# Brandfolder, Confluence vs Acquia DAM (Widen) Comparison

| | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,427 | 4,357 | 628 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Mid-Market (48.3% of reviews) | Enterprise (48.3% of reviews) | 
| **Entry Level Price** | Get a Free Quote https://brandfolder.com/quote | Free 10 Users Per Month | Free Trial 50 Users Per Year | 

---
## Top Pros & Cons

### Brandfolder

Pros:
- Ease of Use (56 reviews)
- Asset Management (44 reviews)

Cons:
- Limited Customization (18 reviews)
- Expensive (17 reviews)

### Confluence

Pros:
- Ease of Use (299 reviews)
- Team Collaboration (212 reviews)

Cons:
- Not Intuitive (84 reviews)
- Slow Performance (83 reviews)

### Acquia DAM (Widen)

Pros:
- Ease of Use (39 reviews)
- Asset Management (31 reviews)

Cons:
- Missing Features (13 reviews)
- Confusion (9 reviews)

---
## Ratings Comparison
| Rating | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (1180 reviews) | 8.5 (3690 reviews) | 8.8 (527 reviews) | 
  | **Ease of Use** | 8.9 (1191 reviews) | 8.0 (3740 reviews) | 8.6 (529 reviews) | 
  | **Ease of Setup** | 8.2 (531 reviews) | 8.3 (1230 reviews) | 7.9 (323 reviews) | 
  | **Ease of Admin** | 8.5 (496 reviews) | 8.0 (902 reviews) | 8.3 (331 reviews) | 
  | **Quality of Support** | 8.8 (853 reviews) | 8.1 (2529 reviews) | 9.0 (479 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (487 reviews) | 8.5 (817 reviews) | 9.3 (324 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1154 reviews) | 7.5 (3622 reviews) | 9.1 (512 reviews) | 

---
## Pricing

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

### Confluence

#### Entry-Level Pricing

Plan: Free

Price: Free 10 Users Per Month

Description: Free forever for 10 users

Key Features:
- Pages & Spaces
- Organize & connect work with databases
- Hundreds of templates

[Browse all 4 editions](https://www.g2.com/products/confluence/pricing)

#### Free Trial

Yes

### Acquia DAM (Widen)

#### Entry-Level Pricing

Plan: Workgroup DAM

Price: Free Trial 50 Users Per Year

Description: For departments and small businesses. 
Up to 50 users of any type.

Key Features:
- Assets
- Insights
- Portals

[Browse all 3 editions](https://www.g2.com/products/acquia-dam-widen/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 8.4/10 | 1063 |
| **Confluence** | N/A | N/A |
| **Acquia DAM (Widen)** | 8.5/10 | 469 |

#### Interface and Performance

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Import/Export** | 8.8 (855 reviews) ✓ Verified | Not enough data | 8.7 (421 reviews) ✓ Verified | 
| **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | Not enough data | 8.3 (429 reviews) ✓ Verified | 
| **Search** | 8.2 (931 reviews) ✓ Verified | Not enough data | 8.6 (452 reviews) ✓ Verified | 
| **File Preview** | 8.7 (946 reviews) ✓ Verified | Not enough data | 8.7 (440 reviews) ✓ Verified | 
| **Analytics** | 7.4 (298 reviews) | Not enough data | 7.4 (106 reviews) | 

#### Asset Management

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **File Types** | 9.1 (898 reviews) ✓ Verified | Not enough data | 9.0 (435 reviews) ✓ Verified | 
| **Metadata** | 8.6 (691 reviews) ✓ Verified | Not enough data | 9.0 (426 reviews) ✓ Verified | 
| **File Transformation** | 8.5 (659 reviews) ✓ Verified | Not enough data | 8.7 (389 reviews) ✓ Verified | 
| **Versioning** | 8.5 (611 reviews) ✓ Verified | Not enough data | 8.9 (364 reviews) ✓ Verified | 
| **Expiration** | 8.6 (573 reviews) ✓ Verified | Not enough data | 8.8 (368 reviews) ✓ Verified | 
| **Watermark** | 8.1 (418 reviews) ✓ Verified | Not enough data | 8.1 (192 reviews) ✓ Verified | 
| **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | Not enough data | 8.5 (287 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.4 (364 reviews) | Not enough data | 8.3 (105 reviews) | 

#### Media Types

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Video** | 8.6 (697 reviews) ✓ Verified | Not enough data | 8.8 (368 reviews) ✓ Verified | 
| **Audio** | 8.5 (530 reviews) ✓ Verified | Not enough data | 8.8 (272 reviews) ✓ Verified | 
| **Images** | 9.4 (952 reviews) ✓ Verified | Not enough data | 9.4 (437 reviews) ✓ Verified | 

#### Administration

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Workflow Management** | 8.4 (647 reviews) ✓ Verified | Not enough data | 8.5 (314 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | Not enough data | 8.7 (401 reviews) ✓ Verified | 
| **Brand Portal** | 8.8 (788 reviews) ✓ Verified | Not enough data | 8.6 (368 reviews) ✓ Verified | 
| **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | Not enough data | 8.0 (245 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | Not enough data | 7.9 (187 reviews) ✓ Verified | 

#### Agentic AI - Digital Asset Management

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Cross-system Integration** | 5.9 (45 reviews) | Not enough data | 6.9 (24 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Confluence** | N/A | N/A |
| **Acquia DAM (Widen)** | 5.4/10 | 25 |

#### Authoring Tools

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 6.3 (15 reviews) | 
| **HTML5 Authoring** | Not enough data | Not enough data | 4.9 (13 reviews) | 
| **Automated Ad Creation** | Not enough data | Not enough data | 5.2 (14 reviews) | 
| **Lanugage Translation** | Not enough data | Not enough data | 4.8 (14 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 5.6 (14 reviews) | 
| **A/B Testing ** | Not enough data | Not enough data | 5.1 (14 reviews) | 

#### Publishing Tools

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 5.1 (12 reviews) | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 4.8 (11 reviews) | 
| **Campaign Scheduling** | Not enough data | Not enough data | 4.7 (12 reviews) | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Confluence** | N/A | N/A |
| **Acquia DAM (Widen)** | 8.0/10 | 21 |

#### Data Management

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Collection** | Not enough data | Not enough data | 8.5 (19 reviews) | 
| **Cleansing** | Not enough data | Not enough data | 6.4 (11 reviews) | 
| **Classification** | Not enough data | Not enough data | 7.5 (17 reviews) | 
| **Access Rights** | Not enough data | Not enough data | 8.6 (17 reviews) | 
| **Versioning** | Not enough data | Not enough data | 8.9 (16 reviews) | 
| **Publication** | Not enough data | Not enough data | 7.9 (17 reviews) | 
| **Digital Assets** | Not enough data | Not enough data | 9.4 (19 reviews) | 

#### Optimization

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Data Quality** | Not enough data | Not enough data | 8.9 (17 reviews) | 
| **Workflows** | Not enough data | Not enough data | 7.6 (18 reviews) | 
| **Localization** | Not enough data | Not enough data | 7.5 (17 reviews) | 

#### Analytics

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Compliance** | Not enough data | Not enough data | Feature Not Available | 
| **KPIs** | Not enough data | Not enough data | 6.7 (12 reviews) | 
| **Performance** | Not enough data | Not enough data | 8.0 (18 reviews) | 

### Knowledge Base

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Confluence** | 8.3/10 | 1091 |
| **Acquia DAM (Widen)** | N/A | N/A |

#### Knowledge Pages

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Templates** | Not enough data | 8.5 (794 reviews) | Not enough data | 
| **In-Content Feedback** | Not enough data | 8.5 (740 reviews) | Not enough data | 
| **Versioning and Version History** | Not enough data | 8.9 (801 reviews) | Not enough data | 
| **Decision Trees** | Not enough data | 8.3 (659 reviews) | Not enough data | 
| **Duplicate Detection** | Not enough data | 7.8 (441 reviews) | Not enough data | 
| **Content Editor** | Not enough data | 8.6 (537 reviews) | Not enough data | 

#### Knowledge Dissemination

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Page Analytics** | Not enough data | 8.3 (674 reviews) | Not enough data | 
| **Permissions** | Not enough data | 8.6 (791 reviews) | Not enough data | 
| **Knowledge Sharing** | Not enough data | 9.2 (901 reviews) | Not enough data | 
| **Notifications** | Not enough data | 8.6 (796 reviews) | Not enough data | 
| **Advanced Search** | Not enough data | 8.1 (494 reviews) | Not enough data | 
| **Browser Extension** | Not enough data | 7.8 (423 reviews) | Not enough data | 
| **Organization** | Not enough data | 8.7 (559 reviews) | Not enough data | 
| **Other Integrations** | Not enough data | 8.5 (524 reviews) | Not enough data | 
| **Knowledge Integrations** | Not enough data | 8.5 (451 reviews) | Not enough data | 

#### Agentic AI - Knowledge Base

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | 7.7 (178 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.6 (179 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.5 (178 reviews) | Not enough data | 

### Unified Workspaces

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Confluence** | 8.5/10 | 77 |
| **Acquia DAM (Widen)** | N/A | N/A |

#### Login Options 

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Single Sign-On (SSO)** | Not enough data | 9.5 (59 reviews) | Not enough data | 
| **Password Saver** | Not enough data | 8.7 (43 reviews) | Not enough data | 

#### Productivity

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Email Client** | Not enough data | 7.9 (39 reviews) | Not enough data | 
| **Split Screen** | Not enough data | 8.3 (43 reviews) | Not enough data | 
| **Activity Feed** | Not enough data | 8.5 (42 reviews) | Not enough data | 
| **Virtual Assistant** | Not enough data | 8.1 (44 reviews) | Not enough data | 
| **Analytics and Reporting** | Not enough data | 8.4 (45 reviews) | Not enough data | 

#### Customization 

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Custom Workflows** | Not enough data | 8.4 (47 reviews) | Not enough data | 
| **Multiple Workspaces** | Not enough data | 9.1 (47 reviews) | Not enough data | 
| **Custom Application Integration** | Not enough data | 8.6 (42 reviews) | Not enough data | 

#### Agentic AI - Unified Workspaces

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (37 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.2 (41 reviews) | Not enough data | 

### Work Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Confluence** | 8.6/10 | 100 |
| **Acquia DAM (Widen)** | N/A | N/A |

#### Automation

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Workflows** | Not enough data | 8.8 (60 reviews) | Not enough data | 
| **Customization** | Not enough data | 8.8 (59 reviews) | Not enough data | 
| **Data repository** | Not enough data | 8.8 (65 reviews) | Not enough data | 

#### Administration

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Permissions** | Not enough data | 8.8 (60 reviews) | Not enough data | 
| **Procedures** | Not enough data | 8.6 (57 reviews) | Not enough data | 
| **Remote Work** | Not enough data | 9.2 (57 reviews) | Not enough data | 

#### Project management

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Task Prioritization** | Not enough data | 9.0 (59 reviews) | Not enough data | 
| **Dependencies** | Not enough data | 8.6 (58 reviews) | Not enough data | 
| **Planning** | Not enough data | 8.9 (60 reviews) | Not enough data | 
| **Views** | Not enough data | 8.8 (59 reviews) | Not enough data | 
| **Scheduling** | Not enough data | 8.6 (55 reviews) | Not enough data | 
| **Critical Path** | Not enough data | 8.1 (54 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.7 (61 reviews) | Not enough data | 

#### Workload

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Resource Allocation** | Not enough data | 8.2 (54 reviews) | Not enough data | 
| **Workspace** | Not enough data | 8.6 (57 reviews) | Not enough data | 
| **Configuration** | Not enough data | 8.8 (57 reviews) | Not enough data | 
| **Insights** | Not enough data | 8.4 (57 reviews) | Not enough data | 

#### Communication & Collaboration

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Communication Channels** | Not enough data | 8.8 (56 reviews) | Not enough data | 
| **Document Management** | Not enough data | 9.3 (70 reviews) | Not enough data | 
| **Collaboration** | Not enough data | 9.2 (71 reviews) | Not enough data | 

#### Cost Management

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Project Budgeting** | Not enough data | 8.0 (55 reviews) | Not enough data | 
| **Time & Expense** | Not enough data | 8.1 (54 reviews) | Not enough data | 
| **Profitability** | Not enough data | 8.0 (53 reviews) | Not enough data | 

#### Integration

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Front Office** | Not enough data | 8.4 (52 reviews) | Not enough data | 
| **Back Office** | Not enough data | 8.2 (55 reviews) | Not enough data | 
| **External data** | Not enough data | 8.2 (55 reviews) | Not enough data | 

#### Generative AI

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 8.4 (57 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 8.4 (56 reviews) | Not enough data | 

#### Agentic AI - Work Management

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (50 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.0 (52 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.1 (52 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 8.3 (52 reviews) | Not enough data | 

### Project Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Confluence** | 8.5/10 | 130 |
| **Acquia DAM (Widen)** | N/A | N/A |

#### Communication

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Chat** | Not enough data | 7.4 (65 reviews) | Not enough data | 
| **Discussions** | Not enough data | 8.7 (68 reviews) | Not enough data | 
| **External** | Not enough data | 8.0 (65 reviews) | Not enough data | 
| **Feedback** | Not enough data | 8.3 (72 reviews) | Not enough data | 
| **Announcements** | Not enough data | 8.5 (69 reviews) | Not enough data | 

#### Content & Documents

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **File Sharing** | Not enough data | 9.0 (77 reviews) | Not enough data | 
| **Notes** | Not enough data | 9.0 (75 reviews) | Not enough data | 
| **Search** | Not enough data | 8.6 (77 reviews) | Not enough data | 
| **Versioning** | Not enough data | 9.0 (74 reviews) | Not enough data | 

#### Controls

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Custom Views** | Not enough data | 8.4 (65 reviews) | Not enough data | 
| **Followers** | Not enough data | 8.5 (66 reviews) | Not enough data | 
| **User Management** | Not enough data | 8.8 (68 reviews) | Not enough data | 
| **Calendars** | Not enough data | 8.2 (64 reviews) | Not enough data | 
| **Public Sharing** | Not enough data | 8.5 (66 reviews) | Not enough data | 

#### Project Management

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Task Management** | Not enough data | 8.4 (70 reviews) | Not enough data | 
| **Planning** | Not enough data | 8.7 (68 reviews) | Not enough data | 
| **Visibility** | Not enough data | 9.0 (69 reviews) | Not enough data | 
| **Integration** | Not enough data | 9.2 (75 reviews) | Not enough data | 

#### Remote Collaboration

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Alignment** | Not enough data | 9.0 (67 reviews) | Not enough data | 
| **Accountability** | Not enough data | 8.9 (66 reviews) | Not enough data | 
| **Connectivity** | Not enough data | 8.7 (67 reviews) | Not enough data | 
| **Offline Mode** | Not enough data | 7.5 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (72 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 8.2 (70 reviews) | Not enough data | 

#### Agentic AI - Project Collaboration

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | 7.6 (63 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.9 (62 reviews) | Not enough data | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Confluence** | N/A | N/A |
| **Acquia DAM (Widen)** | 7.4/10 | 10 |

#### Content Protection

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Watermarking** | Not enough data | Not enough data | 5.0 (5 reviews) | 
| **Location Control** | Not enough data | Not enough data | 5.6 (6 reviews) | 
| **Expiration Management** | Not enough data | Not enough data | 9.0 (7 reviews) | 
| **License Management** | Not enough data | Not enough data | 8.5 (8 reviews) | 
| **Subscription Managenent** | Not enough data | Not enough data | 6.2 (7 reviews) | 
| **Access Management** | Not enough data | Not enough data | 7.5 (8 reviews) | 
| **Usage Tracking** | Not enough data | Not enough data | 8.1 (9 reviews) | 
| **Password Protection** | Not enough data | Not enough data | 7.7 (8 reviews) | 

#### Content Type

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Document Protection** | Not enough data | Not enough data | 7.9 (7 reviews) | 
| **Media Protection** | Not enough data | Not enough data | 7.9 (7 reviews) | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 6.5/10 | 142 |
| **Confluence** | N/A | N/A |
| **Acquia DAM (Widen)** | 6.7/10 | 38 |

#### Editing

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Photo editing** | 5.7 (131 reviews) | Not enough data | 5.8 (32 reviews) | 
| **Resizing** | 7.1 (133 reviews) | Not enough data | 7.1 (35 reviews) | 
| **Video editing** | 5.4 (128 reviews) | Not enough data | 5.6 (30 reviews) | 
| **Integration with editing tools** | 5.7 (125 reviews) | Not enough data | 6.3 (30 reviews) | 

#### Search

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Filtering** | 7.5 (134 reviews) | Not enough data | 8.4 (34 reviews) | 
| **Pinned search** | 7.9 (133 reviews) | Not enough data | 7.5 (32 reviews) | 
| **Auto tagging** | 6.6 (136 reviews) | Not enough data | 6.4 (30 reviews) | 
| **Suggested search** | 6.7 (128 reviews) | Not enough data | 7.0 (33 reviews) | 

#### Permissions

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Content expiration** | 7.7 (131 reviews) | Not enough data | 8.5 (34 reviews) | 
| **Asset permissions** | 8.1 (132 reviews) | Not enough data | 8.5 (34 reviews) | 
| **Access requests** | 7.9 (129 reviews) | Not enough data | 8.1 (33 reviews) | 

#### Platform

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Customizable brand guidelines** | 7.4 (130 reviews) | Not enough data | 7.4 (31 reviews) | 
| **Collaboration** | 7.9 (131 reviews) | Not enough data | 7.5 (31 reviews) | 
| **Templates** | 6.7 (126 reviews) | Not enough data | 6.5 (32 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.4 (19 reviews) | Not enough data | 5.8 (6 reviews) | 
| **Multi-step Planning** | 5.3 (19 reviews) | Not enough data | 5.6 (6 reviews) | 
| **Cross-system Integration** | 5.3 (19 reviews) | Not enough data | 6.1 (6 reviews) | 
| **Adaptive Learning** | 5.2 (18 reviews) | Not enough data | 5.0 (5 reviews) | 
| **Proactive Assistance** | 5.1 (18 reviews) | Not enough data | 5.8 (6 reviews) | 
| **Decision Making** | 5.6 (18 reviews) | Not enough data | 5.8 (6 reviews) | 

### Markup Software

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Confluence** | N/A | N/A |
| **Acquia DAM (Widen)** | N/A | N/A |

#### Annotation Tools - Markup Software

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Text Annotations** | Not enough data | Not enough data | Not enough data | 
| **Video Annotations** | Not enough data | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | Not enough data | 
| **Image Annotations** | Not enough data | Not enough data | Not enough data | 

#### Collaboration - Markup Software

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Real-Time Editing** | Not enough data | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | Not enough data | 
| **Commenting** | Not enough data | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | Not enough data | 

#### Security - Markup Software

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Password Protection** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 

### IT Documentation

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Confluence** | 8.3/10 | 220 |
| **Acquia DAM (Widen)** | N/A | N/A |

#### Management and Discovery - IT Documentation

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Search and Indexing** | Not enough data | 8.3 (186 reviews) | Not enough data | 
| **Version Control** | Not enough data | 8.5 (189 reviews) | Not enough data | 
| **Access and Permissions** | Not enough data | 8.5 (189 reviews) | Not enough data | 

#### Operations - IT Documentation

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Integrations** | Not enough data | 8.5 (190 reviews) | Not enough data | 
| **Automation** | Not enough data | 8.0 (181 reviews) | Not enough data | 
| **Reporting** | Not enough data | 8.2 (179 reviews) | Not enough data | 

### Knowledge Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Confluence** | N/A | N/A |
| **Acquia DAM (Widen)** | N/A | N/A |

#### Knowledge Base

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Q & A** | Not enough data | Not enough data | Not enough data | 
| **Link Sharing** | Not enough data | Not enough data | Not enough data | 
| **Searchable** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Verification** | Not enough data | Not enough data | Not enough data | 
| **Role-Based Permission** | Not enough data | Not enough data | Not enough data | 
| **Public vs Private** | Not enough data | Not enough data | Not enough data | 

#### Content

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Trackable Analytics** | Not enough data | Not enough data | Not enough data | 
| **Import** | Not enough data | Not enough data | Not enough data | 
| **File Viewing** | Not enough data | Not enough data | Not enough data | 
| **Update Notifications** | Not enough data | Not enough data | Not enough data | 

#### Communication

| Feature | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Social Features** | Not enough data | Not enough data | Not enough data | 
| **Tagging ** | Not enough data | Not enough data | Not enough data | 
| **Upload ** | Not enough data | Not enough data | Not enough data | 
| **Comments** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Brandfolder (2):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)

**Unique to Confluence (5):** [Project Collaboration Software](https://www.g2.com/categories/project-collaboration), [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software), [Unified Workspaces Software](https://www.g2.com/categories/unified-workspaces), [Work Management Software](https://www.g2.com/categories/work-management), [IT Documentation Software](https://www.g2.com/categories/it-documentation)

**Unique to Acquia DAM (Widen) (6):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm), [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Markup Software](https://www.g2.com/categories/markup-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandfolder | Confluence | Acquia DAM (Widen) | 
|---|---|---|---|
| **Small-Business** | 28.7% | 18.3% | 14.1% | 
| **Mid-Market** | 48.5% | 48.3% | 37.5% | 
| **Enterprise** | 22.8% | 33.4% | 48.3% | 

### By Industry

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 52.9%

#### Confluence

- **Computer Software:** 20.9%
- **Information Technology and Services:** 19.6%
- **Internet:** 6.3%
- **Financial Services:** 5.5%
- **Marketing and Advertising:** 4.4%
- **Hospital & Health Care:** 2.4%
- **Telecommunications:** 2.2%
- **Higher Education:** 2.1%
- **Retail:** 2.0%
- **Insurance:** 1.6%
- **Other:** 33.1%

#### Acquia DAM (Widen)

- **Marketing and Advertising:** 8.1%
- **Consumer Goods:** 5.0%
- **Higher Education:** 4.3%
- **Apparel & Fashion:** 4.0%
- **Non-Profit Organization Management:** 3.8%
- **Retail:** 3.3%
- **Information Technology and Services:** 3.0%
- **Computer Software:** 2.8%
- **Food & Beverages:** 2.6%
- **Electrical/Electronic Manufacturing:** 2.6%
- **Other:** 60.4%

---
## Alternatives

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1767 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)

### Alternatives to Confluence

- [Slack](https://www.g2.com/products/slack/reviews) — 4.5/5 stars (39065 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12461 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4531 reviews)
- [Bitrix24](https://www.g2.com/products/bitrix24/reviews) — 4.1/5 stars (608 reviews)
- [Document360](https://www.g2.com/products/document360/reviews) — 4.7/5 stars (519 reviews)
- [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15399 reviews)
- [Progress Podio](https://www.g2.com/products/progress-podio/reviews) — 4.2/5 stars (518 reviews)
- [Asana](https://www.g2.com/products/asana/reviews) — 4.4/5 stars (13649 reviews)
- [Notion](https://www.g2.com/products/notion/reviews) — 4.6/5 stars (11912 reviews)
- [Guru](https://www.g2.com/products/guru/reviews) — 4.7/5 stars (2317 reviews)

### Alternatives to Acquia DAM (Widen)

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1767 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Wiredrive](https://www.g2.com/products/wiredrive/reviews) — 4.3/5 stars (253 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (295 reviews)

---
## Top Discussions

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

### Confluence

- Title: [What is confluence tool used for?](https://www.g2.com/discussions/what-is-confluence-tool-used-for) — 6 comments
  > **Top comment:** "In short, it is a tool to collaborate on content across an organization, track changes/workflows for policies and procedures, and even act as an internal..."
- Title: [How is Confluence being utilized to improve knowledge management and collaboration in remote work environments?](https://www.g2.com/discussions/how-is-confluence-being-utilized-to-improve-knowledge-management-and-collaboration-in-remote-work-environments) — 3 comments, 1 upvote
  > **Top comment:** "In my opinion the possibility of sharing and editing knowledge easily is a main power here. Every who has rights to editing files could easy correct them and..."
- Title: [What is Confluence used for?](https://www.g2.com/discussions/what-is-confluence-used-for) — 3 comments, 1 upvote
  > **Top comment:** "Documentation, Internal knowledge base, blog posts."
- Title: [What are the characteristics of confluence?](https://www.g2.com/discussions/what-are-the-characteristics-of-confluence) — 3 comments
  > **Top comment:** "It's a helpful tool for documentation, summaries, and collaboration. Information is organized and surfaced in a comprehensive (but not overwhelming) format...."
- Title: [Uses for Confluence?](https://www.g2.com/discussions/uses-for-confluence) — 3 comments, 1 upvote
  > **Top comment:** "Yes we use it. We have an internal intranet on sharepoint but we use confluence for all our development documentation because it has its tight integration..."

### Acquia DAM (Widen)

- Title: [Is there a way to tag files with certain keywords?](https://www.g2.com/discussions/is-there-a-way-to-tag-files-with-certain-keywords) — 3 comments, 2 upvotes
  > **Top comment:** "Yes. There is an open text field to add any specific keywords you want to be able to search. There is also an option to create specific fields to choose from..."
- Title: [How does digital asset management work?](https://www.g2.com/discussions/how-does-digital-asset-management-work) — 1 comment
  > **Top comment:** "Imagine having a shared folder where you can track who does what to the files. You can share and track downloads as well as views as if you would be using..."
- Title: [How much does widen cost?](https://www.g2.com/discussions/how-much-does-widen-cost) — 1 comment
  > **Top comment:** "We pay $36,000 per year for the Widen DAM."
- Title: [Do you work with companies when there will be new administrators, so that the handoff is smooth?](https://www.g2.com/discussions/do-you-work-with-companies-when-there-will-be-new-administrators-so-that-the-handoff-is-smooth) — 1 comment, 1 upvote
  > **Top comment:** "When I became the new administrator for our Collective, I became aware of the guidelines and practices in place at that time. I worked closely with the..."
- Title: [What does the Widen implementation and customer experience look like?](https://www.g2.com/discussions/implementation-and-customer-experience) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "to include: implementation, training, help desk, consulting, account management, best practices webinars and seminars, online user community and live annual..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-confluence-vs-acquia-dam-widen)