# Brand24 vs Lumen by Talkwalker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brand24 excels in user experience, with a user-friendly interface and clear reporting features that make it easy to monitor online mentions. Users appreciate the real-time alerts and the ability to quickly identify relevant conversations, which enhances their overall efficiency.
- **According to verified reviews** , Talkwalker by Hootsuite stands out for its extensive feature set and customization options. Users highlight the powerful cluster analysis tool that synthesizes key themes from large data sets, providing insights that go beyond basic social media monitoring.
- **Users say** that Brand24 offers superior support, with many praising the responsiveness and helpfulness of the customer service team. This level of support is particularly valued by small businesses looking for reliable assistance as they navigate the platform.
- **Reviewers mention** that Talkwalker by Hootsuite provides unique insights that are not easily accessible elsewhere, making it a valuable tool for those who need in-depth analysis of digital conversations. Users find the data not only useful but also engaging to explore.
- **G2 reviewers highlight** that Brand24's all-in-one approach, combining UI/UX, integrations, and performance, makes it a strong contender for businesses seeking a comprehensive social media monitoring solution. This integration helps streamline workflows and improve overall productivity.
- **According to recent user feedback** , while Talkwalker by Hootsuite has a solid reputation for its analytical capabilities, some users feel it could improve in areas like sentiment analysis and alerts, where Brand24 has received higher ratings. This suggests that users may find Brand24 more effective for real-time monitoring and actionable insights.



---
## Frequently Asked Questions

### What is the difference between Lumen by Talkwalker vs Brand24?

Brand24 stands out for its higher user ratings, easier setup, and more frequent praise for ease of use, while Lumen by Talkwalker is noted for its advanced analytics and customization but has a steeper learning curve.

| [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) | [Brand24](https://www.g2.com/products/brand24/reviews) |
| --- | --- |
| 4.3/5 (137 reviews) | 4.6/5 (356 reviews) |
| Small-Business | Small-Business |
| 8.4 | 8.9 |
| 9.3 | 9.5 |
| Customer Support | Ease of Use |



### How do the pricing models of Lumen by Talkwalker and Brand24 compare?

Brand24 is considered the stronger value by reviewers, reflected in its higher satisfaction with pricing and cost-related dimensions.

- **Lumen by Talkwalker:** Reviewers describe it as a powerful but expensive solution, with some noting it is not ideal for small budgets.
- **Brand24:** Reviewers consistently highlight good pricing and value, with several noting it offers a strong middle ground among competitors.
- **Switching reasons:** In recent reviews, buyers mention switching to Brand24 for its affordability and ease of use compared to more complex or costly platforms.



### What are the best alternatives to Lumen by Talkwalker and Brand24?

The top 3 alternatives to Lumen by Talkwalker and Brand24 are Meltwater, Sprout Social, and Brandwatch Consumer Intelligence.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) | 4.3/5 (137 reviews) | Small-Business | Expensive for small budgets | Customer Support |
| [Brand24](https://www.g2.com/products/brand24/reviews) | 4.6/5 (356 reviews) | Small-Business | Good pricing, strong value | Ease of Use |
| [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669 reviews) | Mid-Market | — | Comprehensive media monitoring |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6873 reviews) | Small-Business | — | Robust social media management |
| [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5 (729 reviews) | Mid-Market | — | Advanced analytics and insights |



### Which Social Media Listening Tools features should I prioritize when comparing Lumen by Talkwalker and Brand24?

Buyers should prioritize Dashboards, Ease of Use, Sentiment Analysis, Reporting, and Paid Campaign Tracking when comparing Lumen by Talkwalker and Brand24.

- **Dashboards:** Brand24 has 8 all-time mentions for dashboard usability, while Lumen by Talkwalker is frequently praised for dashboard creation and visualization.
- **Ease of Use:** Brand24 scores 9.2 and has 19 all-time mentions for ease of use; Lumen by Talkwalker scores 8.6.
- **Sentiment Analysis:** Brand24 is cited for accurate sentiment analysis in recent reviews; Lumen by Talkwalker is noted for sentiment and cluster analysis capabilities.
- **Reporting:** Brand24 has 9 all-time mentions for reporting; Lumen by Talkwalker is praised for flexible and customizable reporting features.
- **Paid Campaign Tracking:** Lumen by Talkwalker offers paid campaign tracking, a feature not listed for Brand24.



### What are the pros and cons of Lumen by Talkwalker vs Brand24?

Brand24's headline strength is ease of use, while Lumen by Talkwalker is recognized for advanced analytics and customization.

- **Lumen by Talkwalker strengths:** Customer support (2 all-time mentions), analytics (1), customization (1), feature quantity (1), filtering options (1), innovation (1), multi-platform (1).
- **Lumen by Talkwalker trade-offs:** Platform limitations (2), complex features (1), complexity (1), data inaccuracy (1), difficult setup (1), learning curve (1), limited credits (1), not intuitive (1), platform issues (1), search functionality (1).
- **Brand24 strengths:** Ease of use (19), helpful (14), brand monitoring (12), user interface (11), efficiency (9), intuitive (9), mentions tracking (9), reporting (9), customer support (8), dashboard usability (8), analytics (7), data accuracy (7), improvement (7), social listening (7), time-saving (7), artificial intelligence (6), AI assistant (5).
- **Brand24 trade-offs:** Filtering problems (8), limited features (6), data inaccuracy (5).



### Is Lumen by Talkwalker or Brand24 better for small businesses?

Brand24 is the better fit for small businesses, with higher satisfaction among small-business reviewers and a stronger ease-of-use reputation.

- **Lumen by Talkwalker:** Largest segment is Small-Business; reviewers note powerful features but mention a steeper learning curve and higher cost as drawbacks for smaller companies.
- **Brand24:** Largest segment is Small-Business; reviewers consistently praise its intuitive setup, user-friendly interface, and value for small teams.



### Which Social Media Listening Tools platform has better integrations?

Reviewers do not express a clear preference for integrations between Lumen by Talkwalker and Brand24.

- **Lumen by Talkwalker:** No recent reviewer-cited integrations.
- **Brand24:** No recent reviewer-cited integrations.



### How do Lumen by Talkwalker and Brand24 compare on customer support?

Brand24 and Lumen by Talkwalker are rated nearly identically on Quality of Support, with Brand24 at 9.5 and Lumen by Talkwalker at 9.3, indicating parity.

- **Lumen by Talkwalker:** Reviewers highlight responsive and helpful customer support, with several citing dedicated account managers and strong onboarding experiences.
- **Brand24:** Reviewers consistently praise the support team for being proactive, responsive, and providing tailored recommendations, with 8 all-time mentions for customer support.



### Which is easier to implement, Lumen by Talkwalker or Brand24?

Brand24 is easier to implement, with a higher Ease of Setup score (8.9 vs. 8.4) and more frequent praise for its simple onboarding process.

- **Lumen by Talkwalker:** Reviewers note that setup can be complex due to the platform's depth, with a learning curve for new users.
- **Brand24:** Reviewers frequently describe the setup as quick, intuitive, and user-friendly, with many stating they were able to get started immediately.



### Which product has better Dashboards?

Brand24 is more frequently praised for its dashboards, with 8 all-time mentions for dashboard usability and a higher Ease of Use score.

- **Lumen by Talkwalker:** Reviewers highlight flexible and customizable dashboards, with frequent praise for visualization and sharing capabilities.
- **Brand24:** 8 all-time mentions for dashboard usability, consistently cited for clear, actionable, and easy-to-navigate dashboards.



| | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 361 | 137 | 
| **Largest Market Segment** | Small-Business (64.3% of reviews) | Small-Business (37.1% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Lumen by Talkwalker

Pros:
- Customer Support (2 reviews)
- Analytics (1 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Lumen by Talkwalker | 
|---|---|---|
  | **Meets Requirements** | 9.0 (324 reviews) | 8.4 (114 reviews) | 
  | **Ease of Use** | 9.2 (330 reviews) | 8.6 (115 reviews) | 
  | **Ease of Setup** | 8.9 (203 reviews) | 8.4 (81 reviews) | 
  | **Ease of Admin** | 9.0 (161 reviews) | 8.5 (77 reviews) | 
  | **Quality of Support** | 9.6 (305 reviews) | 9.3 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (153 reviews) | 8.8 (75 reviews) | 
  | **Product Direction (% positive)** | 9.1 (319 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Lumen by Talkwalker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Lumen by Talkwalker** | N/A | N/A |

#### Additional Functionality

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 140 |
| **Lumen by Talkwalker** | 8.0/10 | 84 |

#### Social Analytics

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Competitor Analysis** | 8.8 (115 reviews) | 8.8 (65 reviews) | 
| **Follower Analysis** | 8.7 (115 reviews) | 8.1 (65 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | 8.2 (68 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 6.7 (25 reviews) | 
| **Attribution** | 8.4 (102 reviews) | 7.3 (32 reviews) | 
| **Hashtag Analytics** | 9.0 (45 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.5 (47 reviews) | Not enough data | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | 8.2 (69 reviews) | 
| **Report Exporting** | 9.0 (120 reviews) | 8.6 (69 reviews) | 
| **Scalability** | 9.0 (57 reviews) | 8.6 (60 reviews) | 
| **White Label** | 8.3 (42 reviews) | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.3 (5 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 91 |
| **Lumen by Talkwalker** | N/A | N/A |

#### Media Channels

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 9.1 (86 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | Not enough data | 
| **National Media** | 8.8 (76 reviews) | Not enough data | 
| **International Media** | 8.8 (69 reviews) | Not enough data | 

#### Reporting

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | Not enough data | 
| **Custom Reports** | 8.8 (74 reviews) | Not enough data | 
| **Dashboards** | 9.2 (77 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.4 (44 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 265 |
| **Lumen by Talkwalker** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Social Measurement** | 8.8 (218 reviews) | 8.4 (85 reviews) | 
| **Influencer Identification** | 8.5 (208 reviews) | 7.5 (84 reviews) | 
| **Brand Monitoring** | 9.5 (100 reviews) | 7.8 (9 reviews) | 
| **Keyword Tracking** | 9.0 (85 reviews) | 9.4 (9 reviews) | 
| **Trend Analysis** | 8.8 (74 reviews) | 7.6 (9 reviews) | 
| **Competitor Analysis** | 8.6 (71 reviews) | 7.7 (8 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (218 reviews) | 6.5 (87 reviews) | 
| **Social Reporting** | 8.9 (222 reviews) | 8.3 (85 reviews) | 
| **Alerts and Notifications** | 9.0 (80 reviews) | 7.1 (8 reviews) | 
| **Advanced Data Filtering** | 8.3 (77 reviews) | 7.8 (9 reviews) | 

#### Additional Functionality

| Feature | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brand24 (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)



---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Lumen by Talkwalker | 
|---|---|---|
| **Small-Business** | 64.3% | 37.1% | 
| **Mid-Market** | 29.2% | 36.3% | 
| **Enterprise** | 6.5% | 26.6% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.2%
- **Information Technology and Services:** 8.5%
- **Internet:** 7.3%
- **Computer Software:** 7.0%
- **Public Relations and Communications:** 4.4%
- **Food & Beverages:** 2.6%
- **Higher Education:** 2.6%
- **Media Production:** 2.3%
- **Non-Profit Organization Management:** 2.0%
- **Online Media:** 2.0%
- **Other:** 39.1%

#### Lumen by Talkwalker

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2675 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (114 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7452 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)

### Alternatives to Lumen by Talkwalker

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2675 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (217 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Lumen by Talkwalker

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-lumen-by-talkwalker)