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Compare Brand24 and Prowly 
Featured Products
At a Glance
Market Segments
Small-Business (65.6% of reviews)
Small-Business (74.5% of reviews)
Entry-Level Pricing
$199.00 Per Month
Starting at $258.00 2 Users Per Year
Brand24
Star Rating
(329)4.6 out of 5
Market Segments
Small-Business (65.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansProwly
Star Rating
(114)4.2 out of 5
Market Segments
Small-Business (74.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $258.00 2 Users Per Year
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brand24 excels in user satisfaction, boasting a higher overall rating compared to Prowly. Users appreciate its AI Insights report, which allows for easy weekly summaries to clients, showcasing its effectiveness in social listening and monitoring.
- Users say that Brand24's implementation process is notably quick and intuitive, making it easier for teams to get started. In contrast, Prowly users have mentioned some challenges with setup, indicating that Brand24 may offer a smoother onboarding experience.
- Reviewers mention that Brand24 provides superior support, with a high quality of assistance reported by users. This is particularly beneficial for those needing immediate help with features like customized alerts and sentiment analysis, which are crucial for managing digital reputation crises.
- According to verified reviews, Prowly shines in its PR management capabilities, with users highlighting its ability to organize media contacts and streamline press release distribution. This all-in-one approach is praised for reducing the need for multiple tools, making PR tasks feel less manual.
- Users report that Brand24's advanced features, such as instant detection of social media mentions and comprehensive competitor analysis, significantly enhance their ability to respond to market changes. Prowly, while effective, does not match this level of functionality in social media monitoring.
- Reviewers highlight that while Prowly offers a clean and intuitive interface for PR tasks, Brand24's dashboard and reporting features are more robust, allowing users to create custom reports and track social metrics effectively, which is essential for data-driven decision-making.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Prowly
Basic Annual
Starting at $258.00
2 Users Per Year
For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month
Free Trial
Brand24
Free Trial is available
Prowly
Free Trial is available
Ratings
Meets Requirements
9.0
300
8.6
97
Ease of Use
9.2
306
8.8
97
Ease of Setup
8.9
180
8.2
63
Ease of Admin
8.9
156
8.4
54
Quality of Support
9.5
281
8.5
93
Has the product been a good partner in doing business?
9.3
148
8.3
54
Product Direction (% positive)
9.1
302
7.9
89
Features by Category
Social Analytics
8.8(won by default)
112
Not enough data
8.7(won by default)
112
Not enough data
8.9(won by default)
116
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
102
Not enough data
9.0(won by default)
45
Not enough data
8.6(won by default)
46
Not enough data
Reports & Dashboards
8.4(won by default)
115
Not enough data
9.0(won by default)
118
Not enough data
9.0(won by default)
57
Not enough data
8.3(won by default)
42
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
7.7(won by default)
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3(won by default)
5
Not enough data
Content Creation
Not enough data
8.1
16
Not enough data
7.7
15
Not enough data
7.5
14
Not enough data
6.3
13
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
7.1
11
Not enough data
7.9
15
Contact Management
Not enough data
8.5
14
Not enough data
7.7
14
Not enough data
7.9
14
Not enough data
8.1
14
PR Management
Not enough data
8.6
13
Not enough data
8.0
14
Not enough data
8.3
13
Not enough data
9.1
13
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Not enough data
7.2
9
Not enough data
7.8
13
Not enough data
8.7
13
Not enough data
7.8
13
Media Channels
Feature Not Available
9.3
5
Feature Not Available
9.0
5
9.2
84
9.3
5
Geographic Coverage
8.3
73
9.0
5
8.7
75
9.7
5
8.8
69
9.0
5
Reporting
8.8
81
9.0
5
8.8
85
9.0
5
8.8
73
9.3
5
9.2
77
9.3
5
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
9.0
5
8.4
44
9.3
5
Monitoring & Listening
8.8
215
9.2
6
8.5
208
7.8
6
9.4
87
10.0
5
9.1
81
8.3
6
8.8
74
Feature Not Available
8.6
70
8.6
6
Agentic AI - Social Media Listening Tools
7.8
10
Not enough data
7.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
Data Management & Analysis
8.0
215
7.8
6
8.8
214
8.6
6
9.0
76
6.9
6
8.4
71
7.5
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.8
7
Not enough data
8.1
7
Database
Not enough data
8.8
55
Not enough data
8.3
55
Not enough data
8.4
51
Outreach
Not enough data
8.8
54
Not enough data
8.3
11
Not enough data
8.6
46
Reporting
Not enough data
9.0
7
Not enough data
8.4
48
Not enough data
8.2
50
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Not enough data
8.3
41
Not enough data
8.3
49
Categories
Categories
Shared Categories
Brand24 and Prowly are categorized as Media Monitoring and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Social Media Analytics
Prowly is categorized as Online Newsroom, PR CRM, Media and Influencer Targeting, PR Analytics, and Press Release Distribution
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prowly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Information Technology and Services
8.7%
Internet
7.5%
Computer Software
7.5%
Public Relations and Communications
4.0%
Other
49.2%
Public Relations and Communications
16.4%
Media Production
6.4%
Internet
6.4%
Information Technology and Services
6.4%
Computer Software
6.4%
Other
58.2%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
Prowly has no discussions with answers
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