# Brand24 vs YouScan Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brand24 excels in **ease of use** , with many users appreciating its intuitive interface and quick access to real-time insights. One user highlighted how the alerts and sentiment analysis help them react swiftly to brand mentions, making communication decisions more effective.
- **Users say** YouScan stands out for its **depth of data** and extensive source coverage, which allows for comprehensive analysis. Reviewers have noted that the ability to customize searches with a wide range of filters makes it a powerful tool for tailored insights, enhancing their monitoring capabilities.
- **According to verified reviews** , Brand24 is particularly favored by small businesses, with a significant portion of its user base coming from this segment. Users appreciate the affordability and value it provides, especially with its entry-level pricing, which is more transparent compared to YouScan's contact-based pricing model.
- **Reviewers mention** that YouScan's **quality of support** is a strong point, with many users praising the responsiveness and helpfulness of the support team. This level of assistance can be crucial for businesses needing quick resolutions to issues or guidance on using the platform effectively.
- **G2 reviewers highlight** that Brand24's **actionable insights** are a key feature, with users noting how it helps them measure sentiment and identify influencers. The integration with tools like ChatGPT for filtering data further enhances its usability, making it a favorite for those looking to streamline their social media monitoring.
- **Users report** that while YouScan offers robust analytics capabilities, some find it less user-friendly compared to Brand24. The learning curve can be steeper, which may pose challenges for teams looking for a straightforward setup and immediate usability.



| | Brand24 | YouScan | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 348 | 294 | 
| **Largest Market Segment** | Small-Business (65.3% of reviews) | Small-Business (47.8% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### YouScan

Pros:
- Customer Support (38 reviews)
- Helpful (37 reviews)

Cons:
- Learning Curve (17 reviews)
- Difficult Learning (12 reviews)

---
## Ratings Comparison
| Rating | Brand24 | YouScan | 
|---|---|---|
  | **Meets Requirements** | 9.0 (314 reviews) | 9.1 (264 reviews) | 
  | **Ease of Use** | 9.2 (320 reviews) | 8.8 (268 reviews) | 
  | **Ease of Setup** | 8.9 (193 reviews) | 8.7 (200 reviews) | 
  | **Ease of Admin** | 8.9 (158 reviews) | 9.0 (114 reviews) | 
  | **Quality of Support** | 9.5 (295 reviews) | 9.8 (267 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 9.4 (112 reviews) | 
  | **Product Direction (% positive)** | 9.1 (313 reviews) | 9.7 (260 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### YouScan

#### Entry-Level Pricing

Plan: UNLIMITED PLANS

Price: Contact Us

Description: Best for Brands and Agencies

Key Features:
- As many topics as you need
- Unlimited sampled mentions
- Data collection based on text queries, image contents (like brand logos), and attributes of social audiences

[Browse all 2 editions](https://www.g2.com/products/youscan/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 139 |
| **YouScan** | 8.7/10 | 161 |

#### Social Analytics

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Competitor Analysis** | 8.8 (114 reviews) | 9.3 (146 reviews) | 
| **Follower Analysis** | 8.7 (114 reviews) | 8.7 (135 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | 9.1 (135 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 8.0 (114 reviews) | 
| **Attribution** | 8.4 (102 reviews) | Feature Not Available | 
| **Hashtag Analytics** | 9.0 (45 reviews) | 9.0 (107 reviews) | 
| **Sentiment Analysis** | 8.5 (47 reviews) | 9.2 (119 reviews) | 

#### Reports & Dashboards

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | 9.0 (145 reviews) | 
| **Report Exporting** | 9.0 (120 reviews) | 9.4 (148 reviews) | 
| **Scalability** | 9.0 (57 reviews) | 9.2 (137 reviews) | 
| **White Label** | 8.3 (42 reviews) | 8.2 (98 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (19 reviews) | 
| **Cross-system Integration** | 7.7 (5 reviews) | 8.3 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (18 reviews) | 
| **Decision Making** | 7.3 (5 reviews) | 8.4 (18 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 90 |
| **YouScan** | 8.4/10 | 83 |

#### Media Channels

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | 7.2 (75 reviews) | 
| **Print Media** | Feature Not Available | 6.2 (72 reviews) | 
| **Online Media** | 9.2 (85 reviews) | 9.5 (80 reviews) | 

#### Geographic Coverage

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | 9.1 (78 reviews) | 
| **National Media** | 8.8 (76 reviews) | 9.2 (78 reviews) | 
| **International Media** | 8.8 (69 reviews) | 9.1 (78 reviews) | 

#### Reporting

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | 9.5 (82 reviews) | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | 9.2 (78 reviews) | 
| **Custom Reports** | 8.8 (74 reviews) | 9.1 (79 reviews) | 
| **Dashboards** | 9.2 (77 reviews) | 9.2 (80 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | 

#### Generative AI

| Feature | Brand24 | YouScan | 
|---|---|---|
| **AI Text Summarization** | 8.4 (44 reviews) | Feature Not Available | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **YouScan** | 8.9/10 | 33 |

#### Audiences

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Audience Insights** | Not enough data | 9.0 (31 reviews) | 
| **Influencer Identification** | Not enough data | 8.8 (30 reviews) | 
| **Buyer Personas** | Not enough data | 8.2 (29 reviews) | 
| **Segmentation** | Not enough data | 8.7 (29 reviews) | 

#### Data Analysis

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.3 (29 reviews) | 
| **Dashboards** | Not enough data | 9.0 (31 reviews) | 
| **Visualizations** | Not enough data | 9.4 (33 reviews) | 
| **Advanced Filtering** | Not enough data | 9.3 (33 reviews) | 

#### Administration

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 8.7 (29 reviews) | 
| **Ad Integrations** | Not enough data | 7.9 (29 reviews) | 
| **Data Exporting** | Not enough data | 9.6 (30 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (7 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 256 |
| **YouScan** | 8.7/10 | 181 |

#### Monitoring & Listening

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Social Measurement** | 8.8 (216 reviews) | 9.2 (155 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 8.9 (152 reviews) | 
| **Brand Monitoring** | 9.4 (93 reviews) | 9.5 (150 reviews) | 
| **Keyword Tracking** | 9.0 (84 reviews) | 9.4 (145 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | 9.0 (144 reviews) | 
| **Competitor Analysis** | 8.6 (69 reviews) | 9.0 (138 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | 8.0 (23 reviews) | 
| **Cross-system Integration** | 7.3 (10 reviews) | 8.0 (24 reviews) | 
| **Adaptive Learning** | 7.4 (9 reviews) | 8.0 (23 reviews) | 
| **Proactive Assistance** | 8.0 (9 reviews) | 7.9 (22 reviews) | 
| **Decision Making** | 8.1 (9 reviews) | 7.9 (22 reviews) | 

#### Data Management & Analysis

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 8.8 (155 reviews) | 
| **Social Reporting** | 8.9 (219 reviews) | 9.0 (153 reviews) | 
| **Alerts and Notifications** | 9.0 (76 reviews) | 8.9 (134 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | 9.1 (137 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **YouScan** | 9.1/10 | 59 |

#### Brand Signals

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Comparison** | Not enough data | 9.2 (57 reviews) | 
| **AI** | Not enough data | 8.9 (57 reviews) | 
| **Brand Health** | Not enough data | 9.1 (57 reviews) | 

#### Brand Analytics

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Trend Analysis** | Not enough data | 9.1 (56 reviews) | 
| **Tracking** | Not enough data | 9.3 (57 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **YouScan** | 8.4/10 | 76 |

#### Consumer Intelligence

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Customer Feedback** | Not enough data | 9.2 (70 reviews) | 
| **Competitive Intelligence** | Not enough data | 9.3 (71 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.8 (72 reviews) | 

#### Reporting

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Revenue Reporting** | Not enough data | 7.5 (68 reviews) | 
| **Corporate Reporting** | Not enough data | 8.9 (72 reviews) | 
| **Dashboard** | Not enough data | 9.1 (74 reviews) | 

#### Media Monitoring

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | 9.5 (75 reviews) | 
| **Social Media Management** | Not enough data | 8.2 (71 reviews) | 
| **Digital Media Monitoring** | Not enough data | 8.7 (73 reviews) | 

#### In-House Management

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Employee Performance** | Not enough data | 7.7 (69 reviews) | 
| **Team Workflow** | Not enough data | 8.3 (68 reviews) | 

#### Generative AI

| Feature | Brand24 | YouScan | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - Online Reputation Management

| Feature | Brand24 | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (15 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (15 reviews) | 
| **Decision Making** | Not enough data | 8.4 (15 reviews) | 

---
## Categories
**Shared Categories (3):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


**Unique to YouScan (3):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | YouScan | 
|---|---|---|
| **Small-Business** | 65.3% | 47.8% | 
| **Mid-Market** | 28.6% | 35.6% | 
| **Enterprise** | 6.1% | 16.6% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.8%
- **Information Technology and Services:** 8.7%
- **Internet:** 7.2%
- **Computer Software:** 7.2%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.1%

#### YouScan

- **Marketing and Advertising:** 25.4%
- **Public Relations and Communications:** 7.4%
- **Market Research:** 7.0%
- **Information Technology and Services:** 4.9%
- **Computer Software:** 3.5%
- **Consumer Goods:** 3.2%
- **Consulting:** 3.2%
- **Banking:** 2.8%
- **Food & Beverages:** 2.8%
- **Telecommunications:** 2.8%
- **Other:** 37.0%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (111 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7259 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)

### Alternatives to YouScan

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7259 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### YouScan

- Title: [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) — 1 comment, 1 upvote
  > **Top comment:** "YouScan is mostly used for social media listening, brand monitoring on social media, consumer insights and influencer discovery."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-youscan)