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At a Glance
Market Segments
Small-Business (65.1% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
$199.00 Per Month
$299.00 1 Seat/Per month (billed annually)
Brand24
Star Rating
(310)4.6 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansSprinklr Social
Star Rating
(1,152)4.1 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
$299.00 1 Seat/Per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprinklr Social excels in its Broadcast Media capabilities, scoring 8.9, which allows for effective outreach across various channels. In contrast, Brand24, while strong in other areas, does not match this level of performance in media broadcasting.
- Reviewers mention that Brand24 shines in Quality of Support, achieving a score of 9.5, which is significantly higher than Sprinklr Social's 7.8. This indicates that users find Brand24's customer service more responsive and helpful.
- G2 users highlight the Ease of Use of Brand24, with a score of 9.2, making it more user-friendly compared to Sprinklr Social's 7.5. This suggests that Brand24 may be a better choice for teams looking for a straightforward interface.
- Reviewers say that Sprinklr Social's Content Calendar feature, rated at 8.6, is particularly robust, allowing for better planning and scheduling of social media posts compared to Brand24, which lacks a comparable feature.
- Users on G2 report that Brand24's Sentiment Analysis feature, scoring 8.6, provides deeper insights into audience perceptions, outperforming Sprinklr Social's 7.3 in this critical area of social listening.
- Reviewers mention that while both platforms offer Report Customizability, Brand24's score of 8.4 indicates a more flexible reporting system, allowing users to tailor reports to their specific needs better than Sprinklr Social's 8.2.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Sprinklr Social
SMM and Customer Service Solution Self Serve (Annual)
$299.00
1 Seat/Per month (billed annually)
Combines the best of social media management & customer service for growing teams. Monthly billing only via credit card.
- Offer customer care on 15+ channels
- AI-powered chatbots and Digital Twin
- Omnichannel inbox
Free Trial
Brand24
Free Trial is available
Sprinklr Social
Free Trial is available
Ratings
Meets Requirements
8.9
285
8.1
953
Ease of Use
9.2
291
7.5
970
Ease of Setup
8.9
165
7.0
579
Ease of Admin
9.0
151
7.3
428
Quality of Support
9.6
267
7.7
897
Has the product been a good partner in doing business?
9.3
143
8.0
413
Product Direction (% positive)
9.1
288
7.9
933
Features by Category
Social Analytics
8.8(won by 1.7)
110
7.1
361
8.7(won by default)
110
Feature Not Available
8.9(won by 0.7)
114
8.2
435
Feature Not Available
Feature Not Available
8.4(won by default)
100
Feature Not Available
9.0(won by 1.9)
43
7.1
223
8.8(won by 1.7)
43
7.1
228
Reports & Dashboards
8.4(won by 0.3)
112
8.1
439
9.0(won by 1.0)
115
8.0
440
9.0(won by 0.8)
54
8.2
432
8.3(won by default)
41
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.4(won by default)
39
Not enough data
6.5(won by default)
39
Not enough data
6.2(won by default)
38
Not enough data
6.0(won by default)
38
Not enough data
6.5(won by default)
38
Content & Collaboration
Not enough data
8.5
339
Not enough data
8.0
329
Not enough data
7.6
307
Not enough data
7.9
330
Not enough data
7.9
340
Not enough data
7.3
234
Social Management
Not enough data
8.2
549
Not enough data
8.5
530
Not enough data
Feature Not Available
Not enough data
8.3
557
Not enough data
7.3
413
Not enough data
7.4
241
Not enough data
7.3
199
Agentic AI - Social Media Management
Not enough data
6.3
55
Not enough data
6.6
55
Not enough data
6.5
55
Not enough data
6.3
55
Not enough data
6.5
55
Not enough data
6.4
53
Not enough data
6.4
52
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
78
Not enough data
Geographic Coverage
8.3
72
Not enough data
8.7
73
Not enough data
8.8
68
Not enough data
Reporting
8.8
76
Not enough data
8.7
77
Not enough data
8.8
69
Not enough data
9.2
74
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
43
Not enough data
Collection
Not enough data
Feature Not Available
Not enough data
7.4
47
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
56
|
Verified
Not enough data
Feature Not Available
Agentic AI - Review Management
Not enough data
7.2
10
Not enough data
7.3
10
Moderation
Not enough data
7.8
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
46
|
Verified
Use Cases
Not enough data
7.5
46
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
8.1
51
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
53
|
Verified
Not enough data
8.3
54
|
Verified
Not enough data
7.3
45
|
Verified
Display Options
Not enough data
7.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.1
51
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.4
30
Not enough data
7.9
29
Not enough data
7.5
29
Not enough data
Feature Not Available
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.8
29
Not enough data
Feature Not Available
Not enough data
6.9
28
Not enough data
Feature Not Available
Platform
Not enough data
6.6
27
Not enough data
6.4
28
Not enough data
7.3
28
Not enough data
7.2
27
Agentic AI - Employee Advocacy
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Monitoring & Listening
8.8
210
8.2
403
8.5
206
7.0
334
9.4
74
8.3
156
9.0
75
8.2
159
8.7
69
7.5
156
8.6
68
7.5
147
Agentic AI - Social Media Listening Tools
7.9
8
6.9
30
7.3
8
6.7
30
7.5
8
6.7
30
8.1
8
6.6
31
8.1
8
7.2
32
Data Management & Analysis
8.0
208
7.1
364
8.8
206
8.3
405
9.1
69
7.9
158
8.6
64
7.7
149
Content
Not enough data
8.0
57
Not enough data
7.7
55
Not enough data
8.2
56
Not enough data
7.5
54
Engagement
Not enough data
6.9
53
Not enough data
7.2
52
Not enough data
7.9
53
Not enough data
7.1
50
Not enough data
7.8
52
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.9
50
Not enough data
Feature Not Available
Not enough data
7.3
51
Analytics
Not enough data
Feature Not Available
Not enough data
8.3
52
Not enough data
7.9
51
Generative AI
Not enough data
6.9
133
Not enough data
Feature Not Available
Process
Not enough data
8.2
264
Not enough data
7.7
241
Not enough data
8.2
247
Channels
Not enough data
7.5
196
Not enough data
8.7
278
Not enough data
7.5
189
Not enough data
6.8
177
Not enough data
7.3
185
Insight
Not enough data
7.6
198
Not enough data
8.4
275
Not enough data
7.9
223
Not enough data
7.7
233
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brand24 and Sprinklr Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Sprinklr Social is categorized as Conversational Commerce Platforms, Social Commerce Platforms, SAP Store, Employee Advocacy, Social Customer Service, Social Media Suites, Social Media Management, Review Management, and AI Customer Support Agents
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.5%
Information Technology and Services
8.8%
Internet
7.8%
Computer Software
7.5%
Public Relations and Communications
3.6%
Other
48.9%
Marketing and Advertising
15.0%
Information Technology and Services
5.8%
Retail
4.7%
Financial Services
4.5%
Consumer Services
4.2%
Other
65.7%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
What is the best way to find hashtags that are getting traffic.
1 Comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
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