Compare Brand24 and Sprinklr Insights 
At a Glance
Market Segments
Small-Business (65.8% of reviews)
Enterprise (48.5% of reviews)
Entry-Level Pricing
$199.00 Per Month
Contact Us 1 Seat/Per month (billed annually) Per Year
Brand24
Star Rating
(336)4.6 out of 5
Market Segments
Small-Business (65.8% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansSprinklr Insights
Star Rating
(105)4.3 out of 5
Market Segments
Enterprise (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr InsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brand24 excels in user satisfaction, with a significantly higher overall score compared to Sprinklr Insights. Users appreciate its intuitive interface and ease of use, noting features like the AI Insights report that simplifies data sharing with clients.
- Users say Brand24's implementation process is quick and straightforward, making it easier for teams to get started. In contrast, Sprinklr Insights, while powerful, has been described as more complex to set up, which can lead to longer onboarding times.
- Reviewers mention that Brand24 offers superior support, with many highlighting the quality of assistance received. Users have praised the platform's responsiveness and helpfulness, which contrasts with Sprinklr Insights, where some users have expressed a desire for more robust support options.
- According to verified reviews, Brand24 shines in its reporting capabilities, allowing users to create customized PDF reports effortlessly. This feature is particularly valued by users who need to present data regularly, whereas Sprinklr Insights, while customizable, can require more effort to tailor reports to specific needs.
- Users appreciate Brand24's advanced alert system and sentiment analysis, which help them react swiftly to online conversations and potential crises. In comparison, while Sprinklr Insights offers strong analytics, some users feel it lacks the immediacy and clarity that Brand24 provides in monitoring brand mentions.
- Reviewers highlight Brand24's strong performance in social media listening and competitor analysis, making it a preferred choice for small businesses. Sprinklr Insights, while effective for enterprise-level analytics, may not cater as well to the specific needs of smaller teams looking for straightforward solutions.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Sprinklr Insights
Sprinklr Insights Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights
Free Trial
Brand24
Free Trial is available
Sprinklr Insights
Free Trial is available
Ratings
Meets Requirements
9.0
305
8.5
80
Ease of Use
9.2
311
7.7
79
Ease of Setup
8.9
185
7.0
43
Ease of Admin
8.9
157
7.5
38
Quality of Support
9.5
286
8.3
77
Has the product been a good partner in doing business?
9.4
149
8.1
39
Product Direction (% positive)
9.1
305
9.3
80
Features by Category
Social Analytics
8.8(won by 1.1)
113
7.7
56
8.7(won by 1.0)
113
7.7
55
8.9(won by 0.3)
116
8.6
58
Feature Not Available
7.1(won by default)
43
8.4(won by 1.3)
102
7.1
43
9.0(won by 1.0)
45
8.0
51
8.5(won by 0.7)
47
7.8
54
Reports & Dashboards
8.4(won by 0.2)
117
8.2
59
9.0(won by 0.8)
120
8.2
57
9.0(won by 0.5)
57
8.5
52
8.3(won by 1.1)
42
7.2
39
Agentic AI - Social Media Analytics
Not enough data
Not enough data
7.7(won by default)
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3(won by default)
5
Not enough data
Media Channels
Feature Not Available
6.7
20
Feature Not Available
6.6
20
9.2
85
8.7
21
Geographic Coverage
8.3
75
8.1
20
8.8
76
8.3
19
8.8
69
7.8
20
Reporting
8.9
82
8.1
23
8.8
85
7.7
22
8.8
74
8.1
23
9.2
77
8.8
22
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
6.2
15
8.4
44
6.1
15
Monitoring & Listening
8.8
216
8.8
49
8.5
208
7.5
40
9.4
90
8.5
45
9.1
82
8.4
44
8.8
74
8.4
43
8.6
70
7.7
44
Agentic AI - Social Media Listening Tools
7.8
10
Not enough data
7.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
Data Management & Analysis
8.0
216
7.9
48
8.8
216
8.7
50
9.0
77
7.7
45
8.4
71
8.3
41
Brand Signals
Not enough data
8.1
31
Not enough data
6.8
29
Not enough data
7.9
34
Brand Analytics
Not enough data
8.0
33
Not enough data
8.4
32
Categories
Categories
Shared Categories
Brand24 and Sprinklr Insights are categorized as Media Monitoring, Social Media Analytics, and Social Media Listening Tools
Unique Categories
Brand24 has no unique categories
Sprinklr Insights is categorized as Brand Intelligence
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.7%
Information Technology and Services
8.9%
Internet
7.4%
Computer Software
7.4%
Public Relations and Communications
4.6%
Other
49.1%
Marketing and Advertising
22.0%
Retail
6.0%
Information Technology and Services
6.0%
Financial Services
5.0%
Market Research
5.0%
Other
56.0%
Alternatives
Discussions
What platforms/websites are monitored by Brand24?
1 Comment
Official Response from Brand24
Brand24 looks for mentions in publicly available places on the Internet.
This means we collect mentions from Facebook, Twitter, video & photo sharing sites...Read more
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,...Read more
Sprinklr Insights has no discussions with answers
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