Compare Brand24 and Later Social 
At a Glance
Market Segments
Small-Business (65.8% of reviews)
Small-Business (82.9% of reviews)
Entry-Level Pricing
$199.00 Per Month
$25.00 1 Social Set & User Per Month
Brand24
Star Rating
(336)4.6 out of 5
Market Segments
Small-Business (65.8% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansLater Social
Star Rating
(372)4.5 out of 5
Market Segments
Small-Business (82.9% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brand24 excels in real-time monitoring, with users appreciating its ability to quickly display mentions from both social media and the web in a clean, easy-to-use dashboard. This feature is particularly beneficial for brands looking to stay on top of their online presence.
- Users say Later Social shines in content scheduling, with its intuitive platform allowing for seamless automation of posts across multiple accounts. Reviewers highlight the ease of use in managing various businesses, making it a favorite for those juggling multiple social media profiles.
- According to verified reviews, Brand24 offers superior customer support, with users noting high satisfaction levels. The quality of support is frequently praised, indicating that users feel well-supported in their endeavors to track brand mentions and analytics.
- Reviewers mention that Later Social's visual scheduling capabilities are robust, allowing users to coordinate their content sharing effectively. This feature is particularly appreciated for its ability to integrate with calendars, making planning and scheduling more efficient.
- G2 reviewers highlight that Brand24's comparison tool and AI brand assistant provide valuable insights, enabling users to quickly compare their brand with competitors. This feature is a standout for those looking to gain a competitive edge in their market.
- Users report that while Later Social has a strong focus on analytics, some find it less comprehensive than Brand24 in terms of social listening capabilities. However, its user-friendly interface for analytics is noted as a significant advantage for day-to-day operations.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Free Trial
Brand24
Free Trial is available
Later Social
Free Trial is available
Ratings
Meets Requirements
9.0
305
8.6
248
Ease of Use
9.2
311
9.1
243
Ease of Setup
8.9
185
9.1
114
Ease of Admin
8.9
157
9.3
87
Quality of Support
9.5
286
8.7
175
Has the product been a good partner in doing business?
9.4
149
9.0
78
Product Direction (% positive)
9.1
305
8.5
225
Features by Category
Social Analytics
8.8(won by 0.6)
113
8.2
55
8.7
113
8.8(won by 0.1)
74
8.9
116
9.1(won by 0.2)
83
Feature Not Available
8.4(won by default)
41
8.4(won by 0.1)
102
8.3
49
9.0(won by 0.3)
45
8.7
34
8.5
47
8.7(won by 0.2)
25
Reports & Dashboards
8.4
117
8.5(won by 0.1)
55
9.0(won by 0.4)
120
8.6
59
9.0(won by 0.1)
57
8.9
69
8.3(won by 0.3)
42
8.0
26
Agentic AI - Social Media Analytics
Not enough data
5.7(won by default)
9
7.7(won by 1.2)
5
6.5
9
Not enough data
6.7(won by default)
9
Not enough data
6.5(won by default)
9
7.3(won by 0.6)
5
6.7
9
Content & Collaboration
Not enough data
9.3
145
Not enough data
9.0
142
Not enough data
7.7
86
Not enough data
7.4
46
Not enough data
8.6
102
Not enough data
7.5
63
Social Management
Not enough data
8.1
137
Not enough data
9.1
163
Not enough data
8.1
56
Not enough data
8.4
131
Not enough data
Feature Not Available
Not enough data
8.1
59
Not enough data
8.0
29
Agentic AI - Social Media Management
Not enough data
6.7
24
Not enough data
6.9
24
Not enough data
6.7
24
Not enough data
6.9
23
Not enough data
6.9
24
Not enough data
6.7
24
Not enough data
6.7
24
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
85
Not enough data
Geographic Coverage
8.3
75
Not enough data
8.8
76
Not enough data
8.8
69
Not enough data
Reporting
8.9
82
Not enough data
8.8
85
Not enough data
8.8
74
Not enough data
9.2
77
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
44
Not enough data
Monitoring & Listening
8.8
216
Not enough data
8.5
208
Not enough data
9.4
90
Not enough data
9.1
82
Not enough data
8.8
74
Not enough data
8.6
70
Not enough data
Agentic AI - Social Media Listening Tools
7.8
10
Not enough data
7.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
Data Management & Analysis
8.0
216
Not enough data
8.8
216
Not enough data
9.0
77
Not enough data
8.4
71
Not enough data
Content
Not enough data
9.1
11
Not enough data
9.1
9
Not enough data
9.3
12
Not enough data
8.9
9
Engagement
Not enough data
8.5
10
Not enough data
8.5
11
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
9.1
9
Social Shopping
Not enough data
9.3
9
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.8
10
Analytics
Not enough data
8.6
11
Not enough data
9.5
10
Not enough data
9.0
12
Categories
Categories
Shared Categories
Brand24 and Later Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Later Social is categorized as Social Commerce Platforms, Social Media Suites, and Social Media Management
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.7%
Information Technology and Services
8.9%
Internet
7.4%
Computer Software
7.4%
Public Relations and Communications
4.6%
Other
49.1%
Marketing and Advertising
16.7%
Health, Wellness and Fitness
6.7%
Retail
5.8%
Apparel & Fashion
4.4%
Photography
4.4%
Other
62.0%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
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