# Brandfolder vs Cloudinary Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandfolder excels in user experience, with many users appreciating its intuitive interface for accessing and downloading assets. One user mentioned, "It's my go-to place to quickly find the latest images, templates, and brand guidelines without worrying if the files are up to date."
- **Users say** that Cloudinary offers robust features for image transformation, which many find particularly useful. A reviewer highlighted, "I really appreciate Cloudinary's feature that allows me to test transformations, which I find very handy," showcasing its strength in handling large files and complex transformations.
- **According to verified reviews** , Brandfolder stands out for its organizational capabilities, with users noting the ease of searching and accessing a single source for all digital assets. One user stated, "It offers awesome features for digital asset management ensuring we have a single source where all our assets can be accessed."
- **Reviewers mention** that Cloudinary's pricing model is appealing, especially for small businesses, as it offers a free plan with the option to purchase upgrades as needed. A user remarked, "The free plan offers a lot and being able to purchase upgrades or credits whenever I need them is super convenient."
- **G2 reviewers highlight** that Brandfolder has a slight edge in ease of use, with a score that reflects its user-friendly design. Users appreciate the straightforward navigation, making it easy to find the latest iterations of forms and documents, as one user noted, "Makes a huge difference to know that I have the latest iteration of forms, documents and images to utilize."
- **Users report** that while Cloudinary has strong image handling capabilities, it faces challenges in areas like workflow management and integration with creative software. A reviewer pointed out, "Having all of our assets stored in one easily accessible and searchable place" is crucial, indicating that while Cloudinary is effective, it may not fully meet all organizational needs compared to Brandfolder.



| | Brandfolder | Cloudinary | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,427 | 173 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Small-Business (48.0% of reviews) | 
| **Entry Level Price** | Get a Free Quote https://brandfolder.com/quote | $224.00 | 

---
## Top Pros & Cons

### Brandfolder

Pros:
- Ease of Use (95 reviews)
- Asset Management (70 reviews)

Cons:
- Expensive (27 reviews)
- Search Difficulties (24 reviews)

### Cloudinary

Pros:
- Ease of Use (71 reviews)
- Image Management (43 reviews)

Cons:
- Poor Navigation (22 reviews)
- Expensive (21 reviews)

---
## Ratings Comparison
| Rating | Brandfolder | Cloudinary | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1180 reviews) | 9.1 (139 reviews) | 
  | **Ease of Use** | 8.9 (1191 reviews) | 8.3 (139 reviews) | 
  | **Ease of Setup** | 8.2 (531 reviews) | 8.6 (110 reviews) | 
  | **Ease of Admin** | 8.5 (496 reviews) | 8.1 (54 reviews) | 
  | **Quality of Support** | 8.8 (853 reviews) | 8.5 (111 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (487 reviews) | 8.8 (54 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1154 reviews) | 8.6 (133 reviews) | 

---
## Pricing

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

### Cloudinary

#### Entry-Level Pricing

Plan: Advanced

Price: $224.00

Description: Engaging visual experiences with advanced features.

Key Features:
- Custom domain (CNAME) support
- Optional HTTPS SSL Certificate
- Authentication Options

[Browse all 6 editions](https://www.g2.com/products/cloudinary/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 8.4/10 | 1063 |
| **Cloudinary** | 7.8/10 | 91 |

#### Interface and Performance

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Import/Export** | 8.8 (855 reviews) ✓ Verified | 8.6 (83 reviews) | 
| **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | 7.9 (87 reviews) | 
| **Search** | 8.2 (931 reviews) ✓ Verified | 8.0 (85 reviews) | 
| **File Preview** | 8.7 (946 reviews) ✓ Verified | 8.4 (82 reviews) | 
| **Analytics** | 7.4 (298 reviews) | 7.0 (84 reviews) | 

#### Asset Management

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **File Types** | 9.1 (898 reviews) ✓ Verified | 9.1 (85 reviews) | 
| **Metadata** | 8.6 (691 reviews) ✓ Verified | 8.2 (84 reviews) | 
| **File Transformation** | 8.5 (659 reviews) ✓ Verified | 8.8 (88 reviews) | 
| **Versioning** | 8.5 (611 reviews) ✓ Verified | 7.7 (82 reviews) | 
| **Expiration** | 8.6 (573 reviews) ✓ Verified | 7.2 (78 reviews) | 
| **Watermark** | 8.1 (418 reviews) ✓ Verified | 7.0 (78 reviews) | 
| **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | 7.2 (73 reviews) | 
| **Brand Guidelines** | 8.4 (364 reviews) | 7.1 (75 reviews) | 

#### Media Types

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Video** | 8.6 (697 reviews) ✓ Verified | 8.0 (74 reviews) | 
| **Audio** | 8.5 (530 reviews) ✓ Verified | 7.0 (72 reviews) | 
| **Images** | 9.4 (952 reviews) ✓ Verified | 9.5 (84 reviews) | 

#### Administration

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Workflow Management** | 8.4 (647 reviews) ✓ Verified | 7.5 (78 reviews) | 
| **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | 7.7 (81 reviews) | 
| **Brand Portal** | 8.8 (788 reviews) ✓ Verified | 7.4 (77 reviews) | 
| **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | 7.0 (71 reviews) | 
| **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | 7.4 (75 reviews) | 

#### Agentic AI - Digital Asset Management

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Cross-system Integration** | 5.9 (45 reviews) | 7.0 (35 reviews) | 

### Video Hosting

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Cloudinary** | 6.6/10 | 20 |

#### Hosting

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Video player** | Not enough data | 7.8 (19 reviews) | 
| **Profile channel** | Not enough data | 6.5 (17 reviews) | 
| **Live streaming** | Not enough data | 5.0 (16 reviews) | 

#### Management

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Video management** | Not enough data | 7.8 (17 reviews) | 
| **Distribution** | Not enough data | 8.5 (17 reviews) | 
| **Private upload** | Not enough data | 7.6 (17 reviews) | 
| **Collaboration** | Not enough data | 6.5 (17 reviews) | 

#### Marketing

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Monetization** | Not enough data | 5.9 (16 reviews) | 
| **Engagement tools** | Not enough data | 5.8 (16 reviews) | 
| **SEO** | Not enough data | 7.0 (17 reviews) | 
| **Social sharing** | Not enough data | 6.0 (16 reviews) | 

#### Insights

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Analytics** | Not enough data | 6.9 (16 reviews) | 
| **Integrations** | Not enough data | 7.3 (17 reviews) | 

#### Generative AI

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **AI Text-to-Image** | Not enough data | 4.9 (18 reviews) | 
| **AI Text-to-Video** | Not enough data | Feature Not Available | 
| **AI Text-to-3D** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Content organization** | Not enough data | 7.3 (18 reviews) | 
| **Video editing** | Not enough data | 5.9 (17 reviews) | 
| **Analytics** | Not enough data | 6.9 (16 reviews) | 
| **User engagement** | Not enough data | 6.3 (15 reviews) | 
| **Integrations** | Not enough data | 6.4 (16 reviews) | 
| **Live streaming** | Not enough data | 5.4 (16 reviews) | 

#### Security

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Encoding and transcoding** | Not enough data | 7.9 (18 reviews) | 
| **Security and privacy** | Not enough data | 7.9 (18 reviews) | 

#### Agentic AI - Video Hosting

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.5 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 5.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Video Platform as a Service (VPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Cloudinary** | 8.2/10 | 13 |

#### API Features

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Live Chat** | Not enough data | Feature Not Available | 
| **Screen Sharing** | Not enough data | Feature Not Available | 
| **Subtitles and Closed Captions** | Not enough data | 7.6 (11 reviews) | 
| **Custom Video Player** | Not enough data | 8.8 (12 reviews) | 
| **Live Simulcasting** | Not enough data | 8.2 (10 reviews) | 

#### Security and Compliance

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Encryption** | Not enough data | 8.5 (12 reviews) | 
| **Watermarking** | Not enough data | 8.8 (11 reviews) | 
| **HIPAA Compliance** | Not enough data | 7.0 (10 reviews) | 
| **GDPR Compliance** | Not enough data | 8.5 (12 reviews) | 

### Image Optimization

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Cloudinary** | 8.0/10 | 64 |

#### Technical Features

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **No-Code Integration** | Not enough data | 7.3 (59 reviews) | 
| **Reporting and Analytics** | Not enough data | 7.0 (59 reviews) | 

#### Optimization Features

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **GIF Compression** | Not enough data | 8.3 (57 reviews) | 
| **Lazy Loading** | Not enough data | 8.3 (61 reviews) | 

#### Content Delivery Network (CDN) Type

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **CDN Agnostic** | Not enough data | 7.8 (56 reviews) | 
| **CDN Provider** | Not enough data | 8.7 (57 reviews) | 
| **Third Party CDN** | Not enough data | 8.4 (52 reviews) | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 6.5/10 | 142 |
| **Cloudinary** | N/A | N/A |

#### Editing

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Photo editing** | 5.7 (131 reviews) | Not enough data | 
| **Resizing** | 7.1 (133 reviews) | Not enough data | 
| **Video editing** | 5.4 (128 reviews) | Not enough data | 
| **Integration with editing tools** | 5.7 (125 reviews) | Not enough data | 

#### Search

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Filtering** | 7.5 (134 reviews) | Not enough data | 
| **Pinned search** | 7.9 (133 reviews) | Not enough data | 
| **Auto tagging** | 6.6 (136 reviews) | Not enough data | 
| **Suggested search** | 6.7 (128 reviews) | Not enough data | 

#### Permissions

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Content expiration** | 7.7 (131 reviews) | Not enough data | 
| **Asset permissions** | 8.1 (132 reviews) | Not enough data | 
| **Access requests** | 7.9 (129 reviews) | Not enough data | 

#### Platform

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (130 reviews) | Not enough data | 
| **Collaboration** | 7.9 (131 reviews) | Not enough data | 
| **Templates** | 6.7 (126 reviews) | Not enough data | 

#### Agentic AI - Brand Asset Management

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (18 reviews) | Not enough data | 
| **Decision Making** | 5.6 (18 reviews) | Not enough data | 

### Photo Editing

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Cloudinary** | N/A | N/A |

#### Generative AI

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **AI Text-to-Image** | Not enough data | Feature Not Available | 
| **AI Text-to-3D** | Not enough data | Feature Not Available | 

#### Agentic AI - Photo Editing

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Content Moderation Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Cloudinary** | N/A | N/A |

#### Moderation - Content Moderation Tools

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Text Moderation** | Not enough data | Not enough data | 
| **User Violation Enforcement** | Not enough data | Not enough data | 
| **Audio Moderation** | Not enough data | Not enough data | 
| **Image/Video Moderation** | Not enough data | Not enough data | 

#### Platform - Content Moderation Tools

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Toxicity Detection** | Not enough data | Not enough data | 
| **Custom AI Model** | Not enough data | Not enough data | 
| **Analytics and Reporting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 

#### Agentic AI - Content Moderation Tools

| Feature | Brandfolder | Cloudinary | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Brandfolder (1):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)

**Unique to Cloudinary (5):** [Video Platform as a Service (VPaaS) Software](https://www.g2.com/categories/video-platform-as-a-service-vpaas), [Image Optimization Software](https://www.g2.com/categories/image-optimization), [Video Hosting Platforms](https://www.g2.com/categories/video-hosting-platforms), [Photo Editing Software](https://www.g2.com/categories/photo-editing), [Content Moderation Tools Software](https://www.g2.com/categories/content-moderation-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandfolder | Cloudinary | 
|---|---|---|
| **Small-Business** | 28.7% | 48.0% | 
| **Mid-Market** | 48.5% | 28.0% | 
| **Enterprise** | 22.8% | 24.0% | 

### By Industry

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 52.9%

#### Cloudinary

- **Retail:** 10.8%
- **Leisure, Travel & Tourism:** 6.8%
- **Computer Software:** 6.1%
- **Marketing and Advertising:** 6.1%
- **Information Technology and Services:** 5.4%
- **Real Estate:** 3.4%
- **Commercial Real Estate:** 3.4%
- **Online Media:** 3.4%
- **Events Services:** 2.7%
- **Entertainment:** 2.7%
- **Other:** 49.3%

---
## Alternatives

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1754 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1130 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (626 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (347 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (212 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)

### Alternatives to Cloudinary

- [ImageKit](https://www.g2.com/products/imagekit/reviews) — 4.7/5 stars (300 reviews)
- [Vimeo](https://www.g2.com/products/vimeo/reviews) — 4.3/5 stars (723 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1130 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Gumlet](https://www.g2.com/products/gumlet/reviews) — 4.7/5 stars (356 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1754 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (626 reviews)
- [Wistia](https://www.g2.com/products/wistia/reviews) — 4.6/5 stars (1084 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (347 reviews)

---
## Top Discussions

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

### Cloudinary

- Title: [Is Cloudinary free to use?](https://www.g2.com/discussions/is-cloudinary-free-to-use) — 1 comment
  > **Top comment:** "At some extent, Yes. It offer 25000 transformations for free for a month. And 25 GB of media storage for free."
- Title: [What is RES Cloudinary?](https://www.g2.com/discussions/what-is-res-cloudinary) — 1 comment *(includes official response)*
  > **Top comment:** "Cloudinary incorporates robust Content Delivery Network (CDN) features to efficiently distribute media assets across the web. With strategically located edge..."
- Title: [Is Cloudinary a database?](https://www.g2.com/discussions/is-cloudinary-a-database) — 1 comment *(includes official response)*
  > **Top comment:** "No, Cloudinary is a cloud-based service that manages media assets, such as images and videos, for websites and apps. Cloudinary's servers handle the upload,..."
- Title: [What is Cloudinary used for?](https://www.g2.com/discussions/what-is-cloudinary-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Cloudinary is a cloud-based platform that helps users manage images and videos for websites and mobile apps. It allows users to upload, store, manipulate,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-cloudinary)