# Brandfolder vs Frame.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandfolder excels in organization and asset management, with users appreciating its ability to store reusable assets for non-creative team members. This feature allows for a high level of control without constant oversight, making it a favorite for teams needing to distribute branded templates efficiently.
- **Users say** Frame.io shines in collaboration, particularly for video projects. Reviewers highlight its straightforward upload process and the ability to communicate effectively between editors and other teams, ensuring high standards are met. The platform's capability to highlight specific moments in videos and leave direct comments enhances the collaborative experience.
- **According to verified reviews** , Brandfolder's overall user satisfaction is notably higher, reflected in its G2 Score. Users frequently mention how easy it is to share collateral and assets with colleagues, which contributes to a more organized workflow compared to Frame.io.
- **Reviewers mention** that while both platforms are user-friendly, Brandfolder's setup process can be slightly more challenging. Users have noted that Frame.io offers a smoother onboarding experience, which may appeal to smaller teams or those new to digital asset management.
- **G2 reviewers highlight** the quality of support provided by Brandfolder, with many users praising its responsiveness and helpfulness. In contrast, while Frame.io also receives positive feedback for support, some users feel it could be improved, particularly in addressing specific technical issues.
- **Users report** that Brandfolder is particularly well-suited for mid-market companies, as it caters to a broader range of asset management needs. Frame.io, on the other hand, is favored by small businesses, with users appreciating its focus on video content and the ability to handle non-web video codecs efficiently.



| | Brandfolder | Frame.io | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,427 | 191 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Small-Business (60.7% of reviews) | 
| **Entry Level Price** | Get a Free Quote https://brandfolder.com/quote | Contact Us | 

---
## Top Pros & Cons

### Brandfolder

Pros:
- Ease of Use (56 reviews)
- Asset Management (44 reviews)

Cons:
- Limited Customization (18 reviews)
- Expensive (17 reviews)

### Frame.io

Pros:
- Ease of Use (64 reviews)
- Easy Sharing (36 reviews)

Cons:
- Slow Performance (20 reviews)
- Subscription Cost (16 reviews)

---
## Ratings Comparison
| Rating | Brandfolder | Frame.io | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1180 reviews) | 8.8 (72 reviews) | 
  | **Ease of Use** | 8.9 (1191 reviews) | 8.9 (132 reviews) | 
  | **Ease of Setup** | 8.2 (531 reviews) | 8.7 (91 reviews) | 
  | **Ease of Admin** | 8.5 (496 reviews) | 8.1 (6 reviews) | 
  | **Quality of Support** | 8.8 (853 reviews) | 8.4 (55 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (487 reviews) | 8.3 (6 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1154 reviews) | 9.2 (73 reviews) | 

---
## Pricing

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

### Frame.io

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Us

Description: Industry-leading security, scalability, and admin controls.

Key Features:
- Everything in Team
- Custom members and storage
- Single sign-on

[Browse all 4 editions](https://www.g2.com/products/frame-io/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Cloud Content Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Frame.io** | 10.0/10 | 6 |

#### File Management

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Device Syncing** | Not enough data | Not enough data | 
| **Web Interface** | Not enough data | Not enough data | 
| **File Type Support** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Mobile Apps** | Not enough data | Not enough data | 

#### Agentic AI - Cloud Content Collaboration

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Collaboration

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **File following** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | 10.0 (5 reviews) | 
| **Simultaneously Editing** | Not enough data | Not enough data | 
| **Change Tracking / Audit Logs** | Not enough data | Not enough data | 

#### Administration

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **User and Role Management** | Not enough data | Not enough data | 
| **Policies and Controls** | Not enough data | Not enough data | 
| **Device Management** | Not enough data | Not enough data | 
| **Storage Limits** | Not enough data | Not enough data | 
| **Storage Zones** | Not enough data | Not enough data | 
| **Security** | Not enough data | Not enough data | 

#### Platform

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Auditing** | Not enough data | Not enough data | 
| **System of Record Integration** | Not enough data | Not enough data | 
| **APIs** | Not enough data | Not enough data | 

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 8.4/10 | 1063 |
| **Frame.io** | N/A | N/A |

#### Interface and Performance

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Import/Export** | 8.8 (855 reviews) ✓ Verified | Not enough data | 
| **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.2 (931 reviews) ✓ Verified | Not enough data | 
| **File Preview** | 8.7 (946 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 7.4 (298 reviews) | Not enough data | 

#### Asset Management

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **File Types** | 9.1 (898 reviews) ✓ Verified | Not enough data | 
| **Metadata** | 8.6 (691 reviews) ✓ Verified | Not enough data | 
| **File Transformation** | 8.5 (659 reviews) ✓ Verified | Not enough data | 
| **Versioning** | 8.5 (611 reviews) ✓ Verified | Not enough data | 
| **Expiration** | 8.6 (573 reviews) ✓ Verified | Not enough data | 
| **Watermark** | 8.1 (418 reviews) ✓ Verified | Not enough data | 
| **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | Not enough data | 
| **Brand Guidelines** | 8.4 (364 reviews) | Not enough data | 

#### Media Types

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Video** | 8.6 (697 reviews) ✓ Verified | Not enough data | 
| **Audio** | 8.5 (530 reviews) ✓ Verified | Not enough data | 
| **Images** | 9.4 (952 reviews) ✓ Verified | Not enough data | 

#### Administration

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Workflow Management** | 8.4 (647 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | Not enough data | 
| **Brand Portal** | 8.8 (788 reviews) ✓ Verified | Not enough data | 
| **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | Not enough data | 
| **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Cross-system Integration** | 5.9 (45 reviews) | Not enough data | 

### Video CMS

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Frame.io** | 7.3/10 | 49 |

#### Customization

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Branding** | Not enough data | 8.6 (22 reviews) | 
| **Customizable Thumbnails** | Not enough data | 8.2 (22 reviews) | 
| **Custom Metadata** | Not enough data | 8.3 (20 reviews) | 
| **Annotations** | Not enough data | 8.8 (30 reviews) | 

#### Organization

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Availability Scheduling** | Not enough data | 7.6 (16 reviews) | 
| **Workflows** | Not enough data | 8.0 (28 reviews) | 
| **Playlists** | Not enough data | 7.5 (17 reviews) | 
| **Deep Search** | Not enough data | 7.2 (19 reviews) | 
| **Analytics** | Not enough data | 6.5 (18 reviews) | 
| **Permissions** | Not enough data | 8.3 (27 reviews) | 

#### Agentic AI - Video CMS

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 5.6 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 5.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (6 reviews) | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Frame.io** | N/A | N/A |

#### Content Protection

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Watermarking** | Not enough data | Not enough data | 
| **Location Control** | Not enough data | Not enough data | 
| **Expiration Management** | Not enough data | Not enough data | 
| **License Management** | Not enough data | Not enough data | 
| **Subscription Managenent** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Usage Tracking** | Not enough data | Not enough data | 
| **Password Protection** | Not enough data | Not enough data | 

#### Content Type

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Document Protection** | Not enough data | Not enough data | 
| **Media Protection** | Not enough data | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 6.5/10 | 142 |
| **Frame.io** | N/A | N/A |

#### Editing

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Photo editing** | 5.7 (131 reviews) | Not enough data | 
| **Resizing** | 7.1 (133 reviews) | Not enough data | 
| **Video editing** | 5.4 (128 reviews) | Not enough data | 
| **Integration with editing tools** | 5.7 (125 reviews) | Not enough data | 

#### Search

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Filtering** | 7.5 (134 reviews) | Not enough data | 
| **Pinned search** | 7.9 (133 reviews) | Not enough data | 
| **Auto tagging** | 6.6 (136 reviews) | Not enough data | 
| **Suggested search** | 6.7 (128 reviews) | Not enough data | 

#### Permissions

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Content expiration** | 7.7 (131 reviews) | Not enough data | 
| **Asset permissions** | 8.1 (132 reviews) | Not enough data | 
| **Access requests** | 7.9 (129 reviews) | Not enough data | 

#### Platform

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (130 reviews) | Not enough data | 
| **Collaboration** | 7.9 (131 reviews) | Not enough data | 
| **Templates** | 6.7 (126 reviews) | Not enough data | 

#### Agentic AI - Brand Asset Management

| Feature | Brandfolder | Frame.io | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (18 reviews) | Not enough data | 
| **Decision Making** | 5.6 (18 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Brandfolder (1):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)

**Unique to Frame.io (3):** [Video CMS Software](https://www.g2.com/categories/video-cms), [Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration), [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandfolder | Frame.io | 
|---|---|---|
| **Small-Business** | 28.7% | 60.7% | 
| **Mid-Market** | 48.5% | 22.7% | 
| **Enterprise** | 22.8% | 16.6% | 

### By Industry

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 52.9%

#### Frame.io

- **Marketing and Advertising:** 22.0%
- **Media Production:** 18.0%
- **Information Technology and Services:** 5.3%
- **Higher Education:** 4.7%
- **Motion Pictures and Film:** 4.7%
- **Design:** 4.7%
- **Animation:** 4.0%
- **Entertainment:** 4.0%
- **Broadcast Media:** 3.3%
- **Computer Software:** 2.7%
- **Other:** 26.7%

---
## Alternatives

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1758 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1131 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (627 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (212 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)

### Alternatives to Frame.io

- [iconik](https://www.g2.com/products/iconik/reviews) — 4.6/5 stars (24 reviews)
- [Ziflow](https://www.g2.com/products/ziflow/reviews) — 4.5/5 stars (938 reviews)
- [Wistia](https://www.g2.com/products/wistia/reviews) — 4.6/5 stars (1084 reviews)
- [Loom](https://www.g2.com/products/atlassian-loom/reviews) — 4.7/5 stars (2404 reviews)
- [Zight](https://www.g2.com/products/zight/reviews) — 4.6/5 stars (1233 reviews)
- [Vidyard](https://www.g2.com/products/vidyard/reviews) — 4.5/5 stars (831 reviews)
- [Filestage](https://www.g2.com/products/filestage/reviews) — 4.6/5 stars (242 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1131 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1758 reviews)
- [Hippo Video](https://www.g2.com/products/hippo-video-hippo-video/reviews) — 4.5/5 stars (736 reviews)

---
## Top Discussions

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

### Frame.io

- Title: [What is Frame.io used for?](https://www.g2.com/discussions/what-is-frame-io-used-for) — 2 comments, 1 upvote
  > **Top comment:** "<p>For us it's a reliable video and photo content review platform as well as the approved project download point for clients and broadcasters alike.</p>"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-frame-io)