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Compare Brand24 and Muck Rack 
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At a Glance
Market Segments
Small-Business (65.1% of reviews)
Small-Business (57.5% of reviews)
Entry-Level Pricing
$199.00 Per Month
No pricing available
Brand24
Star Rating
(310)4.6 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansMuck Rack
Star Rating
(299)4.6 out of 5
Market Segments
Small-Business (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Muck RackBrand24 vs Muck Rack
When assessing the two solutions, reviewers found Brand24 easier to use. However, reviewers felt that Muck Rack is easier to set up. Both products were equally easy to administer, and both vendors make it equally easy to do business overall.
- Brand24 and Muck Rack both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Brand24 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Brand24 over Muck Rack.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Muck Rack
No pricing availableFree Trial
Brand24
Free Trial is available
Muck Rack
No trial information availableRatings
Meets Requirements
8.9
285
8.9
220
Ease of Use
9.2
291
8.9
221
Ease of Setup
8.9
165
9.0
112
Ease of Admin
9.0
151
9.0
77
Quality of Support
9.6
267
9.2
207
Has the product been a good partner in doing business?
9.3
143
9.3
78
Product Direction (% positive)
9.1
288
9.0
213
Features by Category
Social Analytics
8.8(won by default)
110
Not enough data
8.7(won by default)
110
Not enough data
8.9(won by default)
114
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
100
Not enough data
9.0(won by default)
43
Not enough data
8.8(won by default)
43
Not enough data
Reports & Dashboards
8.4(won by default)
112
Not enough data
9.0(won by default)
115
Not enough data
9.0(won by default)
54
Not enough data
8.3(won by default)
41
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
Feature Not Available
Not enough data
6.7
5
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
5.0
5
Not enough data
8.3
6
Contact Management
Not enough data
9.2
56
Not enough data
8.6
47
Not enough data
8.9
50
Not enough data
9.1
41
PR Management
Not enough data
8.9
50
Not enough data
8.9
46
Not enough data
8.3
42
Not enough data
8.4
50
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Not enough data
Feature Not Available
Not enough data
8.7
51
Not enough data
8.8
43
Not enough data
8.4
48
Media Channels
Feature Not Available
6.9
75
Feature Not Available
8.0
106
9.1
78
9.0
117
Geographic Coverage
8.3
72
8.4
114
8.7
73
9.1
117
8.8
68
7.8
95
Reporting
8.8
76
8.3
112
8.7
77
8.1
115
8.8
69
8.1
105
9.2
74
8.2
107
Agentic AI - Media Monitoring
Not enough data
3.6
7
Not enough data
3.1
7
Not enough data
3.6
7
Not enough data
3.1
7
Not enough data
3.1
7
Generative AI
Feature Not Available
5.6
34
8.4
43
5.5
31
Monitoring & Listening
8.8
210
Not enough data
8.5
206
Not enough data
9.4
74
Not enough data
9.0
75
Not enough data
8.7
69
Not enough data
8.6
68
Not enough data
Agentic AI - Social Media Listening Tools
7.9
8
Not enough data
7.3
8
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
8.1
8
Not enough data
Data Management & Analysis
8.0
208
Not enough data
8.8
206
Not enough data
9.1
69
Not enough data
8.6
64
Not enough data
Generative AI
Not enough data
5.4
33
Not enough data
5.6
30
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
9.2
149
Not enough data
8.4
127
Not enough data
Feature Not Available
Outreach
Not enough data
8.6
122
Not enough data
7.7
96
Not enough data
6.8
85
Reporting
Not enough data
8.4
134
Not enough data
8.7
114
Not enough data
8.1
110
Agentic AI - Media and Influencer Targeting
Not enough data
3.9
9
Not enough data
4.1
9
Not enough data
4.4
9
Not enough data
4.4
9
Not enough data
3.9
9
User Rights/Roles
Not enough data
7.7
83
Not enough data
8.5
103
Categories
Categories
Shared Categories
Brand24 and Muck Rack are categorized as Media Monitoring and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Social Media Analytics
Muck Rack is categorized as PR CRM, Answer Engine Optimization (AEO), Media and Influencer Targeting, PR Analytics, and Press Release Distribution
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Muck Rack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.5%
Information Technology and Services
8.8%
Internet
7.8%
Computer Software
7.5%
Public Relations and Communications
3.6%
Other
48.9%
Public Relations and Communications
43.7%
Non-Profit Organization Management
4.5%
Entertainment
4.5%
Marketing and Advertising
4.2%
Information Technology and Services
4.2%
Other
38.8%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
Muck Rack has no discussions with answers
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