Link copied to clipboard # Brandfolder vs Cloudinary Comparison - What are their main differences? Share [ Export ](/compare/brandfolder/cloudinary/export.csv) BrandfolderCloudinary[+ Add Product](#) Pricing **Brandfolder** Free Trial **Contact vendor for details** · Premium **Contact vendor for details** · Enterprise **Cloudinary** Free Trial **$0.00** Flat Rate Per Month · Free **$89.00** 2 account Per Month · Plus (Most Popular) **$224.00** 1 account Per Month · Advanced **Contact Vendor for Pricing** · Enterprise (Digital Asset Management) Show more **Pricing Insights** from reviews Perceived Cost **Brandfolder** $$$$$ **Cloudinary** $$$$$ Average Discount **Brandfolder** 10%3% more **Cloudinary** 7% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Brandfolder** 6 months Based on 100 responses **Cloudinary** 6 months Based on 100 responses Return on Investment **Brandfolder** 6 months Based on 100 responses **Cloudinary** 6 months Based on 100 responses ![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder") ![Cloudinary](https://images.g2crowd.com/uploads/product/hd_favicon/30efab8cee0a62e74c7f99af82db02c2/cloudinary.svg "Cloudinary") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Brandfolder** Ease of Use (95) Asset Management (70) Expensive (27) Search Difficulties (24) **Cloudinary** Ease of Use (71) Image Management (43) Poor Navigation (22) Expensive (21) Integrations **Brandfolder** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7fe3ac866a6ee2c8e79ddc61b45ae7d2/adobe-illustrator.png "Product Avatar Image") Illustrator ](https://www.g2.com/products/adobe-illustrator/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b63a01034ac032eb534b8ffbbe659987/adobe-indesign.png "Product Avatar Image") Adobe InDesign ](https://www.g2.com/products/adobe-indesign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d6021e1f6253f85ed0eb22a67eb101b/adobe-photoshop.png "Product Avatar Image") Photoshop ](https://www.g2.com/products/adobe-photoshop/reviews)[ View all ](https://www.g2.com/products/brandfolder/integrations) **Cloudinary** Not enough data Screenshots **Brandfolder** ![Brandfolder screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/86458/new-belgium-screenshot-8f9d0b508a94cf29bead3c9bed42532447c730fdbada3d2885a0805e98d50d4a.png) **Cloudinary** ![Cloudinary screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/106874/c-auto-transformations-thumb.jpg) **Ratings** from reviews Meets Requirements **Brandfolder** **8.9** /10 Based on 1,187 responses **Cloudinary** **9.0** /10 Based on 180 responses Ease of Use **Brandfolder** **8.9** /10 Based on 1,198 responses **Cloudinary** **8.4** /10 Based on 182 responses Ease of Setup **Brandfolder** **8.2** /10 Based on 536 responses **Cloudinary** **8.6** /10 Based on 146 responses Ease of Admin **Brandfolder** **8.5** /10 Based on 498 responses **Cloudinary** **8.2** /10 Based on 61 responses Quality of Support **Brandfolder** **8.8** /10 Based on 857 responses **Cloudinary** **8.5** /10 Based on 141 responses Has the product been a good partner in doing business? **Brandfolder** **8.7** /10 Based on 489 responses **Cloudinary** **8.7** /10 Based on 61 responses Product Direction (% positive) **Brandfolder** **8.3** /10 Based on 1,161 responses **Cloudinary** **8.5** /10 Based on 171 responses **Features** ratings from reviews Digital Asset Management **8.4** /10 Based on 1,070 responses **7.9** /10 Based on 137 responses Video Hosting Not enough data **6.5** /10 Based on 22 responses Video Platform as a Service (VPaaS) Not enough data **8.2** /10 Based on 13 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Image Optimization Not enough data **8.0** /10 Based on 65 responses Brand Asset Management **6.5** /10 Based on 143 responses Not enough data Photo Editing Not enough data **8.1** /10 Based on 7 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 28.7% Mid-Market(51-1000 emp.) 48.4% Enterprise(\> 1000 emp.) 23.0% Small-Business(50 or fewer emp.) 28.7% Mid-Market(51-1000 emp.) 48.4% Enterprise(\> 1000 emp.) 23.0% Small-Business(50 or fewer emp.) 41.6% Mid-Market(51-1000 emp.) 33.2% Enterprise(\> 1000 emp.) 25.2% Small-Business(50 or fewer emp.) 41.6% Mid-Market(51-1000 emp.) 33.2% Enterprise(\> 1000 emp.) 25.2% **Reviewers' Industry** [![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder")](https://www.g2.com/products/brandfolder/reviews) Brandfolder Marketing and Advertising 8.1% Food & Beverages 6.1% Non-Profit Organization Management 6.0% Consumer Goods 5.7% Computer Software 5.5% Other 68.6% [![Cloudinary](https://images.g2crowd.com/uploads/product/hd_favicon/30efab8cee0a62e74c7f99af82db02c2/cloudinary.svg "Cloudinary")](https://www.g2.com/products/cloudinary/reviews) Cloudinary Retail 12.0% Leisure, Travel & Tourism 7.9% Computer Software 6.3% Marketing and Advertising 5.8% Information Technology and Services 4.7% Other 63.4% Alternatives **Brandfolder Alternatives** ![Canto](https://images.g2crowd.com/uploads/product/hd_favicon/1528213504/canto.svg "Canto") [ Canto ](/products/canto/reviews) ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") [ Bynder ](/products/bynder/reviews) ![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)") [ Acquia DAM (Widen) ](/products/acquia-dam-widen/reviews) ![MediaValet](https://images.g2crowd.com/uploads/product/hd_favicon/28fe72f6cb9087afad5d2eea5f85ae65/mediavalet.svg "MediaValet") [ MediaValet ](/products/mediavalet/reviews) **Cloudinary Alternatives** ![ImageKit](https://images.g2crowd.com/uploads/product/hd_favicon/99399b7d30809e5ea1309eae65d5bab1/imagekit.svg "ImageKit") [ ImageKit ](/products/imagekit/reviews) ![Vimeo](https://images.g2crowd.com/uploads/product/hd_favicon/8372839a7dacdf33b29a35ba100d6dcb/vimeo.svg "Vimeo") [ Vimeo ](/products/vimeo/reviews) ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") [ Bynder ](/products/bynder/reviews) ![Gumlet](https://images.g2crowd.com/uploads/product/hd_favicon/8c22ccf0503d5d71698e1db7f90f442f/gumlet.svg "Gumlet") [ Gumlet ](/products/gumlet/reviews) ## Brandfolder vs Cloudinary FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Brandfolder vs Cloudinary? Brandfolder and Cloudinary are both rated 4.4/5, but Brandfolder is most popular with mid-market companies and is cited for its ease of use, while Cloudinary is favored by small businesses and is noted for its organized asset management. | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | [Cloudinary](https://www.g2.com/products/cloudinary/reviews) | | --- | --- | | 4.4/5 (1,428 reviews) | 4.4/5 (221 reviews) | | Mid-Market | Small-Business | | 8.1 | 8.6 | | 8.8 | 8.5 | | Ease of Use (56 all-time mentions) | Organized Asset Management | ### How do the pricing models of Brandfolder and Cloudinary compare? Cloudinary is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Brandfolder. - **Brandfolder:** In recent reviews, many cite Brandfolder as expensive, with 17 all-time mentions of high cost and frustration over price increases and unclear renewal terms. - **Cloudinary:** Reviewers note Cloudinary's usage-based pricing can be complex, but several highlight its value and cost-effectiveness, especially for organizations with predictable usage. - **Switching reasons:** Recent Brandfolder reviewers mention switching due to high costs and dissatisfaction with pricing transparency. ### What are the best alternatives to Brandfolder and Cloudinary? The top three alternatives to Brandfolder and Cloudinary are ImageKit, Canto, and Bynder. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1,428 reviews) | Mid-Market | Expensive, with 17 all-time mentions | Ease of Use (56 all-time mentions) | | [Cloudinary](https://www.g2.com/products/cloudinary/reviews) | 4.4/5 (221 reviews) | Small-Business | Usage-based pricing, noted as valuable but complex | Organized Asset Management | | [ImageKit](https://www.g2.com/products/imagekit/reviews) | 4.7/5 (300 reviews) | Small-Business | — | — | | [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1,774 reviews) | Mid-Market | — | — | | [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1,168 reviews) | Mid-Market | — | — | ### Which Digital Asset Management features should I prioritize when comparing Brandfolder and Cloudinary? Buyers comparing Brandfolder and Cloudinary should prioritize Search, Ease of Use, Asset Organization, Integrations, and Pricing. - **Search:** Brandfolder has 18 all-time mentions for easy search and 16 for search issues; Cloudinary is frequently cited for organized asset management and search, with reviewers noting both strengths and areas for improvement. - **Ease of Use:** Brandfolder: 56 all-time mentions; Cloudinary: 8.4/10 Ease of Use score. - **Asset Organization:** Brandfolder: 26 all-time mentions; Cloudinary: reviewers highlight folder structure and tagging as key strengths. - **Integrations:** Brandfolder: Canva (10 all-time mentions), Smartsheet (20 all-time mentions); Cloudinary: Contentful, Braze, Contentstack (recent review mentions). - **Pricing:** Brandfolder: 17 all-time mentions of being expensive; Cloudinary: reviewers note value but mention complexity in pricing. ### What are the pros and cons of Brandfolder vs Cloudinary? Brandfolder's headline strength is ease of use, while Cloudinary stands out for organized asset management and flexible media transformation. - **Brandfolder strengths:** Ease of Use (56 all-time mentions), Asset Management (44), Sharing Ease (32), Content Management (31), Asset Organization (26), Tagging System (19), Easy Search (18), Team Collaboration (12). - **Brandfolder trade-offs:** Expensive (17 all-time mentions), Search Issues (16), Tagging Issues (16), Search Difficulties (15), complexity in taxonomy and onboarding, and pricing frustrations in recent reviews. - **Cloudinary strengths:** Organized asset management, flexible image and video transformation, strong tagging and folder structure, and integrations with Contentful, Braze, and Contentstack. - **Cloudinary trade-offs:** Usage-based pricing can be complex, learning curve for advanced features, and some reviewers cite search and UI as areas for improvement. ### Is Brandfolder or Cloudinary better for small businesses? Cloudinary is a better fit for small businesses, as it is most popular in the small-business segment and receives positive sentiment from small-business reviewers. - **Brandfolder:** Largest segment is mid-market; small-business reviewers note high cost and complexity as challenges. - **Cloudinary:** Largest segment is small-business; reviewers highlight ease of setup, organized asset management, and value for small teams. ### Which Digital Asset Management platform has better integrations? Brandfolder is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts. - **Brandfolder:** Smartsheet (20 all-time mentions), Canva (10 all-time mentions), PrintUI (recent review mentions). - **Cloudinary:** Contentful, Braze, and Contentstack are cited in recent reviews as key integrations. ### How do Brandfolder and Cloudinary compare on customer support? Brandfolder and Cloudinary are rated within 0.3 points on Quality of Support, indicating near parity (Brandfolder 8.8, Cloudinary 8.5). - **Brandfolder:** Reviewers describe both highly responsive support and, in some cases, frustration with account rep turnover and slow response times. - **Cloudinary:** Reviewers consistently mention responsive and helpful support, with several citing positive onboarding and technical assistance experiences. ### Which is easier to implement, Brandfolder or Cloudinary? Cloudinary scores higher on Ease of Setup (8.6 vs 8.1), with reviewers noting a smoother and more intuitive implementation experience. - **Brandfolder:** Reviewers describe setup as straightforward for many, but some cite a steep learning curve and the need for well-documented onboarding to maximize value. - **Cloudinary:** Reviewers highlight easy and secure onboarding, intuitive setup, and smooth SSO integration, with several noting quick adoption even for non-technical users. ### Which product has better Search? Brandfolder and Cloudinary both receive extensive reviewer attention for Search, but Brandfolder has more all-time mentions for both strengths and issues. - **Brandfolder:** 18 all-time mentions for easy search, 16 for search issues, and 15 for search difficulties; reviewers highlight both the power and complexity of its search features. - **Cloudinary:** Reviewers frequently cite organized asset management and search as strengths, with some noting the need for exact file names and occasional search limitations.