# Brand24 vs Talkwalker by Hootsuite Comparison --- ## AI Generated Summary - **G2 reviewers report** that Brand24 excels in user experience, with a higher ease of use rating. Users appreciate its intuitive interface, which allows for quick navigation and efficient social listening, making it a favorite among small businesses. - **Users say** that Talkwalker by Hootsuite offers an extensive feature set that is highly customizable. Reviewers highlight its ability to provide deep insights and track conversation trends, which can be particularly beneficial for brands looking to understand their digital presence better. - **According to verified reviews** , Brand24 stands out for its robust alert system and sentiment analysis capabilities. Users find these features crucial for managing their online reputation and responding swiftly to potential crises, enhancing their overall brand monitoring strategy. - **Reviewers mention** that Talkwalker’s customer support is a significant strength, with many praising the responsiveness and helpfulness of the support team. This aspect can be a deciding factor for users who value strong assistance during implementation and ongoing use. - **Users highlight** Brand24's AI Insights report as a game-changer, allowing for easy summarization of data that can be shared with clients with minimal effort. This feature is particularly appealing for users who need to present findings regularly without extensive manual work. - **G2 reviewers note** that while Talkwalker provides great coverage across various channels, it may not always meet the specific workflow needs of all users, leading to some configuration challenges. This can be a consideration for teams with unique requirements or those looking for a more straightforward setup. | | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | | **Total Reviews** | 346 | 137 | | **Largest Market Segment** | Small-Business (65.4% of reviews) | Small-Business (37.1% of reviews) | | **Entry Level Price** | $199.00 Per Month | No pricing available | --- ## Top Pros & Cons ### Brand24 Pros: - Ease of Use (19 reviews) - Helpful (14 reviews) Cons: - Filtering Problems (8 reviews) - Limited Features (6 reviews) ### Talkwalker by Hootsuite Pros: - Customer Support (2 reviews) - Analytics (1 reviews) Cons: - Platform Limitations (2 reviews) - Complex Features (1 reviews) --- ## Ratings Comparison | Rating | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Meets Requirements** | 9.0 (313 reviews) | 8.4 (114 reviews) | | **Ease of Use** | 9.2 (319 reviews) | 8.6 (115 reviews) | | **Ease of Setup** | 8.9 (192 reviews) | 8.4 (81 reviews) | | **Ease of Admin** | 8.9 (158 reviews) | 8.5 (77 reviews) | | **Quality of Support** | 9.5 (294 reviews) | 9.3 (110 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 8.8 (75 reviews) | | **Product Direction (% positive)** | 9.1 (312 reviews) | 9.0 (105 reviews) | --- ## Pricing ### Brand24 #### Entry-Level Pricing Plan: Individual Price: $199.00 Per Month Description: For tracking a small brand. Key Features: - 3 keywords, 1 user - 2K mentions / mo - Basic AI features [Browse all 4 editions](https://www.g2.com/products/brand24/pricing) #### Free Trial Yes ### Talkwalker by Hootsuite #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.5/10 | 139 | | **Talkwalker by Hootsuite** | 8.0/10 | 84 | #### Social Analytics | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Competitor Analysis** | 8.8 (114 reviews) | 8.8 (65 reviews) | | **Follower Analysis** | 8.7 (114 reviews) | 8.1 (65 reviews) | | **Post Performance** | 8.9 (116 reviews) | 8.2 (68 reviews) | | **Paid Campaign Tracking** | Feature Not Available | 6.7 (25 reviews) | | **Attribution** | 8.4 (102 reviews) | 7.3 (32 reviews) | | **Hashtag Analytics** | 9.0 (45 reviews) | Not enough data | | **Sentiment Analysis** | 8.5 (47 reviews) | Not enough data | #### Reports & Dashboards | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Report Customizability** | 8.4 (118 reviews) | 8.2 (69 reviews) | | **Report Exporting** | 9.0 (120 reviews) | 8.6 (69 reviews) | | **Scalability** | 9.0 (57 reviews) | 8.6 (60 reviews) | | **White Label** | 8.3 (42 reviews) | Not enough data | #### Agentic AI - Social Media Analytics | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | 7.3 (5 reviews) | Not enough data | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.8/10 | 90 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Media Channels | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Broadcast Media** | Feature Not Available | Not enough data | | **Print Media** | Feature Not Available | Not enough data | | **Online Media** | 9.2 (85 reviews) | Not enough data | #### Geographic Coverage | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Local Media** | 8.3 (75 reviews) | Not enough data | | **National Media** | 8.8 (76 reviews) | Not enough data | | **International Media** | 8.8 (69 reviews) | Not enough data | #### Reporting | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Keyword Targeting** | 8.9 (82 reviews) | Not enough data | | **Custom Feeds and Alerts** | 8.8 (85 reviews) | Not enough data | | **Custom Reports** | 8.8 (74 reviews) | Not enough data | | **Dashboards** | 9.2 (77 reviews) | Not enough data | #### Agentic AI - Media Monitoring | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Generative AI | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **AI Text Generation** | Feature Not Available | Not enough data | | **AI Text Summarization** | 8.4 (44 reviews) | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.4/10 | 255 | | **Talkwalker by Hootsuite** | 7.8/10 | 97 | #### Monitoring & Listening | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Social Measurement** | 8.8 (216 reviews) | 8.4 (85 reviews) | | **Influencer Identification** | 8.5 (207 reviews) | 7.5 (84 reviews) | | **Brand Monitoring** | 9.4 (93 reviews) | 7.8 (9 reviews) | | **Keyword Tracking** | 9.0 (84 reviews) | 9.4 (9 reviews) | | **Trend Analysis** | 8.8 (73 reviews) | 7.6 (9 reviews) | | **Competitor Analysis** | 8.6 (69 reviews) | 7.7 (8 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | | **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | | **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | | **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | | **Decision Making** | 8.1 (9 reviews) | Not enough data | #### Data Management & Analysis | Feature | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Sentiment Analysis** | 8.0 (216 reviews) | 6.5 (87 reviews) | | **Social Reporting** | 8.8 (218 reviews) | 8.3 (85 reviews) | | **Alerts and Notifications** | 9.0 (76 reviews) | 7.1 (8 reviews) | | **Advanced Data Filtering** | 8.4 (74 reviews) | 7.8 (9 reviews) | --- ## Categories **Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Brand24 (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) --- ## Reviewer Demographics ### By Company Size | Segment | Brand24 | Talkwalker by Hootsuite | |---|---|---| | **Small-Business** | 65.4% | 37.1% | | **Mid-Market** | 28.4% | 36.3% | | **Enterprise** | 6.2% | 26.6% | ### By Industry #### Brand24 - **Marketing and Advertising:** 22.9% - **Information Technology and Services:** 8.7% - **Internet:** 7.2% - **Computer Software:** 7.2% - **Public Relations and Communications:** 4.5% - **Food & Beverages:** 2.7% - **Media Production:** 2.4% - **Consumer Goods:** 2.1% - **Higher Education:** 2.1% - **Non-Profit Organization Management:** 2.1% - **Other:** 38.0% #### Talkwalker by Hootsuite - **Public Relations and Communications:** 22.6% - **Marketing and Advertising:** 19.4% - **Market Research:** 7.3% - **Information Technology and Services:** 4.8% - **Management Consulting:** 4.8% - **Financial Services:** 3.2% - **Telecommunications:** 3.2% - **Computer Software:** 2.4% - **Insurance:** 2.4% - **Entertainment:** 1.6% - **Other:** 28.2% --- ## Alternatives ### Alternatives to Brand24 - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (109 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7187 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews) ### Alternatives to Talkwalker by Hootsuite - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews) - [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews) --- ## Top Discussions ### Brand24 - Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. This means we collect mentions from Facebook, Twitter, video & photo sharing sites..." - Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..." - Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..." - Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..." ### Talkwalker by Hootsuite - Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment > **Top comment:** "Social listening and digital reputation monitoring." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-talkwalker-by-hootsuite)