# Brand24 vs Khoros Social Media Management Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brand24 excels in user experience, with many praising its **user-friendly interface** and comprehensive features. Users appreciate how it consolidates various tools, making it easy to monitor online mentions and generate clear reports.
- **According to verified reviews** , Khoros Social Media Management offers a simple interface that users find easy to navigate. However, some users have noted that it can struggle to meet specific workflow needs, leading to configuration challenges.
- **Users say** that Brand24 provides excellent support, with many highlighting the responsiveness and helpfulness of the customer service team. This level of support contributes to a more satisfying overall experience compared to Khoros, which has received mixed feedback in this area.
- **Reviewers mention** that Brand24's real-time alerts and monitoring capabilities are standout features, allowing users to quickly identify relevant conversations. In contrast, Khoros users have expressed a desire for more robust alerting features to enhance their engagement strategies.
- **G2 reviewers highlight** that Brand24's reporting tools are particularly effective, providing dozens of useful insights that help users track their social media performance. Khoros, while offering some reporting features, has not received the same level of praise for its analytics capabilities.
- **According to recent user feedback** , Brand24's pricing is seen as competitive, especially for small businesses, making it an attractive option for those looking for value. Khoros, on the other hand, primarily serves enterprise clients, which may limit its appeal to smaller organizations seeking affordable solutions.



| | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 355 | 121 | 
| **Largest Market Segment** | Small-Business (64.9% of reviews) | Enterprise (46.7% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Khoros Social Media Management

Pros:
- Social Media Management (9 reviews)
- Ease of Use (7 reviews)

Cons:
- Scheduling Issues (4 reviews)
- Complex Usage (3 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Khoros Social Media Management | 
|---|---|---|
  | **Meets Requirements** | 9.0 (319 reviews) | 7.7 (104 reviews) | 
  | **Ease of Use** | 9.2 (325 reviews) | 7.4 (104 reviews) | 
  | **Ease of Setup** | 8.9 (198 reviews) | 7.2 (58 reviews) | 
  | **Ease of Admin** | 8.9 (160 reviews) | 7.3 (52 reviews) | 
  | **Quality of Support** | 9.5 (300 reviews) | 7.6 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (152 reviews) | 7.6 (52 reviews) | 
  | **Product Direction (% positive)** | 9.1 (316 reviews) | 8.1 (98 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Khoros Social Media Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 140 |
| **Khoros Social Media Management** | N/A | N/A |

#### Social Analytics

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Competitor Analysis** | 8.8 (115 reviews) | Not enough data | 
| **Follower Analysis** | 8.7 (115 reviews) | Not enough data | 
| **Post Performance** | 8.9 (116 reviews) | Not enough data | 
| **Paid Campaign Tracking** | Feature Not Available | Not enough data | 
| **Attribution** | 8.4 (102 reviews) | Not enough data | 
| **Hashtag Analytics** | 9.0 (45 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.5 (47 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | Not enough data | 
| **Report Exporting** | 9.0 (120 reviews) | Not enough data | 
| **Scalability** | 9.0 (57 reviews) | Not enough data | 
| **White Label** | 8.3 (42 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.3 (5 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Khoros Social Media Management** | 8.3/10 | 78 |

#### Content & Collaboration

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.4 (15 reviews) | 
| **Content Library** | Not enough data | 7.3 (13 reviews) | 
| **Shared Inbox** | Not enough data | 8.5 (10 reviews) | 
| **Approval Workflows** | Not enough data | 8.5 (16 reviews) | 
| **Users and Permissions** | Not enough data | 8.6 (16 reviews) | 
| **Content Creation** | Not enough data | 8.3 (11 reviews) | 

#### Social Management

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.0 (68 reviews) | 
| **Social Publishing** | Not enough data | 8.3 (73 reviews) | 
| **Campaign Optimization** | Not enough data | 8.2 (69 reviews) | 
| **Social Engagement** | Not enough data | 8.3 (75 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 8.6 (12 reviews) | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 91 |
| **Khoros Social Media Management** | N/A | N/A |

#### Media Channels

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 9.1 (86 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | Not enough data | 
| **National Media** | 8.8 (76 reviews) | Not enough data | 
| **International Media** | 8.8 (69 reviews) | Not enough data | 

#### Reporting

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | Not enough data | 
| **Custom Reports** | 8.8 (74 reviews) | Not enough data | 
| **Dashboards** | 9.2 (77 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.4 (44 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 260 |
| **Khoros Social Media Management** | 7.1/10 | 44 |

#### Monitoring & Listening

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Social Measurement** | 8.8 (217 reviews) | 7.8 (41 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 6.4 (31 reviews) | 
| **Brand Monitoring** | 9.4 (95 reviews) | 7.6 (7 reviews) | 
| **Keyword Tracking** | 9.0 (84 reviews) | 6.9 (6 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | 7.7 (5 reviews) | 
| **Competitor Analysis** | 8.6 (69 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 6.3 (27 reviews) | 
| **Social Reporting** | 8.9 (220 reviews) | 7.9 (40 reviews) | 
| **Alerts and Notifications** | 9.0 (78 reviews) | 6.4 (6 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | 7.0 (5 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brand24 (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Khoros Social Media Management (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Khoros Social Media Management | 
|---|---|---|
| **Small-Business** | 64.9% | 22.5% | 
| **Mid-Market** | 28.6% | 30.8% | 
| **Enterprise** | 6.6% | 46.7% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.5%
- **Information Technology and Services:** 8.6%
- **Internet:** 7.1%
- **Computer Software:** 7.1%
- **Public Relations and Communications:** 4.4%
- **Food & Beverages:** 2.7%
- **Higher Education:** 2.4%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.8%

#### Khoros Social Media Management

- **Marketing and Advertising:** 22.5%
- **Retail:** 9.2%
- **Insurance:** 7.5%
- **Hospital & Health Care:** 5.0%
- **Internet:** 4.2%
- **Consumer Goods:** 4.2%
- **Sports:** 3.3%
- **Entertainment:** 3.3%
- **Public Relations and Communications:** 3.3%
- **Information Technology and Services:** 2.5%
- **Other:** 35.0%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (112 reviews)
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- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)

### Alternatives to Khoros Social Media Management

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- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6865 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews)
- [MavSocial](https://www.g2.com/products/mavsocial/reviews) — 4.7/5 stars (49 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Khoros Social Media Management

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-khoros-social-media-management)