# Brand24 vs Talkwalker by Hootsuite Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brand24 excels in user experience, with a user-friendly interface and clear reporting features that make it easy to monitor online mentions. Users appreciate the real-time alerts and the ability to quickly identify relevant conversations, which enhances their overall efficiency.
- **According to verified reviews** , Talkwalker by Hootsuite stands out for its extensive feature set and customization options. Users highlight the powerful cluster analysis tool that synthesizes key themes from large data sets, providing insights that go beyond basic social media monitoring.
- **Users say** that Brand24 offers superior support, with many praising the responsiveness and helpfulness of the customer service team. This level of support is particularly valued by small businesses looking for reliable assistance as they navigate the platform.
- **Reviewers mention** that Talkwalker by Hootsuite provides unique insights that are not easily accessible elsewhere, making it a valuable tool for those who need in-depth analysis of digital conversations. Users find the data not only useful but also engaging to explore.
- **G2 reviewers highlight** that Brand24's all-in-one approach, combining UI/UX, integrations, and performance, makes it a strong contender for businesses seeking a comprehensive social media monitoring solution. This integration helps streamline workflows and improve overall productivity.
- **According to recent user feedback** , while Talkwalker by Hootsuite has a solid reputation for its analytical capabilities, some users feel it could improve in areas like sentiment analysis and alerts, where Brand24 has received higher ratings. This suggests that users may find Brand24 more effective for real-time monitoring and actionable insights.



| | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 355 | 137 | 
| **Largest Market Segment** | Small-Business (64.9% of reviews) | Small-Business (37.1% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Talkwalker by Hootsuite

Pros:
- Customer Support (2 reviews)
- Analytics (1 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
  | **Meets Requirements** | 9.0 (319 reviews) | 8.4 (114 reviews) | 
  | **Ease of Use** | 9.2 (325 reviews) | 8.6 (115 reviews) | 
  | **Ease of Setup** | 8.9 (198 reviews) | 8.4 (81 reviews) | 
  | **Ease of Admin** | 8.9 (160 reviews) | 8.5 (77 reviews) | 
  | **Quality of Support** | 9.5 (300 reviews) | 9.3 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (152 reviews) | 8.8 (75 reviews) | 
  | **Product Direction (% positive)** | 9.1 (316 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Talkwalker by Hootsuite

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 140 |
| **Talkwalker by Hootsuite** | 8.0/10 | 84 |

#### Social Analytics

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Competitor Analysis** | 8.8 (115 reviews) | 8.8 (65 reviews) | 
| **Follower Analysis** | 8.7 (115 reviews) | 8.1 (65 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | 8.2 (68 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 6.7 (25 reviews) | 
| **Attribution** | 8.4 (102 reviews) | 7.3 (32 reviews) | 
| **Hashtag Analytics** | 9.0 (45 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.5 (47 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | 8.2 (69 reviews) | 
| **Report Exporting** | 9.0 (120 reviews) | 8.6 (69 reviews) | 
| **Scalability** | 9.0 (57 reviews) | 8.6 (60 reviews) | 
| **White Label** | 8.3 (42 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.3 (5 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 91 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Media Channels

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 9.1 (86 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | Not enough data | 
| **National Media** | 8.8 (76 reviews) | Not enough data | 
| **International Media** | 8.8 (69 reviews) | Not enough data | 

#### Reporting

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | Not enough data | 
| **Custom Reports** | 8.8 (74 reviews) | Not enough data | 
| **Dashboards** | 9.2 (77 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.4 (44 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 260 |
| **Talkwalker by Hootsuite** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Measurement** | 8.8 (217 reviews) | 8.4 (85 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 7.5 (84 reviews) | 
| **Brand Monitoring** | 9.4 (95 reviews) | 7.8 (9 reviews) | 
| **Keyword Tracking** | 9.0 (84 reviews) | 9.4 (9 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | 7.6 (9 reviews) | 
| **Competitor Analysis** | 8.6 (69 reviews) | 7.7 (8 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 6.5 (87 reviews) | 
| **Social Reporting** | 8.9 (220 reviews) | 8.3 (85 reviews) | 
| **Alerts and Notifications** | 9.0 (78 reviews) | 7.1 (8 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | 7.8 (9 reviews) | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brand24 (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)



---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Talkwalker by Hootsuite | 
|---|---|---|
| **Small-Business** | 64.9% | 37.1% | 
| **Mid-Market** | 28.6% | 36.3% | 
| **Enterprise** | 6.6% | 26.6% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.5%
- **Information Technology and Services:** 8.6%
- **Internet:** 7.1%
- **Computer Software:** 7.1%
- **Public Relations and Communications:** 4.4%
- **Food & Beverages:** 2.7%
- **Higher Education:** 2.4%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.8%

#### Talkwalker by Hootsuite

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (112 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7384 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)

### Alternatives to Talkwalker by Hootsuite

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (214 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Talkwalker by Hootsuite

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-talkwalker-by-hootsuite)