# Brand24 vs Muck Rack Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brand24 excels in user experience, with many praising its **intuitive interface** and **ease of setup**. Users appreciate how simple it is to generate reports and access real-time monitoring, making it a go-to tool for brand and PR decisions.
- **According to verified reviews** , Muck Rack stands out for its extensive database of journalists, which users find invaluable for media outreach. Reviewers highlight the ease of finding contact information and broadcast clips, enhancing their media relations efforts.
- **Users say** that Brand24's accuracy in sentiment analysis is a significant advantage, allowing them to gauge public perception effectively. This feature is particularly noted for turning large data sets into actionable insights, which is crucial for marketing strategies.
- **Reviewers mention** that while Muck Rack is easy to use, it sometimes lacks the same level of customization in reporting as Brand24. Users have expressed a desire for more tailored reporting options, which Brand24 provides through its AI Assistant.
- **G2 reviewers highlight** Brand24's superior support quality, with many users noting the responsiveness and helpfulness of the support team. This level of support contributes to a smoother user experience, especially for those new to media monitoring tools.
- **According to recent feedback** , Muck Rack's onboarding process is praised for its simplicity, making it accessible for users who may not be as tech-savvy. However, some users feel that Brand24's overall functionality and reporting capabilities give it an edge in day-to-day usability.



| | Brand24 | Muck Rack | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 350 | 437 | 
| **Largest Market Segment** | Small-Business (65.2% of reviews) | Small-Business (53.6% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Muck Rack

Pros:
- Ease of Use (74 reviews)
- Database Quality (51 reviews)

Cons:
- Limited Functionality (22 reviews)
- Data Inaccuracy (21 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Muck Rack | 
|---|---|---|
  | **Meets Requirements** | 9.0 (316 reviews) | 8.8 (295 reviews) | 
  | **Ease of Use** | 9.2 (322 reviews) | 8.8 (298 reviews) | 
  | **Ease of Setup** | 8.9 (195 reviews) | 8.9 (183 reviews) | 
  | **Ease of Admin** | 8.9 (158 reviews) | 9.0 (91 reviews) | 
  | **Quality of Support** | 9.5 (297 reviews) | 9.2 (276 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 9.2 (92 reviews) | 
  | **Product Direction (% positive)** | 9.1 (315 reviews) | 8.9 (283 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Muck Rack

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 139 |
| **Muck Rack** | N/A | N/A |

#### Social Analytics

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Competitor Analysis** | 8.8 (114 reviews) | Not enough data | 
| **Follower Analysis** | 8.7 (114 reviews) | Not enough data | 
| **Post Performance** | 8.9 (116 reviews) | Not enough data | 
| **Paid Campaign Tracking** | Feature Not Available | Not enough data | 
| **Attribution** | 8.4 (102 reviews) | Not enough data | 
| **Hashtag Analytics** | 9.0 (45 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.5 (47 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | Not enough data | 
| **Report Exporting** | 9.0 (120 reviews) | Not enough data | 
| **Scalability** | 9.0 (57 reviews) | Not enough data | 
| **White Label** | 8.3 (42 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.3 (5 reviews) | Not enough data | 

### Press Release Distribution

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Muck Rack** | 7.2/10 | 10 |

#### Content Creation

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Press Release Creation** | Not enough data | 6.0 (5 reviews) | 
| **Multimedia** | Not enough data | 7.0 (5 reviews) | 
| **Newsrooms** | Not enough data | Feature Not Available | 
| **SEO** | Not enough data | 6.7 (5 reviews) | 

#### Agentic AI - Press Release Distribution

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Distribution

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Distribution** | Not enough data | 8.5 (9 reviews) | 
| **Contact List** | Not enough data | 8.9 (9 reviews) | 
| **Social Sharing** | Not enough data | 5.0 (5 reviews) | 
| **Analytics** | Not enough data | 8.1 (8 reviews) | 

### PR CRM

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Muck Rack** | 8.8/10 | 72 |

#### Contact Management

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Media Database** | Not enough data | 9.3 (69 reviews) | 
| **Record Management** | Not enough data | 8.6 (50 reviews) | 
| **Relationship Management** | Not enough data | 9.0 (55 reviews) | 
| **Segmentation** | Not enough data | 9.1 (43 reviews) | 

#### PR Management

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Communications** | Not enough data | 9.0 (53 reviews) | 
| **Campaign Management** | Not enough data | 9.0 (47 reviews) | 
| **Engagement Tracking** | Not enough data | 8.3 (42 reviews) | 
| **PR Analytics** | Not enough data | 8.4 (54 reviews) | 

#### Agentic AI - Regulatory Change Management

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Workflow Automation

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Lead Scoring** | Not enough data | Feature Not Available | 
| **Pitching** | Not enough data | 8.9 (58 reviews) | 
| **Campaign Scheduling** | Not enough data | 8.9 (46 reviews) | 
| **Follow-ups** | Not enough data | 8.5 (52 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 90 |
| **Muck Rack** | 6.6/10 | 176 |

#### Media Channels

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | 7.0 (86 reviews) | 
| **Print Media** | Feature Not Available | 8.1 (115 reviews) | 
| **Online Media** | 9.2 (85 reviews) | 8.9 (136 reviews) | 

#### Geographic Coverage

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | 8.4 (126 reviews) | 
| **National Media** | 8.8 (76 reviews) | 9.0 (127 reviews) | 
| **International Media** | 8.8 (69 reviews) | 7.9 (101 reviews) | 

#### Reporting

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | 8.4 (133 reviews) | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | 8.1 (127 reviews) | 
| **Custom Reports** | 8.8 (74 reviews) | 8.0 (132 reviews) | 
| **Dashboards** | 9.2 (77 reviews) | 8.3 (121 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 3.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 5.2 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 3.6 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 3.1 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 3.1 (7 reviews) | 

#### Generative AI

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 5.6 (37 reviews) | 
| **AI Text Summarization** | 8.4 (44 reviews) | 5.4 (32 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 257 |
| **Muck Rack** | 7.6/10 | 10 |

#### Monitoring & Listening

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Social Measurement** | 8.8 (216 reviews) | Not enough data | 
| **Influencer Identification** | 8.5 (207 reviews) | 7.6 (7 reviews) | 
| **Brand Monitoring** | 9.4 (94 reviews) | Not enough data | 
| **Keyword Tracking** | 9.0 (84 reviews) | Not enough data | 
| **Trend Analysis** | 8.8 (73 reviews) | Not enough data | 
| **Competitor Analysis** | 8.6 (69 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | Not enough data | 
| **Social Reporting** | 8.9 (219 reviews) | Not enough data | 
| **Alerts and Notifications** | 9.0 (77 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Muck Rack** | 5.4/10 | 34 |

#### Generative AI

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.4 (33 reviews) | 
| **AI Text Summarization** | Not enough data | 5.6 (30 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Muck Rack** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Muck Rack** | 6.9/10 | 194 |

#### Database

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Media Database** | Not enough data | 9.2 (179 reviews) | 
| **Contact/Campaign Management** | Not enough data | 8.5 (139 reviews) | 
| **Newsroom** | Not enough data | Feature Not Available | 

#### Outreach

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Media Distribution** | Not enough data | 8.6 (132 reviews) | 
| **PR Planner** | Not enough data | 7.7 (99 reviews) | 
| **Social Media Services** | Not enough data | 6.8 (86 reviews) | 

#### Reporting

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (154 reviews) | 
| **Response Desk** | Not enough data | 8.7 (118 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (118 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 3.9 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 4.1 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 5.0 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 4.4 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 4.5 (10 reviews) | 

#### User Rights/Roles

| Feature | Brand24 | Muck Rack | 
|---|---|---|
| **Version Control** | Not enough data | 7.7 (85 reviews) | 
| **Team Collaboration** | Not enough data | 8.6 (109 reviews) | 

---
## Categories
**Shared Categories (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brand24 (1):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Muck Rack (5):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Muck Rack | 
|---|---|---|
| **Small-Business** | 65.2% | 53.6% | 
| **Mid-Market** | 28.4% | 32.1% | 
| **Enterprise** | 6.4% | 14.3% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.7%
- **Information Technology and Services:** 8.7%
- **Internet:** 7.2%
- **Computer Software:** 7.2%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.5%

#### Muck Rack

- **Public Relations and Communications:** 46.4%
- **Marketing and Advertising:** 5.2%
- **Non-Profit Organization Management:** 4.4%
- **Entertainment:** 4.1%
- **Computer Software:** 3.6%
- **Information Technology and Services:** 3.6%
- **Higher Education:** 2.7%
- **Food & Beverages:** 1.6%
- **Hospital & Health Care:** 1.4%
- **Health, Wellness and Fitness:** 1.4%
- **Other:** 25.5%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (111 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7287 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6432 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)

### Alternatives to Muck Rack

- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (406 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1318 reviews)
- [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews)
- [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Muck Rack

- Title: [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-muck-rack)