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Compare Brand24 and Muck Rack 
Featured Products
At a Glance
Market Segments
Small-Business (65.3% of reviews)
Small-Business (57.9% of reviews)
Entry-Level Pricing
$199.00 Per Month
No pricing available
Brand24
Star Rating
(323)4.6 out of 5
Market Segments
Small-Business (65.3% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansMuck Rack
Star Rating
(317)4.6 out of 5
Market Segments
Small-Business (57.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Muck RackSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brand24 excels in ease of use, with users appreciating its intuitive interface and quick setup process. One user highlighted the platform's ability to provide clear mentions for social listening, which helps brands engage in relevant conversations.
- Users say that Muck Rack offers a robust media database that is frequently updated, making it a valuable tool for tracking key search terms. Reviewers noted that this feature helps them gauge the effectiveness of their PR activities, although some found the interface less intuitive compared to Brand24.
- Reviewers mention that Brand24's AI Insights report is a standout feature, allowing users to generate concise summaries for clients with minimal effort. This capability is particularly praised for its role in streamlining reporting processes, which can be a significant time-saver.
- According to verified reviews, Muck Rack's clean interface and ease of implementation are frequently commended, making it accessible for small businesses. However, some users feel that it lacks the depth of sentiment analysis that Brand24 provides, which is crucial for managing digital reputation.
- G2 reviewers report that Brand24's custom alerts and sentiment analysis features are highly effective, enabling users to respond swiftly to potential crises. This proactive approach is a key advantage for brands looking to maintain a positive online presence.
- Users say that while both platforms have similar star ratings, Brand24's overall user satisfaction is reflected in its higher G2 Score, indicating a stronger performance in meeting user needs and expectations, particularly in the small business segment.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Muck Rack
No pricing availableFree Trial
Brand24
Free Trial is available
Muck Rack
No trial information availableRatings
Meets Requirements
8.9
295
8.9
230
Ease of Use
9.2
301
8.9
231
Ease of Setup
8.9
175
9.0
122
Ease of Admin
9.0
154
9.0
80
Quality of Support
9.6
276
9.2
216
Has the product been a good partner in doing business?
9.3
146
9.3
81
Product Direction (% positive)
9.1
298
9.1
223
Features by Category
Social Analytics
8.8(won by default)
111
Not enough data
8.7(won by default)
112
Not enough data
8.9(won by default)
115
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
102
Not enough data
9.0(won by default)
44
Not enough data
8.5(won by default)
45
Not enough data
Reports & Dashboards
8.4(won by default)
114
Not enough data
9.0(won by default)
117
Not enough data
9.0(won by default)
56
Not enough data
8.3(won by default)
42
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
7.7(won by default)
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3(won by default)
5
Not enough data
Content Creation
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
Feature Not Available
Not enough data
6.7
5
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
5.0
5
Not enough data
8.3
6
Contact Management
Not enough data
9.2
58
Not enough data
8.6
47
Not enough data
8.9
50
Not enough data
9.1
41
PR Management
Not enough data
8.9
50
Not enough data
8.9
46
Not enough data
8.3
42
Not enough data
8.3
51
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Not enough data
Feature Not Available
Not enough data
8.7
51
Not enough data
8.8
43
Not enough data
8.4
48
Media Channels
Feature Not Available
6.9
76
Feature Not Available
8.0
106
9.1
81
9.0
120
Geographic Coverage
8.3
73
8.4
115
8.7
74
9.1
117
8.8
69
7.8
95
Reporting
8.8
80
8.3
113
8.8
82
8.1
116
8.8
72
8.1
107
9.2
76
8.2
107
Agentic AI - Media Monitoring
Not enough data
3.6
7
Not enough data
3.1
7
Not enough data
3.6
7
Not enough data
3.1
7
Not enough data
3.1
7
Generative AI
Feature Not Available
5.6
34
8.4
44
5.5
31
Monitoring & Listening
8.8
214
Not enough data
8.5
207
Not enough data
9.4
83
Not enough data
9.1
79
Not enough data
8.8
73
Not enough data
8.6
69
Not enough data
Agentic AI - Social Media Listening Tools
7.8
10
Not enough data
7.2
9
Not enough data
7.7
10
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
Data Management & Analysis
7.9
212
Not enough data
8.8
212
Not enough data
9.0
74
Not enough data
8.4
70
Not enough data
Generative AI
Not enough data
5.4
33
Not enough data
5.6
30
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
9.2
154
Not enough data
8.4
129
Not enough data
Feature Not Available
Outreach
Not enough data
8.6
124
Not enough data
7.7
96
Not enough data
6.8
85
Reporting
Not enough data
8.5
139
Not enough data
8.7
114
Not enough data
8.1
112
Agentic AI - Media and Influencer Targeting
Not enough data
3.9
9
Not enough data
4.1
9
Not enough data
4.4
9
Not enough data
4.4
9
Not enough data
3.9
9
User Rights/Roles
Not enough data
7.7
83
Not enough data
8.6
104
Categories
Categories
Shared Categories
Brand24 and Muck Rack are categorized as Media Monitoring and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Social Media Analytics
Muck Rack is categorized as PR CRM, Answer Engine Optimization (AEO), Media and Influencer Targeting, PR Analytics, and Press Release Distribution
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Muck Rack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.3%
Information Technology and Services
8.8%
Internet
7.6%
Computer Software
7.6%
Public Relations and Communications
3.5%
Other
49.2%
Public Relations and Communications
43.4%
Non-Profit Organization Management
4.4%
Entertainment
4.4%
Marketing and Advertising
4.1%
Information Technology and Services
4.1%
Other
39.7%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
What is Muck Rack used for?
1 Comment
Official Response from Muck Rack
Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do...Read more
Muck Rack has no more discussions with answers
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