Compare Brand24 and Muck Rack 
At a Glance
Market Segments
Small-Business (65.9% of reviews)
Small-Business (53.3% of reviews)
Entry-Level Pricing
$199.00 Per Month
No pricing available
Brand24
Star Rating
(342)4.6 out of 5
Market Segments
Small-Business (65.9% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansMuck Rack
Star Rating
(412)4.5 out of 5
Market Segments
Small-Business (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Muck RackSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brand24 excels in user experience, highlighting its easy-to-use interface and caring customer support team. Users appreciate the robust data it provides for market research, making it a strong choice for those needing intuitive tools.
- Users say Muck Rack is also user-friendly, with a responsive support team that answers queries almost instantly. Reviewers find it easy to navigate, allowing them to quickly access the information they need, particularly for tracking pitches and reporter contacts.
- According to verified reviews, Brand24 has a slight edge in setup and administration, with users noting that the initial setup was very easy and required just a few clicks. This can be a significant advantage for teams looking to get started quickly.
- Reviewers mention that while Muck Rack offers strong features for finding reporters and their articles, Brand24's ability to make the invisible visible in local communities is particularly valued, especially for organizations focused on grassroots engagement.
- Users highlight Brand24's superior quality of support, with a score that reflects its commitment to customer satisfaction. Reviewers have praised the platform for its extensive configuration options and timely notifications, which enhance the overall user experience.
- G2 reviewers note that while Muck Rack has a strong presence in media monitoring, Brand24's focus on social media listening tools has garnered it a higher overall satisfaction score, making it a compelling option for businesses prioritizing social media insights.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Muck Rack
No pricing availableFree Trial
Brand24
Free Trial is available
Muck Rack
No trial information availableRatings
Meets Requirements
9.0
309
8.8
276
Ease of Use
9.2
315
8.8
279
Ease of Setup
8.9
188
9.0
164
Ease of Admin
8.9
158
9.0
91
Quality of Support
9.5
290
9.2
261
Has the product been a good partner in doing business?
9.3
150
9.2
92
Product Direction (% positive)
9.1
308
9.0
266
Features by Category
Social Analytics
8.8(won by default)
114
Not enough data
8.7(won by default)
114
Not enough data
8.9(won by default)
116
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
102
Not enough data
9.0(won by default)
45
Not enough data
8.5(won by default)
47
Not enough data
Reports & Dashboards
8.4(won by default)
118
Not enough data
9.0(won by default)
120
Not enough data
9.0(won by default)
57
Not enough data
8.3(won by default)
42
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
7.7(won by default)
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3(won by default)
5
Not enough data
Content Creation
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
Feature Not Available
Not enough data
6.7
5
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
Not enough data
8.3
8
Not enough data
8.8
8
Not enough data
5.0
5
Not enough data
8.1
8
Contact Management
Not enough data
9.3
65
Not enough data
8.6
50
Not enough data
9.0
53
Not enough data
9.1
43
PR Management
Not enough data
8.9
52
Not enough data
8.9
46
Not enough data
8.3
42
Not enough data
8.4
52
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Not enough data
Feature Not Available
Not enough data
8.8
56
Not enough data
8.9
45
Not enough data
8.5
51
Media Channels
Feature Not Available
7.0
84
Feature Not Available
8.1
114
9.2
85
9.0
133
Geographic Coverage
8.3
75
8.4
123
8.8
76
9.1
125
8.8
69
7.9
100
Reporting
8.9
82
8.4
129
8.8
85
8.1
125
8.8
74
8.1
127
9.2
77
8.3
117
Agentic AI - Media Monitoring
Not enough data
3.6
7
Not enough data
5.2
11
Not enough data
3.6
7
Not enough data
3.1
7
Not enough data
3.1
7
Generative AI
Feature Not Available
5.6
36
8.4
44
5.4
32
Monitoring & Listening
8.8
216
Not enough data
8.5
207
Not enough data
9.4
90
Not enough data
9.1
82
Not enough data
8.8
73
Not enough data
8.6
69
Not enough data
Agentic AI - Social Media Listening Tools
7.6
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
Data Management & Analysis
8.0
215
Not enough data
8.8
216
Not enough data
9.0
76
Not enough data
8.4
72
Not enough data
Generative AI
Not enough data
5.4
33
Not enough data
5.6
30
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
9.2
167
Not enough data
8.5
133
Not enough data
Feature Not Available
Outreach
Not enough data
8.6
128
Not enough data
7.7
96
Not enough data
6.8
85
Reporting
Not enough data
8.5
146
Not enough data
8.7
117
Not enough data
8.1
115
Agentic AI - Media and Influencer Targeting
Not enough data
3.9
9
Not enough data
4.1
9
Not enough data
4.4
9
Not enough data
4.4
9
Not enough data
3.9
9
User Rights/Roles
Not enough data
7.8
84
Not enough data
8.6
106
Categories
Categories
Shared Categories
Brand24 and Muck Rack are categorized as Media Monitoring and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Social Media Analytics
Muck Rack is categorized as PR CRM, Media and Influencer Targeting, PR Analytics, Press Release Distribution, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Muck Rack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.9%
Information Technology and Services
8.8%
Internet
7.3%
Computer Software
7.3%
Public Relations and Communications
4.6%
Other
49.1%
Public Relations and Communications
45.8%
Marketing and Advertising
5.2%
Non-Profit Organization Management
4.6%
Entertainment
3.8%
Information Technology and Services
3.8%
Other
36.8%
Alternatives
Discussions
What platforms/websites are monitored by Brand24?
1 Comment
Official Response from Brand24
Brand24 looks for mentions in publicly available places on the Internet.
This means we collect mentions from Facebook, Twitter, video & photo sharing sites...Read more
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,...Read more
What is Muck Rack used for?
1 Comment
Official Response from Muck Rack
Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do...Read more
Muck Rack has no more discussions with answers
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