Link copied to clipboard # Brand24 vs Lumen by Talkwalker Comparison - What are their main differences? Share [ Export ](/compare/brand24/lumen-by-talkwalker/export.csv) Brand24Lumen by Talkwalker[+ Add Product](#) Pricing **Brand24** Free Trial **$199.00** Per Month ยท Individual **Lumen by Talkwalker** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Brand24** \<1 monthFaster Based on 72 responses **Lumen by Talkwalker** 1 month Based on 18 responses Return on Investment **Brand24** 11 months Based on 62 responses **Lumen by Talkwalker** 7 months4 months sooner Based on 15 responses Perceived Cost **Brand24** $$$$$ **Lumen by Talkwalker** $$$$$ Average Discount **Brand24** 12% **Lumen by Talkwalker** 15%3% more ![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24") ![Lumen by Talkwalker](https://images.g2crowd.com/uploads/product/hd_favicon/740248adf183946da4eb62bb71f2f837/lumen-by-talkwalker.svg "Lumen by Talkwalker") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Brand24** [ Ease of Use (20) ](https://www.g2.com/products/brand24/reviews?filters%5Bsentiment_snippet%5D=1258200&qs=pros-and-cons#reviews)[ Helpful (15) ](https://www.g2.com/products/brand24/reviews?filters%5Bsentiment_snippet%5D=1259455&qs=pros-and-cons#reviews)[ Filtering Problems (8) ](https://www.g2.com/products/brand24/reviews?filters%5Bsentiment_snippet%5D=2347305&qs=pros-and-cons#reviews)[ Limited Features (6) ](https://www.g2.com/products/brand24/reviews?filters%5Bsentiment_snippet%5D=1258690&qs=pros-and-cons#reviews) **Lumen by Talkwalker** [ Customer Support (2) ](https://www.g2.com/products/lumen-by-talkwalker/reviews?filters%5Bsentiment_snippet%5D=2283344&qs=pros-and-cons#reviews)[ Customization (2) ](https://www.g2.com/products/lumen-by-talkwalker/reviews?filters%5Bsentiment_snippet%5D=1475123&qs=pros-and-cons#reviews)[ Platform Limitations (2) ](https://www.g2.com/products/lumen-by-talkwalker/reviews?filters%5Bsentiment_snippet%5D=2243109&qs=pros-and-cons#reviews)[ Complex Features (1) ](https://www.g2.com/products/lumen-by-talkwalker/reviews?filters%5Bsentiment_snippet%5D=2283311&qs=pros-and-cons#reviews) Integrations **Brand24** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d905f0162fb0e2f776fba47437283c20/highlevel.png "Product Avatar Image") HighLevel ](https://www.g2.com/products/highlevel/reviews)[ View all ](https://www.g2.com/products/brand24/integrations) **Lumen by Talkwalker** Not enough data Screenshots **Brand24** ![Brand24 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1283339/02-mentions.png) **Lumen by Talkwalker** ![Lumen by Talkwalker screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/201010/April-fools-dashboard-pepsi-peeps.png) **Ratings** from reviews Meets Requirements **Brand24** 9.0 9.0340 **Lumen by Talkwalker** 8.4 8.4114 Ease of Use **Brand24** 9.2 9.2346 **Lumen by Talkwalker** 8.6 8.6115 Ease of Setup **Brand24** 8.9 8.9219 **Lumen by Talkwalker** 8.4 8.481 Ease of Admin **Brand24** 9.0 9.0170 **Lumen by Talkwalker** 8.5 8.577 Quality of Support **Brand24** 9.6 9.6320 **Lumen by Talkwalker** 9.3 9.3110 Has the product been a good partner in doing business? **Brand24** 9.3 9.3162 **Lumen by Talkwalker** 8.8 8.875 Product Direction (% positive) **Brand24** 9.1 9.1332 **Lumen by Talkwalker** 9.0 9.0105 **Features** ratings from reviews Social Media Listening Tools 8.7 280 7.8 97 Social Media Analytics 8.5 143 8.0 84 Media Monitoring 8.8 95 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 65.4% Mid-Market(51-1000 emp.) 28.2% Enterprise(\> 1000 emp.) 6.3% Small-Business(50 or fewer emp.) 65.4% Mid-Market(51-1000 emp.) 28.2% Enterprise(\> 1000 emp.) 6.3% Small-Business(50 or fewer emp.) 37.1% Mid-Market(51-1000 emp.) 36.3% Enterprise(\> 1000 emp.) 26.6% Small-Business(50 or fewer emp.) 37.1% Mid-Market(51-1000 emp.) 36.3% Enterprise(\> 1000 emp.) 26.6% **Reviewers' Industry** [![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24")](https://www.g2.com/products/brand24/reviews) Brand24 Marketing and Advertising 22.3% Information Technology and Services 8.4% Computer Software 7.0% Internet 7.0% Public Relations and Communications 4.2% Other 51.3% [![Lumen by Talkwalker](https://images.g2crowd.com/uploads/product/hd_favicon/740248adf183946da4eb62bb71f2f837/lumen-by-talkwalker.svg "Lumen by Talkwalker")](https://www.g2.com/products/lumen-by-talkwalker/reviews) Lumen by Talkwalker Public Relations and Communications 22.6% Marketing and Advertising 19.4% Market Research 7.3% Information Technology and Services 4.8% Management Consulting 4.8% Other 41.1% Alternatives **Brand24 Alternatives** ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") [ Meltwater ](/products/meltwater/reviews) ![Brandwatch Consumer Intelligence](https://images.g2crowd.com/uploads/product/hd_favicon/5117a24ef41c579d55a92924d8e09fed/brandwatch-consumer-intelligence.svg "Brandwatch Consumer Intelligence") [ Brandwatch Consumer... ](/products/brandwatch-consumer-intelligence/reviews) ![Mentionlytics](https://images.g2crowd.com/uploads/product/hd_favicon/374068704d3e8ad9268aa24d76a7029f/mentionlytics.svg "Mentionlytics") [ Mentionlytics ](/products/mentionlytics/reviews) ![SentiOne](https://images.g2crowd.com/uploads/product/hd_favicon/1487566206/sentione.svg "SentiOne") [ SentiOne ](/products/sentione/reviews) **Lumen by Talkwalker Alternatives** ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") [ Sprout Social ](/products/sprout-social/reviews) ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") [ Meltwater ](/products/meltwater/reviews) ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social") [ Sprinklr Social ](/products/sprinklr-social/reviews) ![Brandwatch Social Media Management](https://images.g2crowd.com/uploads/product/hd_favicon/9be5a032e078f75f4ad0faa19cfbcd12/brandwatch-social-media-management.svg "Brandwatch Social Media Management") [ Brandwatch Social Media... ](/products/brandwatch-social-media-management/reviews) ## Brand24 vs Lumen by Talkwalker FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Lumen by Talkwalker vs Brand24? Brand24 stands out for its higher user ratings, easier setup, and more frequent praise for ease of use, while Lumen by Talkwalker is noted for its advanced analytics and customization but has a steeper learning curve. | [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) | [Brand24](https://www.g2.com/products/brand24/reviews) | | --- | --- | | 4.3/5 (137 reviews) | 4.6/5 (356 reviews) | | Small-Business | Small-Business | | 8.4 | 8.9 | | 9.3 | 9.5 | | Customer Support | Ease of Use | ### How do the pricing models of Lumen by Talkwalker and Brand24 compare? Brand24 is considered the stronger value by reviewers, reflected in its higher satisfaction with pricing and cost-related dimensions. - **Lumen by Talkwalker:** Reviewers describe it as a powerful but expensive solution, with some noting it is not ideal for small budgets. - **Brand24:** Reviewers consistently highlight good pricing and value, with several noting it offers a strong middle ground among competitors. - **Switching reasons:** In recent reviews, buyers mention switching to Brand24 for its affordability and ease of use compared to more complex or costly platforms. ### What are the best alternatives to Lumen by Talkwalker and Brand24? The top 3 alternatives to Lumen by Talkwalker and Brand24 are Meltwater, Sprout Social, and Brandwatch Consumer Intelligence. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) | 4.3/5 (137 reviews) | Small-Business | Expensive for small budgets | Customer Support | | [Brand24](https://www.g2.com/products/brand24/reviews) | 4.6/5 (356 reviews) | Small-Business | Good pricing, strong value | Ease of Use | | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669 reviews) | Mid-Market | โ€” | Comprehensive media monitoring | | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6873 reviews) | Small-Business | โ€” | Robust social media management | | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5 (729 reviews) | Mid-Market | โ€” | Advanced analytics and insights | ### Which Social Media Listening Tools features should I prioritize when comparing Lumen by Talkwalker and Brand24? Buyers should prioritize Dashboards, Ease of Use, Sentiment Analysis, Reporting, and Paid Campaign Tracking when comparing Lumen by Talkwalker and Brand24. - **Dashboards:** Brand24 has 8 all-time mentions for dashboard usability, while Lumen by Talkwalker is frequently praised for dashboard creation and visualization. - **Ease of Use:** Brand24 scores 9.2 and has 19 all-time mentions for ease of use; Lumen by Talkwalker scores 8.6. - **Sentiment Analysis:** Brand24 is cited for accurate sentiment analysis in recent reviews; Lumen by Talkwalker is noted for sentiment and cluster analysis capabilities. - **Reporting:** Brand24 has 9 all-time mentions for reporting; Lumen by Talkwalker is praised for flexible and customizable reporting features. - **Paid Campaign Tracking:** Lumen by Talkwalker offers paid campaign tracking, a feature not listed for Brand24. ### What are the pros and cons of Lumen by Talkwalker vs Brand24? Brand24's headline strength is ease of use, while Lumen by Talkwalker is recognized for advanced analytics and customization. - **Lumen by Talkwalker strengths:** Customer support (2 all-time mentions), analytics (1), customization (1), feature quantity (1), filtering options (1), innovation (1), multi-platform (1). - **Lumen by Talkwalker trade-offs:** Platform limitations (2), complex features (1), complexity (1), data inaccuracy (1), difficult setup (1), learning curve (1), limited credits (1), not intuitive (1), platform issues (1), search functionality (1). - **Brand24 strengths:** Ease of use (19), helpful (14), brand monitoring (12), user interface (11), efficiency (9), intuitive (9), mentions tracking (9), reporting (9), customer support (8), dashboard usability (8), analytics (7), data accuracy (7), improvement (7), social listening (7), time-saving (7), artificial intelligence (6), AI assistant (5). - **Brand24 trade-offs:** Filtering problems (8), limited features (6), data inaccuracy (5). ### Is Lumen by Talkwalker or Brand24 better for small businesses? Brand24 is the better fit for small businesses, with higher satisfaction among small-business reviewers and a stronger ease-of-use reputation. - **Lumen by Talkwalker:** Largest segment is Small-Business; reviewers note powerful features but mention a steeper learning curve and higher cost as drawbacks for smaller companies. - **Brand24:** Largest segment is Small-Business; reviewers consistently praise its intuitive setup, user-friendly interface, and value for small teams. ### Which Social Media Listening Tools platform has better integrations? Reviewers do not express a clear preference for integrations between Lumen by Talkwalker and Brand24. - **Lumen by Talkwalker:** No recent reviewer-cited integrations. - **Brand24:** No recent reviewer-cited integrations. ### How do Lumen by Talkwalker and Brand24 compare on customer support? Brand24 and Lumen by Talkwalker are rated nearly identically on Quality of Support, with Brand24 at 9.5 and Lumen by Talkwalker at 9.3, indicating parity. - **Lumen by Talkwalker:** Reviewers highlight responsive and helpful customer support, with several citing dedicated account managers and strong onboarding experiences. - **Brand24:** Reviewers consistently praise the support team for being proactive, responsive, and providing tailored recommendations, with 8 all-time mentions for customer support. ### Which is easier to implement, Lumen by Talkwalker or Brand24? Brand24 is easier to implement, with a higher Ease of Setup score (8.9 vs. 8.4) and more frequent praise for its simple onboarding process. - **Lumen by Talkwalker:** Reviewers note that setup can be complex due to the platform's depth, with a learning curve for new users. - **Brand24:** Reviewers frequently describe the setup as quick, intuitive, and user-friendly, with many stating they were able to get started immediately. ### Which product has better Dashboards? Brand24 is more frequently praised for its dashboards, with 8 all-time mentions for dashboard usability and a higher Ease of Use score. - **Lumen by Talkwalker:** Reviewers highlight flexible and customizable dashboards, with frequent praise for visualization and sharing capabilities. - **Brand24:** 8 all-time mentions for dashboard usability, consistently cited for clear, actionable, and easy-to-navigate dashboards.