2026 Best Software Awards are here!See the list
Compare Brand24 and Talkwalker by Hootsuite 
Featured Products
At a Glance
Market Segments
Small-Business (65.6% of reviews)
Small-Business (37.4% of reviews)
Entry-Level Pricing
$199.00 Per Month
No pricing available
Brand24
Star Rating
(329)4.6 out of 5
Market Segments
Small-Business (65.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansTalkwalker by Hootsuite
Star Rating
(136)4.3 out of 5
Market Segments
Small-Business (37.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Talkwalker by HootsuiteSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brand24 excels in user experience, with a higher ease of use rating. Users appreciate its intuitive interface, which allows for quick navigation and efficient social listening, making it a favorite among small businesses.
- Users say that Talkwalker by Hootsuite offers an extensive feature set that is highly customizable. Reviewers highlight its ability to provide deep insights and track conversation trends, which can be particularly beneficial for brands looking to understand their digital presence better.
- According to verified reviews, Brand24 stands out for its robust alert system and sentiment analysis capabilities. Users find these features crucial for managing their online reputation and responding swiftly to potential crises, enhancing their overall brand monitoring strategy.
- Reviewers mention that Talkwalker’s customer support is a significant strength, with many praising the responsiveness and helpfulness of the support team. This aspect can be a deciding factor for users who value strong assistance during implementation and ongoing use.
- Users highlight Brand24's AI Insights report as a game-changer, allowing for easy summarization of data that can be shared with clients with minimal effort. This feature is particularly appealing for users who need to present findings regularly without extensive manual work.
- G2 reviewers note that while Talkwalker provides great coverage across various channels, it may not always meet the specific workflow needs of all users, leading to some configuration challenges. This can be a consideration for teams with unique requirements or those looking for a more straightforward setup.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Talkwalker by Hootsuite
No pricing availableFree Trial
Brand24
Free Trial is available
Talkwalker by Hootsuite
Free Trial is available
Ratings
Meets Requirements
9.0
300
8.4
113
Ease of Use
9.2
306
8.6
114
Ease of Setup
8.9
180
8.4
80
Ease of Admin
8.9
156
8.5
76
Quality of Support
9.5
281
9.3
109
Has the product been a good partner in doing business?
9.3
148
8.8
74
Product Direction (% positive)
9.1
302
9.0
104
Features by Category
Social Analytics
8.8(tied score)
112
8.8(tied score)
65
8.7(won by 0.6)
112
8.1
65
8.9(won by 0.7)
116
8.2
68
Feature Not Available
6.7(won by default)
25
8.4(won by 1.1)
102
7.3
32
9.0(won by default)
45
Not enough data
8.6(won by default)
46
Not enough data
Reports & Dashboards
8.4(won by 0.2)
115
8.2
69
9.0(won by 0.4)
118
8.6
69
9.0(won by 0.4)
57
8.6
60
8.3(won by default)
42
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
7.7(won by default)
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3(won by default)
5
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
84
Not enough data
Geographic Coverage
8.3
73
Not enough data
8.7
75
Not enough data
8.8
69
Not enough data
Reporting
8.8
81
Not enough data
8.8
85
Not enough data
8.8
73
Not enough data
9.2
77
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
44
Not enough data
Monitoring & Listening
8.8
215
8.4
85
8.5
208
7.5
84
9.4
87
7.8
9
9.1
81
9.4
9
8.8
74
7.6
9
8.6
70
7.7
8
Agentic AI - Social Media Listening Tools
7.8
10
Not enough data
7.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
Data Management & Analysis
8.0
215
6.5
87
8.8
214
8.3
85
9.0
76
7.1
8
8.4
71
7.8
9
Categories
Categories
Shared Categories
Brand24 and Talkwalker by Hootsuite are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Talkwalker by Hootsuite has no unique categories
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Talkwalker by Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Information Technology and Services
8.7%
Internet
7.5%
Computer Software
7.5%
Public Relations and Communications
4.0%
Other
49.2%
Public Relations and Communications
22.0%
Marketing and Advertising
19.5%
Market Research
7.3%
Management Consulting
4.9%
Information Technology and Services
4.9%
Other
41.5%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
Talkwalker by Hootsuite has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
