# Brand24 vs Sprinklr Insights Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brand24 excels in user satisfaction, with a significantly higher overall score compared to Sprinklr Insights. Users appreciate its intuitive interface and ease of use, noting features like the AI Insights report that simplifies data sharing with clients.
- **Users say** Brand24's implementation process is quick and straightforward, making it easier for teams to get started. In contrast, Sprinklr Insights, while powerful, has been described as more complex to set up, which can lead to longer onboarding times.
- **Reviewers mention** that Brand24 offers superior support, with many highlighting the quality of assistance received. Users have praised the platform's responsiveness and helpfulness, which contrasts with Sprinklr Insights, where some users have expressed a desire for more robust support options.
- **According to verified reviews** , Brand24 shines in its reporting capabilities, allowing users to create customized PDF reports effortlessly. This feature is particularly valued by users who need to present data regularly, whereas Sprinklr Insights, while customizable, can require more effort to tailor reports to specific needs.
- **Users appreciate** Brand24's advanced alert system and sentiment analysis, which help them react swiftly to online conversations and potential crises. In comparison, while Sprinklr Insights offers strong analytics, some users feel it lacks the immediacy and clarity that Brand24 provides in monitoring brand mentions.
- **Reviewers highlight** Brand24's strong performance in social media listening and competitor analysis, making it a preferred choice for small businesses. Sprinklr Insights, while effective for enterprise-level analytics, may not cater as well to the specific needs of smaller teams looking for straightforward solutions.



| | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 346 | 105 | 
| **Largest Market Segment** | Small-Business (65.6% of reviews) | Enterprise (48.5% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | Contact Us 1 Seat/Per month (billed annually) Per Year | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Sprinklr Insights

Pros:
- Artificial Intelligence (4 reviews)
- Helpful (4 reviews)

Cons:
- Learning Curve (4 reviews)
- Improvement Needed (2 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Sprinklr Insights | 
|---|---|---|
  | **Meets Requirements** | 9.0 (312 reviews) | 8.5 (80 reviews) | 
  | **Ease of Use** | 9.2 (318 reviews) | 7.7 (79 reviews) | 
  | **Ease of Setup** | 8.9 (191 reviews) | 7.0 (43 reviews) | 
  | **Ease of Admin** | 8.9 (158 reviews) | 7.5 (38 reviews) | 
  | **Quality of Support** | 9.5 (293 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 8.1 (39 reviews) | 
  | **Product Direction (% positive)** | 9.1 (311 reviews) | 9.3 (80 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Sprinklr Insights

#### Entry-Level Pricing

Plan: Sprinklr Insights Enterprise 

Price: Contact Us 1 Seat/Per month (billed annually) Per Year

Key Features:
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights

[Learn more about Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 139 |
| **Sprinklr Insights** | 7.8/10 | 64 |

#### Social Analytics

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Competitor Analysis** | 8.8 (114 reviews) | 7.7 (56 reviews) | 
| **Follower Analysis** | 8.7 (114 reviews) | 7.7 (55 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | 8.6 (58 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 7.1 (43 reviews) | 
| **Attribution** | 8.4 (102 reviews) | 7.1 (43 reviews) | 
| **Hashtag Analytics** | 9.0 (45 reviews) | 8.0 (51 reviews) | 
| **Sentiment Analysis** | 8.5 (47 reviews) | 7.8 (54 reviews) | 

#### Reports & Dashboards

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | 8.2 (59 reviews) | 
| **Report Exporting** | 9.0 (120 reviews) | 8.2 (57 reviews) | 
| **Scalability** | 9.0 (57 reviews) | 8.5 (52 reviews) | 
| **White Label** | 8.3 (42 reviews) | 7.2 (39 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.3 (5 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 90 |
| **Sprinklr Insights** | 7.6/10 | 23 |

#### Media Channels

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | 6.7 (20 reviews) | 
| **Print Media** | Feature Not Available | 6.6 (20 reviews) | 
| **Online Media** | 9.2 (85 reviews) | 8.7 (21 reviews) | 

#### Geographic Coverage

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | 8.1 (20 reviews) | 
| **National Media** | 8.8 (76 reviews) | 8.3 (19 reviews) | 
| **International Media** | 8.8 (69 reviews) | 7.8 (20 reviews) | 

#### Reporting

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | 8.1 (23 reviews) | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | 7.7 (22 reviews) | 
| **Custom Reports** | 8.8 (74 reviews) | 8.1 (23 reviews) | 
| **Dashboards** | 9.2 (77 reviews) | 8.8 (22 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 6.2 (15 reviews) | 
| **AI Text Summarization** | 8.4 (44 reviews) | 6.1 (15 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 254 |
| **Sprinklr Insights** | 8.2/10 | 54 |

#### Monitoring & Listening

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Social Measurement** | 8.8 (216 reviews) | 8.8 (49 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 7.5 (40 reviews) | 
| **Brand Monitoring** | 9.4 (92 reviews) | 8.5 (45 reviews) | 
| **Keyword Tracking** | 9.1 (83 reviews) | 8.4 (44 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | 8.4 (43 reviews) | 
| **Competitor Analysis** | 8.6 (69 reviews) | 7.7 (44 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 7.9 (48 reviews) | 
| **Social Reporting** | 8.8 (217 reviews) | 8.7 (50 reviews) | 
| **Alerts and Notifications** | 9.0 (76 reviews) | 7.7 (45 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | 8.3 (41 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Sprinklr Insights** | 7.8/10 | 35 |

#### Brand Signals

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Comparison** | Not enough data | 8.1 (31 reviews) | 
| **AI** | Not enough data | 6.8 (29 reviews) | 
| **Brand Health** | Not enough data | 7.9 (34 reviews) | 

#### Brand Analytics

| Feature | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.0 (33 reviews) | 
| **Tracking** | Not enough data | 8.4 (32 reviews) | 

---
## Categories
**Shared Categories (3):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


**Unique to Sprinklr Insights (1):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Sprinklr Insights | 
|---|---|---|
| **Small-Business** | 65.6% | 25.3% | 
| **Mid-Market** | 28.2% | 26.3% | 
| **Enterprise** | 6.2% | 48.5% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 23.0%
- **Information Technology and Services:** 8.8%
- **Internet:** 7.3%
- **Computer Software:** 7.3%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Consumer Goods:** 2.1%
- **Other:** 37.8%

#### Sprinklr Insights

- **Marketing and Advertising:** 22.0%
- **Retail:** 6.0%
- **Information Technology and Services:** 6.0%
- **Financial Services:** 5.0%
- **Market Research:** 5.0%
- **Computer Software:** 5.0%
- **Automotive:** 4.0%
- **Hospital & Health Care:** 4.0%
- **Consumer Services:** 3.0%
- **Telecommunications:** 3.0%
- **Other:** 37.0%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (108 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7184 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6421 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)

### Alternatives to Sprinklr Insights

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6421 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (398 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7184 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Sprinklr Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-sprinklr-insights)