** Brandfolder integrates with Smartsheet (20 all-time mentions) and Canva (10); OpenAsset integrates with Deltek Vantagepoint (3).
- **Customer Support:** Brandfolder scores 8.8, OpenAsset 9.4 on Quality of Support.
- **Pricing:** Brandfolder has 17 all-time mentions of being expensive; OpenAsset receives positive value sentiment in recent reviews.



### What are the pros and cons of Brandfolder vs OpenAsset?

Brandfolder’s headline strength is asset management, while OpenAsset excels in workflow efficiency and customer support.

- **Brandfolder strengths:** Asset Management (44 all-time mentions), Ease of Use (56), Sharing Ease (32), Content Management (31), Asset Organization (26), Easy Search (18).
- **Brandfolder trade-offs:** Expensive (17 all-time mentions), Search Issues (16), Tagging Issues (16), Search Difficulties (15), complex taxonomy and onboarding, and support turnover in recent reviews.
- **OpenAsset strengths:** Workflow Efficiency (7 all-time mentions), Ease of Use (16), Organization Efficiency (12), Search Functionality (12), AI Features (7), Customer Support (6), Easy Setup (7).
- **OpenAsset trade-offs:** Search Issues (5 all-time mentions), manual tagging can be time-consuming, and some reviewers note initial setup can be tedious for large asset libraries.



### Is Brandfolder or OpenAsset better for small businesses?

OpenAsset is the better fit for small businesses, with reviewers highlighting its ease of setup and positive value sentiment.

- **Brandfolder:** Largest segment is Mid-Market; small-business reviewers mention high cost and onboarding complexity as challenges.
- **OpenAsset:** Largest segment is Mid-Market; small-business reviewers cite easy setup, intuitive interface, and strong support as advantages.



### Which Digital Asset Management platform has better integrations?

Brandfolder is favored for integrations, with more reviewer-cited third-party connections and higher mention counts.

- **Brandfolder:** Integrates with Smartsheet (20 all-time mentions), Canva (10), and PrintUI (4), with reviewers appreciating the Canva and Smartsheet connections.
- **OpenAsset:** Integrates with Deltek Vantagepoint (3), with reviewers noting its usefulness for AEC workflows.



### How do Brandfolder and OpenAsset compare on customer support?

OpenAsset leads Brandfolder on Quality of Support by 0.6 points, with a score of 9.4 versus 8.8.

- **Brandfolder:** Reviewers report mixed support experiences, with some citing slow or unresponsive service and frequent account rep turnover, but others noting quick bug fixes and helpful onboarding.
- **OpenAsset:** Reviewers consistently praise responsive, knowledgeable support teams, fast resolution times, and proactive customer success outreach.



### Which is easier to implement, Brandfolder or OpenAsset?

OpenAsset and Brandfolder are near parity on Ease of Setup, with scores of 8.4 and 8.1 respectively.

- **Brandfolder:** Reviewers describe setup as straightforward for most, though some cite onboarding complexity and the need for documentation to maximize value.
- **OpenAsset:** Reviewers highlight intuitive setup, strong onboarding support, and guidance from customer success, with some noting that large asset migrations require upfront organization.



### Which product has better Search?

OpenAsset is favored for Search, with more consistent positive sentiment and fewer search-related issues than Brandfolder.

- **Brandfolder:** Easy Search (18 all-time mentions), but also 16 all-time mentions of search issues and 15 of search difficulties; reviewers note that search can be unintuitive or require multiple attempts.
- **OpenAsset:** Search Functionality (12 all-time mentions), Easy Search (10), and AI Features (7); reviewers consistently praise the AI search and keyword taxonomy, with fewer negative mentions (5 all-time) about search quirks.



| | Brandfolder | OpenAsset | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 1,428 | 204 | 

---
## Top Pros & Cons

### Brandfolder

Pros:
- Ease of Use (56 reviews)
- Asset Management (44 reviews)

Cons:
- Expensive (17 reviews)
- Search Issues (16 reviews)

### OpenAsset

Pros:
- Ease of Use (16 reviews)
- Organization Efficiency (12 reviews)

Cons:
- Search Issues (5 reviews)
- Filter Issues (4 reviews)

---
## Ratings Comparison
| Rating | Brandfolder | OpenAsset | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1181 reviews) | 9.1 (187 reviews) | 
  | **Ease of Use** | 8.9 (1192 reviews) | 8.9 (191 reviews) | 
  | **Ease of Setup** | 8.1 (532 reviews) | 8.4 (136 reviews) | 
  | **Ease of Admin** | 8.5 (497 reviews) | 8.7 (115 reviews) | 
  | **Quality of Support** | 8.8 (854 reviews) | 9.4 (169 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (488 reviews) | 9.5 (114 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1155 reviews) | 9.4 (190 reviews) | 

---
## Pricing

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

### OpenAsset

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 8.4/10 | 1064 |
| **OpenAsset** | 8.7/10 | 181 |

#### Interface and Performance

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Import/Export** | 8.8 (855 reviews) ✓ Verified | 8.9 (173 reviews) ✓ Verified | 
| **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | 8.7 (169 reviews) ✓ Verified | 
| **Search** | 8.2 (931 reviews) ✓ Verified | 8.7 (174 reviews) ✓ Verified | 
| **File Preview** | 8.7 (946 reviews) ✓ Verified | 9.1 (173 reviews) ✓ Verified | 
| **Analytics** | 7.4 (298 reviews) | Feature Not Available | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **File Types** | 9.1 (898 reviews) ✓ Verified | 8.9 (169 reviews) ✓ Verified | 
| **Metadata** | 8.6 (691 reviews) ✓ Verified | 9.0 (161 reviews) ✓ Verified | 
| **File Transformation** | 8.5 (659 reviews) ✓ Verified | 8.9 (152 reviews) ✓ Verified | 
| **Versioning** | 8.5 (611 reviews) ✓ Verified | 8.4 (105 reviews) | 
| **Expiration** | 8.6 (573 reviews) ✓ Verified | 8.4 (96 reviews) | 
| **Watermark** | 8.1 (418 reviews) ✓ Verified | 8.0 (90 reviews) | 
| **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | 8.5 (136 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.4 (364 reviews) | 8.7 (106 reviews) | 

#### Media Types

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Video** | 8.6 (697 reviews) ✓ Verified | 8.2 (127 reviews) ✓ Verified | 
| **Audio** | 8.5 (530 reviews) ✓ Verified | 8.1 (99 reviews) ✓ Verified | 
| **Images** | 9.4 (952 reviews) ✓ Verified | 9.6 (168 reviews) ✓ Verified | 

#### Administration

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Workflow Management** | 8.4 (647 reviews) ✓ Verified | 8.7 (148 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | 8.8 (165 reviews) ✓ Verified | 
| **Brand Portal** | 8.8 (789 reviews) ✓ Verified | 8.7 (137 reviews) ✓ Verified | 
| **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | 8.7 (163 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | 8.6 (132 reviews) ✓ Verified | 
| **CMS Integration** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Cross-system Integration** | 5.9 (45 reviews) | 9.7 (5 reviews) | 

#### Additional Functionality

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **File Conversion** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Asset Sharing** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Asset Categorization** | Not enough data | Not enough data | 
| **Image Recognition** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Watermarking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **OpenAsset** | 8.5/10 | 6 |

#### Content Protection

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Watermarking** | Not enough data | Not enough data | 
| **Location Control** | Not enough data | Not enough data | 
| **Expiration Management** | Not enough data | Not enough data | 
| **License Management** | Not enough data | 8.1 (6 reviews) | 
| **Subscription Managenent** | Not enough data | 8.3 (5 reviews) | 
| **Access Management** | Not enough data | 8.3 (6 reviews) | 
| **Usage Tracking** | Not enough data | 7.2 (6 reviews) | 
| **Password Protection** | Not enough data | 9.3 (5 reviews) | 
| **Digital Distribution Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Usage Tracking/Analytics** | Not enough data | Not enough data | 
| **Digital Watermarking** | Not enough data | Not enough data | 

#### Content Type

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Document Protection** | Not enough data | 9.0 (5 reviews) | 
| **Media Protection** | Not enough data | 9.0 (5 reviews) | 
| **Software Application Protection** | Not enough data | Not enough data | 
| **Image Protection** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Copy/Save/Print Restrictions** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Screen Capture Restrictions** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multiple Format Support** | Not enough data | Not enough data | 
| **Access Revocation** | Not enough data | Not enough data | 
| **Offline DRM** | Not enough data | Not enough data | 
| **IP Restriction** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 6.5/10 | 142 |
| **OpenAsset** | N/A | N/A |

#### Editing

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Photo editing** | 5.7 (131 reviews) | Not enough data | 
| **Resizing** | 7.1 (133 reviews) | Not enough data | 
| **Video editing** | 5.4 (128 reviews) | Not enough data | 
| **Integration with editing tools** | 5.7 (125 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 

#### Search

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Filtering** | 7.5 (134 reviews) | Not enough data | 
| **Pinned search** | 7.9 (133 reviews) | Not enough data | 
| **Auto tagging** | 6.6 (136 reviews) | Not enough data | 
| **Suggested search** | 6.7 (128 reviews) | Not enough data | 

#### Permissions

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Content expiration** | 7.7 (131 reviews) | Not enough data | 
| **Asset permissions** | 8.1 (132 reviews) | Not enough data | 
| **Access requests** | 7.9 (129 reviews) | Not enough data | 

#### Platform

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (130 reviews) | Not enough data | 
| **Collaboration** | 7.9 (131 reviews) | Not enough data | 
| **Templates** | 6.7 (126 reviews) | Not enough data | 

#### Agentic AI - Brand Asset Management

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (18 reviews) | Not enough data | 
| **Decision Making** | 5.6 (18 reviews) | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | OpenAsset | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Multiple Output Formats** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Artwork Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Fulfillment Distribution** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Content Scheduling** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Storytelling** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Brandfolder (1):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)

**Unique to OpenAsset (1):** [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandfolder | OpenAsset | 
|---|---|---|
| **Small-Business** | 28.7% | 13.7% | 
| **Mid-Market** | 48.5% | 62.3% | 
| **Enterprise** | 22.8% | 24.0% | 

### By Industry

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 53.0%

#### OpenAsset

- **Architecture & Planning:** 54.9%
- **Construction:** 19.1%
- **Civil Engineering:** 13.2%
- **Mechanical or Industrial Engineering:** 2.9%
- **Marketing and Advertising:** 2.0%
- **Consulting:** 1.5%
- **Design:** 1.5%
- **Graphic Design:** 1.0%
- **Environmental Services:** 1.0%
- **Manufacturing:** 0.5%
- **Other:** 2.5%

---
## Alternatives

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1815 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1183 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (473 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (408 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (330 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (216 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (329 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)

### Alternatives to OpenAsset

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1183 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1815 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (473 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Adobe Bridge](https://www.g2.com/products/adobe-bridge/reviews) — 4.3/5 stars (349 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (408 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (897 reviews)
- [Kontainer](https://www.g2.com/products/kontainer/reviews) — 4.5/5 stars (352 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (693 reviews)

---
## Top Discussions

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

### OpenAsset

- Title: [What is cloud based dam?](https://www.g2.com/discussions/what-is-cloud-based-dam) — 1 comment
  > **Top comment:** "Cloud Based Digital Asset Management"
- Title: [How much does OpenAsset cost?](https://www.g2.com/discussions/how-much-does-openasset-cost) — 1 comment
  > **Top comment:** "Depending on the option you want and integration with other software but it can be close to $8-10k per year. It's not cheap but if saves you from hiring..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-openasset)