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Compare Brand24 and Talkwalker by Hootsuite 
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At a Glance
Market Segments
Small-Business (65.5% of reviews)
Small-Business (37.4% of reviews)
Entry-Level Pricing
$199.00 Per Month
No pricing available
Brand24
Star Rating
(306)4.6 out of 5
Market Segments
Small-Business (65.5% of reviews)
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansTalkwalker by Hootsuite
Star Rating
(136)4.3 out of 5
Market Segments
Small-Business (37.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Talkwalker by HootsuiteSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Talkwalker excels in Brand Monitoring with a score of 7.0, but reviewers mention that Brand24 significantly outperforms it with a score of 9.3, highlighting its superior ability to track brand mentions across various platforms.
- Reviewers mention that Talkwalker’s Keyword Tracking feature is robust with a score of 9.3, while users on G2 note that Brand24's score of 8.9 still provides effective tracking but lacks some of the advanced functionalities that Talkwalker offers.
- G2 users indicate that Talkwalker has a strong Quality of Support rating at 9.3, but users report that Brand24 slightly edges it out with a score of 9.5, suggesting that Brand24 may offer more responsive customer service.
- Users say that Talkwalker’s Paid Campaign Tracking is less effective with a score of 7.0, while Brand24 shines in this area with a score of 8.0, indicating better tools for tracking the performance of paid social media campaigns.
- Reviewers mention that Talkwalker’s Sentiment Analysis feature is rated at 6.4, which is notably lower than Brand24’s score of 7.9, suggesting that Brand24 provides more accurate insights into public sentiment regarding brands.
- Users on G2 report that while both platforms offer Report Exporting, Brand24’s score of 9.0 indicates a more user-friendly experience compared to Talkwalker’s 8.6, making it easier for users to generate and share reports.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Talkwalker by Hootsuite
No pricing availableFree Trial
Brand24
Free Trial is available
Talkwalker by Hootsuite
Free Trial is available
Ratings
Meets Requirements
8.9
283
8.4
113
Ease of Use
9.2
288
8.6
114
Ease of Setup
8.8
162
8.4
80
Ease of Admin
9.0
151
8.5
76
Quality of Support
9.6
265
9.3
109
Has the product been a good partner in doing business?
9.3
143
8.8
74
Product Direction (% positive)
9.1
286
9.0
104
Features by Category
Social Analytics
8.8(tied score)
110
8.8(tied score)
65
8.7(won by 0.6)
110
8.1
65
8.9(won by 0.7)
114
8.2
68
Feature Not Available
6.7(won by default)
25
8.4(won by 1.1)
100
7.3
32
9.0(won by default)
43
Not enough data
8.7(won by default)
41
Not enough data
Reports & Dashboards
8.4(won by 0.2)
112
8.2
69
9.0(won by 0.4)
115
8.6
69
8.9(won by 0.3)
52
8.6
60
8.3(won by default)
41
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
77
Not enough data
Geographic Coverage
8.3
72
Not enough data
8.7
73
Not enough data
8.8
68
Not enough data
Reporting
8.8
76
Not enough data
8.7
77
Not enough data
8.8
69
Not enough data
9.2
74
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
43
Not enough data
Monitoring & Listening
8.8
209
8.4
85
8.5
206
7.5
84
9.4
73
7.8
9
9.0
74
9.4
9
8.7
69
7.6
9
8.6
68
7.7
8
Agentic AI - Social Media Listening Tools
7.9
8
Not enough data
7.3
8
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
8.1
8
Not enough data
Data Management & Analysis
8.0
208
6.5
87
8.8
206
8.3
85
9.1
69
7.1
8
8.6
64
7.8
9
Categories
Categories
Shared Categories
Brand24 and Talkwalker by Hootsuite are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Talkwalker by Hootsuite has no unique categories
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Talkwalker by Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.7%
Information Technology and Services
8.6%
Internet
7.9%
Computer Software
7.6%
Public Relations and Communications
3.6%
Other
48.7%
Public Relations and Communications
22.0%
Marketing and Advertising
19.5%
Market Research
7.3%
Management Consulting
4.9%
Information Technology and Services
4.9%
Other
41.5%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
Talkwalker by Hootsuite has no more discussions with answers
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