# Brand24 vs Mentionlytics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brand24 excels in providing comprehensive social listening capabilities, with users highlighting its ability to deliver clear mentions that help brands engage in relevant conversations. This feature is particularly beneficial for monitoring competitors and responding to potential crises swiftly.
- **Users say** Mentionlytics stands out for its affordability and intuitive interface, making it a great choice for small businesses. Reviewers appreciate the platform's structured dashboard and actionable insights, which help in tracking brand mentions effectively across various media.
- **According to verified reviews** , Brand24's AI Insights report is a favorite among users, allowing them to generate concise summaries for clients with minimal effort. This feature, along with customizable PDF reports, enhances productivity and communication within teams.
- **Reviewers mention** that while Mentionlytics offers reliable keyword tracking and sentiment analysis, some users feel it lacks the depth of insights provided by Brand24. However, its customer service is frequently praised, indicating a strong support system for users navigating the platform.
- **G2 reviewers highlight** that both platforms offer similar ease of use, but Brand24's advanced features, such as instant detection of social media mentions and a customized alert system, give it an edge for users needing quick responses to digital reputation issues.
- **Users report** that Brand24's higher overall ratings reflect its robust performance in social media analytics and media monitoring, while Mentionlytics, despite its lower scores, remains a solid option for those prioritizing budget-friendly solutions without sacrificing essential functionalities.



| | Brand24 | Mentionlytics | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 348 | 111 | 
| **Largest Market Segment** | Small-Business (65.3% of reviews) | Small-Business (70.8% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | $69.00 Per Month | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Mentionlytics

Pros:
- Customer Service (8 reviews)
- Customer Support (7 reviews)

Cons:
- Expensive (4 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Mentionlytics | 
|---|---|---|
  | **Meets Requirements** | 9.0 (314 reviews) | 9.1 (94 reviews) | 
  | **Ease of Use** | 9.2 (320 reviews) | 9.2 (94 reviews) | 
  | **Ease of Setup** | 8.9 (193 reviews) | 9.1 (62 reviews) | 
  | **Ease of Admin** | 8.9 (158 reviews) | 9.2 (44 reviews) | 
  | **Quality of Support** | 9.5 (295 reviews) | 9.7 (89 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 9.5 (44 reviews) | 
  | **Product Direction (% positive)** | 9.1 (313 reviews) | 9.7 (83 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Mentionlytics

#### Entry-Level Pricing

Plan: Basic

Price: $69.00 Per Month

Description: Perfect for Small Brands

Key Features:
- 3 keyword rules
- 5k monthly mentions
- 12 hours update

[Browse all 6 editions](https://www.g2.com/products/mentionlytics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 139 |
| **Mentionlytics** | 8.8/10 | 24 |

#### Social Analytics

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Competitor Analysis** | 8.8 (114 reviews) | 8.7 (18 reviews) | 
| **Follower Analysis** | 8.7 (114 reviews) | 8.3 (16 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | 9.2 (16 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 8.3 (7 reviews) | 
| **Attribution** | 8.4 (102 reviews) | 9.2 (13 reviews) | 
| **Hashtag Analytics** | 9.0 (45 reviews) | 8.9 (11 reviews) | 
| **Sentiment Analysis** | 8.5 (47 reviews) | 8.7 (14 reviews) | 

#### Reports & Dashboards

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | 8.8 (16 reviews) | 
| **Report Exporting** | 9.0 (120 reviews) | 8.8 (18 reviews) | 
| **Scalability** | 9.0 (57 reviews) | 9.1 (16 reviews) | 
| **White Label** | 8.3 (42 reviews) | 8.5 (11 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.3 (5 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Mentionlytics** | 9.2/10 | 10 |

#### Content & Collaboration

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Content Calendar** | Not enough data | 9.0 (7 reviews) | 
| **Content Library** | Not enough data | Feature Not Available | 
| **Shared Inbox** | Not enough data | Feature Not Available | 
| **Approval Workflows** | Not enough data | Feature Not Available | 
| **Users and Permissions** | Not enough data | 9.2 (6 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 

#### Social Management

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Social Analytics** | Not enough data | 9.4 (9 reviews) | 
| **Social Publishing** | Not enough data | 9.2 (8 reviews) | 
| **Campaign Optimization** | Not enough data | 9.2 (8 reviews) | 
| **Social Engagement** | Not enough data | 9.3 (9 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | Feature Not Available | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 90 |
| **Mentionlytics** | 8.4/10 | 34 |

#### Media Channels

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Online Media** | 9.2 (85 reviews) | 9.1 (29 reviews) | 

#### Geographic Coverage

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | 8.5 (23 reviews) | 
| **National Media** | 8.8 (76 reviews) | 8.8 (26 reviews) | 
| **International Media** | 8.8 (69 reviews) | 8.8 (25 reviews) | 

#### Reporting

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | 9.0 (29 reviews) | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | 9.1 (27 reviews) | 
| **Custom Reports** | 8.8 (74 reviews) | 8.7 (27 reviews) | 
| **Dashboards** | 9.2 (77 reviews) | 9.2 (30 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 6.2 (7 reviews) | 
| **AI Text Summarization** | 8.4 (44 reviews) | 6.7 (7 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 256 |
| **Mentionlytics** | 8.9/10 | 72 |

#### Monitoring & Listening

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Social Measurement** | 8.8 (216 reviews) | 9.2 (57 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 8.6 (50 reviews) | 
| **Brand Monitoring** | 9.4 (93 reviews) | 9.3 (37 reviews) | 
| **Keyword Tracking** | 9.0 (84 reviews) | 8.7 (30 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | 8.8 (27 reviews) | 
| **Competitor Analysis** | 8.6 (69 reviews) | 8.7 (28 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brand24 | Mentionlytics | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 8.9 (58 reviews) | 
| **Social Reporting** | 8.9 (219 reviews) | 8.9 (59 reviews) | 
| **Alerts and Notifications** | 9.0 (76 reviews) | 8.9 (29 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | 8.6 (27 reviews) | 

---
## Categories
**Shared Categories (3):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


**Unique to Mentionlytics (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Mentionlytics | 
|---|---|---|
| **Small-Business** | 65.3% | 70.8% | 
| **Mid-Market** | 28.6% | 23.6% | 
| **Enterprise** | 6.1% | 5.7% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.8%
- **Information Technology and Services:** 8.7%
- **Internet:** 7.2%
- **Computer Software:** 7.2%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.1%

#### Mentionlytics

- **Marketing and Advertising:** 19.4%
- **Computer Software:** 6.8%
- **Online Media:** 6.8%
- **Information Technology and Services:** 4.9%
- **Banking:** 2.9%
- **Publishing:** 2.9%
- **Entertainment:** 2.9%
- **Financial Services:** 2.9%
- **Food & Beverages:** 2.9%
- **Management Consulting:** 2.9%
- **Other:** 44.7%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7249 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews)

### Alternatives to Mentionlytics

- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7249 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2920 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Mentionlytics

- Title: [Does Mentionlytics provide historical data?](https://www.g2.com/discussions/25581-does-mentionlytics-provide-historical-data) — 2 comments, 1 upvote
  > **Top comment:** "Sure. Mentionlytics retrieves posts from date periods even long before you created your account. This service is available upon request and the cost depends..."
- Title: [How does Mentionlytics work?](https://www.g2.com/discussions/how-does-mentionlytics-work) — 1 comment
  > **Top comment:** "Great we love it :)"
- Title: [Is Mentionlytics free?](https://www.g2.com/discussions/is-mentionlytics-free) — 1 comment
  > **Top comment:** "There is a free trial for every subscription tier"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-mentionlytics)