Compare Brand24 and Sprinklr Social 
Featured Products
At a Glance
Market Segments
Small-Business (65.8% of reviews)
Enterprise (49.0% of reviews)
Entry-Level Pricing
$199.00 Per Month
$2,800.00 1 User Per Year
Brand24
Star Rating
(331)4.6 out of 5
Market Segments
Small-Business (65.8% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansSprinklr Social
Star Rating
(1,188)4.1 out of 5
Market Segments
Enterprise (49.0% of reviews)
Pros & Cons
Entry-Level Pricing
$2,800.00 1 User Per Year
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brand24 excels in user-friendliness, with many users highlighting its intuitive navigation. One user mentioned, "The platform is very user-friendly and easy to navigate," which contributes to a smoother daily experience compared to Sprinklr Social, where some users have faced challenges in adapting to its interface.
- Users say that Brand24's customer support is outstanding, with quick response times and helpful assistance. A reviewer noted the "excellent customer service" and the effectiveness of the chat feature, while Sprinklr Social's support, although decent, does not receive the same level of praise.
- According to verified reviews, Sprinklr Social shines in its reporting capabilities, particularly with customizable dashboards and a robust listening module. Users appreciate the ability to track brand sentiment and mentions effectively, which is a key feature for many businesses.
- Reviewers mention that Brand24 offers a comprehensive overview of social mentions across various platforms, making it easier to stay updated. One user highlighted the value of daily email digests, which help streamline monitoring, whereas Sprinklr Social users have noted that while it has similar features, the experience can be less straightforward.
- G2 reviewers indicate that Sprinklr Social is favored by larger enterprises, with a significant portion of its user base coming from this segment. However, Brand24 is more accessible for small businesses, with a much lower entry price, making it a more attractive option for startups and smaller teams.
- Users report that while both platforms offer valuable analytics, Brand24 generally provides a more efficient setup process. Reviewers have praised Brand24 for its ease of setup, contrasting with Sprinklr Social, where some users have experienced a steeper learning curve during implementation.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Sprinklr Social
Essentials- Growth Package
$2,800.00
1 User Per Year
The Standard Plan offers essential social media management
features tailored for smaller teams, focusing on basic listening,
publishing, engagement, and reporting. Powered by AI-driven
capabilities, it enables teams to monitor online conversations,
schedule and distribute content, manage audience interactions,
and track performance efficiently. Designed for those handling
fundamental social media operations, this plan helps streamline
workflows and enhance strategy with simple yet effective tools.
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management
- Cross Module
- Social Publishing and Engagement
- Social Listening
Free Trial
Brand24
Free Trial is available
Sprinklr Social
Free Trial is available
Ratings
Meets Requirements
9.0
302
8.1
975
Ease of Use
9.2
308
7.5
992
Ease of Setup
8.9
182
7.0
598
Ease of Admin
8.9
156
7.3
434
Quality of Support
9.5
283
7.7
916
Has the product been a good partner in doing business?
9.3
148
8.0
419
Product Direction (% positive)
9.1
304
7.9
955
Features by Category
Social Analytics
8.8(won by 1.7)
112
7.1
363
8.7(won by default)
112
Feature Not Available
8.9(won by 0.7)
116
8.2
438
Feature Not Available
Feature Not Available
8.4(won by default)
102
Feature Not Available
9.0(won by 1.9)
45
7.1
223
8.6(won by 1.5)
46
7.1
230
Reports & Dashboards
8.4(won by 0.3)
116
8.1
443
9.0(won by 1.0)
119
8.0
442
9.0(won by 0.8)
57
8.2
434
8.3(won by default)
42
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.4(won by default)
39
7.7(won by 1.2)
5
6.5
39
Not enough data
6.2(won by default)
38
Not enough data
6.0(won by default)
38
7.3(won by 0.8)
5
6.5
38
Content & Collaboration
Not enough data
8.5
344
Not enough data
8.0
331
Not enough data
7.6
310
Not enough data
7.9
332
Not enough data
7.9
344
Not enough data
7.3
236
Social Management
Not enough data
8.2
564
Not enough data
8.5
542
Not enough data
Feature Not Available
Not enough data
8.3
568
Not enough data
7.3
417
Not enough data
7.4
243
Not enough data
7.3
201
Agentic AI - Social Media Management
Not enough data
6.5
57
Not enough data
6.6
55
Not enough data
6.6
58
Not enough data
6.3
55
Not enough data
6.5
55
Not enough data
6.4
53
Not enough data
6.4
52
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
84
Not enough data
Geographic Coverage
8.3
73
Not enough data
8.7
75
Not enough data
8.8
69
Not enough data
Reporting
8.8
81
Not enough data
8.8
85
Not enough data
8.8
73
Not enough data
9.2
77
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
44
Not enough data
Collection
Not enough data
Feature Not Available
Not enough data
7.4
47
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
56
|
Verified
Not enough data
Feature Not Available
Agentic AI - Review Management
Not enough data
7.2
10
Not enough data
7.3
10
Moderation
Not enough data
7.8
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
46
|
Verified
Use Cases
Not enough data
7.5
46
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
8.1
52
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
54
|
Verified
Not enough data
8.3
54
|
Verified
Not enough data
7.3
45
|
Verified
Display Options
Not enough data
7.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
52
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.4
30
Not enough data
7.9
30
Not enough data
7.5
29
Not enough data
Feature Not Available
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.8
29
Not enough data
Feature Not Available
Not enough data
6.9
28
Not enough data
Feature Not Available
Platform
Not enough data
6.6
27
Not enough data
6.3
29
Not enough data
7.3
28
Not enough data
7.2
27
Agentic AI - Employee Advocacy
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Monitoring & Listening
8.8
215
8.2
405
8.5
208
7.0
334
9.4
89
8.3
157
9.1
81
8.2
159
8.8
74
7.5
156
8.6
70
7.5
147
Agentic AI - Social Media Listening Tools
7.8
10
6.9
30
7.3
10
6.7
30
7.7
10
6.7
30
8.2
10
6.6
31
8.2
10
7.2
32
Data Management & Analysis
8.0
216
7.1
365
8.8
215
8.3
406
9.0
77
7.9
158
8.4
71
7.7
149
Content
Not enough data
8.0
57
Not enough data
7.7
55
Not enough data
8.2
56
Not enough data
7.5
54
Engagement
Not enough data
6.9
53
Not enough data
7.2
52
Not enough data
7.9
53
Not enough data
7.1
50
Not enough data
7.8
52
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.9
50
Not enough data
Feature Not Available
Not enough data
7.3
51
Analytics
Not enough data
Feature Not Available
Not enough data
8.3
52
Not enough data
7.9
51
Generative AI
Not enough data
6.9
133
Not enough data
Feature Not Available
Process
Not enough data
8.2
266
Not enough data
7.7
242
Not enough data
8.2
248
Channels
Not enough data
7.5
196
Not enough data
8.7
279
Not enough data
7.5
189
Not enough data
6.8
177
Not enough data
7.3
185
Insight
Not enough data
7.6
199
Not enough data
8.4
276
Not enough data
7.9
223
Not enough data
7.7
233
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brand24 and Sprinklr Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Sprinklr Social is categorized as Conversational Commerce Platforms, Social Commerce Platforms, SAP Store, Employee Advocacy, Social Customer Service, Social Media Suites, Social Media Management, Review Management, and AI Customer Support Agents
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.9%
Information Technology and Services
9.0%
Internet
7.4%
Computer Software
7.4%
Public Relations and Communications
4.3%
Other
48.9%
Marketing and Advertising
14.8%
Information Technology and Services
5.8%
Retail
4.7%
Financial Services
4.5%
Consumer Services
4.2%
Other
66.0%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
What is the best way to find hashtags that are getting traffic.
1 Comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
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